Mr.
Anuwat Tooktham
Mobile#: +66 922636606
Email: [email protected]
Summary
Previously working as Marketing Director at About Passion (master franchiser of Subway Thailand; and
Wine I Love group), with the mission of building and executing marketing activities nationwide campaig
with the primary aim of identifying potential areas of business and target customers for operations
improvements.
Education
Master of Business Administration (Marketing) M.B.A
Ramkhamhaeng University
July 2012-Aug 2014
Bachelor of Communication Arts Program in Advertising and Public Relations
Rajamangala University Of Technology, Phra Nakhon
March 2004 – May 2008
Skill Highlights
• Strong management and manpower handling
• Strong marketing creativity and execution
• Strong project management and business development
• Excellent interpersonal skill
• Work effectively under pressure or with limited resources
• Food and beverage photography and event handling
Work Success
• Able to maintain and promote sales of company revenue during the lockdown during covid19.
• Introduce product awareness through online media channel which generated high sales revenue
for the company by successful engagement.
• Innovate product by working with other department such as R&D which resulted in increase
high selling point of new product introduct in the market.
• Proposed and materialize collabaration with other brands through 3rd party service provider
which increased the sales output and revenue.
• Provide promotional mechanic with food delivery application (Grab) which generated 50%
increase in sales growth in a month.
Experience
About Passion
Associate Marketing Director - (Subway Thailand , Wine I Love You,Cheals Bar@ari)
April 2022 – July 2024
o Manage and plan both online and offline marketing for marketing communication.
o Strategize marketing promotions and advertisments.
o Calculate ROI, and analyze products and management under the Subway brand (150
branches nationwide) and Wine I Love you (3 branches).
o Coordinate with international regional teams for sales plan and marketing strategy .
o Handle marketing relation and coordination for Subway franchisers in Thailand.
o Handle partnership proposals and deals with 3rd party product providers, e.g. beverage
brands.
o Primary contact for 3rd party online selling chanel.
o Create a new brand for company and location for open new store.
King Food Group Company Limited
Marketing Manager - (Krispy Kreme Thailand,Cinnabon,Pie Face,Jamba Jucie,Ihop)
March 2015 - April 2022
o Provide marketing planning and management.
o Plan marketing strategy and promotional products.
o Provide advertising and public relations.
o Innovate products through collaboration with R&D department.
o Coordinate with international regional teams, international conferences.
o Survey and site visit locations for store expansions (100+ stores).
Dunkin’Donuts Company Limited
Marketing Executive – (Dunkin Donuts)
February 2012 – March 2015
o Provide marketing communication by online media and prints.
o Oversee marketing management in the functional part of brand marketing
communications.
o Make promotions for local store marketing. Create first online communication account
using Line@ in the confectionery business that has generated the largest number of
followers in Thailand.
o Primary contact for 3rd party advertising agencies.
o Provide support-work for operation team
Nomjitt Incorperation Company Limited
Advertising Manager
From February 2009- March 2012
o Oversees and manages advertising and promotion for department stores.
o Create promotional activities to promote the materials for school uniform brands and
the department store.
o Coordiate with other department for public relations for radio and prints.
Oishi Group Company Limited Production Media
Multimedia Production
February 2007 - March 2009
o Create content and media materials to support marketing and operation adverts.
o Worked with other departments for idea collaboration.
o Provide support for operation team to supervise adverts installation and placement.
