WING Investor Day 2022 Compressed
WING Investor Day 2022 Compressed
The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and perceptions
of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider
this presentation, you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond
the Company’s control) and assumptions. The Company believes these factors include, but are not limited to, those described under the sections “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” in its Annual Report on Form10-K and subsequent periodic reports filed with
the Securities and Exchange Commission (the “SEC”). Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it
is made. Factors or events that could cause the Company’s actual operating and financial performance to differ may emerge from time to time, and it is not possible for
the Company to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement except as may be required by law.
1,791 7 21.8%
Total restaurants2 Global markets2 Adjusted EBITDA
5-yr CAGR3
32.5% 2017
21.4%
25.3% 23.0% 20.0% 20.0% 16.9% 16.0%
11.1%
6.5% 7.0% 4.7%
2.6% Wingstop Chipot le
(3)
Domin o's
(4)
McDon ald's Ta co Bell
(4)
Starb ucks
(4) Papa Jo hn's (4) Wendy's
(4)
KFC Pizza Hut
(4) Burge r King
(4)
(4) (4) (4)
6% 6% 6% 6%
4% 3% 3% 2% 2% 2%
Wing stop Do mi no's Pi zza St ar bucks Ch ipot le KF C Bur ger King Taco Bel l Wendy' s Pi zzaH ut Pap aJohn 's M cDonal d's
(4) (4) (4) (3) (4) (4) (4) (4) (4) (4) (4)
8.0%
SAME-STORE
23.0%
ADJUSTED EBITDA
SALES GROWTH GROWTH
72%
BONE-IN WING
193 1,105
INFLATION
Data shown for fiscal year ended December 25, 2021. INVESTOR DAY 2022 8
RESTAURANT VOLUMES STRENGTHENING BRAND PARTNER
RETURNS
$1,592
$1,246
$1,126
$902
1. Based on restaurants having a full 52 weeks of sales. Average Unit Volumes (AUVs) based on fiscal years ending 12/29/2012, 12/26/2015, 12/28/2019, and 12/25/2021, respectively.
INVESTOR DAY 2022 9
OUR RESTAURANTS CONTINUE TO GROW ACROSS ALL VINTAGES
AVERAGE UNIT VOLUMES (AUVs) BY VINTAGE1
$2.0M
2009
2010
2011
2012
2013
2014
2015
$1.3M
2016
2017
2018
2019
2020
$0.6M
YR 1 YR 2 YR 3 YR 4 YR 5 YR 6 YR 7 YR 8 YR 9 YR 10 YR 11 YR 12
1. Average unit volumes shown for each 52-week period since restaurant opening for their respective year. Results through December 25, 2021. INVESTOR DAY 2022 10
WE HAVE A CLEAR PATH TO CONTINUED AUV GROWTH…
$2.0M+
TARGET
DIGITAL
TRANSFORMATION
DATA-
DRIVEN
MARKETING
$1.6M DELIVERY
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 11
…WHICH WILL FURTHER STRENGTHEN RETURNS
CASH-ON-CASH RETURNS
Domestic System
AUV1 $1.1M $1.6M $1.6M
Investment Cost2
~$370K ~ $415K ~ $415K
Unlevered COC
Return3 50% 50% 70%+
1. AUV based on Domestic System average for fiscal years ending 12/26/2015 and 12/25/2021, respectively.
2. Investment cost based on four-year average as submitted by brand partners; excludes pre-opening and working capital.
3. Average restaurant economics are internal Company estimates based on unaudited results reported by brand partners. 70% cash-on-cash returns based on average food cost as
percentage of company-owned restaurants from 2016-2019.
INVESTOR DAY 2022 12
BRAND PARTNERS RECOGNIZE STRENGTH IN MODEL, CREATING
SIGNIFICANT DEMAND FOR UNIT GROWTH
GLOBAL RESTAURANT COUNTS GLOBAL DEVELOPMENT PIPELINE1
1,731 1,105
1,059
1,538
986
1,385
1,252
847
1,133 807
2017 2018 2019 2020 2021 2017 2018 2019 2020 2021
7,000+
GLOBAL RESTAURANT
POTENTIAL
4,000+ 3,000+
Restaurants Restaurants
ASPIRATIONAL ACCIDENTAL
DISRUPTIVE COMPLACENT
CONNECTED
AUTHENTIC SILOED
AGILE
ENTREPRENEURIAL ENTITLED
SERVICE-MINDED INDECISIVE
FUN
INTELLECTUAL CURIOSITY
GROWTH BY LEARNING
SENSE OF URGENCY
PERMISSION-TO-PLAY
INVESTOR DAY 2022 19
OUR TEAM IS WINGSTOP’S COMPETITIVE ADVANTAGE
HUMBLE
RECRUITING &
RETAINING
IDEAL TEAM
PLAYERS
RELENTLESS FOCUS ON HUNGRY
Building a Cohesive Team
Creating Clarity
Overcommunicating Clarity
TALENT
ACQUISITION PEOPLE PERFORMANCE
MANAGEMENT
STRATEGY
PROACTIVE
TALENT ENGAGED
PLANNING CULTURE
TRACK RECORD
PROVEN PEOPLE OF TALENT ENGAGED TEAM
STRATEGY DEVELOPMENT AND CULTURE
14.8% 15.4%
13.6% 13.8%
12.5%
11.1%
9.9%
8.3% 7.9% 8.0%
6.0% 6.5%
4.9%
4.0%
3.2% 2.6%
1.3%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Same-store sales growth defined as the change in year-over-year sales for the comparable restaurant base, defined as those restaurants opened for at least 52 full
weeks. Results through 12/25/2021. INVESTOR DAY 2022 26
WE HAVE A CLEAR PATH TO CONTINUED AUV GROWTH
$2.0M+
TARGET
DIGITAL
TRANSFORMATION
DATA-
DRIVEN
MARKETING
$1.6M DELIVERY
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 27
$2.0M+
TARGET
DIGITAL
TRANSFORMATION
DATA-
DRIVEN
MARKETING
$1.6M DELIVERY
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 28
TREMENDOUS OPPORTUNITY TO GROW AUVS BY CLOSING
AWARENESS GAP…
BRAND AWARENESS
Top Top
QSR QSR
2019 2021
Values as of the end of each respective 52-week period.
Source: YouGov Brand Health Tracker; Data Shown is Based on Annual Averages.
QSR Brands: Arby’s, Burger King, Carl’s Jr, Chick-fil-A, Hardee’s, In-n-Out, Jack in the Box, Jimmy John’s, KFC, McDonald’s, Popeye’s, Sonic, Subway, Taco Bell,
Wendy’s, Whataburger, Zaxby’s. INVESTOR DAY 2022 29
…AND WE HAVE THE FIREPOWER TO DO IT
$120M+
3X
$41M
2018 2022E
1 2
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 31
WE’VE BEEN IN THE FLAVOR BUSINESS SINCE 1994
Providing Guests New News And Driving Occasions Through Flavor LTOs
Developing Craveable Products To Increase Occasions For New And Existing Guests
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 36
MEANINGFUL OPPORTUNITY TO CONTINUE DRIVING OUR
DELIVERY SALES
27%
13%
1 2
2019 DELIVERY LAUNCH TODAY BENCHMARK
1. 2019: December 2019.
2. Today: March 2022.
INVESTOR DAY 2022 37
STACY
PETERSON
Chief Digital & Tech Officer
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 39
SCALING DIGITAL DATABASE TO TRANSFORM THE BUSINESS
28M+
2014 Today
1
500
SEARCHING FOR A
NET EMAIL VACATION 2 CHILDREN
IN HH OVER
WORTH ACTIVE
LIFESTYLE
SPICY FLAVOR
PROFILE
HAS SOCCER &
PREFERS MOBILE FOOTBALL FAN
CARRYOUT VALUE-FOCUSED APP DONATES TO
CHARITY
MEAL COMBO HEAVY ONLINE
CUSTOMER RETAIL SHOPPER PRIMARY DECISION
MAKER
DATA POINTS PER
CUSTOMER
ANNUAL COUPON / REWARDS
SOCIALLY PREFERS BONE-IN
SPEND AT USER ACTIVE ON WINGS &
WINGSTOP FACEBOOK TENDERS
ORDERS FOR MARRIED PREFERS DINNER
HEAVY QSR MCDONALDS
& DOMINOS
FAMILY / GROUP DAY PART
DIGITAL USERS
LIGHT GROWTH IN
GUEST
ACQUISITION
NEW
INCREASING
MEDIUM WINGSTOP
USAGE
HEAVY
Start of Pandemic à
ETHNIC DIVERSITY
INCOME
FAMILY
DEVELOPING &
GROWING DATABASE
+1 +5%
VISIT RETENTION
SCALING
MEASURING INSIGHTS &
& DECISIONS
$500M
OPTIMIZING
ACTIVATING
~ OPPORTUNITY
ACQUISITION
TARGETS
MENU
INNOVATION
BRAND
AWARENESS
TODAY
INVESTOR DAY 2022 47
PROACTIVE INVESTMENTS HAVE POSITIONED US WELL
2014 TODAY
1 2
6% 60%+
DIGITAL MIX DIGITAL MIX
GUEST CHECK
$5
LABOR SAVINGS
CONVENIENCE
INNOVATION
INVESTOR DAY 2022 49
WE ARE NOW ON PAR WITH THE DIGITAL SALES MIX OF MORE
ESTABLISHED INDUSTRY LEADERS
DIGITAL SALES MIX
75%
70%
62%
54%
43% 42%
$1,592 $1,305
$1,055
$945
$1,246
$1,126
1. Based on restaurants having a full 52 weeks of sales. AUV based on fiscal years ending 12/26/2015, 12/28/2019, and 12/25/2021, respectively.
2. Average unit volumes shown for each 52-week period since restaurant opening for their respective year. Results through 12/25/2021. INVESTOR DAY 2022 54
REGIONS ARE ACHIEVING GAME-CHANGING AUVS
WEST
$1,882K NORTH
$1,292K
SOUTHWEST
$1,691K SOUTHEAST
$1,239K
EFFICIENT LOW
LABOR MODEL FIXED COSTS
Simple menu and streamlined Focused on ”B” real
operations enable a lean estate sites translating to
labor model low occupancy rates
STRATEGIC SIMPLE
MENU MANAGEMENT COMMODITY BASKET
Pricing and innovation 65% of food costs associated
utilized to influence mix with bone-in wings
shift and offer value-
centric meal options
0%
2018 2019 2020 2021 2022E
1
$1.63/lb
JUMBO BONE-IN WINGS PRICE % INFLATION / (DEFLATION) current
WHOLE BIRD
COST PLUS WHOLE BIRD JOINT VENTURE
PRICING PARTNER
BUILD
$1.60 - $1.80
PRICE PER WHOLE BIRD LB
CASH-ON-CASH RETURNS
Unlevered COC
Return3 50% 50% 70%+
1. AUV based on Domestic System average for fiscal years ending 12/26/2015 and 12/25/2021, respectively.
2. Investment cost based on four-year average as submitted by brand partners; excludes pre-opening and working capital.
3. Average restaurant economics are internal Company estimates based on unaudited results reported by brand partners. 70% cash-on-cash returns based on average food cost as
percentage of company-owned restaurants from 2016-2019.
INVESTOR DAY 2022 60
TOP 10 GLOBAL RESTAURANT BRAND
1,359
610
600
1,231
1,124
523
300
1. Values as of the end of each respective 52-week period. Results through December 25, 2021. INVESTOR DAY 2022 62
MARKET PLANNING AND PLAYBOOK CLEARLY OUTLINES
OUR PATH TO 4,000+ RESTAURANTS
MATCH BRAND
DATA-DRIVEN MAXIMIZE PARTNERS TO
MARKET BRAND EXECUTE
GROWTH PLAYBOOK
PLANNING AWARENESS OPPORTUNITIES
• Fully-digitized payments
• AI voice ordering
7,000+
GLOBAL RESTAURANT
POTENTIAL
4,000+ 3,000+
Restaurants Restaurants
UNITED ARAB
EMIRATES 15 25 - 50 14.8% 3:1
For fiscal quarter ended March 26, 2022. Same-store sales growth in local currency. INVESTOR DAY 2022 68
EXISTING MARKETS PROVED TO BE RESILIENT THROUGH
THE PANDEMIC
SALES GROWTH BACK ON TRACK SUPPORTED BY STRONG TRANSACTIONS DIGITAL SALES MIX
2018 2019 2020 2021 2018 2019 2020 2021 2018 2019 2020 2021
1. Results shown based on total sales & transactions in international markets for fiscal years 2018-2021.
2. Digital sales mix as of fiscal quarter ending 12/25/2021. INVESTOR DAY 2022 69
WE HAVE CONFIDENCE IN OUR PROVEN INTERNATIONAL STRATEGY
Based on performance as of fiscal year ended December 25, 2021. INVESTOR DAY 2022 71
U.K. HAS QUICKLY CREATED BRAND LOVE FUELED BY FLAVOUR
HIGH-END, MODERN ASSETS CREATING FLAVORS, VALUE, AND INNOVATION SOCIAL MEDIA ENGAGEMENT
A DESTINATION BRAND LEADING TO STRONG TICKET CULTIVATING BRAND AWARENESS
15% 66%
3-Yr CAGR Increase
197 497
179
154
128 299
Premium positioning
EXISTING MARKETS
SINGAPORE INDONESIA UAE
A CLEAR
DEVELOP NEW AND
3-PRONGED
SPAIN SAUDI ARABIA SO. KOREA CANADA
TARGETED MARKETS
APPROACH BELGIUM THAILAND HONG KONG TAIWAN
RELEVANT BRAND-BUILDING
OCCASIONS ASSETS
Indexing strongly on group gatherings Full brand immersion with a
and differentiated flavors mix of flagship for awareness,
small box for scale
RELEVANT PREMIUM
MENU POSITIONING
Our menu line-up is perceived as Potential for elevated pricing
authentic and appealing with our compared to Western QSR
flavors and limited-time offers
China 1,200+
Western Europe RESTAURANTS
2032+
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031
China
Western 1,000 -
Europe 1,500
425 - 625 restaurants
restaurants
Middle
Americas1 East
275 - 325 100 - 150
restaurants restaurants Asia
Pacific
500 - 725
restaurants
DIVERSITY,
WASTE
EQUITY & COMMUNITY
INCLUSION MANAGEMENT
DIVERSITY, 50%
69%
EQUITY & Board Diversity1
INCLUSION
43%
Senior Leadership
Team Diversity1 Team Member
Diversity1
60% VS
Brand Partner
40%
Diversity1
100% US Census
Unconscious Bias Diversity
Training Completion
for our Team
Members
Source: Wingstop EEOC Report for 2021. Percentages for Wingstop are based on a total of 1,117 corporate team members.
1. “Diversity” refers to self identification as female, an underrepresented minority or LGBTQ+. INVESTOR DAY 2022 83
MINIMIZING OUR CARBON FOOTPRINT AS WE EXPAND GLOBALLY
WASTE
High-efficiency
MANAGEMENT Equipment1
2M+
Water Bottles Recycled2
through our new uniform program
LED Lighting
11M+
Gallons of Used Cooking
Oil Recycled3
through our Grease Recycling Initiative
100% Wind-Powered
Global Support Center
1. Kitchen equipment (including fryers, water heaters, and line refrigeration) is high efficiency and/or ENERGY STAR® rated.
2. Estimated number of water bottles recycled based on Wingstop’s anticipated order volume and usage.
3. Based on the 2021 Grease Recycling Initiative. INVESTOR DAY 2022 84
PROVIDING A POSITIVE IMPACT IN OUR COMMUNITIES
2020
COMMUNITY HIGHLIGHTS
More Than
1M MEALS $1M 1M MEALS
provided through donated for donated
Flavor for Good employee
relief grants
2021
HIGHLIGHTS
Wingstop Charities donated
Data-Driven
Menu Innovation Global Expansion
Marketing
SUSTAIN
SAME-STORE SALES Next 3 – 5 Years Long-Term (5 Years+)
GROWTH
Mid-Single Digit Low-Single Digit
Same-Store Sales Growth Same-Store Sales Growth
MAINTAIN
BEST-IN-CLASS RETURNS
998 128
154
11.1% 76
106
2016 2017 2018 2019 2020 2021 2016 2017 2018 2019 2020 2021
Domestic International
2016 2017 2018 2019 2020 2021 2016 2017 2018 2019 2020 2021
1. Data as of fiscal year end for 12/31/2016, 12/30/2017, 12/29/2018, 12/28/2019, 12/26/2020, 12/25/2021. INVESTOR DAY 2022 95
NON-GAAP RECONCILIATION
($ in thousands)
December 31, December 30, December 29, December 28, December 26, December 25,
Fiscal Year Ended
2016 2017 2018 2019 2020 2021
1. Represents costs and expenses related to the refinancing of our securitized financing facility and payment of a special dividend.
2. Represents a gain resulting from the re-franchise of company-owned restaurants to franchisees.
3. Represents costs and expenses related to consulting projects to support the Company's strategic initiatives.
4. Includes non-cash, stock-based compensation.
INVESTOR DAY 2022 96