AWS Migrations Business 2021
AWS Migrations Business 2021
1
Your instructor
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Agenda
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Welcome
• Name
• Company
• Job role
• Familiarity with migrating and AWS
• Two learning goals you have for this
course
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Module 2: Opportunity
Objectives
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Billions in opportunities
* Values are in billions
$350
$250 2022
$300
2018
$250 $200
$200
$150
$150
$100
$100
$50
$50
$0 $0
2018 2022 BPaaS Management SaaS PaaS IaaS
and Security
16.1% compound annual growth rate (CAGR) Services
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https://www.forbes.com/sites/louiscolumbus/2019/04/07/public-cloud-soaring-to-331b-by-2022-according-to-gartner/#31b470565739
Migration drivers
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Reasons for migration
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Common migration drivers
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Value for customers
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Why the AWS Cloud
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AWS Cloud value highlight
31% 62% 7x 3x
Average infrastructure cost IT staff productivity boost Fewer downtime hours More features delivered
savings each year
https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770
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Cost savings
“We expect to save $32 million in the
first 5 years by running our website and
other critical applications on AWS. For a
growing company like ours, it is
incredible that we are able to bend the
infrastructure cost curve down as we
continue to expand.”
Edmunds
17
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Staff productivity
“Tasks around hardware
troubleshooting and tuning have
been eliminated, while capacity
planning and procurement have
been reduced by 90%.”
Live Nation
18
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Operational resilience
“With our previous on-premises
financial reporting system, uptimes
were about 85%. Using AWS, we get
uptimes of 99.99% for SAP
S/4HANA.”
Mitsui Coal Holdings
19
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Business agility
“More than 80 percent of IT
expenditure at AFG was consumed
by IT operational costs…..today,
60% of the IT expenditure is
dedicated to innovation.”
Australian Financial Group
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Other values and benefits
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Value for Partners
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Profitable growth
15 new customers Revenue growth: $61 Multipliers: 5 to 11x Follow-on work: 60%
million
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Module 3:
AWS Migration Methodology
Objectives
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AWS migration approach
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“There is no compression
algorithm for experience.”
Andy Jassy – CEO, AWS
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Phases of migration
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Assess phase
Assess
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Assess phase
Assess
Migration Readiness Assessment (MRA)
Business case
Accelerators
• 1-day workshop
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MRA tool area of focus
Assessment
focus
People Security
Roles and readiness Risk and compliance
Governance Operations
Prioritization and control Hybrid and dynamic
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MRA access
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MRA summary report
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MRA readiness assessment heatmap
42
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MRA workstream scores
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MRA CAF perspectives radar chart
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MRA PowerPoint assessment review
45
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Mobilize phase
Mobilize
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Mobilize phase activities
Mobilize
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Mobilize skills and center of excellence
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Mobilize an operating model
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General mobilize approach
Business criticality
Impact, frequency
of use, size of user
base
Application complexity
Technology stack, Environment priority
architecture, Development, test,
dependencies pre-production,
production
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Migrate and Modernize
phase
Migrate and
Modernize
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Migrate and Modernize
Migrate and Modernize
Migrate
Accelerate migration
at scale
Operate
Modernize
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Migration strategies
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Application migration strategies
Retain
Retire
Relocate
Rehost
Repurchase
Replatform
Refactor
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Retain
Retain Retain
• In some situations, an application is
Retire
retained on premises.
Relocate
• Application is critical for the business
Rehost with factors that prevent it running in
the cloud.
Repurchase
• Example: Application is not in an area
Replatform where AWS has a Region, and it requires
low latency.
Refactor
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Retire
Retain Retire
• During a migration discovery phase,
Retire
customers might find an application is
Relocate no longer necessary and can be
decommissioned.
Rehost
• Example: Legacy database.
Repurchase
Replatform
Refactor
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Application migration strategies
Retain Relocate
• Applications running on VMware and
Retire
containerized applications can quickly
Relocate relocate to AWS using familiar
applications.
Rehost
• Example: vSphere machines and
Repurchase containers are copied to AWS and run
on AWS managed systems.
Replatform
Refactor
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Rehost
Retain Rehost
• Also know as “lift-and-shift.”
Retire
Applications are brought to AWS Cloud,
Relocate without modification, using tools like
CloudEndure.
Rehost • Applications are easier to optimize or
re-architect after they are running in
Repurchase the cloud.
Replatform • Example: Migrating an application to
run on Amazon EC2 without changes to
Refactor the operating system or the database
management system (DBMS).
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Repurchase
Repurchase
Retain
• Application is moved as a software as a
Retire service (SaaS) platform that replaces all
components of an application and
Relocate assumes management tasks for the
application infrastructure.
Rehost
• Think of this as moving an application to
Repurchase a different product.
• Example: Migrating a contact center to
Replatform Amazon Connect, or a Citrix application
to Amazon WorkSpaces.
Refactor
• AWS Marketplace
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Replatform
Retain Replatform
• Also referred to as lift, tinker, and shift.
Retire
Move to the cloud and take advantage of
Relocate some cloud optimizations without
changing the core of the application.
Rehost • Example: Application migration using
Amazon Relational Database Service
Repurchase (Amazon RDS) rather than continuing to
manage DBMS instances.
Replatform • Example: Migrating customer
applications to AWS using a fully
Refactor
managed service, like AWS Elastic
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Refactor
Retain Refactor
• Redesign application architecture or
Retire
rewrite an application before migration,
Relocate to make it a cloud-native application.
• Major changes toward cloud capabilities
Rehost require more time, resources, and skills.
Repurchase • Example: An independent software
vendor (ISV) building their application in
Replatform AWS Cloud.
Refactor
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Migration strategies comparison
Retire N/A
Relocate
Rehost
Repurchase 70%
Replatform
High Refactor
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Best practices
• Executive sponsorship
• Follow the process, AWS prescriptive guidance
• Conduct an assessment and build your business
• Choose the right migration strategy (7 Rs)
• Build your cloud foundation team
• Due diligence for the right cloud operating model
• Start modernization sooner rather than later
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Module 4:
Business Case
Objectives
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Define business case
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Importance of a business case
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Engagement overview
Q&A
(~1 week)
Initial Customer
assessment report out
* Assuming customer data is available
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Compelling business case
Do-something scenario
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AWS Cloud Value Framework
31 percent 62 percent 7x 3x
Average Infrastructure cost IT staff productivity boost Fewer downtime hours More features delivered per
savings year
https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770
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Cost savings
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Cost savings analysis process
Cost
Future savings
AWS report
Steady
state state AWS total cost of
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Cost savings analysis deliverables
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Cost savings analysis: Visual depiction
Graphic representation of costs
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Cost savings analysis: Numeric outcome
Numeric comparisons with savings
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Cost savings analysis: Cash flow analysis
Yearly cash flow analysis
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Cost savings analysis: Cost breakdown
Detailed and transparent costs breakdown by area
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Cost savings vs. pricing
Cost analysis Starting point Pricing
On-premises
On-premises
On-premises
AWS
AWS
AWS
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Migration cost and payback period
Payback
period
$ Intangible
Cost benefits
Migration cost
Current/do nothing
AWS solution
Cost optimizing,
business as usual
0 1 2 3 4 5
Time
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Migration cost, TCO, and payback period
Payback
period
$ Intangible
Cost benefits
Migration cost
TCO
Current/do nothing
AWS environment
Cost optimizing/
business as usual
0 1 2 3 4 5
Time
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Cost savings best practices
• Realistic ratios
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Staff productivity
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Case for staff productivity
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Detailed analysis: Typical findings
Calculating Server Benefits
Typical
Task Description
Reduction
Server budgeting There is no capital server budget or plan in
90 percent
and planning AWS Cloud
Instance purchasing requires minimal effort in
Server purchasing process 75 percent
comparison to server purchasing
Installing/upgrading/
50 percent Simplify and automate OS patching / updating
removing software
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Staff productivity best practices
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Operational resilience
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Case for operational resilience
Customer data
Customer data with
with benchmark
benchmark
BenchmarkBenchmark
support support
Source: February 2018: Fostering Business and Organization Transformation to Generate Business Value with Amazon Web Services:
https://pages.awscloud.com/rs/112-TZM-766/images/AWS-BV%20IDC%202018.pdf?aliId=1614258770
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Detailed analysis: Typical findings
Cost per minute
% downtime
of downtime by Number of Current
reduction
application applications downtime
with AWS
criticality
Benchmark
High 17
$100K1
Benchmark
Benchmark Customer
Medium 28 32%2 to
$9K1 data
57%3
Benchmark
Low 132
$1K1
1Source: https://www.ponemon.org/research/ponemon-library/security/2016-cost-of-data-center-outages.html
2Source: https://nucleusresearch.com/research/single/availability-and-reliability-in-the-cloud-amazon-web-services/
3Source: https://d1.awsstatic.com/executive-insights/en_US/infographic-realizing-business-value-with-aws.pdf
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Operational resilience best practices
• Focus on availability
• Try to deep dive into security
• Discuss AWS impact with
customer
• Fixated on one benchmark
dataset
• Identify the right set of impact
benchmark
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Business agility
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Quantify business agility
Template with
Benchmark Fully customized report
customer data
• Uses high-level
benchmarks
• Consulting style
• Limited without
• Uses customer data engagement – a
customer data
to calculate the deep dive into
• Outcome can be a
impact of specific customer business
qualitative
metrics and ecosystem,
statement like “AWS
followed by a tailor-
customers deliver 3x
made model
more features per
year”
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Business agility best practice
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Migration • Business value analysis (steady
state)
business
case levels • Directional
• Detailed state
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Business value analysis (steady state)
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Steady state
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Directional business case
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Directional business case overview
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Detailed business case
Objective • Detailed end-to-end migration approach that the customer can use
to implement
Minimum inputs required • Application dependency mapping and 7Rs treatment
• Application and database licensing and support costs
• Applicable enterprise programs (EDP, MAP)
• More detailed estimates of all directional business case inputs
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Select the right business case level
Is the customer
Application
willing to migrate
Yes discovery and
without a
migration planning
business case
Is there an
influential Business value
No No
internal analysis
No advocate? No
Is there an
executive Do they want
sponsor? to understand Directional
Yes
migration business case
Yes Yes costs? No
Yes
Can and will they
Have they
commit internal
asked to see Detailed
No resources to build Yes
high-level business case
a detailed business
numbers
case and
first?
migration plan?
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Key takeaways
• Assign values
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Sales motion
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Sales motion activity
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Sales Think big, start
mindset small, and have a
bias for action
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Common challenges for
customers
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Challenges to cloud adoption
? ? ?
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Common workload opportunities
and use cases
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Common workload opportunities
Microsoft
Windows SAP Database
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Partner entry points
• Business case
• Proof of concept | workshops
• Immersion Days
• AWS Data Lab
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Microsoft Windows workloads
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Windows on AWS
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AWS advantage for Windows
2X 7X 2X
2X Higher
More Regions with Fewer downtime performance for
More Windows
multiple Availability hours in 2018 and SQL Server on
Server Instances
Zones 2019 Windows
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Entry points for Windows on AWS
Windows on
AWS
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Key use cases
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How AWS helps
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SAP on AWS
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SAP opportunity
https://www.sap.com/corporate/en/company.html?pdf-asset=4666ecdd-b67c-0010- https://www.forbes.com/global2000/#8448d20335d8
82c7-eda71af511fa&page=1
https://www.worldatlas.com/articles/which-are-the-biggest-software-companies-
operating-in-the-world-today.html
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SAP on AWS
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Entry points for SAP on AWS
AWS
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How AWS helps
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Database opportunity
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Databases on AWS
And more…
Amazon Redshift AWS Database Amazon Neptune Amazon Quantum
Migration Service Ledger Database
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Entry points for databases on AWS
Development Operations
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Key use cases
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How AWS helps
DMS | SCT
Oracl
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Module 6: Wrap-up and
Resources
173
Course summary
• Engage customers in migrations pre-sales discussions
• Describe the value of migrating to cloud with AWS
• Describe the phases of migration
• Identify common customer challenges and how to address them
• Identify how to determine customers’ cloud-readiness business strengths and
weaknesses
• Discuss common migration strategies
• Build a business case for customers using AWS best practices
• Identify AWS programs that aid migrations for APN Partners
• Identify common workload sales opportunities
• Find more information and additional resources
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APN Navigate
https://aws.amazon.com/partners/navigate/
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Migration Competency
Tech for
application
profiling
https://aws.amazon.com/migration/partner-solutions/
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Additional resources
AWS Prescriptive Guidance Migrate with AWS
• https://aws.amazon.com/prescriptive- • https://aws.amazon.com/cloud
guidance/ -migration/
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177
Additional resources, cont’d 1
AWS PartnerCast
• https://aws.amazon.com/partners/training/partnercast
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Additional resources, cont’d 2
Accelerate
• https://accelerate.amazonaws.com/
AWS Migration Evaluator (Formerly TSO Logic); Build a business case for
AWS. A video demonstration.
• https://www.youtube.com/watch?v=xkKMtEwPicg&feature=youtu.be
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Class evaluation and assessment
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Thank You
© 2020 Amazon Web Services, Inc. or its affiliates. All rights reserved. This work may not be reproduced or redistributed, in whole or in part, without prior written permission
from Amazon Web Services, Inc. Commercial copying, lending, or selling is prohibited. Corrections or feedback on the course, please email us at: aws-course-
[email protected]. For all other questions, contact us at: https://aws.amazon.com/contact-us/aws-training/. All trademarks are the property of their owners.
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