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Marketing Project Work Class 12

cbse marketing project as sixth subject

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Tabassum Zubair
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2K views3 pages

Marketing Project Work Class 12

cbse marketing project as sixth subject

Uploaded by

Tabassum Zubair
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Project work ( As per CBSE curriculum guidelines)

(Will be considered as Project and practical file for the Final Boards)
Students are supposed to select one unit out of the given topics and are required to make only
ONE project :
Students to make a power point presentation / assignment / practical file / report on any outlet to
study the elements in retailing.
Suggested list of Practical –
1. Create a detailed practical file highlighting the movement of few (8-10) products through
different stages of product life cycle. Diagrammatic representation and creative inputs are
welcome. The students are encouraged to take products from Aviation industries, semi- conductors
Arms and ammunitions for self-reliant India, Railway coaches, and IT sectors.

2. Collect various 20 to 25 packages for fast moving consumer goods. Create a practical file
demonstrating environmental friendly packaging and labelling strategies adopted by various firms
keeping in mind sustainable development goals

3. Create a project report on pricing policy adoption by different manufacturing and service firms.
Collect various (20-25) packages for fast moving consumer goods. Create a practical file.

4. Create a project by visiting different marketing organisations in your locality (retailers,


wholesalers, distributor etc.). Take 5 products of your choice and find out which type of channel
was involved before it reaches your hand. Also discuss functions of various intermediaries.
5. Create a project on promotion mix practices followed by Indian firms.
6. Prepare a project report on emerging trends on marketing including social media platforms, use
of web pages and websites
7. Develop your own product.
TANGIBLE INTANGIBLE
Good
Name of your product
Develop Brand for your product
Logo for us your product
Describe its components
Core product
Associated feature
Label for your product
Packaging for your product
With front Labeling
With side Labeling
With back Labeling
Levels of Packaging
Modes of Transportation

Classify it
Consumer+Industries
Features Features
Unique Characteristic, if any
In which Stage your product is? Why
Marketing Strategy adopted during this
stage and why?
Importance of Labeling in the current
content

8. Why is price the most crucial element of marketing mix?

9. Determination of price of any product. (Good or Service); Own OR already existing in the market

10. Following Consideration:-


a. Objectives of pricing.
b. Internal & external factors.
c. Analysis of market situations.
d. Methods of pricing. (Supporting a numerical example.)

11. A ppt can be made on:

• Describing direct and indirect channels of distribution.


• Understanding the role of distribution channel intermediaries
• Understanding the functions of intermediaries.

12. Which channel is suitable for consumer durable/ non-durable/ FMCG/ Industrial Goods & Why?

13. Decision of promotion with the elements of promotional mix.

14. Factors in the selection of promotional mix.

15. Comparative analysis of various modes of promotion.

16. Emerging trends in marketing.

17. Analysis on the criteria on service quality assessment.

18. Develop your own web page for adult digital marketing.

19. Facebook, twitter (Social Media Marketing).

20. Comparative analysis on the above.

Demonstration of skill competency in Lab Activities -10 marks


Guidelines for Project Preparation:
The final project work should encompass chapters on:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding and
d) Observation during the project period.

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