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AWS Migrations Business 2021

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0% found this document useful (0 votes)
13 views130 pages

AWS Migrations Business 2021

Uploaded by

jarg200690
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AWS Solutions Training for

Partners: Migrating to AWS –


Business
Session Start Time: 2:00 pm GMT -5

1
Your instructor

Solutions Training for Partners:


Migrating to AWS –
Business
Guillermo Cabrera
AWS Partner Trainer
[email protected]

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights


2
reserved.
Module 1: Course Introduction

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Agenda

• Module 1: Course Introduction


• Module 2: Opportunities
• Module 3: AWS Migration Methodologies
• Module 4: Business Case
• Module 5: Sales Approach and Best Practices
• Module 6: Course Wrap-Up and Resources
• Assessment

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 5
Welcome

• Name
• Company
• Job role
• Familiarity with migrating and AWS
• Two learning goals you have for this
course

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 6
Module 2: Opportunity
Objectives

• Identify the market opportunity for AWS Partner Network (APN)


Partners to help customers migrate to AWS
• Identify common business drivers for customers wanting to migrate to
the cloud
• Describe the value for customers and Partners of using AWS for
migrating

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 8
Billions in opportunities
* Values are in billions
$350

$250 2022
$300

2018
$250 $200

$200
$150

$150
$100

$100

$50
$50

$0 $0
2018 2022 BPaaS Management SaaS PaaS IaaS
and Security
16.1% compound annual growth rate (CAGR) Services

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 9
https://www.forbes.com/sites/louiscolumbus/2019/04/07/public-cloud-soaring-to-331b-by-2022-according-to-gartner/#31b470565739
Migration drivers

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Reasons for migration

What are some reasons customers


want to migrate to the cloud?

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 11
Common migration drivers

Outsourcing changes, Improved security and Cost reduction


Agility and
end-of-life operational resilience
staff productivity
hardware and software

Data center Going global Digital Internet of Things (IoT),


consolidation quickly, mergers transformation artificial intelligence (AI),
and acquisitions machine learning (ML)

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 12
Value for customers

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why the AWS Cloud

• Global cloud presence since 2006

• Years of migration experience

• Comprehensive and mature migration solutions

• Fast time-to-business results

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 15
AWS Cloud value highlight

Cost savings Staff productivity Operational resilience Business agility

31% 62% 7x 3x
Average infrastructure cost IT staff productivity boost Fewer downtime hours More features delivered
savings each year

https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 16
Cost savings
“We expect to save $32 million in the
first 5 years by running our website and
other critical applications on AWS. For a
growing company like ours, it is
incredible that we are able to bend the
infrastructure cost curve down as we
continue to expand.”
Edmunds

17
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Staff productivity
“Tasks around hardware
troubleshooting and tuning have
been eliminated, while capacity
planning and procurement have
been reduced by 90%.”
Live Nation

18
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Operational resilience
“With our previous on-premises
financial reporting system, uptimes
were about 85%. Using AWS, we get
uptimes of 99.99% for SAP
S/4HANA.”
Mitsui Coal Holdings

19
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Business agility
“More than 80 percent of IT
expenditure at AFG was consumed
by IT operational costs…..today,
60% of the IT expenditure is
dedicated to innovation.”
Australian Financial Group

20 © 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Other values and benefits

What are other values or benefits to


migrating?

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 21
Value for Partners

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Profitable growth

15 new customers Revenue growth: $61 Multipliers: 5 to 11x Follow-on work: 60%
million

Healthy margin: 35%

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 23
Module 3:
AWS Migration Methodology
Objectives

• Describe the phases of migrating to AWS


• Identify how to determine a customer’s cloud-readiness business
strengths and weaknesses
• Discuss common migration strategies

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 32
AWS migration approach

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 33
“There is no compression
algorithm for experience.”
Andy Jassy – CEO, AWS

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Phases of migration

Assess Mobilize Migrate and


Modernize

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 35
Assess phase
Assess

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 36
Assess phase
Assess
Migration Readiness Assessment (MRA)

Business case

Create a case for change


Rapid discovery TCO report

Accelerators

Briefings and Immersion day


workshops
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 37
MRA tool
Migration Readiness Assessment

• 1-day workshop

• 80+ questions to identify readiness


and gaps for a large-scale migration

• Action plan proposal to close gaps

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 38
MRA tool area of focus

Assessment
focus

Business capability assessment Technical capability assessment Readiness


assessment results
Business Platform
Value realization Applications and infrastructure

People Security
Roles and readiness Risk and compliance

Governance Operations
Prioritization and control Hybrid and dynamic

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 39
MRA access

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://accelerate.amazonaws.com/ 40
MRA summary report

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 41
MRA readiness assessment heatmap

42
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
MRA workstream scores

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 43
MRA CAF perspectives radar chart

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 44
MRA PowerPoint assessment review

45
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Mobilize phase
Mobilize

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 47
Mobilize phase activities
Mobilize

Discovery and Landing Skills and Migration


planning zone center experience
of excellence Mobilization through
experiences

Business case Migration Operating Security and


plan model compliance

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 48
Mobilize skills and center of excellence

• Structure across IT, security, and business

• Identify key roles

• Provide technical training programs

• Establish work experience

• Develop cloud expertise

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 49
Mobilize an operating model

Self-managed AWS Managed Services (AMS)

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 50
General mobilize approach
Business criticality
Impact, frequency
of use, size of user
base

Application complexity
Technology stack, Environment priority
architecture, Development, test,
dependencies pre-production,
production
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 51
Migrate and Modernize
phase
Migrate and
Modernize

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 52
Migrate and Modernize
Migrate and Modernize

Migrate

Accelerate migration
at scale
Operate

Modernize

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 53
Migration strategies

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Application migration strategies

Retain

Retire

Relocate

Rehost

Repurchase

Replatform

Refactor
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 55
Retain

Retain Retain
• In some situations, an application is
Retire
retained on premises.
Relocate
• Application is critical for the business
Rehost with factors that prevent it running in
the cloud.
Repurchase
• Example: Application is not in an area
Replatform where AWS has a Region, and it requires
low latency.
Refactor
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 56
Retire

Retain Retire
• During a migration discovery phase,
Retire
customers might find an application is
Relocate no longer necessary and can be
decommissioned.
Rehost
• Example: Legacy database.
Repurchase

Replatform

Refactor
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 57
Application migration strategies

Retain Relocate
• Applications running on VMware and
Retire
containerized applications can quickly
Relocate relocate to AWS using familiar
applications.
Rehost
• Example: vSphere machines and
Repurchase containers are copied to AWS and run
on AWS managed systems.
Replatform

Refactor
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 58
Rehost

Retain Rehost
• Also know as “lift-and-shift.”
Retire
Applications are brought to AWS Cloud,
Relocate without modification, using tools like
CloudEndure.
Rehost • Applications are easier to optimize or
re-architect after they are running in
Repurchase the cloud.
Replatform • Example: Migrating an application to
run on Amazon EC2 without changes to
Refactor the operating system or the database
management system (DBMS).
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 59
Repurchase

Repurchase
Retain
• Application is moved as a software as a
Retire service (SaaS) platform that replaces all
components of an application and
Relocate assumes management tasks for the
application infrastructure.
Rehost
• Think of this as moving an application to
Repurchase a different product.
• Example: Migrating a contact center to
Replatform Amazon Connect, or a Citrix application
to Amazon WorkSpaces.
Refactor
• AWS Marketplace
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 60
Replatform

Retain Replatform
• Also referred to as lift, tinker, and shift.
Retire
Move to the cloud and take advantage of
Relocate some cloud optimizations without
changing the core of the application.
Rehost • Example: Application migration using
Amazon Relational Database Service
Repurchase (Amazon RDS) rather than continuing to
manage DBMS instances.
Replatform • Example: Migrating customer
applications to AWS using a fully
Refactor
managed service, like AWS Elastic
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Beanstalk. 61
Refactor

Retain Refactor
• Redesign application architecture or
Retire
rewrite an application before migration,
Relocate to make it a cloud-native application.
• Major changes toward cloud capabilities
Rehost require more time, resources, and skills.
Repurchase • Example: An independent software
vendor (ISV) building their application in
Replatform AWS Cloud.

Refactor
© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 62
Migration strategies comparison

Time Cost Agility


Low Retain N/A
Migration complexity

Retire N/A
Relocate
Rehost
Repurchase 70%
Replatform

High Refactor

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 63
Best practices

• Executive sponsorship
• Follow the process, AWS prescriptive guidance
• Conduct an assessment and build your business
• Choose the right migration strategy (7 Rs)
• Build your cloud foundation team
• Due diligence for the right cloud operating model
• Start modernization sooner rather than later

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. 65
Module 4:
Business Case
Objectives

• Define a business case


• Identify the importance of a business case
• Recall how to create a business case
• Identify best practices when creating a business case
• Distinguish between the different levels of a business case
• Select the right level of a business case to use

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 73
Define business case

• Projects future value

• Compares do-nothing to do-something


scenarios

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 74
Importance of a business case

• Increases stakeholder confidence

• Accelerates migration and adoption

• Introduces additional AWS benefits

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 75
Engagement overview

Kickoff Full assessment


• Business case overview • Full analysis
• Define timeline, scope, roles • Incorporate new data
• Repeat as needed

Q&A
(~1 week)

Data discovery Iterate and finalize


and collection* • Review data
(~1 week)
(2 - 4 weeks) • Initial analysis
• Identify open questions,
assumptions

Initial Customer
assessment report out
* Assuming customer data is available

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 76
Compelling business case
Do-something scenario

Do-nothing scenario VS. Future state Transformation state

Cost of remaining as is Cost of running on AWS Cost of moving to AWS


including one refresh cycle plus business value including training, tools
improvements and application migration

Cloud value Migration costs


analysis evaluation
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 77
Business
case
approach • Cloud value analysis

• Migration cost evaluation

78 © 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Cloud Value Framework

Cost savings (TCO) Staff productivity Operational resilience Business agility

31 percent 62 percent 7x 3x
Average Infrastructure cost IT staff productivity boost Fewer downtime hours More features delivered per
savings year

Typical Most compelling


Focus cloud benefits

https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 79
Cost savings

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 80
Cost savings analysis process

Cost
Future savings
AWS report
Steady
state state AWS total cost of

Discovery Right sizing


ownership
Comparison report – steady
state vs AWS
Right pricing
Current usage Cash flow
Increase elasticity
Current cost Cost breakdown
Match usage to storage class
Cost breakdown AWS cost
Portfolio discovery
Industry benchmarks
Utilization data
Performance data

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 81
Cost savings analysis deliverables

Numeric comparisons with


Graphic representation of costs
savings

Yearly cash flow analysis Detailed cost breakdown by area

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 82
Cost savings analysis: Visual depiction
Graphic representation of costs

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 83
Cost savings analysis: Numeric outcome
Numeric comparisons with savings

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 84
Cost savings analysis: Cash flow analysis
Yearly cash flow analysis

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 85
Cost savings analysis: Cost breakdown
Detailed and transparent costs breakdown by area

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 86
Cost savings vs. pricing
Cost analysis Starting point Pricing
On-premises

On-premises

On-premises
AWS

AWS

AWS
© 2019 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Migration cost and payback period
Payback
period
$ Intangible
Cost benefits
Migration cost

Current/do nothing

AWS solution
Cost optimizing,
business as usual

0 1 2 3 4 5
Time

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 89
Migration cost, TCO, and payback period

Payback
period
$ Intangible
Cost benefits
Migration cost
TCO

Current/do nothing

AWS environment
Cost optimizing/
business as usual

0 1 2 3 4 5
Time

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 90
Cost savings best practices

What works Less effective

• Focus on pricing and discounts


• 3- or 5-year cash flows

• 3-year Reserved Instances/savings plan

• Realistic ratios

• Actual peak usage metrics (CPU and memory)

• AWS Account Manager

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 91
Staff productivity

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 92
Case for staff productivity

Benchmarks Ratios Detailed analysis

• Fastest method • Uses server and storage • Based on framework


• Limited without volume data to calculate developed by
customer data staff productivity the AWS Cloud
• Impact based on resources Economics team
per team member ratios

Use when: Use when: Use when:


• Customer data is • Customer provides • Staff productivity is a
missing headcount numbers key deliverable
• Customer asks for a
detailed analysis

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 93
Detailed analysis: Typical findings
Calculating Server Benefits

Typical
Task Description
Reduction
Server budgeting There is no capital server budget or plan in
90 percent
and planning AWS Cloud
Instance purchasing requires minimal effort in
Server purchasing process 75 percent
comparison to server purchasing

Arrange hardware repair


100 percent Not necessary with AWS
due to hardware failure

Installing/upgrading/
50 percent Simplify and automate OS patching / updating
removing software

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 94
Staff productivity best practices

What works Less effective

• Focus on the shift from tactical to strategic


work

• Explain how customers repurpose team


• Focus exclusively on headcount reduction
members
• Rely solely on benchmarks and calculations
• Use realistic ratios
while ignoring actual headcount
• Consider all the employers' costs when
evaluating the fully burdened per-employee
cost

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 95
Operational resilience

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 96
Case for operational resilience

Customer data
Customer data with
with benchmark
benchmark
BenchmarkBenchmark
support support

• Uses customer downtime data


• Uses high-level benchmarks
and cost per downtime hour
• Limited without customer data
estimation along with impact ratio
• Outcome can be a qualitative
benchmark
statement like “AWS customers
experience 7x fewer downtime
• If downtime cost is not available,
hours”
use a benchmark

Source: February 2018: Fostering Business and Organization Transformation to Generate Business Value with Amazon Web Services:
https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 97
Detailed analysis: Typical findings
Cost per minute
% downtime
of downtime by Number of Current
reduction
application applications downtime
with AWS
criticality
Benchmark
High 17
$100K1
Benchmark
Benchmark Customer
Medium 28 32%2 to
$9K1 data
57%3
Benchmark
Low 132
$1K1

Availability increase generates an impact of $19,936,369

1Source: https://www.ponemon.org/research/ponemon-library/security/2016-cost-of-data-center-outages.html
2Source: https://nucleusresearch.com/research/single/availability-and-reliability-in-the-cloud-amazon-web-services/
3Source: https://d1.awsstatic.com/executive-insights/en_US/infographic-realizing-business-value-with-aws.pdf

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 98
Operational resilience best practices

What works Less effective

• Focus on availability
• Try to deep dive into security
• Discuss AWS impact with
customer
• Fixated on one benchmark
dataset
• Identify the right set of impact
benchmark

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 99
Business agility

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 100
Quantify business agility

Template with
Benchmark Fully customized report
customer data

• Uses high-level
benchmarks
• Consulting style
• Limited without
• Uses customer data engagement – a
customer data
to calculate the deep dive into
• Outcome can be a
impact of specific customer business
qualitative
metrics and ecosystem,
statement like “AWS
followed by a tailor-
customers deliver 3x
made model
more features per
year”

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 101
Business agility best practice

What works Less effective

• Focus on the three to five metrics • Evaluating too many metrics

• Work closely with the customer • Force a metric related to the


industry but not desired by the
• Be application specific customer

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 103
Migration • Business value analysis (steady
state)
business
case levels • Directional

• Detailed state

104 © 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Business value analysis (steady state)

• End-to-end value comparison between


traditional IT and AWS environment

• Effort: One week

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 105
Steady state

Objective • Provide a high-level overview of the business value of moving the


customer’s IT estate to AWS
Minimum inputs required • Physical and virtual server inventory

• Per server provisioned storage and usage

• Virtual server host configuration

• Detailed storage inventory and usage


Outputs • Business value analysis (steady state)

Server and storage inventory • Configuration management database (CMDB)


data source
• Business case tool data collection template (manual)

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 106
Directional business case

• Investment business case that compares


traditional IT and AWS environment, plus the
investment to migrate

• Effort: Six weeks

• About +/- 30% accuracy

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 107
Directional business case overview

Objective • Assist project owners to get executive buy-in for a detailed


migration readiness and planning (MRP) and business case
Minimum inputs required • Customers actual or estimated on-premises refresh costs
• Application discovery data
• Estimated:
• Timing and duration of migration
• Parallel run period
• Decommission period

Outputs • Business value analysis (steady state)


• High-level migrate vs. don’t migrate comparison with investment
metrics and cash flow analysis
Server and storage inventory • Discovery tool (recommended)
data source
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 108
Detailed business case

• Investment business case that compares


traditional IT and AWS environments
• Application assessment
• Migration plan
• Investment to migrate

• Effort: 6 -12 weeks

• About +/- 10% accuracy

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 109
Detailed business case

Objective • Detailed end-to-end migration approach that the customer can use
to implement
Minimum inputs required • Application dependency mapping and 7Rs treatment
• Application and database licensing and support costs
• Applicable enterprise programs (EDP, MAP)
• More detailed estimates of all directional business case inputs

Outputs • Business value analysis (steady state)


• Detailed migrate vs. don't migrate comparison with investment
metrics and cash flow analysis
• Detailed migration plan
Server and storage inventory • Discovery tool (mandatory)
data source • Stakeholder interviews

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 110
Select the right business case level
Is the customer
Application
willing to migrate
Yes discovery and
without a
migration planning
business case
Is there an
influential Business value
No No
internal analysis
No advocate? No
Is there an
executive Do they want
sponsor? to understand Directional
Yes
migration business case
Yes Yes costs? No
Yes
Can and will they
Have they
commit internal
asked to see Detailed
No resources to build Yes
high-level business case
a detailed business
numbers
case and
first?
migration plan?
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 111
Key takeaways

• Present the overall value

• Build the business case collaboratively

• Involve the right stakeholders

• Assign values

• Start the business case process early. Your local


Partner Development Manager or Partner Success
Manager can help you build a business case
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 112
Module 5:
Sales Approach and
Best Practices
Objectives

• Apply sales methods for migration opportunities while engaging with


customers
• Identify major workload sales opportunities
• Identify common customer challenges and how to address them

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 124
Sales motion

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sales motion activity

Extensive migration experience

Comprehensive and mature migration tools

Broad Partner ecosystem

Complete migration solutions

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 126
Sales Think big, start
mindset small, and have a
bias for action

127 © 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Common challenges for
customers

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Challenges to cloud adoption

? ? ?

Existing Upfront Skeptical


investments expenses stakeholders

Application Concerns of Lack of cloud


interdependencies downtime during expertise
migration

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 129
Common workload opportunities
and use cases

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved.
Common workload opportunities

Microsoft
Windows SAP Database

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 131
Partner entry points

• Business case
• Proof of concept | workshops
• Immersion Days
• AWS Data Lab

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 132
Microsoft Windows workloads

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 133
Windows on AWS

Popular, secure, and reliable cloud for Microsoft Windows

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 134
AWS advantage for Windows

2X 7X 2X
2X Higher
More Regions with Fewer downtime performance for
More Windows
multiple Availability hours in 2018 and SQL Server on
Server Instances
Zones 2019 Windows

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 135
Entry points for Windows on AWS

Windows on
AWS

Reliable High performing Secure Cost control Innovative Experienced

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 136
Key use cases

• SQL performance and reliability

• Windows Server end of support

• Reduce total cost of ownership (TCO)

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 137
How AWS helps

End-of-Support Optimization and Migration Acceleration


Migration Program licensing assessment Program

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 138
SAP on AWS

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. 145
SAP opportunity

425,000+ 77% 92% 98% 100%


Customers in more World’s business Forbes Global 100 most Dow Jones top-scoring
than 180 countries transaction revenue 2000 companies valued brands sustainability company

https://www.sap.com/corporate/en/company.html?pdf-asset=4666ecdd-b67c-0010- https://www.forbes.com/global2000/#8448d20335d8
82c7-eda71af511fa&page=1
https://www.worldatlas.com/articles/which-are-the-biggest-software-companies-
operating-in-the-world-today.html
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SAP on AWS

• SAP has been an AWS customer since 2008

• SAP and AWS formed a collaboration in 2011

• Collaboration has resulted in SAP on AWS solutions

Help your customers join the 5,000+ customers tapping


into AWS reliability, technology, and Partner network
resources to transform their SAP landscape

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Entry points for SAP on AWS

AWS

Cost Digital transformation Agility and Improved security


reduction (SAP S/4HANA) staff productivity and resilience

Data center and technical Data Improved performance and Industry


debt retirement and analytics automatic scaling solutions
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Key use cases

New Deploy new SAP solutions


implementations

Convert and Upgrade on-premises non-SAP


upgrade databases to current versions

Migrate or Move from existing SAP solutions


lift-and-shift to AWS

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How AWS helps

AWS SAP Competency AWS Launch Wizard AWS Backint Agent


Program for SAP and Quick for SAP HANA
Starts

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Database opportunity

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Databases on AWS

Amazon Aurora Amazon DocumentDB Amazon DynamoDB Amazon Keyspaces (for


(with MongoDB Apache Cassandra)
compatibility)

And more…
Amazon Redshift AWS Database Amazon Neptune Amazon Quantum
Migration Service Ledger Database

Amazon RDS Amazon RDS on Amazon Timestream Amazon ElastiCache


VMware
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AWS advantage for databases

Time and cost Performance and Innovation:


scale 15 database engines

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Entry points for databases on AWS

Explosion of data Microservices change data Rapid rate of change


and analytics requirements driven by DevOps

Development Operations

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Key use cases

• Fully managed database services

• Modern applications, with purpose-built databases

• Break free from legacy databases

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How AWS helps

Amazon Database Migration Database Freedom


Self-managed
Accelerator (DMA) Program

DMS | SCT
Oracl

Oracle SQL Server

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Module 6: Wrap-up and
Resources

173
Course summary
• Engage customers in migrations pre-sales discussions
• Describe the value of migrating to cloud with AWS
• Describe the phases of migration
• Identify common customer challenges and how to address them
• Identify how to determine customers’ cloud-readiness business strengths and
weaknesses
• Discuss common migration strategies
• Build a business case for customers using AWS best practices
• Identify AWS programs that aid migrations for APN Partners
• Identify common workload sales opportunities
• Find more information and additional resources
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APN Navigate

Enable Your Business Gain AWS Visibility Build Your


Portfolio

https://aws.amazon.com/partners/navigate/

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Migration Competency

Tech for Tech for


discovery and workload
planning mobility

Total cost of Tech for data


ownership migration

Tech for
application
profiling

https://aws.amazon.com/migration/partner-solutions/

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Additional resources
AWS Prescriptive Guidance Migrate with AWS
• https://aws.amazon.com/prescriptive- • https://aws.amazon.com/cloud
guidance/ -migration/

AWS Competency Program AWS Migration Acceleration Program


• https://aws.amazon.com/migra
• https://aws.amazon.com/partners/competenc
tion-acceleration-program/
ies/

AWS Managed Services description


AWS Migration Competency Consulting Partner
Validation Checklist • https://s3.amazonaws.com/am
s.contract.docs/AWS+Managed
• https://apn- +Services+Service+Description.
checklists.s3.amazonaws.com/competenc pdf
y/migration/consulting/CNIBv7Tt8.html

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177
Additional resources, cont’d 1

AWS PartnerCast
• https://aws.amazon.com/partners/training/partnercast

AWS Partner Training and Certification


• https://aws.amazon.com/partners/training

Partner Opportunity Accelerating Funding


• https://partnercentral.awspartner.com/apex/AccelHome

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Additional resources, cont’d 2

Accelerate
• https://accelerate.amazonaws.com/

AWS Migration Evaluator (Formerly TSO Logic); Build a business case for
AWS. A video demonstration.
• https://www.youtube.com/watch?v=xkKMtEwPicg&feature=youtu.be

Business Case assistance - contact your local Partner Development


Manager or Partner Success Manager

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Class evaluation and assessment

Look for an email link to take the survey


and an online assessment and that gives
THANK
you formal credit for the course.
YOU!

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Thank You

© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. This work may not be reproduced or redistributed, in whole or in part, without prior written permission
from Amazon Web Services, Inc. Commercial copying, lending, or selling is prohibited. Corrections or feedback on the course, please email us at: aws-course-
[email protected]. For all other questions, contact us at: https://aws.amazon.com/contact-us/aws-training/. All trademarks are the property of their owners.

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