Business proposal: vortex

Slide 1: vortex

“Empowering women to be their best selves, not someone else's idea of perfection “

 Location: Kunnumpuram
 Founder: Hashim - navas
 Business Type: Ladies-Only Gym

Slide 2 : Target Audience Analysis

1. Total Addressable Market (TAM)

 Definition: Total potential market for women's fitness services in the target area.
 Estimation:
o Total Women in the Area: 21,349
o Interest in Fitness: 25%
o TAM Size: 5,337
 Example: "Approximately 21,349 women within an 8 km radius, with 25% potentially interested
in fitness, representing a TAM of 5,337 potential clients."

2. Serviceable Available Market (SAM)

 Definition: Subset of TAM realistically targeted by the gym.
 Estimation:
o Focus on Age 18-35: 9,450 women
o Likely to Join a Gym: 25%
o SAM Size: 2,362
 Example: "Focusing on women aged 18-35 within an 8 km radius gives us a SAM of
approximately 2,362 women."

3. Serviceable Obtainable Market (SOM)

 Definition: Portion of the SAM expected to be captured in the short term.
 Estimation:
o Target Capture Rate: 18%
o SOM Size: 425
"We aim to capture 18% of the SAM, which translates to approximately 425 women in our first
year “

Slide 3: business model

Here's a polished business model slide for your gym, "Vortex," tailored for a business proposal
presentation:

Slide 3: Business Model

Vortex: Ladies-Only Gym
1. Services Offered
 Group Fitness Classes
o Yoga, Pilates, Zumba
o Community-driven, diverse class schedule
 Personal Training Sessions
o Customized fitness plans tailored to individual goals
 Nutritional Counselling:
o Personalized dietary advice and meal planning
 Wellness Workshops
o Focus on mental health, stress management, and holistic wellness
 Childcare Services
o Convenient for mothers, enabling uninterrupted workout sessions
2. Revenue Streams
 Membership Fees
o Flexible Plans:
 Monthly, Quarterly, Annual
 Tiers: Basic, Premium, VIP
 Additional Services
 o Personal Training Packages
 Tailored, goal-oriented training sessions
o Specialized Workshops
 In-depth wellness topics and expert sessions
 Retail Sales
o Merchandise
 Branded fitness apparel and accessories
o Health Products
 Nutritional supplements, protein shakes, and wellness products

Slide 4: Operational Plan

1. Location and Facilities
 Location: Kunnumpuram
o Central and accessible location
 Facility Layout:
o Spacious workout areas for group classes
o Dedicated space for personal training
o Well-equipped nutritional counseling room
o Relaxing environment for wellness workshops
o Secure and fun childcare area
2. Equipment and Amenities
 State-of-the-Art Fitness Equipment
o Latest machines and free weights
o Specialized equipment for yoga and Pilates
 Amenities
o Clean and hygienic locker rooms
o Refreshment station with healthy options
o On-site retail corner for merchandise and health products
3. Staffing and Training
 Qualified Female Trainers and Staff
 o Certified fitness trainers
o Nutritionists and wellness experts
o Trained childcare personnel
 Continuous Training and Development
o Regular workshops and training sessions for staff
o Emphasis on customer service and member engagement
4. Safety and Hygiene Protocols
 Health and Safety Measures
o Regular sanitation of equipment and facilities
o Safety protocols for all fitness activities
 Accessibility
o Inclusive facilities catering to different fitness levels and abilities
o Accessible for differently-abled individuals
5. Membership Management and Support
 Membership System
o Efficient sign-up and management process
o User-friendly mobile app for scheduling and tracking progress
 Customer Support
o Dedicated support team for inquiries and assistance
o Feedback mechanisms to continuously improve services
6. Marketing and Community Engagement
 Marketing Strategies
o Digital marketing, social media engagement, local advertising
o Special promotions and introductory offers
 Community Involvement
o Partnerships with local businesses and wellness experts
o Hosting community events and fitness challenges

 5. Competitive Advantages

1. Unique Selling Points

Exclusive Focus: Women-only gym offering a secure, supportive environment.

Comprehensive Services: Diverse fitness and wellness programs, including unique features not
typically found in standard gyms.

Community-Oriented: Strong focus on fostering a supportive and inclusive community.

2. Specialized Services

Pre- and Post-Natal Fitness: Programs specifically designed for new and expecting mothers.

Body Positivity Programs: Encouraging self-acceptance and holistic well-being.

Women's Health Workshops: Covering essential topics such as hormonal health, nutrition, and
mental wellness.

3. Additional Unique Features

Monthly Health Assessments: Regular consultations with a nutritionist to monitor and improve
members' health.

Childcare Services: Dedicated play area with professional caretakers, allowing mothers to work
out worry-free.

In-House Physiotherapist: Always available to assist with injury prevention and recovery, ensuring
safe and effective exercise routines.

The mental counselling program will provide counselling sessions exclusively for gym members.

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Slide 6: The Team

Hashim Rahman
Co-founder & Head Trainer

 Qualifications: Diploma in Personal Training & Diploma in Human Performance Nutrition

 Experience: Extensive background in fitness training, with a focus on personal training and
program development.

 Role: Manages daily operations, coordinates staff, and enhances member experience,
focusing on integrating wellness services. :

Leads group fitness classes, conducts personal training sessions, and develops customized
fitness plans for members, ensuring high-quality service.

Navas Lakkal
Co-Founder & Head of Nutritionist

 Qualifications: Diploma in Human Performance Nutrition & Diploma in Personal Training

 Experience: Over 5 years in the fitness industry, specializing in nutrition and wellness.

 Background: Expertise in business management, fitness training, and community

engagement.

 Role: Oversees the gym's strategic direction, maintains high standards of fitness training,
and leads overall business operations.

Jishna
Trainer

 Certifications: Certified Personal Trainer (CPT), specialized in women's fitness and nutrition.

 Role: Leads group fitness classes, conducts personal training sessions, and develops
customized fitness plans for members, ensuring high-quality service.

Conclusion slide:
Conclusion: Empowering Women, Transforming Lives

Vortex represents a unique investment opportunity, strategically positioned in Kunnumpuram to

address a vital market gap for quality women-only gyms. Our comprehensive services are tailored
specifically to women's needs, including fitness programs, nutritional counseling, mental wellness
support, and childcare.

Investing in Vortex offers numerous advantages: we provide an exclusive women-only space,

ensuring a secure and supportive environment that attracts a dedicated clientele. Our business
model boasts diverse revenue streams, including memberships, personal training, retail sales, and
workshops, all underpinned by a community-centric approach that fosters strong customer loyalty
through engagement and empowerment.

We invite you to join us in making a significant difference. Vortex is poised for strong market capture
and growth, with a clear focus on social impact by contributing to the health and wellness of women
and fostering a positive community atmosphere.

Vortex: Where Wellness Meets Empowerment

Thank you for considering an investment in Vortex. Together, let's create a thriving community and
transform lives!

Contact Information:

 Address: Kunnumpuram

 Website: www.vortexgym.com

 Phone: +91-

 Email: [email protected]

Thank You!