Họ và Tên : Lưu Hoàng Uyên

Lớp S4 - STT: 39

Listen to the recording and choose the correct answer.

1. Which fields Apple Inc famous for innovation and breakthrough?

A. Assemble and repair electronic equipment.

B. Computer industry and consumer electronics.

C. Creation and production of electronic components.

D. Programming and testing programs on smart phones.

Answer : B

L1-2 : Apple Inc. is a world-renowned name for innovation and breakthroughs

in the consumer electronics and computer industry.

2.Why does marketing become one of the most important aspects of

business?

A. It helps products become more famous in market.

B. Marketing helps Apple gain significantly more profits.

C. It helps the company recruit more talented and experienced employees and
managers.

D. Marketing greatly determines Apple’s success in the consumer realm.

Answer: D

L4-5-6:they understand that marketing is one of the most crucial aspects of a

business venture, which greatly determines its success in the consumer realm.
3.What is Apple's brand value in 2023?

A.$818.5 billion

B.$880.5 billion

C.$8800.5 billion

D.$808.5 billion

Answer: B

L10-11: Apple has a brand value of approximately $880.5 billion in 2023.

4.What are Apple's consistent marketing excellence built on?

A. Apple’s core principles.

B.Other companies’s benefit Apple can learn.

C.Marketing executive experience.

D.Applying from real markets.

Answer: A

L13-14-15: This is because Apple has had consistent marketing excellence built
into its core principles, which other companies will benefit from learning and
applying.
5.Why has Apple become so far ahead of other brands?

A. They always offer products at the most reasonable prices.

B. Apple has always sought to understand consumers' intended use of their

products.

C. They try to focus on producing products for their target customers, and
customers always trust their products.

D. Apple always wants to change and improve products according to modern

development trends.

Answer: C

L30-31-32: they focus on creating products for their target audience and loyal
customers who truly believe the company's products improve their lives

Link: https://startuptalky.com/apples-marketing-strategy/
 1 Apple Inc. is a world-renowned name for innovation and
2 breakthroughs in the consumer electronics and computer industry.

3 Apple is known to be one of the greatest marketers of all time because

4 they understand that marketing is one of the most crucial aspects of a
5 business venture, which greatly determines its success in the
6 consumer realm. This is why Apple has always taken steps to keep its
7 marketing process free of new market challenges in its attempt to
8 penetrate deeper into the market.

9 Apple Inc. is one of the world's most valuable brands; this is no

10 surprise to many, as Apple has a brand value of approximately $880.5
11 billion in 2023. The brand has been voted the winner of the CMO
12 Survey Award for Marketing Excellence for ten consecutive years.
13 This is because Apple has had consistent marketing excellence built
14 into its core principles, which other companies will benefit from
15 learning and applying.

16 Apple’s marketing strategy is so effective that it has become a

17 benchmark for other companies who want to achieve the same global
18 popularity, revenue growth, and staying power.

19 Marketing is not just limited to advertising the products and services

20 to the end customers. It also entails the determination of complete
21 channels through which a product or service is going to be introduced
22 in the niche market, as well as its promotion throughout the potential
23 customer base in order to encourage them to buy the product. This is
24 exactly what Apple is good at doing; it creates an awareness of the
25 product, has an effective marketing strategy, and also focuses on
26 developing a need for the product among other market sectors.

27 The iPhone, iPad, Apple Watch, Mac, and Apple TV are all products
28 that have revolutionized their respective market space, and their
29 success is a direct result of their marketing strategies.

30 Apple goes way beyond what other brands do; they focus on creating
31 products for their target audience and loyal customers who truly
32 believe the company's products improve their lives.