D.A.V.

PUBLIC SCHOOL THANE

SESSION: 2023-2024
REVISION QUESTION PAPER- SET B
SUBJECT: BUSINESS STUDIES
DATE: 14/10/2023 TIME: 20 MNS
STD: XII MAX MARKS: 10
PORTION:
1: NATURE AND SIGNIFICANCE OF MANAGEMENT
2. PRINCIPLES OFMANAGEMENT
3.BUSINES ENVIRONMENT
4.MARKETING
5. CONSUMER PROTECTION

MULTIPLE CHOICE QUESTIONS ( 1 mark each )

1. Match the following by choosing the correct option.
Column A Column B [1]
(i) To achieve end result on time (a) Management
(ii) To conduct cost benefit (b) Coordination
(iii) Intangible force (c) Effectiveness
(iv) Synchronize the various activities of an organisation (d) Efficiency
(a) (i)-(a); (ii)-(b); (iii)-(c); (iv)-(d)
(b) (i)-(b); (ii)-(a); (iii)-(d); (iv)-(c)
(c) (i)-(c); (ii)-(d); (iii)-(a); (iv)-(b)
(d) (i)-(d); (ii)-(c); (iii)-(b); (iv)-(a)

2. ‘Manoranjan’ is a leading telecommunications company in India. On taking the annual

subscription of a DTH connection the company is charging only for 11 months and offering [1]
one-month free subscription.
Identify the component of promotion mix adopted by the company to boost its sales.
(a) Advertising
(b) Sales Promotion
(c) Public Relation
(d) Personal Selling

Read the following passage and answer Q 3 to Q 5 on that basis:

Shikha is the branch manager of Maya Handicrafts Pvt. Ltd. The company’s objective is to
promote the sales of Indian handloom and handicraft products. It sells fabrics, furnishings, ready-
mades, and household items are made out of traditional Indian fabrics.
Shikha decides quantities, variety, colour and texture of all the above items and then allocates
resources for their purchase from different suppliers. She appoints a team of designers and crafts
people in the company, who developed some prints for bed covers in bright colour on silk.
Although the products looked very attractive and impressive, they were relatively expensive on
account of affordability for an average customer. Shikha suggested that they should keep the silk
bed covers for special festive occasions and offer the cotton bed covers on a regular basis to keep
costs under control.

3. “She appoints a team of designers and crafts people in the company, who developed some prints [1]
for bed covers in bright colour on silk.” Which function of management is highlighted in this
context?
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 4. With reference to the above case, at which level of management Shikha is working? [1]

5. “Shikha suggested that they should keep the silk bed covers for special festive occasions and offer
the cotton bed covers on a regular basis to keep costs under control.” Which importance of [1]
management is highlighted in the quoted line?
(a) Management helps in achieving group goals.
(b) Management increases efficiency.
(c) Management helps in the development of society.
(d) Management helps in achieving personal objectives.

6. Statement I: For products requiring long term storage like agricultural products, the warehouses
are located near to the market. [1]
Statement II: Higher the level of inventory, higher will be the level of service to customers but the
cost of carrying the inventory will also be high.
Choose the correct option from the following:
(a) Statement I is true, and II is false.
(b) Statement II is true, and I is false.
(c) Both the statements are true.
(d) Both the statements are false

7. “The principles of management guide managers to take the right decision in real world
situations”. The given statement shows that the principles of management help in: [1]
(a) Optimum utilisation of resources and effective administration.
(b) Meeting changing environment requirements.
(c) Provides managers with useful insight into the future.
(d) Scientific/ thoughtful decisions.

8. Mr. Vivek is working as the General Manager of Oshin Hotels Ltd. Mr. Vivek observed that the
Government was taking a special interest in the Tourism industry as this sector is an important [1]
source of foreign exchange and employment promotion. On the basis of this news, the company
decided to set up hotels at several tourist places. Oshin Hotels Ltd. established 50 hotels before
other companies considered this issue. Very soon, this brand Oshin Hotels Ltd. became well
known in the market.
Identify the importance of the business environment described here.
(a) It enables the firm to identify opportunities and get the first mover advantage.
(b) It helps the firm to identify threats and early warning signals.
(c) It helps in tapping useful resources.
(d) It helps in improving performance.

9. Mr. James purchased a car for Rs 30 lakhs from an automobile company and found some defects
in its engine. Despite many complaints, the defect was not rectified. Suggest him the appropriate [1]
authority to file his complaint in three tier machinery under Consumer Protection Act 2019.

10. ‘She / he is responsible for timely and accurate completion of the job.’ Whose work is described
by this sentence under functional foremanship? [1]
(a) Speed Boss (b) Gang Boss
(c) Route clerk (d) Instruction Card Clerk

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 D.A.V. PUBLIC SCHOOL THANE
SESSION: 2023-2024
REVISION QUESTION PAPER- SET B
SUBJECT: BUSINESS STUDIES
DATE: 14/10/2023 TIME: 2 HOURS
STD: XII MAX MARKS: 40
PORTION:
1: NATURE AND SIGNIFICANCE OF MANAGEMENT
2. PRINCIPLES OFMANAGEMENT
3.BUSINES ENVIRONMENT
4.MARKETING
5. CONSUMER PROTECTION

General Instructions:
(i) There are 4 questions of 3 marks each, 4 questions of 4 marks each and 2 questions of 6 marks each.
(ii) Answer to questions carrying 3 marks may be from 50-75 words.
(iii)Answer to questions carrying 4 marks may be about 150 words.
(iv) Answer to questions carrying 6 marks may be about 200 words.

1. What is meant by management as an art? Explain with the help of any three features.
[3]
OR

Identify and state the force that binds all the other functions of management.

2. Business environment or Environmental Scanning helps in the identification of threats and early
warning signals.". Explain. [3]

3. A ready - to - eat food manufacturing company uses lead in excess of the prescribed limits in its
products. The usage of an excess quantity of lead in the products could cause severe health [3]
issues to the consumers.
(a) Identify and explain the consumer right violated by the company.
(b) Identify any two values overlooked by the company.

4. The intent of division of work is to produce more and better work for the same effort.
Specialization is the most efficient way to use human effort. Justify the statement by giving [3]
reasons.

5. State any three points of importance of consumer protection from the point of view of business.
OR [4]
State any two functions performed by non - governmental organisation for consumer protection.

6. Veena Foundation is a Non Government Organisation (NGO) working to improve the lives of
children with medical needs, the homeless and victims of natural disasters. Apart from donations [4]
in cash, they collect dry ration, old clothes, shoes, toys, books and medicines from donors. At

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 Veena Foundation’s office in Bhopal the material collected is segregated, classified and put in
shelves and boxes that are labelled systematically. There is a specific place for each these items
and volunteers put everything at their respective places. The volunteer work is divided into specific
jobs like fund raising, field visit, social media updates and so on. Each volunteer is part of a
particular team, depending on their competency and training. Each volunteer becomes specialised
in their respective field, leading to efficient utilisation of human effort.Identify and explain two
principles of management adopted by Veena Foundation.

7. Make in India is an initiative launched by the Government of India to encourage national and
multinational companies to manufacture their products in India. It focuses on job creation and [4]
skill enhancement and is in twenty - five sectors of the economy. Under the initiative, brochures
on these sectors and a web portal were released. The initiative aims at high - quality standards
and minimizing the impact on the environment. It also seeks to attract foreign capital investment
in India.In the context of the above case:
(a) Identify the various dimensions of the business environment being referred to by quoting
lines from the paragraph.
(b) List any two values which the Government of India wants to convey through this initiative.

8. Attars is a well - known brand of male grooming products. The company has recently
introduced a pocket - sized perfume pack called Attars Flap under the premium range of body [4]
perfumes. Attars Flap is a no - gas body perfume in compact, attractive, and portable pack.
Daksh has bought a pack of Attars Flap believing that it can be conveniently used whenever
needed in order to feel good and confident. In the context of the above case:
1. Do you agree with the statement that from consumer’s point of view ’a product is a
bundle of utilities’? Explain with reference to the above paragraph.
2. Identify the generic name and brand name of the product being discussed above.
3. How does packaging provide innovational opportunity? Explain with reference to the
above case?

9. Explain the following techniques of scientific management:

1. Time study. 2. Motion study [6]
OR
Explain the following principles of general management:
1. Division of Work 2. Authority and Responsibility

10. The process of marketing involves creating a market offering and to satisfy the needs and wants
of the present and potential buyers. The real question is how to create a market offering. Suppose, [6]
after gathering and analyzing market information, a profitable business opportunity is seen by
some firm in the field of producing soft drinks. To develop and market a new brand of soft drinks,
the firm takes a number of important decisions, for example whether to go for any collaboration
with a foreign manufacturer of soft drinks; whether to produce for the local market or for a wider
market; what will be the features of the new product so that it is attractive to the target customers;
whether the drink will be packed in glass bottles or plastic cans; what will be the name (brand
name) of the drink; at what price it will be sold (at par with the price at which other competitive
brands are sold or below it or above it); and so on.
1. Identify and explain the two features of marketing discussed above.
2. Identify and explain any four functions of marketing discussed above.