What out of

following is not
the tool for co-
ordination?
Mutual
Adjustment
Standardization
Supervision
Controlling
2
What is Mutual Adjustment ?
The responsibility of issuing instructions and monitoring subordinates activities
This is an informal way of communication.
is pre planned activity for coordination.
Delegation of work
3
What is programmed decisions?
These are standard decisions which always follow the same routine. They are written down in
the series of fixed steps that everyone has to follow
These are non-routine decisions. The decision taken for previous activities will not be
repeated for another activity.
They affect on long term period. They deal with the big picture of the business.
Are medium term decisions.They focus on intermediate term issues
4
What is Brainstorming?
A group dynamic thinking process, where an individual with a group works to provide number of
ideas. It focuses and concentrates on the problem at hand.
In this team leader receives everyone’s opinion through questionnaire.
A complicated and systematic method of decision making
a shortcut or rule of thumb that is used for decision making
5
Who is known as Quality management Guru?
Deming
Joseph M. Juran
Henry Fayol
Taylor
6
What do you mean by Unity of direction?
A single mind generates a single plan and all play their part in that plan.
The right to give orders and the power to exact obedience.
A single mind generates a single plan and all do not play their part in that plan.
All materials and personnel have a prescribed place, and they must remain there.
7
What are characteristics of a programmed decision?
Complex and risky
Uncertain and non-routine
Low risk and certain
Routine and non-complex
8
Which function of management tells how to conducts the activities in organisation.
Planning
Directing
Organizing
Controlling
9
Which of the following does not include Directing?
Giving instruction & Guiding
Ruling
Counselling
Motivating and leader
10
Chart is a graphical Summary of data with different elements of which of the following
Signs
Diagrams
Symbols
Structures
11
Select the correct option from the following for, Hierarchy formation does not include
Grouping of skills
Defining job profile
Making division of labors
Assigning duties
12
Which of the following is not the most basic resources
Land
Labour
Infrastructur
e
Capital
13
Which is not a tangible resource of an organisation from the following list.
Goods
Machinery
Finance
Information
14
Name the Industry which uses natural resources as raw material .
Primary Industries
Secondary Industries
Tertiary
Quagternary Industry
15
______________is not the technique used for improvement of quality.
Kaizen
Budgeting
Delegating of authorities
CPM
16
________theory of leadship says, leaders are born, not made
Ohio State Theory
Bevioral Theory
Trait Theroy
Contigency Theory
17
_______&________ are the two key factors of sound and healthy group environment.
Motivation and interaction
Interaction and motivation
 Interaction and Communication
Motivation and innovation
18
According to Hersey and Blanchard manager need to follow the different leadership styles as per
subordinates maturity level.
True
False
19
Manager is not always responsible to Motivates,supervises,co-ordinates work of Employees.
True
False
20
Fishbone Diagram is also called as cause and effect diagram or Ishikawa diagram.
True
False

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.

You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

Sanchit, after completing his entrepreneurship course from Sweden returned to India and started 1
a coffee shop ‘Aroma Coffee Can’ in a famous mall in Delhi. The specialty of the coffee shop was
the special aroma of coffee and a wide variety of flavors to choose from. Somehow, the business
was neither profitable nor popular. Sanchit was keen to find out the reason. He appointed
Sandhya, an MBA from a reputed college, as a Manager to find out the causes for the same.
Sandhya took feedback from the clients and found out that though they loved the special unique
aroma of coffee but were not happy with the long waiting time taken to process the order. She
analyzed and found out that there were many unnecessary obstructions in between which could be
eliminated. She fixed a standard time for processing the order. She also realized that there were
some flavors whose demand was not enough. So, she also decided to stop the sale of such flavors.
As a result within a short period Sandhya was able to attract customers. Sandhya employed two
techniques of scientific management to address the issues faced by 'Aroma Coffee Can': Time and
Motion Study: Sandhya likely utilized time and motion studies to identify and eliminate
unnecessary obstructions in the order processing system. By observing and timing each step of the
coffee-making process, she could pinpoint where time was being wasted and which steps were
causing delays. This allowed her to streamline the process by removing non-essential tasks or
reorganizing the workflow to optimize efficiency. Establishing a standard time for processing
orders further ensures consistency and helps in meeting customer expectations. Simplification and
Standardization: Sandhya's decision to discontinue the sale of flavors with low demand
demonstrates the application of simplification and standardization principles. By reducing the
variety of flavors offered, she simplified the menu, making it easier for customers to make choices
and for staff to manage inventory. Standardizing the menu also allows for better control over
ingredient supply and production processes, leading to smoother operations and reduced waiting
times. This simplification and standardization not only improve operational efficiency but also
contribute to a better customer experience by focusing on the most popular and profitable
offerings. By employing these scientific management techniques, Sandhya was able to identify and
address the root causes of the coffee shop's problems, ultimately leading to increased customer
satisfaction and improved business performance.

2 What was the specialty of Sanchit's coffee shop, 'Aroma Coffee Can'?

Wide variety of flavours to choose from

Special unique aroma of coffee
Reputed college-educated staff
Affordable pricing on beverages

3 Why was the coffee shop 'Aroma Coffee Can' neither profitable nor popular initially?

Lack of variety in coffee flavors

Unfriendly staff
Long waiting time to process orders
many unnecessary obstructions

4 What role did Sandhya play in 'Aroma Coffee Can' after being appointed as a Manager?

She introduced a new range of snacks.

Sandhya took feedback from the clients
She analyzed and eliminated unnecessary obstructions to improve order processing time.
She expanded the business to other cities.

5 How did Sandhya attract more customers to 'Aroma Coffee Can'?

By introducing more coffee flavors

By hiring more staff
By fixing a standard time for order processing
By eliminate delays and improve customer satisfaction.

6 What approach did Sandhya take to deal with flavors whose demand was not enough?

She reduced the prices of unpopular flavors.

She stopped the sale of such flavors.
She introduced more advertisements for unpopular flavors.
She allowed the coffee shop to focus on more popular flavors and streamline its offerings.
nstructions:

 Number of Questions: 20

 Maximum Marks: 20

 Each question carries 1 Mark.

 All questions are compulsory.

 Attempts: 1

1
Identify the concept that orgaization are becoming more hetrogeneous in terms of gender,race ethnicity and
inclusion of others diverse group.

Psychology

Work Diversity

Anthropology

Social Psychology

2
Summarize what organization structure primarily refers to?

How activities are cooedinated and controll

How resources are allocated

The location and department of office space

The Policy statement develped by the firm

3
Identify from the following a reason, that the study of organizational behaviour is useful?

Human behavior does not vary a great deal between individuals and situations.

Human behavior is not random

Human behavior is not consistent

Human behavior is rarely predictable

4
Select the most important asset or resource of every organization from the followings.

Organizational Change

Human Resources

Organizational Stress

Technical Resource

5
Identify the type of leadership from following defination? "That occurrence where one or more persons engage
with others in such a way that leaders and followers raise one another to higher levels of motivation and
 morality"

Legitimate

Coercive

Transformative

Charismatic

6
Identify what were the findings of the Bank Wiring Room Experiment, part of the Hawthorne Experiments at
the Western Electric Company in America .

formally appointed leaders were most effective.

natural leaders who emerged with the consent of the members were most effective.

natural leaders who emerged without the consent of the members were most effective.

formally appointed supervisors were most effective.

7
Summarize the findings of the Bank Wiring Room Experiment from the followings.

group pressures and financial incentives were equally as strong.

group pressures on individual workers were stronger than financial incentives offered by management.

financial incentives offered by management were stronger than group pressures on individual workers.

pressure from individual workers was stronger than the pressure exerted by the group as a whole.

8
What is the process by which individuals organize and interpret their sensory impressions in order to give
meaning to their environment?

Interpretation

environmental analysis

Outlook

perception

9
Select the most relevant application of perception concepts to OB?

the perceptions people form about each other

the perceptions people form about their employer

the perceptions people form about their culture

the perceptions people form about society

10
Summarize who has developed the Grid Organisation Development from the followings.

Blake and Mounton

Elton Mayo
 F W Taylor

Max weber

11
Select the Big Five Personality Trait as per the Big Five Personality Trait from the followings

Extroversion, Agreeableness, Conscientious, Emotional Stability, Openness to experience

Extroversion, Agreeableness, Friendly, Emotional Stability, Openness to experience

Extroversion, Agreeableness, Courage, Friendly, Openness to experience

Extroversion, Agreeableness, Conscientious, Emotional Stability, Easy going

12
Summarize the term for Putting people into a convenient group on basis of some characteristics and make an
assumption to perceive

Stereotyping

Perception

Perceiving

Group perception

13
Identify the charecteristics of Theory X Manager from the followings.

Employees dislike work.

Employees will exercise discretion.

The average person will seek responsibility.

Employees can view work as natural as rest or play.

14
When an employee compares their inputs and outcomes with another employee within their organization, they
are making a which comparison.

self-outside

self-inside

other-inside

other-outside

15
People with positive _____ believe in their inner worth and basic competence.

Locus of control

Self-monitoring behaviour

Core self-evaluations

Levels of enrichment

16
The ------------- conflict arises when there are equally positive but mutually exclusive situations
 Approach

Avoidance

Intrapersonal

Interpersona
l

17
_____ is the processes that account for an individual's intensity, direction, and persistence of effort toward
attaining a goal.

Perception

Cooperation

Motivation

Affect

18
Management-by-objectives is an application of goal setting theory.

True

False

19
Teams are best suited for tasks with high interdependence among team members.

True

False

20
The main advantage of written communication is that it provides a permanent record of a message.

True

False

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise

etc. You first need to read this text and then answer the following MCMR i.e. Multiple
choice multiple response questions.

 Number of Questions: 5

 Each question carries 2 Mark

 All Five Questions are Mandatory.

 Attempts: 1

Mr. Krishnan has recently joined as the Managing Director of a car manufacturing company which at present is 1
incurring heavy losses. Mr. Krishnan has been entrusted with the formidable task of rejuvenating the
company. He faces many challenges to achieve this task, such as controlling costs and expenses, increasing the
productivity and boosting the morale of the employees so that they unhesitatingly cooperate to achieve the
set standards of output. Mr. Krishnan, in his previous company, also a car manufacturing company, as the
Deputy Managing Director, had proved to be a proficient manager and a talented leader who had successfully
inspired his employees to increase the productivity. He was commended for his maximum concern for both
people and production and also for bringing about integration and harmony between the needs of employees
and of production. In the new company also, Mr. Krishnan has pursued his policy of participative management
and has shown high concern for production and people. With a view to revising the company back to health,
he initiated some major changes. First of all, he decentralised the organisation so that the subordinates could
exercise their discretion and initiative in decision-making and their imagination and creativity in performing
their other functions. Furthermore, he empowered the junior managers to sanction expenditure up to a
specified limit without seeking prior approval of the higher level. Communication system was also improved
to facilitate free flow of upward and downward communication. Mr. Krishnan also adopted several measures
to cut cost and wasteful expenditure. He banned donations to charitable institutions but increased the
amount being spent on the welfare activities meant for the employees. Will Mr. Krishnan's leadership style
prove effective in ensuring bright future of the company? Some employees are of the view that lot of things
are being done but they might not be effective in the long run. Others disagreed with them and said, 'Okay,
we will give it a try.'

2 In view of the behavioural theories of Leadership, which style is Mr. Krishnan pursuing

Participative

Democratic

Autocratic

Dominating

3 Identify the changes introduced by Mr. Krishnan in the company. What in your could be their likely
impact?

Centralised Decision Making

Decentralisation

Employee Empowerment

Strict Decision framework

4 Identify Mr.Krishnan concern about organizational work and people?

People

Production

Money

Strict Decision framework

5 How Mr.Krishanan empowerd junior employee in his organization?

By strict disciplinary code of conduct

Centralised decision making

By giving authority to junior manager to sanction expendiature up to specified limit without approval

Free flow of communication

6 Identify the communication flow in Mr.Krishan organization after he has taken charge into new
organization?

Upword

Downword

Peer level

No communication system
 Instructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
Name the language of business used to communicate financial information?
Marketing

Profit

Pricing

Accounting

2
Define the main objective of Management Accounting
To identify and analyse the result of business operations

To study business transactions

To check and maintain accounting records

To remind the amount due to customers

3
Indicate in Management Accounting,an emphasis and focus must be
Past oriented

Future oriented

Bank oriented

Communication oriented

4
Recall the basis of accounting method for maintaining accounts as per Company's Act 1956
Accrual method

Accrual and Double entry

Double entry
 Single entry

5
Select the main function of Management Accounting
Decision Making

Planning

Direction

Provision of Information to Management

6
Indicate the scope of Management Accounting
Cost accounting

Budgeting

Cost Accounting & Budgeting both

Financial statement

7
State the correct formula for accounting equation
Assets = Liabilities – Shareholder’s Equity

Assets = Liabilities + Shareholder’s Equity

Liabilities = Assets + Shareholder’s Equity

Shareholder’s Equity = Assets + Liabilities

8
Indicate the standard cost card contains quantities and costs for
Direct material

Direct labour

Direct material and Direct labour only.

Direct material, Direct labor and Overhead.

9
Identify the man who is involved in the process of book keeping and accounting is called a/an
Accountant

Finance Manager

Data entry operator

Finance head

10
Select the act for presentation of of financial accounting reports is mandatory under the provisions of of
section 209 (1), 210 (1) and 216, 217 of
The business act,1956
 the Company Act,1956

the Company Act,1965

The Income Tax Act,1961

11
Choose the option of accounting affect of entry : Furniture purchased by cheque
One Asset increase

One Asset increase and other Asset decrease

Income increase of Company

Expenses decrease of Company

12
Select the formula for the Gross profit is equal to
Cost of goods sold + Opening stock

Sales – cost of goods sold

Sales – Purchases

Net profit – expenses

13
Select the annual reports are to be prepared and published for circulation among the external end users
such as __________
Company, competitors, contributors and colleagues

Customers. creators, collaborators and contractors

Government, competitors, owners and top management

shareholders, investors, bankers, debenture holders and creditors

14
Relate the quantity of material to be ordered at one time in manufacturing unit is
EOQ

BOQ

Re-order

Minimum order

15
______________________ is a common base for preparing a trial balance
Ledger accounts

General Journal

Specialized Journal

Balance Sheet

16
 Trademark, Copyrights & Patents are _____ assets.
Intangible

Current

Tangible

Fixed

17
Current assets minus current liabilities is equal to ______
Losing capital

Gaining capital

Working capital

Fixed capital

18
Format of Management Accounting report is tailor made as per requirements of Management.
True

False

19
Accounting Equation may not hold for every transaction
True

False

20
Auditor's Report is a part of Annual Report
True

False

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.

You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

Read the following case study and answer questions Samarth and Jayesh started with Cash 10,000 and 1
Machinery 1,00,000. They decided to set up a production line for PPE kits for. the protection from Covid 19
virus. As their demand rose, they decided to buy one more piece of machinery. For the same, they took bank
overdraft and purchased the machinery. The quality of the company’s product was extremely high and
therefore, it could develop a reputation for itself in the market and business was flourishing. After 1.5 years,
their old machinery turned obsolete so they decided to sell the same. They sold it and got some cash
proceeds. To further increase the brand presence among the concerned stakeholders, they decided to run
advertisements from the cash proceeds of machinery sold. As more and more customers demanded their
product, they decided to launch a discount for bulk purchases. The discount was not to be recorded in the
books of accounts. This campaign was successful and they earned a lot of profits from the same.

2 Select the type of discount is being discussed in the last part of the passage & which type of
Investment is discussed in the first passage?

Trade discount

Cash discount

Initial Capital Investment

Bank Overdraft

3 Name the asset which is discussed in the line, “The quality of the company’s product was very high
and therefore, it could develop a reputation for itself in the market and business was flourishing”? also
state that Machinery is known as which asset?

Tangible

Intangible

Current.

Fixed Asset

4 Indicate the type of liability is discussed in the passage & in which Form it is?

Non-current

Current

Bank Overdraft

Bank Loan

5 Identify the capital initially invested in the form of Cash & Machinery .

10000

100000

110000

150000

6 Identify the Concept on which this case is dependent.

Capital Receipts
Revenue Receipts

Initial Capital Investment

Assets
 Instructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
Choose the relevant time period If firms can neither enter nor leave an industry.
Short run

Intermediate run

Long run

Immediate run

2
Which of the following alternative is true with regards to short run production function?
all resources are fixed

the level of output is fixed

the size of the production plant is variable

at least one resource is fixed and others are variable

3
If a firm's total fixed costs are $15,000, variable cost per unit is $5, and selling price per unit is $10,
what is the break-even point in units?
1,500 units

3,000 units

5,000 units

2,500 units

4
What is the difference between monopolistic and perfect competition regarding?
market entry

the number of sellers and buyers

the market power of competitors

homogeneity of products

5
Which of the following statements about monopoly is true?
 there are several companies producing a specific product

there is only one producing company, but the product has close substitutes

there are no competitors on the relevant market

input barriers are low

6
When does total utility coincides with the marginal utility?
for the first unit consumed

only for the irrational consumer

at the level of the last unit consumed

at the saturation point

7
What can be said about the demand if the price of the product A was reduced from 100 to 90 lei and,
as a result, the quantity demanded has increased from 70 to 75 units
inelastic

elastic

unit elastic

can not be determined from the given information

8
Choose the correct alternative from the following in case of price elasticity of vertical demand curve
Perfectly elastic

Perfectly inelastic

Unit price elastic

elastic

9
Identify the correct meaning of indifference curve
equal consumption of two goods

equal utility from the consumption of two combinations of goods

equal consumer income

equal prices of the goods consumed

10
Select the correct alternative for Gross National Product
Net National Product adjusted for inflation

Gross Domestic Product adjusted for inflation

Gross Domestic Product plus net property income from abroad

Net National Product plus net property income from abroad

11
Identify the correct description of Net National Product
Gross National Product adjusted for inflation

Gross Domestic Product adjusted for inflation

Gross Domestic Product plus net property income from

Gross National Product minus depreciation

12
Select from the alternatives the correct description of Real national income
Nominal national income adjusted for population change

Nominal national income adjusted for unemployment

Nominal national income adjusted for inflation

Nominal national income adjusted for exchange rates

13
Choose the correct alternative with regards to time value of money
A unit of money obtained today is worth more than a unit of money obtained in future

A unit of money obtained today is worth less than a unit of money obtained in future

There is no difference in the value of money obtained today and tomorrow

Time doesn't have any value

14
Choose the correct from the following options if marginal utility is zero
Total utility is also zero

Average utility is maximum

Total utility is maximum

Average utility is zero

15
The ___________ department sources raw materials and human resources according to the planned
level of production.
Purchasing

Advertising

Sales

Production

16
Cobb-Douglas production function is a __________ power function.
Subtractive

Multiplicative
 Additive

Minimilistic

17
________ costs include the financial expenses incurred by an organisation for acquiring factor of
production for a commodity.
Accounting

Explicit

Opportunity

Marginal

18
Marginal utility is derived as the change in utility as an additional unit is consumed.
True

False

19
When there is a shift in the demand curve, the equilibrium point doen't gets shifted.
True

False

20
Product demand is the sum total of all household (individual) demands.
True

False

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.

You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

In a passage of Adam Smith's An Inquiry into the nature and causes of wealth of Nations, he discusses 1
the concepts of value in use and value in exchange, and notices how they tend to differ: What are the
rules which men naturally observe in exchanging them [goods] for money or for one another, I shall
now proceed to examine. These rules determine what may be called the relative or exchangeable
value of goods. The word VALUE, it is to be observed, has two different meanings, and sometimes
expresses the utility of some particular object, and sometimes the power of purchasing other goods
which the possession of that object conveys. The one may be called “value in use” the other, “Value in
exchange”. The things which have the greatest value in use have frequently little or no value in
exchange; on the contrary, those which have the greatest value in exchange have frequently little or
no value in use. Nothing is more useful than water: but it will purchase scarcely anything; scarcely
anything can be had in exchange for it. A diamond, on the contrary, has scarcely any use-value; but a
very great quantity of other goods may frequently be had in exchange for it. The water-diamond
paradox, also known as the paradox of value or the diamond-water paradox, is an economic concept
that explores the apparent contradiction between the high market value of certain goods and their
low intrinsic value or utility. Classically, water is essential for life and has a high level of utility, as it is
necessary for survival. On the other hand, diamonds, while valuable and desirable, are not essential
for sustaining life. Despite this difference in utility, diamonds often command a much higher market
price compared to water. This paradox was famously discussed by the economist Adam Smith in his
seminal work, "The Wealth of Nations" (1776). Smith observed that while water is crucial for human
survival and has immense practical utility, it is generally abundant and cheap. Conversely, diamonds,
which are non-essential for basic survival, are scarce and yet have a much higher market value. The
resolution to this paradox lies in the economic concept of marginal utility. Marginal utility refers to the
additional satisfaction or value that a consumer derives from consuming one more unit of a good or
service. In the case of water, even though it is essential, the marginal utility of each additional unit
consumed is low because water is abundant. On the other hand, diamonds are scarce, and as a result,
the marginal utility of each additional diamond is higher, leading to a higher market value. In
summary, the water-diamond paradox highlights the distinction between total utility (the overall
satisfaction or value derived from a good) and marginal utility (the additional satisfaction or value
from consuming one more unit). It helps illustrate how scarcity and marginal utility influence the
market value of goods.

2 In the above paragraph Choose from the following statements which explicitly mention about
diamonds.

High value in use

Low Value in use

High Value in Exchange

Low value in exchange

3 Choose the term used by economists to mention above contradiction.

Giffen paradox.

Water diamond paradox

Paradox of thrift.

Paradox of value.

Paradox of prosperity

4 Choose from the following reasons behind the paradox?

Water table is continuously decreasing.

Diamonds can be manufactured artificially by applying high pressure on carbon.

Water is more frequently purchased by people than diamonds

Marginal utility of water is low as is abundantly available

Marginal utility of diamond is high as it is a scarce commodity.

5 According to your understanding of concepts of Managerial Economics Identify the underlying

principle behind the paradox mentioned above which Adam Smith could not notice?

Marginal Utility of water is lower than that of Diamonds because water is abundantly available.

Total utility of water is higher than that of Diamonds.

Total Utility of Diamonds is higher than that of water.

Marginal utility of Diamonds is higher than that of water because diamonds are scarce.

6 If someone who purchases both diamonds and water which of the following must be true so as to
maximize his satisfaction by consuming both of these commodities. Given that MU is marginal utility,
D is diamond, w is water and p is price.

MU(D)/PD > MU(W)/PW

MU(D)/PD < MU(W)/PW

MU(D)/PD = MU(W)/PW

Equi-marginal utility

Diminishing marginal utility

 Instructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
Business is the main agency to provide what to the society?
Man and Material

Values and Skills

Communication and Objectives

Goods and Services

2
What is communication in your becoming a part of social influence and leadership?
Heart

Body

Skill

Mind

3
A choice of media, message, encoding and transmission is done by?
Transmitter

Sender and receiver

Receiver

Sender

4
What does life of business depend upon?
Customers

Employees

Machineries

Raw Materials

5
What does media mix include?
Text, Words, Voice

Words, Pictures, Voice

Text, Pictures, Voice

 Text, Words, Pictures, Voice

6
In voice communication with distance, one system is very popular. Name that system.
Telephone

Telex

Fax

Email

7
What is presumed that one is familiar with?
Gestures

Symbols

Sounds

Alphabets

8
Identify the correct option for completing the following statement, "The successful meetings are".
Few

Occasional

Rare

Scarce

9
Which concept of interview is becoming popular?
Referencing a candidate

Video Conferencing Interview

Walk-in Interview

Telephonic Interview

10
Identify which of these is not an objective in planning events?
Strengthening business Network

Establish association with a Social Cause

Establish goodwill

Sponsoring events

11
What do letter writing and its essentials include?
Only Address

Only Logo
 Address, Logo, Signature

Only Signature

12
Identify what adds to the emotional expression of words.
Beat

Rhythm

Force

Tone

13
With Multimedia what cannot be combined ?
Text

Voice

Pictures

Movies

14
Identify what orientation does business communication depend on?
emotion

action

transaction

change

15
The most powerful media of communication is __________.
Technical knowledge

Words

Skills

Values

16
The ___________ can increase both your language and subject knowledge.
Personal Skills

Reading

Speaking

Self Interest

17
…….. ……. And removing barriers is a job one has to do during transmission.
Keeping barriers
 Reducing disturbances

Technical Tools

Harmony

18
The supplier oriented communication is word based and routine follow up can be chosen and thus
media selection is not a serious problem.
True

False

19
In silent communication, we use pictures and voice.
True

False

20
More than listening, do the talking first.
True

False

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.

You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

Pirelli Case Study Learning to Put People at the Heart of a Digital Transformation Pirelli is an Italian company 1
with a 150-year history of invention, innovation and diversification in the production and marketing of tires for
cars and motor bikes. The company has 30,000 employees with 19 factories across 13 countries. The Business
Challenge Pirelli recognized the need to transform its internal processes and management approach to increase
its speed of innovation and develop the business agility required to succeed in today’s global marketplace.
Pirelli knew that for such a digital transformation to be embraced and driven internally, it had to start by
enabling its nationally-diverse and globally-dispersed professional staff to communicate effectively, in and
outside the organization—in English. They also saw the value in developing a learning program that would
embody and demonstrate the benefits of the cultural changes it was looking to drive. Solution A pilot program,
involving 100 global managers across four countries, tested the effectiveness and challenges of introducing a
digital-first solution. Leadership worked with Central HR teams and “in-country” HR Managers to develop KPIs
that met company-wide goals and local business challenges. The program has involved 20 countries, and over
the past 5 years has been credited as a critical success in the adoption of digital learning as a common approach
to all Pirelli learning needs. Since the company is a global leader in Tyre manufacturing and global work force is
involved in collaboration the primary language of communication has to be English. Result Over the 5 years of
the program Pirelli learners saw an increase in their ability to work in English, saving 1.7 hours per learner per
week as reported by managers. Since 2012, more than 25% of Pirelli’s white-collar workforce have been
exposed to a digital learning solution—exceeding the company’s goal of 20%—with more than 1,400 employees
benefiting from the program. “Learnship’s competence in change management goes well beyond designing and
implementing new L&D programs; we have been fortunate to capitalize on their experience and know-how to
support Pirelli’s HR and digital transformation initiatives in learning.

2 Assessing the rationale behind Pirelli's digital transformation strategy, why did the company
prioritize enabling its professional staff to communicate proficiently in English?

To facilitate local language interactions

To enhance global collaboration and communication

To promote cultural diversity within the organization

To streamline administrative processes

3 Considering Pirelli's objectives for internal transformation, what were the primary drivers for the
need to innovate its processes and management approach?

Enhancing employee benefits

Increasing agility

Accelerating innovation

Reducing operational costs

4 Reflecting on the statement regarding Learnship's involvement in Pirelli's transformation

initiatives, what aspect of their competence extends beyond designing and implementing new L&D
programs?

Technical expertise in software development

Experience in financial management

Proficiency in change management

Skills in designing and implementing new L&D programs

5 What was Pirelli's goal for digital learning exposure till 2012 for white collar workforce and how
much was actually achieved by 2012?

0.1

0.15

0.2

0.25
6 Evaluating the impact of Pirelli's program, Which area the proficiency increased and what was the
reported increase in the ability of learners to work over the course of 5 years?

Proficiency increased in English

1.3 hours saved per learner per week

Proficiency increased in French

1.7 hours saved per learner per week

 nstructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
A research study conducted to identify the prevalence and distribution of a disease in a population is an
example of:
Experimental research

Descriptive research

Qualitative research

Causal research

2
Which statistical analysis is used to examine the relationship between two or more independent
variables?
ANOVA

Regression analysis

Chi-square test

t-test

3
What is a null hypothesis?
A statement that predicts

A statement of no effect

A statement that is false

A statement that is untested

4
Which sampling method allows each member of the population to have an equal chance of being
selected?
Convenience sampling

Purposive sampling

Stratified sampling
 Simple random sampling

5
In a positively skewed distribution, where is the mean located in relation to the median and mode?
Mean > Median > Mode

Mode > Median > Mean

Median > Mean > Mode

Mode > Mean > Median

6
Which of the following is an example of a categorical variable?
Age

Height

Income

Gender

7
A researcher conducts a Study which involves finding out cause and effect relationship between the
variables. What type of research is this?
Causal research

Descriptive research

Exploratory research

Cross-sectional research

8
Which measure of central tendency is affected the least by extreme values?
Mean

Median

Mode

Range

9
What is a Type I error in hypothesis testing?
Rejecting a true null hypothesis

Failing to reject a false null hypothesis

Rejecting a false null hypothesis

Failing to reject a true null hypothesis

10
Which research design involves studying a single participant or a small group in-depth over a long
period?
Case study
 Cross-sectional study

Experimental study

Longitudinal study

11
Which of the following is a measure of association used for categorical data?
Pearson correlation

Chi-square test

t-test

Regression analysis

12
Which of the following is an example of a continuous variable?
Gender

Marital status

Education level

Age

13
What is the sampling frame in research?
The entire population

The target population

The sample size

The research question

14
A researcher measures the height of students in a school. What level of measurement does this represent?
Nominal

Ordinal

Interval

Ratio

15
The p-value represents the strength of the relationship between two variables in a regression analysis.
True

False

16
Cross-sectional studies are ideal for studying changes over time in a single group of participants.
True

False
17
A systematic sampling technique involves randomly selecting participants from different strata of the
population.
True

False

18
A ____________ test is used to determine whether there is a significant difference between the means of
two independent groups.
T-test

ANOVA

Chi-square

Correlation

19
The ____________ distribution is used to test hypotheses about population variances.
Normal

Chi-square

T test

F test

20
In ____________ sampling, the population is divided into subgroups based on a specific characteristic,
and then participants are randomly selected from each subgroup.
Cluster

Stratified

Convenience

Judgemental

Assignment: 2

Instructions:

 Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.

You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

Understanding the Impact of Advertising Campaign on Consumer Behavior Questionnaire Design: A 1

multinational consumer goods company, GlobalCorp, launched a new advertising campaign to promote its
flagship product, a healthy snack bar. To evaluate the effectiveness of the campaign and its impact on
consumer behavior, GlobalCorp designed a comprehensive questionnaire. The questionnaire was
meticulously crafted by a team of marketing experts and researchers to ensure it captured relevant
information about consumers' awareness, attitudes, and purchase intentions related to the snack bar. It
included a mix of closed-ended and open-ended questions to gather quantitative data on factors like brand
recall and purchase frequency, as well as qualitative insights into consumer perceptions and preferences.
Data Analysis: Upon collecting data from a diverse sample of consumers across different regions, GlobalCorp
initiated the data analysis phase. The research team employed various statistical techniques to gain
meaningful insights from the survey responses. Descriptive statistics were utilized to summarize and present
key findings, such as the percentage of consumers aware of the advertising campaign and changes in
purchase behavior after exposure. Moreover, cross-tabulations and correlation analyses were performed to
identify associations between variables, such as the relationship between the level of advertising exposure
and brand loyalty. Hypothesis Testing: GlobalCorp also formulated specific hypotheses to test the
effectiveness of the advertising campaign. The primary hypothesis was that the advertising campaign
significantly influenced consumer attitudes and purchase behavior towards the snack bar. The research team
employed inferential statistical tests, such as t-tests or analysis of variance (ANOVA), to evaluate whether
there were significant differences in consumer perceptions and purchase intentions between those exposed
to the campaign and those who were not. The results of hypothesis testing were critical in determining the
success of the campaign and guiding future marketing strategies. Multivariate Analysis: To gain a deeper
understanding of the underlying factors influencing consumer behavior, GlobalCorp conducted multivariate
analysis. Techniques like factor analysis or regression analysis were employed to identify the key drivers that
significantly contributed to positive consumer responses. Multivariate analysis helped the company pinpoint
which elements of the advertising campaign were most effective in shaping consumer attitudes, thus
enabling them to refine their marketing strategies and maximize the return on investment. Findings and
Impact: The comprehensive analysis of the questionnaire data revealed promising results for GlobalCorp.
The advertising campaign was found to have a significant impact on consumer behavior, with an increase in
brand awareness and higher purchase intentions reported by those exposed to the campaign. The positive
findings enabled GlobalCorp to make data-driven decisions, allocate marketing resources effectively, and
reinforce their advertising efforts. By understanding the power of questionnaire design, data analysis,
hypothesis testing, and multivariate analysis, GlobalCorp successfully translated consumer insights into
actionable strategies, ensuring the snack bar product remained a leading choice in the competitive market.
In conclusion, a well-designed questionnaire coupled with thorough data analysis and hypothesis testing can
provide valuable insights for businesses to enhance their marketing strategies and adapt to evolving
consumer preferences. The application of multivariate analysis further unveils hidden patterns and
relationships, empowering companies to make informed decisions that drive business growth.

2 Which type of questions were included in the questionnaire?

open-ended questions

closed-ended questions

Unstructured Questions

Structured

3 Which statistical technique was used to analyze and summarize key findings from the survey?

Correlation analysis

Factor analysis

Descriptive statistics
Regression analysis

4 How was the effectiveness of the advertising campaign analysed?

Observing changes in purchase behavior after exposure

identify associations between advertising exposure and brand loyalty

By interviewing a select group of consumers

By analyzing competitors' advertising strategies

5 Which analysis technique was used to identify the key drivers of consumer behavior?

ANOVA (Analysis of Variance)

Factor analysis

T-tests (Student's t-tests)

Regression analysis

6 What was the overall impact of the advertising campaign on consumer behavior?

No impact observed

Positive impact on brand awareness

Increased purchase intention

The campaign led to a decline in product sales

Instructions:

 Number of Questions: 30
  Maximum Marks: 30
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
Find The fuel resources which will provide more sustained, cost-effective and eco- friendly energy
Mineral fuel resources

Conventional fuel resources

Natural gas fuel resources

Non-conventional fuel resources

2
Choose the weather condition when rain, snow, or hail fall from the sky
Precipitation

Nitrogen

Air

Wheather

3
Which micro-organisms helps in formation of soil
Bacteria

Moss

Lichens

Erosion

4
which country became the largest consumer of energy in the world, overcoming the US? In 2010
India

China

Australia

Japan

5
How much percent of the Earth’s water resources are oceans (saltwater) ?
0.8

0.9

0.95

0.975

6
Why burning waste is not an acceptable practice of solid waste management?
 Because it is very costly

Because it requires modern technologies

Because it cause several environmental issues

Because it requires lot of space

7
which city receive the highest rainfall in the country ?
Cherrapunji

Pune

Delhi

Raipur

8
How the rainwater harvesting can be done ?
By collecting rainwater on the rooftops

Discahrging Water

Borewell

Spray

9
Which of the following is an effect of noise pollution?
Sleeping disorder

Asthma

Lung cancer

Hepatitis

10
What are the problems associated with air pollution?
Deforestation

Respiratory problems

Soil erosion

Sanitation

11
Which river needs cleaning and is considered the most polluted in India?
Brahmaputra

Kaveri

Chenab

Ganga

12
 Taj Mahal is getting affected due to what kind of pollution?
Noise pollution

Soil Pollution

Air pollution

Water
pollution

13
This is taking care of the situation before the disaster takes place is known as
Disaster Management

Pre-disaster management

Post-disaster management

Management

14
Which is the substance in large quantities that plays a major role in the depletion of ozone?
Chlorofluorocarbons

Nitrogen

Carbon dioxide

Chlorine

15
Choose the Correct Option. The water from well is clean and pure, as it is filtered naturally through
layers of soil, clay, and rock.
True

False

16
Choose the Correct Option. As water reaches the ground due to rain or other precipitation, some water
does not sticks to the topmost surface layer.
True

False

17
Choose the Correct Option. Municipal Solid Waste (MSW) contains a wide variety of materials.
True

False

18
Choose the Correct Option. Land filling is an economic alternative for solid waste disposal and it can be
implemented easily.
True

False
19
Choose the Correct Option. A sewage treatment plant is a point source of water pollution
True

False

20
Choose the Correct Option. The State Board can also apply to the court to restrain industries from
emissions that exceed the prescribed limits
True

False

21
Choose the Correct Option. Earthquakes is natural Disaster
True

False

22
Choose the Correct Option. The decreasing temperatures are altering the trend of snowfall and rainfall
with severe storms affecting countries across the world.
True

False

23
Select Appropriate Answer. Water is strived of oxygen by decomposition of dead algae is known as
___________
Eutrophication

Decomposition

Transpiration

Aeration

24
Select Appropriate Answer. A pond, which is a small-sized ecosystem are also known as
Micro ecosystem

Ecosystem

Pond

Small

25
Select Appropriate Answer. Coal is popularly in color as ___________.
White

Yellow

Green

Black
26
Select Appropriate Answer. _______________ can be recycled many times?
Plastic

Wood

Organic materials

Aluminum

27
Select Appropriate Answer. Electric vehicles will help to prevent the____________ pollution
Air

Water

Thermal

Marine

28
Select Appropriate Answer. In …..............India participated in the conference at the United Nations held
in Stockholm
1972

1973

1974

1975

29
Select Appropriate Answer. What is the collection of rainwater for the use of people called __________
Pumping of rainwater

Digging for rainwater

Rainwater harvesting

Collection of rainwater

30
Select Appropriate Answer. Due to global warming, the glacier and the ice on mountain are
____________
Melting slowly

Melting fast

Safe

Not Melting

Assignment: 2

Instructions:
  Assignment 2 is based on the following text/paragraph of case study/situational exercise etc.
You first need to read this text and then answer the following MCMR i.e. Multiple choice
multiple response questions.
 Number of Questions: 10
 Each question carries 2 Mark
 All Ten Questions are Mandatory.
 Attempts: 1

Delhi, the capital of India, has been grappling with severe water pollution for several years now. The city's
water bodies, including the Yamuna River, have been contaminated with toxic chemicals, sewage, and industrial
waste, making it unsafe for human consumption. The primary cause of water pollution in Delhi is the discharge
of untreated sewage and industrial effluents into the water bodies. The city's sewage treatment plants are
outdated, and their capacity is inadequate to treat the enormous volume of sewage generated every day. As a
result, much of the sewage ends up in the Yamuna River, contaminating it with harmful bacteria and viruses.
Another significant source of water pollution in Delhi is industrial effluents discharged into the river. The city is
home to several industrial areas where various manufacturing processes take place, resulting in the release of
toxic chemicals and heavy metals into the water bodies. The impact of water pollution on the health of the
people living in Delhi is severe. The contaminated water is a breeding ground for diseases such as cholera,
typhoid, and hepatitis the poor and marginalized sections of the society, who do not have access to clean
drinking water, are the most affected by the water pollution crisis. The government and civil society
organizations have taken several steps to address the issue of water pollution in Delhi. The government has
initiated various programs to upgrade the sewage treatment plants and reduce the discharge of untreated
sewage into the water bodies. The industrial sector has also been mandated to install effluent treatment plants
to treat their wastewater before releasing it into the rivers. Additionally, several civil society organizations have
been working to create awareness among the citizens about the importance of water conservation and
pollution control. They have been organizing campaigns to clean the water bodies and promote sustainable
water usage practices. Water pollution in Delhi is a severe issue that requires urgent attention and action from
all stakeholders. The government, industry, and citizens must work together to implement sustainable solutions
that can reduce the contamination of the city's water bodies and ensure access to safe drinking water for all.

1 Which pollutant yamuna river making it unsafe for human consumption

toxic chemicals

Sewage

Water

Nothing

2 What are the impact of water pollution on the health of the people living in Delhi

Cholera,

Typhoid

Sugar

Heart attack

3 What is The primary cause of water pollution in Delhi

Untreated sewage

Industrial effluents

Transport

Traffic

4 Civil society organizations have been working to create awareness among the citizens regarding

Water conservation

Pollution control

Idea

Nothing

5 What are the various programs government has initiated

Upgrade Sewage treatment plants

Reduce the discharge of

Sports

Nothing

Kanpur, a city in the northern Indian state of Uttar Pradesh, has been plagued by severe air
pollution for several years. The city's rapid industrialization and urbanization have resulted in
the emission of high levels of pollutants, including particulate matter, nitrogen oxides, and
sulfur dioxide. A recent study conducted by the Indian Institute of Technology (IIT) Kanpur found
that the city's air quality has deteriorated significantly over the past few decades. The study
attributed the rise in air pollution to industrial emissions, vehicular traffic, and burning of
agricultural waste. The primary causes of air pollution in Kanpur are industrial activities,
vehicular emissions, and open burning of waste. Kanpur is known for its leather industry, which
is a major source of air pollution. The industry generates a large amount of hazardous waste and
releases toxic gases into the air, contributing significantly to the city's air pollution levels. The
city's transport system heavily relies on diesel-powered vehicles, which release high levels of
particulate matter and nitrogen oxides into the air. The burning of waste in open areas, including
plastics and other non-biodegradable materials, is also a significant contributor to the city's air
pollution levels. The high levels of air pollution in Kanpur have led to several adverse health
effects, including respiratory diseases, heart disease, and cancer. The city's air pollution levels
have exceeded the safe limits prescribed by the World Health Organization (WHO), leading to an
increase in hospital admissions and deaths due to air pollution-related illnesses. The pollution
has also impacted the local environment, including the deterioration of water quality and soil
fertility. To address the air pollution problem in Kanpur, the government and other stakeholders
have taken several measures. The government has implemented stricter regulations for
industries, including the closure of polluting units and the installation of pollution control
devices. The city has also introduced a public transport system, including electric buses and
cycle-sharing initiatives, to reduce the number of diesel-powered vehicles on the roads. The
government has also launched campaigns to raise awareness about the harmful effects of air
pollution and encourage residents to adopt eco-friendly practices, including waste segregation
and composting. 0

1 What are the primary sources of air pollution in Kanpur?

Vehicular emissions

Industrial emissions

Rain

Pollution

2 How has air pollution affected the health of people in Kanpur?

Increased respiratory problems

River

Increased cases of heart disease

No effect

3 What steps have been taken to address air pollution in Kanpur?

Ban on burning of biomass

Air Filter

Implementation of vehicle emission standards

Initiative

4 What can individuals do to reduce air pollution in Kanpur?

Use public transport

Plant trees

Nothing

Vehicle

5 Which two city in India is facing severe air pollution problems?

Mumbai

Delhi

Kanpur
Bangalore