Beaconhouse National University

Course Outline

School / School of Business / Course Code BBA - 425

Department Department of Management
Sciences
Course Name Business Analytics
Credit Hours 3
Course Prereq. IT in Business Prepared On September 4th, 2024
Course Type Compulsory
Program BBA
Semester Spring 2024
Instructor: Mr. Uzair Shahid Contact [email protected]
Information
Course Description

This course equips BBA students with vital business analytics skills, covering areas such as
quantitative analysis, exploratory data analysis, spreadsheet-based data modeling, and Power Query
automation. Students will gain knowledge in descriptive and inferential statistics concepts all
implemented using Microsoft Excel and Power BI. The curriculum also offers practical guidance on
crafting dashboards using MS Excel and Power BI, promoting collaboration and emphasizing ethical
decision-making for the sustained well-being of organizations and communities. The comprehensive
approach ensures participants not only understand the technical aspects of business statistics but
also cultivate a versatile skill set applicable to real-world business scenarios, leveraging leading
business intelligence tools like Power BI.
 Course Learning Outcomes

Sr. No

CLO1 Understand and critically apply the concepts of Business Statistics through Descriptive
and Inferential Statistics

CLO2 Identify the Sampling techniques and probabilities for Business Analytical techniques

CLO3 Use Excel and Power BI for spreadsheet modeling, Data Analysis and Descriptive
Analytics

CLO4 Proficient in Data Transformation, Data Analysis using Microsoft Excel, Power Query and
Power BI.

CLO5 Conduct what-if analysis using case studies in MS Excel through multiple statistical
techniques.

CLO6 Build Dashboards using MS Excel and Power BI

CLO7 Learn ethics of business analytics implication

Teaching & Learning Methodology

• Interactive Classes

• Case-based teaching

• Class activities

• Applied Projects

• Experiential Learning

• Lab Works
 Recommended Textbooks
The lectures will be self-contained, and any necessary additional reading materials will be provided
beforehand. Students are encouraged to explore topics further through the suggested list of
relevant chapters from the following books and online resources:

 "Business Analytics" by Jeffrey D. Camm.

 "Business Analytics - The Art of Modeling with Spreadsheets" by Stephen G. Powell & Kenneth
R. Baker.
 "Business Statistics for Contemporary Decision Making" by Ken Black.
 Microsoft Learn for Microsoft Excel and Power BI concepts.

This comprehensive approach aims to facilitate a deeper understanding of the covered subjects,
and students are urged to engage in additional reading based on their individual interests.

SUPPLEMENTARY TEXT:
Hands-on notes.
Case Studies
Books
Market Trends
TOOL USED
MS Excel, Power BI

GRADING POLICY

Students will be given various opportunities to demonstrate their knowledge and practical
side of the subject matter taught during the course. The weightage assigned to each
component of the assessment for this course is as follows:

Assessment Instruments Percentage Contribution

Quizzes 10 %

Trip & report, certification, guest 10%

session

Class Activities and Assignments 20%

Mid-Term (Practical) 25 %

Final Project (Practical) 35%

Total 100%
You must learn to handle intragroup conflicts and any clash of interests. Unless you start working
on the assignments/ projects right away from the very first day you are likely to miss the
deadlines and will be regarded as a failed assignment.
Indoor activities

Quizzes: Three to four surprised and announced quizzes one of which will be dropped.
ASSIGNMENTS: Assignments will be given to check the student’s understanding of the subject. I
will judge your performance according to the techniques and skills you used in your work.

PROJECT & PRESENTATIONS: Projects and presentations will be case study based by using tools
will be done in groups or individuals based on class progress. After careful analysis, resource
persons will constitute the groups to achieve balanced heterogeneity among groups, for group
assignments/projects and will have the final decision in this regard. Every member of the group is
expected to be able to handle all aspects of the assignments.

Guest Speaker: An industry expert from the relevant field will come to the university and share
their expert point of view about the subject and current market needs.

Outdoor activities

Motivational & Team building exercise: Team building exercises will be performed through
Managerial and Leaderships techniques.

Field trip: If we successfully cover the topics on schedule during class, we will organize a field trip
to the pertinent industry.

Student participation in all activities is compulsory and will be marked.

Week Wise Course Outline

The weekly program for the course is presented below in a brief manner. The source of the
contents and session topics is also given to facilitate students.

Week / Session Topics and Cases Class Learning

Sessions Objectives
Overview of outline, introduction, and importance of
Business Analytics, multidisciplinary in nature, roles in CLO1
1 analytics.
 Types of Business Analytics, Descriptive Analytics,
Diagnostic Analytics, Predictive Analytics, Prescriptive CLO1
Analytics. Descriptive Statistics using Central tendency and
2
spread of data.

3 Inferential Statistical concepts and Sampling Techniques CLO2

Exploring the concepts of probabilities and their various

4 types as applied to solve business problems. CLO2

Spread sheet modeling concepts using MS Excel. CLO3

5
Advanced MS Excel topics, encompassing what-if analysis,
6 correlations, regressions, and Data Manipulation and CLO3
Analysis using Microsoft Excel

7 Dashboard designing using MS Excel including Pareto CLO5

Analysis, Time series analysis, histograms along with
business case studies.

Mid Term Exam

8

9 Data Transformation and Data Modeling Concepts CL04

10 Data Transformation using Power Query CLO4

Solve critical business problems using Power Query
11 CLO5

12 Statistical data visualization and its implementation on CLO6

descriptive analytics.
 13 Team Building Activities (Probably outdoor) CL07
Beautiful Mind / Power of Subconscious mind in analytics
Open Discussion Day
Careers in Analytics (Data Analyst/ Business Analyst/ Data
Engineer/ Data Scientist)

Market Trends in business analytics

14 Data Visualization using Power BI. Build Dashboards using CL06

Power BI

15 Project / Group Presentation CL06/07

16 Final Exam

Appendix A.

Classroom

behavior

Regularity and Punctuality

Regularity and punctuality will be very strictly observed. Attendance might be taken twice in
combined sessions for this purpose.

• BNU’s attendance policy for eight absences out of thirty sessions is strictly adhered to. This
includes the leaves that you get approved from your Batch Advisor for any permissible reason.

• Regarding punctuality, you will be marked present only if you arrive in the class within
five minutes of the scheduled time.

• If your group is making a presentation and you are not present, you get a zero. No
makeup Quizzes or Assignments are allowed.

• Deadlines are to be strictly observed for projects; however, a resource person might accept
a delayed report with deductions in grade.
 Class Participation

Positive, healthy, and constructive class participation will be monitored for each class. Particular
emphasis will be given to participants during the presentation sessions. How the question is
asked or answered will also be noted. Your behavior, as a business executive in the class, will
contribute to the class participation marks.

Presentations

After careful analysis, resource persons will constitute the groups to achieve balanced
heterogeneity among groups, for group assignments/projects and will have the final decision in
this regard. Every member of the group is expected to be able to handle all aspects of the
assignments. Groups are not allowed to choose presenters for various parts of the
presentations; instead, resource persons will nominate them. Individuals will be judged for their
understanding of the topic through question handling. The Q/A section of the presentations will
weigh heavily for grading assignments/ projects.

Participant Responsibilities:

Students should be responsible enough to practice whatever they have learned during class
sessions. They should also implement it in other subjects as well. They are expected to come
prepared for the class.