Company Profile
1.IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine company. It was incorporated in 1911 as competing Tabulating Recording Company. The company later changed its name to IBM corporation in 1924 after becoming a fortune 500 company. 2.IBM is well known for its sales centered business culture as it continuous to hire its executive and managers from its sales force . Its current CEO/ President, Samuel Palmisano, Stated his career as a sales man with the company . The companys traditional culture of wearing a dark suit ,white shirt, and tie changed in the 1990s under the leadership of then CEO Lou Gerstneer. 3.IBM operate in 170 countries. IBMs R and D system employs over 20000software developers in 61 labs located work at its research centers operating in china, India, Isreal ,Japan, Switzerland and the Chited States. IBM provides results as its operations in four geographies segments . Americans Europe/Middle East/Africa Asia Pacific and OEM
4.IBM signed an $84.4 Million deal with Spanish Utility Iberdrola , one of the worlds largest Producers of renewable energy , to open an Innovation Center at Iberdro in Salamanea, Spain to develop new information technologies and provide services for the Utility .IBM announced that it is creating a Global Center of softare and consulting services for the design ,construction and operation as nuclear power plants .IBM is capitalizing on the global warming triggered revival of interest in nuclear power as an alternative to coal fired plants.
INTERNATIONAL BUSINESS MACHINES (IBM)
Vision
Unique perspective on how to change the way the world works. Solutions for a small planet.
Mission
At IBM , they strive to lead in the invention ,development and manufacture of the industrys most advanced information, technologies, including computer system, software, storage systems and micro electronics. IBM translate these advanced technologies into value for their customers through their professional solutions, services and consulting business worldwide.
SWOT Analysis
STRENGTHS
Solid systems management expertise that can handle large infrastructure projects. An array of products and services that provide end to end solutions.
Opportunities
Able to expand its portfolio of management application through acquisition , and is in a unique position to complement other IBM software in a portfolio that covers the complete. It lifecycle and all it activities.
Threats
While IBM has no problem with being part of a vary large corporation still in the time it takes to bring innovation to market.
Weaknesses
IBM has shown a significant weakness in the service desk area : The importance of the service desk as a communication platform for processes is more and more obvious and IBM does not have a good solution . The challenge will be to accommodate what client have bought and to coexist with technologies from IBMs competitors.
Questionnaire
Dear Respondent, You have been provided with this set of question and answer as a part of an enlightening strategies designed to know about IBM effectiveness. Your co-operation will be appreciated with gratitude. 1.What is IBMs strategies goals ? To grow revenues at least 5% , each year. To increase earning per share at least 10%. 2.What is IBMs plan(s) ? Sharing IBM Innovations. Collaborating with customers and rivals . Reduce the cost of providing services. 3.Why IBM follow acquisition strategy ? IBM follow acquisition strategy to expand its software and services business. Its acquired organization are , Watch fire Corporation. Web Dialogs ,Inc. Data Mirror, corporation. 4.Which department is particularly focused by IBM to integrate information ? IBM is particularly focused on permitting department to integrate information assets from heterogeneous system . It is IBMs market strength. 5.Which strategy will be appropriate for EU Zone ? Defensive strategy is appropriate for EU. Because they want to shutdown operation in EU. 6.Which strategy was followed by IBM to expand market share ?
Product development strategy was followed by IBM to expand market share.
Table of content
Cover page Letter of transmittal Table of content Company profile Vision Mission SWOT Analysis Questionnaire Reference (I) ( II ) ( III ) ..(1) ..(2) ..(3) ..(4) ..(5) ..(6)
UTTARA UNIVERSITY
School of Business Administration
MGT-421: Strategic Management
Assignment On :
International Business Machine.
Submitted To :
Thamina Akter Senior Lecturer
Submitted By :
Helen Islam ID:-F-20831111010 Rashedul Islam ID:-M-20831111019
Date :17-12-2011
Letter of Transmittal
Thamina Akter Senior Lecturer Department of business Administration 7th , December2011 UTTARA UNIVERSITY Ro-12,Sec-6,Uttara,Dhaka. Dear Madam, Here you have asked us to prepare an assignment on Cases: International Business Machine . It is our great concession to submit the assignment. We have applied our knowledge and analysis The whole case to prepare this paper . We sincerely hope this paper will fulfill all the requirement Suggested by your course, MGT-421: Strategic Management . We hope that our effort is of some concrete worth to you. It you have further query regarding the paper ,we are gladly remaining standby wherever you ask for it. Sincerely Yours Helen Islam Rashedul Islam
