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IEC Script

Indian economy

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rishanthreddy21
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25 views

IEC Script

Indian economy

Uploaded by

rishanthreddy21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Slide 1

Today, we'll be discussing the Media and Entertainment industry in India. This sector is dynamic,
rapidly evolving, and plays a crucial role in our economy and society."

Slide 2- Market overview

 The M&E sector is witnessing massive growth, with an annual growth rate of 10.2%.
reaching US$ 30.8 billion by 2024 and a 10% CAGR, hitting US$ 37.2 billion by 2026
 Animation & VFX, online gaming and digital are emerging as the fastest-growing segments
 Between 2023-26, these segments are expected to witness growth (CAGR): • Digital media
(13.5%) • Animation and VFX (17.5%) • Online gaming (20.7%) • OOH (9.3%)
 New media has emerged as a dominant force, accounting for over 50% of the total
advertising revenues, surpassing traditional media formats.

Slide 3 – Importance

 Growing mobile and smartphone penetration has boosted adaptation of online video
viewing in India.
 Indian Over-The-Top (OTT) platforms have demonstrated significant growth in the global
market, witnessing a 194% increase in revenue from international viewers over the past few
years.
 By 2025, the number of connected smart televisions are expected to reach ~40-50 million.
 The media and entertainment industry in India put up a great show in 2020. given the rising
demand for services such as short-video apps, music and gaming platforms across
demographics.
 The following are a few promising start-ups in 2021: • Kuku FM: Vernacular non-music audio
& podcast platform • NewsBytes: Leverages AI to create content across media formats •
Spartan Poker: Offers cash games & tournaments to gaming enthusiasts

Slide 4 – Major Segments and Players

 In 2023, television, digital, and print contributed ~ 69.4% to the total media and
entertainment industry revenue.
 By FY26, the share of digital media is expected to increase to 31.0% from 28.2% in FY23.
 The Indian OTT audience universe currently stands at 481.1 million people
 In 2022, Disney+ Hotstar led the Indian SVOD market, with a 50% share in the total market.
 Disney+ Hotstar was followed by Eros Now, with a 24% share, and Amazon Prime Video with
a 9% share.
 By 2030, India’s over-the-top (OTT) entertainment industry will be worth US$ 15 billion

Slide 5 – Role Of FDI


 The graph shows a steady increase in FDI inflow from FY13 to FY24*, rising from US$ 0.70
billion to US$ 0.85 billion. This reflects the sector's attractiveness to foreign investors over
the years.
 Between April 2000 and March 2024, the total FDI inflow into the Information and
Broadcasting sector, including print media, reached US$ 10.99 billion.
 Demand growth, supply advantages and policy support are the key drivers in attracting FDI.
 In February 2021, Prasar Bharati (India) and PSM (the official State Media of Maldives) inked
an agreement to facilitate collaboration and capacity building in the field of broadcasting.

Slide 6 – Government Initiatives

 On September 2, 2020, Government of India announced its plans to develop an Animation,


Visual Effects, Gaming and Comic (AVGC) Centre for Excellence in collaboration with IIT
Bombay
 The AVGC sector is estimated to grow at ~9% to reach ~Rs. 3 lakh crore (US$ 43.93 billion) by
2024
 In December 2020, the Union Cabinet approved the merger of four government film media
units (the Films Division, the Directorate of Film Festivals, the National Film Archives of India
and the Children's Film Society, India) with the National Film Development Corporation
Limited (NFDC). This will help converge activities and resources and ensure synergy and
efficiency in achieving common mandates.
 As part of the expansion to include all digital platforms and digital (OTT) players under a
single roof, in May 2021, the Indian Broadcasting Foundation (IBF) announced the move to
be renamed as the Indian Broadcasting and Digital Foundation (IBDF)

Slide 7 – Major Challenges

1. Monetization Challenges: While digital adoption is growing, monetizing digital content


remains a challenge. Many consumers are used to free content, making it difficult to drive
paid subscriptions.
2. Piracy and Copyright Issues: Digital piracy continues to be a major concern, affecting
revenues across segments like films, music, and OTT content.
3. Ad Revenue Volatility: The industry is heavily dependent on advertising revenues, which can
be volatile and susceptible to economic fluctuations.
4. Digital Disruption: The rapid shift towards digital platforms and OTT services is disrupting
traditional media models, especially in television and print segments. Traditional players
need to adapt quickly to changing consumer preferences.
5. Talent Crunch: There's a need for skilled professionals in areas like animation, VFX, gaming,
and other emerging tech-driven segments of the industry.

Slide 8 – Policy Suggestions

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