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HUMMS – Disciplines and Ideas in the Applied Social Science

Module 21
First Edition, 2020

Copyright © 2020
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form
without written permission from the copyright owners.

Development Team of the Module

Author: Janet D. Sagayo

Editor: SDO La Union, Learning Resource Quality Assurance Team

Illustrator: Ernesto F. Ramos, Jr., P II

Management Team:

ATTY. Donato D. Balderas, Jr.

Schools Division Superintendent

Vivian Luz S. Pagatpatan, Ph.D

Assistant Schools Division Superintendent

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Mario B. Paneda, Ed.D, EPS in Charge of Araling Panlipunan

Michael Jason D. Morales, PDO II

Claire P. Toluyen, Librarian II

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Disciplines and Ideas in
the Applied Social
Science
Module 21

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 Target

Communication is a process of sharing or exchanging ideas, thoughts or

information through verbal or non-verbal manner between individuals.
Communication can be done through different medium or channel. It is a
transactional process which requires more comprehensive consideration for the
specific context, individual, society forces and culture.

In our daily life, communication is very important. It can shape behaviour,

strengthen or erode relationship and it can create social and political change.
Communication is a process, inevitable, irreversible, and can be verbal and
nonverbal.

In your past lesson, you are done with the four main goals of communication
which are to inform, request, persuade and build relationship. You have also learned
that communication is for expressing one’s needs and wants, transferring or
conveying information, and establishing social closeness with others. Ultimately, the
goal of all communication is to change behaviour so people further read new books
or seek help to understand things or reality. Meanwhile, the scope of communication
is wide and pervasive.

Timely, this learning material will provide you with information and activities that
will help you understand the nature/characteristics and the seven principles of
communication.

After going through this lesson, you are expected to:

explain the principles of communication (HUMSS_DIASS12-1h-29)

Before proceeding, check on how much you know about this topic.
Answer the activity on the next page in a separate sheet of paper.

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 Jumpstart

For you to understand the lesson well, do the following activities.

Have fun and goodluck!

ACTIVITY 1. LET’S FIND IT!

Direction: Search and loop the 15 words that are related to communication.
(Vertical, horizontal, upward, downward, diagonal, etc.)

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 Discover

Nature/Characteristics and Principles of Communication

Communication is essential to human life. It is a vital element in varied
disciplines because of its richness in scope and extent of its application. According
to Schurman, it is a tool that makes society possible and distinguishes human from
other societies.

Communication is a process, because it involves several stages when the

sender and the receiver interact in a given social context. The interaction is dynamic
in nature, there is no single aspect of communication that can be understood without
the other elements. Communication is inevitable, since as we wake up in the
morning, we begun to talk with our family, to our friends and to other people around
us. Sometimes, we even communicate when we are asleep or when we are alone.
Being in silence is also a form of communication, facial expression, tone of voice as
well as our clothing style, conveys a message. Remember, communication has two
kinds - the verbal (35%) and nonverbal (65%).

Communication always results in something. It is irreversible, what we say

can never be taken back or withdrawn. We can clarify or re-state, but the impact on
the receiver may not be fully disappear. Communication can also be understood in
many possible senses or ways which depend on the context, culture, relationship,
society, message and the medium which are all part of the communication process.
Communication produce, transmit and receive meaningful symbolic messages in an
environment such as family, school, church, office and other social institutions.

One of the primary goal of communication is understanding and to achieve

this, everyone must know/understand the following principles of communication:

1. Principle of Clarity

The idea or message should be expressed clearly. Use simple and specific
words in expressing ideas so that the receiver understands the same thing which the
sender wants to convey. There should be no ambiguity in the message. It should be
kept in mind that the words do not speak for themselves, but the speaker gives them
the meaning. A clear message will evoke the same response from the other party. It
is also essential that the receiver is conversant with the language used in the
conversation.

2. Principle of Attention

This relies on how the receiver’s attention should be drawn towards the
message. People have different behaviour/emotion and perception on something, so
they may respond differently to the message. Another thing is that, if the receiver

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didn’t give much attention on what the speaker is saying or doing, misunderstanding
might happen.

3. Principle of Feedback

Feedback is very important in the communication process, it serves as the

indication and an assurance that the receiver understands the message of the sender
in the same sense in which the sender has meant it.

4. Principle of Informality

This principle is also an essential key in communication because it can build

calmness, comfort and rapport with the people involved in the conversation.
Conversations vary in form; it is either formal or informal. The kind of conversation
to be used should depend on the background of the receiver or the audience, (race,
education, status, etc.) as well as the place and time.

Sometimes formal communication may not achieve the desired results,

informal communication may prove effective in such situations. So this principle
states that informal communication is as important as formal communication.

5. Principle of Consistency

This states that communication should always be consistent with the policies,
etiquettes and objectives of the sender.

6. Principle of Timeliness

This principle states that communication should be done in a proper time,

proper place and with appropriate topic.

7. Principle of Adequacy

The information in the communication process should be adequate and

complete in all aspects. Hence, communication should include everything that the
receiver needs to hear from him/her to respond, react, or evaluate properly as well
as for taking proper decisions and plans.

Inadequate information may delay action, create confusion and affects the
efficiency of the receiver.

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 Explore

Here are some activities for you to work on to master and

strengthen the basic concepts you have learned from this lesson.

Activity 1: Give me Five

1.1. Give 5 characteristics/nature of communication. Write each inside the box.

Communication

1.2. Answer the following questions briefly and concisely. (Use the rubrics on p. 13)

a. Why is communication important in our lives? (5pts)

_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________

b. Why do we need to know the principles of communication? (5pts)

_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

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Activity 2: Give Me the Key
Direction: Give a short explanation on the definition of the principles of
communication by giving key words.

Principles of
Communication Key words

Principle of
Clarity -

Principle of
Attention -

Principle of
Feedback -

Principle of -
Informality

Principle of
Consistency -

Principle of
Timeliness -

Principle of
-
Adequacy

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Assessment No. 1: Let’s Check Your Understanding

Directions: Read and understand carefully the following statements.

Draw if it is correct, otherwise draw .

___________1. Communication leads to certain effects.

___________2. The feedback is very important because it reflects how the
receiver understand the message of the sender.
___________3. The place, time and topic are important aspects that we
should consider in the communication process.
___________4. Communication should be consistent with the policies,
etiquettes and objectives of the receiver.
___________5. The idea or message should be clear.
___________6. Verbal communication is frequently used than nonverbal.
___________7. Insufficient/Lack of information in communication may lead to
negative results.
___________8. Following the principles of communication can help to achieve
an effective and successful communication.
___________9. The kind of conversation to be used should depend on the
background of the receivers.
___________10. Misunderstanding might happen if the receiver gives much
attention on what the speaker is talking.

Assessment No. 2: Break the Code

A. Based from the code table, break the codes by simply looking for the opposite letter
to form a meaningful word.

A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z

Column A Column B
What’s the word? Wow! you got it…
NQRDHNPL
NGGRAGVBA
PYNEVGL
PBAFVFGRAPL
PBAGRKG
SRRQONPX
VARIVGNOYR
VASBEZNYVGL
ZRFFNTR
CEVAPVCYR
GVZRYVARFF
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B. Identify what is being described in each statement. Select your answer from the
words that you formed under COLUMN B.

1. In this principle, the sender should see to it that

he/she can catch the interest of his audience.
2. It is about the completeness of the information for
the receiver to respond accordingly.
3. This refers to the atmosphere, physical or
psychological where you send and receive messages.

4. These are the reactions, responses, or information

provided by the receiver.
5. It gives emphasis on the way the speaker delivers
his/her message as well as on the use of simple
words in expressing ideas.
6. We can communicate either in formal or informal
way.
7. Communication should consider the right place and
time.
8. These are guidelines or basic rules that we must know
about communication.

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 Deepen

You’re almost done, now let’s apply what you have learned. This time,
your task is to make a short comic strip applying 2-3 of the principles of
communication based from the given scenario.

Scenario: You should talk to your teacher together with your parents because you
failed in one of your major subjects.

Rubrics for Scoring the Output – Comic strip

Category/Score 10 9 8 7
90-100% of the 80-90% of the 70-80% of the Less than 70%
facts in facts in the facts in the of the facts in
the comic are comic are comic are the comic are
Content - accurate and accurate and accurate and accurate and
Accuracy the topic the topic the topic the topic
assigned is assigned is assigned is assigned is not
evident in the evident in one somewhat evident.
two frames frame evident.
Original Original Original Illustrations
illustrations illustrations illustrations are not
are detailed, are somewhat related to the present or
attractive, detailed, text on the they are not
Originality page. original.
creative and attractive, and
related to the related to the
text on the text on the
page. page.
The comic strip The comic strip The comic strip The comic
is easy to read, is easy to read, is strip is hard to
all most somewhat read, few
elements are elements are easy to read, elements are
Clarity/ clearly clearly some elements clearly
Organization written, and written, and are clearly written, and
information is information is written, and organization
organized. organized. some of information
information is is confusing to
organized. the reader.
Total Points 30

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References
Printed Materials:

Alones, Judelyn P. and Gubat, Genevieve S. (2016). Oral Communication. Bulacan,

Philippines: St. Andrew Publishing House

Bernardo, Ritchel B. (2016). Oral Communication. Pasay City, Philippines:

JFS Publishing Services

Department of Education. (2016). Oral Communication in Context. Quezon City,

Philippines: C & E Publishing, Inc.

Melegrito, Ma. Lourdes F. et.al. (2016). Disciplines and Ideas in Applied Social
Sciences. Quezon City, Philippines: Phoenix Publishing House, Inc.

Sampa, Elias M. (2017). Disciplines and Ideas in Applied Social Sciences. Manila,
Philippines: Rex Bookstore, Inc.

Website:

https://www.yourarticlelibrary.com/management/communication/7
principles-of-communication-explained/53333

https://depedshs.blogspot.com/2001/06/disciplines-and-ideas-in-applied
social.html

https://www.google.com/search?q=rubrics+for+comic+strip+high+school&tbm=isc
h&source=iu&ictx=1&fir=sT36Cy0UFA56M%252CJW5LcSD4_0KwpM%252C
_&vet=1&usg=AI4_-kQi_Aus4EZRvWEUayvYBMv9l2hgw&sa=X&ved=2ahUKE
wiEw77H3vfqAhUwzIsBHdKMDN8Q9QEwAnoECAgQEA&biw=1366&bih=60
8#imgrc=7oSh88l8iLkPsM

http://www.readwritethink.org/files/resources/printouts/Essay%20Rubric.pdf

PERDC Learn Hub (Quebox + ClassHub)-DIASS

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