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GRADING RUBRIC FOR PRACTICAL PROPOSAL
Letter of Transmittal and Document Design 10 9 8 7 6 5 4 3 2 1 0
Has an effective letter of transmittal (addressed to appropriate Meets all Meets some Meets few decision-maker; serves as executive summary: briefly explains criteria at criteria; criteria problem, describes proposed solution, and summarizes supporting high level uneven reasons) Has professional appearance; good document design with clear headings and appropriately labeled diagrams (if needed); conveys strong ethos Presentation of the Problem 10 9 8 7 6 5 4 3 2 1 0 Clearly describes the problem without presupposing the solution Meets all Meets some Meets few Gives problem “presence” (chooses appropriate methods for criteria at criteria; criteria; motivating reader to care about problem) high level; uneven; often Adequately develops the problem (shows who is affected, what is clear and occasionally unclear or at stake); anticipates objections of a skeptical reader who developed thin; some undevelope dismisses the problem lapses in d clarity Description of the Proposed Solution 10 9 8 7 6 5 4 3 2 1 0 Describes proposed solution clearly Meets all Meets some Meets few Uses diagrams effectively (if appropriate) criteria at criteria; criteria; Explains costs; pays attention to practical details; convinces reader high level; uneven or often that writer has done his or her homework clear, easy has some unclear or Solution is made to seem “do-able” to follow lapses in undevelope If writer proposes a “planning committee” to develop details of clarity or d solution, writer clearly points out the details of a successful solution developmen t Justification for Proposed Solution 10 9 8 7 6 5 4 3 2 1 0 Strongly motivates reader to act on the proposal; designs Meets all Meets some Meets few justification section by imagining chief reasons for audience criteria at criteria; criteria; resistance high level; uneven or often States clear, effective reasons in support of proposal clear, easy has some unclear or Supports reasons with effective evidence to follow lapses in undevelope Effectively ties into values and beliefs of audience clarity or d developmen t Overall Clarity of Writing 10 9 8 7 6 5 4 3 2 1 0 Follows reader-expectation theory (forecasting, mapping; old/new Meets all Meets some Meets few contract; strong organization with topic sentences at head of criteria at criteria; criteria paragraphs) high level uneven Is clear, concise, adequately developed, and graceful (excludes sentence level correctness (grammar/editing—see penalty below) Overall Effectiveness of Document 10 9 8 7 6 5 4 3 2 1 0 Effectively accomplishes writer’s purpose of calling attention to a Ready to Good Back to the problem, proposing a solution, and giving strong reasons for acting submit with potential but drawing on the proposal. only minor some/ board Will make a persuasive first impression on intended audience if revisions significant sent in present form revision still Shows strong “ethos”—gives decision maker a favorable needed impression of the writer’s professional, motives, and good will
Deductions for rule-based errors in grammar, punctuation, usage, or spelling
Extra credit for using Writing Center +5 +8 (if you include a description of what happened at the session and how you revised your draft after the session)