Digital Marketing

Business
Plan
[YEAR]

Original.. Fearless.. Independent..

Information provided in this business plan is unique to this business and confidential; therefore,
anyone reading this plan agrees not to disclose any of the information in this business plan
without prior written permission of the Company

Prepared By  10200 Bolsa Ave, Westminster, CA, 92683

 John Doe  [email protected]

 (650) 359-3153  http://www.example.com

Table of Contents

Executive Summary 5

Introduction 6

Mission Statement 6

Vision Statement 6

Keys to Success 7

Objectives 7

Financial Highlights 7
3 Year profit forecast 8

Business Summary 9

Company Ownership 10

Startup Summary 10
Startup 11

Products and Services 13

Services 14

SWOT Analysis 16

Market Analysis 18

Market Trends 19

Target Market 19

Competitive advantage 19

Strategy 20

Pricing Strategy 21
Payment Options 21

Publicity and Advertising Strategy 22

Sales Forecast 22

Sales Yearly 22

Detailed Sales Forecast 23

Digital Marketing | Business Plan [YEAR] 2/38

Management Plan 25

Personnel Plan 26

Average Salaries 26

Financial Plan 28

Important Assumptions 29

Brake-even Analysis 29

Projected Profit and Loss 30

Projected Cash Flow 33

Projected Balance Sheet 34

Business Ratios 35

Digital Marketing | Business Plan [YEAR] 3/38

 Business planning that’s simpler and faster than you think
Creating a business plan using Upmetrics to start and grow a business is literally the easiest
thing in the World. Simply read the instructions and fill in the blanks. It’s as simple as that.

❛ Upmetrics has everything you need to create a

comprehensive business plan. ❜
AI-powered Upmetrics Assistant
AI-powered insights to streamline your plan
Not sure where to start? Upmetrics’ AI Assistant will
automatically generate ideas for each section of your plan and
offer improved versions of your writing, adjusting for tone, voice,
and grammar or spelling errors.

Financial Forecasting Tool

All the financials are calculated for you
Forget the complex formulas and clumsy spreadsheets —
with automatic financials and drag-and-drop forecasting, you
can finish your plan faster and be confident that your
numbers are accurate.

Business Plan Builder

Guides you like a business mentor
Upmetrics’ step-by-step instructions, prompts, and the library of
400+ sample business plans will guide you through each section
of your plan as a business mentor.
1.

Executive Summary
Introduction
Mission Statement
Vision Statement
Keys to Success
Objectives
Financial Highlights
Digital Marketing | Business Plan [YEAR] 5/38
 Before you think about how to start a Digital Marketing Agency, you must
create a detailed Digital Marketing Agency business plan. It will not only
guide you in the initial phases of your startup but will also help you later on.
To unlock help try Upmetrics! 

Introduction

 Web Spice Consultancy

Web Spice Consultancy is a U.S based and world-class digital marketing agency. We have been
able to secure a standard and well – positioned office facility in a central business district in
Cape May – New Jersey.
To unlock help try Upmetrics! 

We are a social media marketing company that is set to compete in the highly competitive
social
Start media
writing marketing industry not only in the United States market but also in the global
here..
market because our clientele base will not be restricted to just businesses and organizations in
the United States. Web Spice Consultancy will offer robust digital marketing services to both
Mission
corporateStatement
organizations and individuals.

We will offer services such as search engine optimization (SEO), banner advertising, video
advertising, rich media advertising, sponsorship advertising, classifieds/directories, lead
 Web Spice Consultancy
generation, mobile messaging/email, digital display advertising, mobile advertising, social
media management, and other related consulting and advisory services.
Our mission is to provide professional and highly creative result-oriented digital marketing
services and other
Our business related
goal is advisory
to become oneand consulting
of the services
leading digital that will agencies
marketing assist businesses,
in the United
individuals, and non-profit organizations in promoting their brands and
States of America with high profile corporate and individual clients scatteredreaching out to athe
all around wide
To unlock help try Upmetrics! 
range
world.of potential
Our workerscustomers all be
are going to over the globe.
selected from a pool of talented and highly creative digital
marketing experts in and around New Jersey and also from any part of the world as the
Start writing here..
business grows.

We will make sure that we take all the members of our workforce through the required training
Vision
that willStatement
position them to meet the expectation of the company and to compete with leading
digital marketing agencies in the United States and throughout the globe.

At Web
 WebSpice
SpiceConsultancy
Consultancy, our client’s best interest will always come first, and everything we do
will be guided by our values and professional ethics. We will ensure that we hold ourselves
accountable
Our vision is to establish
the highest standardsand
a standard by world-class
meeting ourdigital
client’smarketing
needs precisely andwhose
agencies completely.
services
and brand will not only be accepted in the United States of America but also in other parts of
We will cultivate a working environment that provides a human, sustainable approach to
the world.
earning a living, and living in our world, for our partners, employees, and To
forunlock help try Upmetrics! 
our clients.

Start writing here..

Digital Marketing | Business Plan [YEAR] 6/38

Keys to Success

 Web Spice Consultancy

The following keys to success will be observed for the digital marketing agency business plan
in the United States:

To unlock help try Upmetrics! 

• Top-quality digital marketing services.
• Building trust with clients.
Start writing here..a good location in a commercially dense region.
• Having
• Modern solution and technology.

Objectives
• Highly skilled and creative team.
• Consistent power supply.

 Web Spice Consultancy

To build a well – structured advertising agency that can compete in the highly competitive
advertising agencies in the United States

To unlock help try Upmetrics! 

To maintain professional and technical knowledge by attending educational workshops;
reviewing professional publications, establishing personal networks, benchmarking state-of-
the-art
Start practices,
writing here.. and participating in professional societies.

To provide services whose primary goal is to exceed the expectations of our customers.

Financial
To achieve Highlights
net profit in our year one, increasing in year two, by containing costs and meeting
sales targets.


To Web Spice Consultancy
establish our brand throughout the country.

The company is seeking $2.5 million of financing to fund the acquisition of Vihaan Advertising
and its initial operations. This funding will cover the purchase of Vihaan Advertising, marketing,
purchase of extra software, and hardware. Projected revenues for 2021 to 2023 are $200,000,
To unlock help try Upmetrics! 
$1.5 million, and $2.2 million, respectively. Our target is to be the most popular advertisement
agency in Austin and to earn a profit margin of $100k per month by the end of the first year.
Start writing here..

Digital Marketing | Business Plan [YEAR] 7/38

3 Year profit forecast

Financial Year Sales Gross Margin Net Profit

Year1 10,000 500 6,000

Year2 12,000 800 8,000

Year3 14,000 1,200 10,000

Digital Marketing | Business Plan [YEAR] 8/38

2.

Business Summary
Company Ownership
Startup Summary

Digital Marketing | Business Plan [YEAR] 9/38

  Web Spice Consultancy

Web Spice Consultancy is a U.S based and world-class marketing agency that will be located in
Cape May – New Jersey. We have been able to secure a standard and well – positioned office
facility in a central business district in Cape May. We are a digital marketing agency that is set
To unlock help try Upmetrics! 
to compete in the highly competitive digital marketing agencies in the United States.

Start writing here..

Company Ownership

 Web Spice Consultancy

Web Spice Consultancy is founded by Rooney Wilberforce and his friend and business partner
for many years Festus Holloway. They both graduated from Illinois Institute of Technology with
BSc in Business Administration and they have a combined experience that revolves around
To unlock help try Upmetrics! 
market researching, sales, web designing, graphic designing, corporate branding, and
advertising and business management, etc.
Start writing here..

Startup Summary

 Web Spice Consultancy

Rooney Wilberforce and Festus Holloway will invest equally in the company. They will also
secure a long-term business loan. The following table and chart show the projected initial start-
up costs of Web Spice Consultancy.
To unlock help try Upmetrics! 

Start writing here..

Digital Marketing | Business Plan [YEAR] 10/38

Startup

Category Amount

Expenses 45,124

Assets 845,411

Investment 124,511

Loans 145,212

STARTUP AMOUNT

Startup Expenses

Legal $1,000

Stationery etc. $1,000

Brochures $1,000

Advertising $20,000

Expensed Computer Equipment/Software $10,000

Insurance $0

Rent $1,500

Research and Development $0

Other $0

TOTAL STARTUP EXPENSES $34,500

Startup Assets

Digital Marketing | Business Plan [YEAR] 11/38

 STARTUP AMOUNT

Cash Required $155,500

Other Current Assets $10,000

Long-term Assets $0

TOTAL ASSETS $165,500

Total Requirements $200,000

Digital Marketing | Business Plan [YEAR] 12/38

3.

Products and Services

Services

Digital Marketing | Business Plan [YEAR] 13/38

 Before starting a digital marketing agency, you must take many things into
consideration such as you must consider what types of digital marketing
services will you be providing to your clients. Deciding your services is
To unlock help try Upmetrics! 
extremely important since it helps you plan other components of your
business so make sure to consider it before you think about how to start a
digital marketing agency.
 Web Spice Consultancy

Web Spice Consultancy was established with the aim of maximizing profits in the Digital
Marketing Agencies industry. We want to compete favorably with the leading digital marketing
agencies in the United States of America and the world which is why we have put in place a
To unlock help try Upmetrics! 
competent team that will ensure that we meet and even surpass our customers’ expectations.

Wewriting
Start will work hard to ensure that Web Spice Consultancy does not just work for clients in the
here..
United States of America, but also for clients in other parts of the world. Our products and
services are listed below:
Services

Search engine optimization

 (SEO)  Banner advertising

 Video advertising
 Rich media advertising

 Sponsorship advertising
 Classifieds/directories

 Lead generation
 Mobile messaging/email

 Digital display advertising

 Mobile advertising

Other related digital marketing

 Social media management

 advisory and consulting
services

Digital Marketing | Business Plan [YEAR] 14/38

Digital Marketing | Business Plan [YEAR] 15/38
4.

SWOT Analysis

Digital Marketing | Business Plan [YEAR] 16/38

  Web Spice Consultancy

Web Spice Consultancy engaged the services of a core professional in the area of business
consulting and structuring to assist our organization in building a well – structured digital
marketing business that can favorably compete in the highly competitive digital marketing
To unlock help try Upmetrics! 
agencies industry in the United States and the world at large.

Part
Start of what
writing the team of business consultants did was to work with the management of our
here..
organization in conducting a SWOT analysis for Web Spice Consultancy. Here is a summary
from the result of the SWOT analysis that was conducted on behalf of Web Spice Consultancy;
Strength Weakness

Our core strength lies in the power of our As a new digital marketing agency in Cape
team; our workforce. We have a team of May – New Jersey, it might take some time
creative, result-driven, and highly proficient for our organization to break into the market
digital marketing experts, a team with and gain acceptance especially from top
excellent qualifications and experience in profile clients in the already saturated and
various niche areas in the digital marketing highly competitive digital marketing agencies
agencies industry and other related industry. industry; that is perhaps our major weakness.

Aside from the synergy that exists in our Another weakness is that we may not have
carefully selected digital marketing experts, the required cash to pump into promoting our
our services will be measurable, result-driven, business especially via mainstream media
and guided by best practices in the industry. (TV, Radio and Newspapers, etc) the way we
would want to.

Opportunity Threat

No doubt, the opportunities available in the Just like any other business, one of the major
digital marketing agencies industry is threats that we are likely going to face is an
massive considering the number of economic downturn. It is a fact that an
individuals and corporate organizations with economic downturn affects purchasing/
an active presence on the internet and of spending power. Another threat that may
course the pretty large numbers of people likely confront us is the arrival of a digital
who visit the internet / social media marketing agency or even a social media
platforms on a daily basis and own mobile marketing company in the same location
phones/smartphones and other related where our target market exists and who may
gadgets. want to adopt the same Business model as
us.
As a standard and world-class digital
marketing agency, we are ready to take
advantage of any opportunity that is available
in the industry.

Digital Marketing | Business Plan [YEAR] 17/38

5.

Market Analysis
Market Trends
Target Market
Competitive advantage

Digital Marketing | Business Plan [YEAR] 18/38

 The most important component of an effective Digital Marketing Agency
business plan is its accurate market analysis. If you are starting on a smaller
scale, you can do the market analysis yourself by taking help from this Digital
To unlock help try Upmetrics! 
Marketing Agency business plan sample or other Digital Marketing Agency
business plans available online.

Market Trends

 Web Spice Consultancy

No doubt, the Digital Marketing Agencies industry has benefited from the rapid switch from
traditional print advertising to digital advertisements. As more consumers generate website
traffic through the use of smartphones and tablets, businesses have purchased digital
To unlock help try Upmetrics! 
advertising services to build brand awareness across multiple screens and platforms.

In writing
Start the next five years, the industry will continue to grow, as more effective advertising tools/
here..
software apps and technology platforms that measure consumer demographics are developed.
The growing trend which makes it easier for people to spend more time on the internet
Target Market
especially on social media networking sites is a major boost in the revenue generated by digital
marketing agencies.

It isWeb
notSpice
common to find players in this industry generating an increasing amount of advertising
 Consultancy
revenue per user by developing targeted advertising platforms and tools to measure the
effectiveness of advertising and marketing.
Before starting our digital marketing agency, we are certain that there is a wide range of both
This has indeed changed the ways that organizations approach interacting with customers, as
corporate and individual clients who cannot successfully run their businesses without the
a substantial percentage of consumer interactions and profiling are now being carried out over
services and support of a standard digital marketing agency; a company that can help them
online and social media platforms with much higher visibility. To unlock help try Upmetrics! 
reach out to their target market.
As much as digital marketing is dependent on technology which is ever-evolving and fast-
In writing
Start view ofhere..
that, we have created strategies that will enable us to reach out to various corporate
changing, the same features should be expected from digital marketing developments and
organizations, non – profits, government agencies, and individuals who we know can’t afford to
strategies. This portion is an attempt to qualify or segregate the notable highlights existing and
do without our services. We have conducted our market research and survey and we will ensure
being used as of press time.
Competitive
that we meet and
Another important advantage
surpass the expectations of our clients
factor worthy of mentioning in this industry is that the target market keeps
expanding, people and organizations
Below is a list of the people are now seeing
and organizations that wethe need
have for them to
specifically have our
market an official
services to:
website and also to engage the services of digital marketing experts either in branding or
 Web Spice Consultancy
• Banks,
packaging Insurance
their products Companies andorother
and services relatedthem
in helping Financial Institutions
directly sell their products and
services to Chips
• Blue their targeted
Companiesmarket.
Surviving in the business world as a digital marketing agency requires more than your expertise,
• Corporate
knowing
Another common Organizations
how to conduct
trend inyour business
the digital but alsoagencies
marketing how to network
industrywith keymost
is that people that matters;
digital marketing
decision-makers
firms • no
Manufacturers that and
longer settle can decidewithin
who will
Distributors
for clients theget a contract
location where ortheir
a business
physicaldeal.
office is located but
To unlock help try Upmetrics! 
also •from
Realany partOwners,
Estate of the world. The truth
Developers, andisContractors
that with the advent of the internet, it is now easier
We
for a digital marketing agency to work for clients in
are quite aware that to be highly competitive in the
anydigital
part ofmarketing
the world.agencies industry
means • Research
that and Development Companies
you are not only expected to be able to deliver consistent and excellent services,
Start writing here..
but
A • The
you must
digital Government
be result
marketing (Public
driven
agency can Sector)
andbeable to meet
located in theset targets.
United No one
States would want
of America to continue
and have to
its biggest
hire your
client• in services
the
SchoolsUnited ifArab
(High they don't Colleges
always
Emirates
Schools, or inmeet upMany
China. with the target
thanks
and Universities) to sales the organization
the power intends
of the internet whichto
generate
has brought when they hire you.
• Hotelsthe world closer to us. Lastly, the digital marketing agencies industry will continue
• Celebrities, Politicians, Public Figures, and Public Speakers

Digital Marketing | Business Plan [YEAR] 19/38

6.

Strategy
Pricing Strategy
Publicity and Advertising Strategy

Digital Marketing | Business Plan [YEAR] 20/38

 After identifying the market demand, market trends, and the potential
customers of the startup, the next step is to define an effective strategy for
attracting those clients. Like marketing analysis, sales strategy is also an
To unlock help try Upmetrics! 
important component of a Digital Marketing Agency business startup and
must be properly planned before you think about starting your own digital
marketing agency business.
 Web Spice Consultancy

We are mindful of the fact that there is stiffer competition in the social media marketing
industry; hence we have been able to hire some of the best marketing experts to handle our
sales and marketing.
To unlock help try Upmetrics! 

Our sales and marketing team will be recruited based on their vast experience in the digital
marketing
Start agencies industry and they will be trained on a regular basis so as to be well
writing here..
equipped to meet their targets and the overall business goal of Web Spice Consultancy.

Our corporate goal is to grow Grapevine Marketing Consulting™, LLC to become one of the
Pricing Strategy
leading social media marketing brands in the United States of America which is why we have
mapped out a strategy that will help us take advantage of the available market and grow to
become a major force to reckon with not only in the United States of America but also in other
 Web Spice Consultancy
parts of the world.

At
WebWeb Spice
Spice Consultancy
Consultancy we to
is set willmake
keepuse
the of
prices of our services
the following below
marketing the
and average
sales marketto
strategies
rate forclients:
attract all of our customers by keeping our overhead low and by collecting payment in advance
from corporate organizations who would hire our services.
To unlock help try Upmetrics! 
• Introduce our digital marketing agency by sending introductory letters alongside our
In addition, we will
brochure also offer special
to individuals, discounted
corporate rates to
organizations, all our customers
government at regular
agencies, intervals.
nonprofits,
Wewriting
Start arereligious
aware
here..that there are some
organizations, one-off
and key jobs or government contracts which are always
stakeholders.
lucrative, we will ensure that we abide by the pricing model that is expected from contractors or
• Promptness in bidding for digital marketing contracts from the government and other
organizations that bid for such contracts.
corporate organizations
 Web Spice Consultancy
• Advertise our business in relevant business magazines, newspapers, TV stations, and
At Webradio stations.
Spice Consultancy, our payment policy will be all-inclusive because we are quite aware
that different
• List ourpeople prefer
business different
on yellow payment
pages options
ads (local as it suits them. Here are the payment
directories)
options that we will make available to our clients:
• Attend relevant international and local expos, seminars, and business fairs, etc
To unlock help try Upmetrics! 
•• Create
Paymentdifferent packages
by via bank for different category of clients in order to work with their
transfer
Payment budgets
Options and still deliver excellent design and services
• Payment via online bank transfer
• Leverage on the internet to promote our business
• Payment via check
Start writing here..direct marketing approach
• Engage
• Payment via bank draft
• Encourage word of mouth marketing from loyal and satisfied clients
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with
little or no itches.

Digital Marketing | Business Plan [YEAR] 21/38

Publicity and Advertising Strategy

 Web Spice Consultancy

We have been able to work with our in house brand and publicity consultants to help us map
out publicity and advertising strategies that will help us walk our way into the heart of our target
market. We are set to become the number one choice for both corporate clients and individual
To unlock help try Upmetrics! 
clients in the whole of the United States and beyond which is why we have made provisions for
effective publicity and advertisement of our digital marketing agency.
Start writing here..
Below are the platforms we intend to leverage to promote and advertise Web Spice
Consultancy:
 Web Spice Consultancy
• Place adverts on both print (newspapers and magazines) and electronic media platforms
The following
• Sponsorisrelevant
the sales
community-based
forecast for three
events/programs
years. We have no cost of sales, as all of our
deliverables areon
• Leverage electronic, andand
the internet our social
labor costs
mediaare includedlike;
platforms in the Personnel
Instagram, table. Twitter,
Facebook,
YouTube, Google+, etc to promote our services To unlock help try Upmetrics! 
• Install our Billboards on strategic locations all around Cape May – New Jersey.
Sales Forecast
• Engage in roadshow from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
Start writing here..
• Contact corporate organizations, nonprofits, and government agencies by calling them up
and informing them of Web Spice Consultancy and the services we offer
Sales Yearly
• List our digital marketing agency in local directories / yellow pages
• Advertise our digital marketing agency on our official website and employ strategies that
will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well
branded with our company logo etc.

In setting up any business, the amount or cost will depend on the approach and scale you want
to undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are well taken care of and that your
facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision, and
aspirations for your business. The materials and equipment that will be used are nearly the
same cost everywhere, and any difference in prices would be minimal and can be overlooked.

Financial Year Institutions & Organizations Business Owners Online Companies

Year1 45,784 784,574 32,125

Year2 12,451 457,844 45,125

Year3 32,541 124,515 45,125

Digital Marketing | Business Plan [YEAR] 22/38

Detailed Sales Forecast

Detailed sales forecast data is provided in below table:

Sales Forecast Year 1 Year 2 Year 3

Unit Sales

Flyers & brochures 1,887,030 2,680,320 2,588,240

Billboards, banners & flags 802,370 815,430 823,540

Business & invitation cards 539,320 770,230 1,002,310

Digital advertising 265,450 322,390 393,320

TOTAL UNIT SALES 3,494,170 4,588,370 4,807,410

Unit Prices

Flyers & brochures $140,00 $150,00 $160,00

Billboards, banners & flags $600,00 $800,00 $1 000,00

Business & invitation cards $700,00 $800,00 $900,00

Digital advertising $650,00 $750,00 $850,00

Sales

Flyers & brochures $2,149,800 $2,784,000 $3 383 200

Billboards, banners & flags $120,050 $194,500 $268,500

Business & invitation cards $50,110 $71,600 $93,000

Digital advertising $139,350 $194,600 $249,850

TOTAL SALES

Direct Unit Costs

Flyers & brochures $0,70 $0,80 $0,90

Billboards, banners & flags $0,40 $0,45 $0,50

Business & invitation cards $0,30 $0,35 $0,40

Digital advertising $3,00 $3,50 $4,00

Direct Cost of Sales

Flyers & brochures $989,300 $1,839,000 $2,679,700

Billboards, banners & flags $66,600 $119,900 $173,200

Business & invitation cards $17,900 $35,000 $52,100

Digital Marketing | Business Plan [YEAR] 23/38

 Sales Forecast Year 1 Year 2 Year 3

Digital advertising $19,400 $67,600 $115,800

Subtotal Direct Cost of Sales $1,294,100 $1,699,400 $2,104,700

Digital Marketing | Business Plan [YEAR] 24/38

7.

Management Plan
Personnel Plan
Average Salaries

Digital Marketing | Business Plan [YEAR] 25/38

 The management plan is also an important component of a Digital Marketing
Agency business plan since it gives you an estimate of the staff required for
your startup as well as the costs incurred on their salaries. So, make sure to
To unlock help try Upmetrics! 
duly consider it before thinking about how to start a Digital Marketing
Agency. The management plan of the Digital Marketing Agency business is
as follows.
 Web Spice Consultancy

Rooney Wilberforce will be responsible for tactical elements of the marketing campaign and
Festus Holloway will manage the technical aspects of the campaign.

To unlock help try Upmetrics! 

Web Spice Consultancy is a digital marketing agency that intends starting small in Cape May
but hopes to grow big in order to compete favorably with leading digital marketing agencies in
thewriting
Start industry both in the United States and on a global stage.
here..

We are aware of the importance of building a solid business structure that can support the
Personnel
picture of thePlan
kind of world-class business we want to own. This is why we are committed to
only hire the best hands within our area of operations.

At Web
 WebSpice
SpiceConsultancy
Consultancy, we will ensure that we hire people that are qualified, hardworking,
creative, result-driven, customer-centric, and are ready to work to help us build a prosperous
business
As a matterthat
ofwill
fact,benefit all the stakeholders
a profit-sharing (thewill
arrangement owners, workforce,
be made and
available to customers).
all our senior
management staff and it will be based on their performance for a period of five years or more
as agreed by the board of trustees of the company. In view of the above, we have decided to
To unlock help try Upmetrics! 
hire qualified and competent hands to occupy the following positions:

• Chief
Start writing Executive Officer
here..
• Creative Director
• Digital Marketing Specialist
Average Salaries
• Human Resources and Admin Manager
• Sales and Marketing Executive
Personnel Plan
• Accountant
Year 1 Year 2 Year 3

• Web Designer cum Graphic Artist

Accountant $85 000 $95 000 $105 000
• Content Creator / Online Traffic Generator
Receptionist $45 000 $50 000 $55 000
• Client Service Executive
Creative Director $152 000 $159 000 $166 000

Human Resources and Admin Manager $152 000 $159 000 $166 000

Sales and Marketing Executive $152 000 $159 000 $166 000

Client Service Executive $145 000 $152 000 $159 000

Content Creator / Online Traffic Generator $50 000 $55 000 $60 000

Digital Marketing Specialist $42 000 $45 000 $48 000

Web Designer cum Graphic Artist $42 000 $45 000 $48 000

Digital Marketing | Business Plan [YEAR] 26/38

 Personnel Plan Year 1 Year 2 Year 3

Total Salaries $304 000 $318 000 $332 000

Digital Marketing | Business Plan [YEAR] 27/38

8.

Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios
Digital Marketing | Business Plan [YEAR] 28/38
 The last component of a Digital Marketing Agency Business plan is an in-
depth financial plan. The financial plan crafts a detailed map of all the
expenses needed for the startup and how these expenses will be met by the
To unlock help try Upmetrics! 
earned profits. It is recommended that you use our financial planning tool for
guiding you through all financial aspects needed to be considered for starting
a Digital Marketing Agency.
 Web Spice Consultancy

The company is seeking $2.5 million of financing to fund the acquisition of Vihaan Advertising
and its initial operations. This funding will cover the purchase of Vihaan Advertising, marketing,
purchase of extra software, and hardware.
To unlock help try Upmetrics! 

Start writing here..

Important Assumptions
The financial projections of the company are forecast on the basis of the following assumptions.
These assumptions are quite conservative and are expected to show deviation but to a limited level
such that the company’s major financial strategy will not be affected.

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

Brake-even Analysis

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

Digital Marketing | Business Plan [YEAR] 29/38

Projected Profit and Loss

2024 2025 2026

Revenue $3,750,375 $8,239,585 $14,423,076.50

SEO and Content

$2,164,053 $4,953,984 $8,399,117
Marketing

Users 239 420 711

Recurring Charges $1,200 $1,200 $1,200

Social Media Management

$1,156,947 $2,806,501 $5,266,184.50
Services

Users 177 347 645

Recurring Charges $850 $850 $850

Website Design and

$429,375 $479,100 $757,775
Development

Unit Sales 172 192 303

Unit Price $2,500 $2,500 $2,500

Cost Of Sales $1,159,908.52 $1,597,778.57 $2,774,493.55

General Costs $1,159,908.52 $1,597,778.57 $2,774,493.55

Digital Marketing Tools &

$384,140.03 $840,582.54 $1,462,929.79
Software

SEO and Analytics Tools $375,037.50 $823,958.50 $1,442,307.65

Social Media Management

$9,102.53 $16,624.04 $20,622.14
Tools

Content Creation &

$775,768.49 $757,196.03 $1,311,563.76
Management

Freelance Content Creation $768,933.89 $746,773.51 $1,298,076.92

Graphic Design Software $6,834.60 $10,422.52 $13,486.84

Revenue Specific Costs $0 $0 $0

Digital Marketing | Business Plan [YEAR] 30/38

 2024 2025 2026

Personnel Costs (Direct

$0 $0 $0
Labor)

Gross Margin $2,590,466.48 $6,641,806.43 $11,648,582.95

Gross Margin (%) 69.07% 80.61% 80.76%

Operating Expense $2,586,902.16 $4,173,322.61 $3,916,609.46

Payroll Expense (Indirect

$1,553,328 $1,715,037.12 $1,898,775.96
Labor)

Management Team $600,000 $696,000 $808,800

Marketing Director $360,000 $432,000 $518,400

Operations Manager $240,000 $264,000 $290,400

Creative Team $806,400 $866,880 $932,400

Senior Graphic Designer $403,200 $423,360 $444,528

Content Writer $403,200 $443,520 $487,872

Design Team $146,928 $152,157.12 $157,575.96

Graphic Designer $64,800 $66,744 $68,746.32

UX/UI Designer $82,128 $85,413.12 $88,829.64

General Expense $1,033,574.16 $2,458,285.49 $2,017,833.50

Marketing and Advertising $693,364.74 $1,879,110.82 $1,104,701.58

Online Advertising $90,008.75 $177,085.55 $509,381.70

Print Media Advertising $603,355.99 $1,702,025.27 $595,319.88

Office and Administrative $141,537.19 $221,313.27 $304,407.88

Office Rent $30,000 $39,812.50 $42,119.80

Utilities $111,537.19 $181,500.77 $262,288.08

Technology and Equipment $198,672.23 $357,861.40 $608,724.04

Digital Marketing | Business Plan [YEAR] 31/38

 2024 2025 2026

Hardware Maintenance $3,600 $4,320 $4,968

Software Subscriptions $174,897.23 $329,583.40 $576,923.06

Data analysis $20,175 $23,958 $26,832.98

Bad Debt $0 $0 $0

Amortization of Current
$0 $0 $0
Assets

EBITDA $3,564.32 $2,468,483.82 $7,731,973.49

Additional Expense $20,542.70 $18,595.48 $16,507.54

Long Term Depreciation $12,996 $12,996 $12,996

Gain or loss from Sale of

$0 $0 $0
Assets

EBIT ($9,431.68) $2,455,487.82 $7,718,977.49

Interest Expense $7,546.70 $5,599.50 $3,511.54

EBT ($16,978.38) $2,449,888.34 $7,715,465.95

Income Tax Expense /

$0 $0 $0
Benefit

Total Expense $3,767,353.38 $5,789,696.66 $6,707,610.55

Net Income ($16,978.38) $2,449,888.34 $7,715,465.95

Net Income (%) (0.45%) 29.73% 53.49%

Retained Earning Opening $0 ($101,978.38) $2,347,909.96

Owner's Distribution $85,000 $0 $0

Retained Earning Closing ($101,978.38) $2,347,909.96 $10,063,375.91

Digital Marketing | Business Plan [YEAR] 32/38

Projected Cash Flow

2024 2025 2026

Cash Received $3,750,375 $8,239,585 $14,423,076.50

Cash Paid $3,754,357.38 $5,776,700.66 $6,694,614.55

COS & General Expenses $2,193,482.68 $4,056,064.06 $4,792,327.05

Salary & Wages $1,553,328 $1,715,037.12 $1,898,775.96

Interest $7,546.70 $5,599.50 $3,511.54

Sales Tax $0 $0 $0

Income Tax $0 $0 $0

Net Cash From

($3,982.38) $2,462,884.34 $7,728,461.95
Operations

Assets Sell $0 $0 $0

Assets Purchase $55,000 $0 $0

Net Cash From

($55,000) $0 $0
Investments

Amount Received $320,000 $0 $0

Loan Received $120,000 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $200,000 $0 $0

Amount Paid $111,935.90 $28,883.12 $30,971.06

Loan Capital $26,935.90 $28,883.10 $30,971.06

Dividends & Distributions $85,000 $0 $0

Net Cash From

$208,064.10 ($28,883.12) ($30,971.06)
Financing

Digital Marketing | Business Plan [YEAR] 33/38

 2024 2025 2026

Summary

Starting Cash $0 $149,081.72 $2,583,082.94

Cash In $4,070,375 $8,239,585 $14,423,076.50

Cash Out $3,921,293.28 $5,805,583.78 $6,725,585.61

Change in Cash $149,081.72 $2,434,001.22 $7,697,490.89

Ending Cash $149,081.72 $2,583,082.94 $10,280,573.83

Projected Balance Sheet

2024 2025 2026

Assets $191,085.72 $2,612,090.94 $10,296,585.83

Current Assets $149,081.72 $2,583,082.94 $10,280,573.83

Cash $149,081.72 $2,583,082.94 $10,280,573.83

Accounts Receivable $0 $0 $0

Inventory $0 $0 $0

Other Current Assets $0 $0 $0

Long Term Assets $42,004 $29,008 $16,012

Gross Long Term Assets $55,000 $55,000 $55,000

Accumulated Depreciation ($12,996) ($25,992) ($38,988)

Liabilities & Equity $191,085.71 $2,612,090.95 $10,296,585.84

Liabilities $93,064.09 $64,180.99 $33,209.93

Current Liabilities $28,883.10 $30,971.06 $0

Accounts Payable $0 $0 $0

Income Tax Payable $0 $0 $0

Digital Marketing | Business Plan [YEAR] 34/38

 2024 2025 2026

Sales Tax Payable $0 $0 $0

Short Term Debt $28,883.10 $30,971.06 $0

Long Term Liabilities $64,180.99 $33,209.93 $33,209.93

Long Term Debt $64,180.99 $33,209.93 $33,209.93

Equity $98,021.62 $2,547,909.96 $10,263,375.91

Paid-in Capital $0 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $200,000 $200,000 $200,000

Retained Earnings ($101,978.38) $2,347,909.96 $10,063,375.91

Check $0 $0 $0

Business Ratios

Year 1 Year 2 Year 3 Industry Profile

Sales Growth 4,35% 30,82% 63,29% 4,00%

Percent of Total Assets

Accounts Receivable 5,61% 4,71% 3,81% 9,70%

Inventory 1,85% 1,82% 1,79% 9,80%

Other Current Assets 1,75% 2,02% 2,29% 27,40%

Total Current Assets 138,53% 150,99% 163,45% 54,60%

Long-term Assets -9,47% -21,01% -32,55% 58,40%

TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%

Current Liabilities 4,68% 3,04% 2,76% 27,30%

Long-term Liabilities 0,00% 0,00% 0,00% 25,80%

Total Liabilities 4,68% 3,04% 2,76% 54,10%

Digital Marketing | Business Plan [YEAR] 35/38

 Year 1 Year 2 Year 3 Industry Profile

NET WORTH 99,32% 101,04% 102,76% 44,90%

Percent of Sales

Sales 100,00% 100,00% 100,00% 100,00%

Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%

Advertising Expenses 2,06% 1,11% 0,28% 1,40%

Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%

Main Ratios

Current 25,86 29,39 32,92 1,63

Quick 25,4 28,88 32,36 0,84

Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%

Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%

Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%

Additional Ratios

Net Profit Margin 19,20% 21,16% 23,12% N.A.

Return on Equity 47,79% 50,53% 53,27% N.A.

Activity Ratios

Accounts Receivable Turnover 4,56 4,56 4,56 N.A.

Collection Days 92 99 106 N.A.

Inventory Turnover 19,7 22,55 25,4 N.A.

Accounts Payable Turnover 14,17 14,67 15,17 N.A.

Payment Days 27 27 27 N.A.

Total Asset Turnover 1,84 1,55 1,26 N.A.

Debt Ratios

Debt to Net Worth 0 -0,02 -0,04 N.A.

Current Liab. to Liab. 1 1 1 N.A.

Liquidity Ratios

Net Working Capital $120 943 $140 664 $160 385 N.A.

Digital Marketing | Business Plan [YEAR] 36/38

 Year 1 Year 2 Year 3 Industry Profile

Interest Coverage 0 0 0 N.A.

Additional Ratios

Assets to Sales 0,45 0,48 0,51 N.A.

Current Debt/Total Assets 4% 3% 2% N.A.

Acid Test 23,66 27,01 30,36 N.A.

Sales/Net Worth 1,68 1,29 0,9 N.A.

Dividend Payout 0 0 0 N.A.

Digital Marketing | Business Plan [YEAR] 37/38

Create a winning business plan that gets you funded
Creating a stunning and investment-ready plan requires no writing, graphic designing, or financial
planning expertise.

Upmetrics has all the features required to help you create a comprehensive business plan—from start to finish.
Make no mistakes, it’s the modern way of planning to structure ideas, make plans, and create stunning pitch
decks to awe investors.

Pitch decks that impress investors Interactive plans in no time

Create pitch decks that provide a visual Import business plan sections like—SWOT
representation of your business, engage analysis, comparison tables, and others to create
investors, and make them want to invest in your an interactive business plan. No designing skills
business idea. are required.

Stunning cover page designs 500+ sample business plans

With Upmetrics, you have the liberty to choose Simply import a template from our library of
from multiple stunning cover page designs. sample plans into the editor and start
Choose a creative design and make your plan customizing it to make it yours. It takes only a few
stand out. clicks to get started.

Online sharing made simple Collaborate with team in real-time

Upmetrics makes online sharing quick and easier Invite team members, initiate conversations,
for users. Easily share your business plans with a discuss ideas & strategies, share feedback, and
link while tracking reader activity. work on a business plan in real-time.