Project Idea Submission

Workshop
 Agenda

01 Analyzing the Questions for Idea Submissions

02 Criteria Considered During Evaluation

03 Brainstorming and Idea Generation Techniques

04 Tips

05 Q&A Session
 01

Analyzing the Questions for

Idea Submissions
Project Idea Submission
 What problem do you aim to solve?

Clearly articulate Use specific Avoid vague or

the problem. examples or data overly broad
to highlight the statements.
issue.

Example Response
Businesses often struggle to create engaging and personalized content that resonates with their
target audience. This leads to reduced customer engagement and limited reach. According to a
recent survey by the Content Marketing Institute, 60% of businesses reported a decline in customer
interaction due to generic content, and 45% cited a lack of resources as a major challenge in
content creation.
 Outline your proposed solution

Describe your Explain how it Focus on the key

solution clearly. addresses the features and
problem and what benefits.
makes it innovative.

Example Response
We propose an AI-powered content generation platform that uses advanced generative AI
algorithms to create tailored and compelling social media content. Our platform generates
high-quality content that aligns perfectly with each business's unique voice and objectives by
analyzing user preferences, market trends, and brand guidelines. Though in the development
phase, our preliminary tests indicate a potential to reduce content creation time by 50%.
 List alternatives that people currently
use to solve the problem

Research current Highlight limitations Be honest about the

solutions. competition.

Example Response
Currently, businesses either manually create content in-house or outsource to content agencies.
While in-house creation can be time-consuming and lacks creativity, outsourcing is often
expensive and results in generic content that fails to engage the target audience effectively. For
instance, ACME Corp spends $10,000 monthly on outsourced content, failing to achieve their
engagement goals.
 Why should customers choose your
solution over alternatives?

Emphasize your Explain how your Use data or

unique value solution is superior to testimonials if
proposition. existing alternatives available.

Example Response
Our solution offers a revolutionary approach to content creation by leveraging AI to produce
personalized, high-quality content at scale. Unlike manual or outsourced methods, our platform
ensures relevance, creativity, and a faster turnaround, saving businesses time and resources.
Although newly developed, our concept has been validated by industry experts for its potential
to reduce costs and increase engagement.
 List your target customer segments in
order of priority

Identify and prioritize Be specific about who Consider

your customer will benefit most from demographics,
segments. your solution. behaviors, and
needs.

Example Response
Our primary target segments are small to medium sized businesses that need efficient and
cost-effective content solutions. Secondary segments include marketing agencies looking to
enhance their service offerings and social media influencers who require high-quality, engaging
content to maintain and grow their follower base. According to Market Research, there are over
500,000 small businesses in Ethiopia, providing a substantial market opportunity.
 Who are your early adopters likely to
be?

Define your early Look for those who are Consider their
adopters clearly. most likely to characteristics and
appreciate and use motivations.
your solution early on.

Example Response
Our early adopters are likely to be tech-savvy small to medium-sized businesses in Ethiopia,
particularly those in the retail and hospitality sectors. These businesses are open to innovation
and actively seek out new technologies to improve their marketing efforts. Early adopters will
benefit from personalized onboarding and dedicated support, ensuring they can maximize the
platform's potential quickly.
 List methods to monetize your product

Propose clear and Explain why these Consider scalability

feasible monetization methods are suitable and sustainability.
strategies. for your target market.

Example Response
We will offer tiered subscription plans that provide access to our core platform with varying
levels of features. Our basic plan will cost $50 per month, providing essential content generation
capabilities, while a premium plan with advanced features, such as analytics and bespoke
content customization, will be priced at $200 per month. Additionally, we will offer a pay-per-use
model for occasional users who need content on-demand. To cater to different customer needs,
we will provide options for enterprise-level customization and integration services.
 What challenges do you expect to face
throughout your project?

Be honest about Show that you have Demonstrate your

potential challenges. thought about risks and team's capability to
mitigation plans. handle obstacles.

Example Response
One of the primary challenges we anticipate is the integration of diverse AI algorithms to
ensure seamless content generation. To address this, we have assembled a team of
experienced AI developers and will implement a rigorous testing and validation process to
ensure smooth and reliable functionality. Additionally, we plan to establish partnerships with
local tech firms to support ongoing development and integration efforts.
 Additional information you would like to
share about your project?

Use this opportunity to highlight Keep it relevant and

any unique aspects or additional concise.
strengths of your project.

Example Response
As a team of students, we bring fresh perspectives and innovative thinking to the table. Our
project leverages cutting-edge AI and machine learning technologies, and we are committed
to continuous learning and improvement. We actively incorporate user feedback to refine and
enhance the platform, ensuring it meets the needs of businesses effectively. We prioritize user
experience and data security, aiming to revolutionize content generation and empower
businesses to achieve their marketing objectives efficiently and effectively.
 02

Criteria Considered During

Evaluation
Criteria Considered During
Evaluation
1. Problem and Solution Clarity
Is the problem clearly defined, and is the
proposed solution well-articulated and easy to
understand?
Criteria Considered During
Evaluation
2. Relevance to AI
How effectively does the project leverage
artificial intelligence technology?
Criteria Considered During
Evaluation
3. Impact
What is the potential positive impact of the
project? Does it address a significant issue and
offer meaningful benefits?
Criteria Considered During
Evaluation
4. Competitive Advantage
What sets this project apart from existing
solutions? Does it offer a unique advantage or
innovation?
Criteria Considered During
Evaluation
5. Market Potential and Customer
Segmentation
Is there a clear target market for the project?
Are customer segments identified and
prioritized effectively?
Criteria Considered During
Evaluation
6. Monetization Strategy
Is there a viable plan for monetizing the project?
Are potential revenue streams identified and
explained?
Criteria Considered During
Evaluation
7. Challenges and Risk Management
What challenges might the project face, and
how does the team plan to mitigate these risks?
 03

Brainstorming and Idea

Generation Techniques
 Most Common Techniques

Mind Mapping SCAMPER SWOT

Analysis
 Mind Mapping

Definition Key Features Benefits

A visual representation Central idea, branches, Enhances creativity,
of ideas and concepts keywords, images, and organizes thoughts,
branching out from a colors. improves memory.
central theme.
 Definition Key Features Benefits
A creative thinking process Substitute, Combine, Adapt, Stimulates new ideas,
that prompts you to ask Modify, Put to another use, enhances problem-
questions about existing Eliminate, Reverse. solving skills.
products or services.
SWOT Analysis

Definition
A framework for analyzing
strengths, weaknesses,
opportunities, and threats.

Key Features
Strengths: Internal factors that are
positive.
Weaknesses: Internal factors that are
negative.
Opportunities: External factors that can
be leveraged.
Threats: External factors that could
cause trouble.
04

Tips
Refining Ideas
Refining your ideas helps to make them clear and compelling. It's
essential to iterate and improve your initial concepts
Articulating Ideas
Be concise and clear in your descriptions. Use simple language
and avoid jargon.
Using Tools
Leverage tools like Gen AI to refine and structure your ideas more
effectively
Innovative and Out-of-the-box thinking
Innovative and unconventional ideas often stand out. Don't be
afraid to propose bold solutions
 05

Q&A Session
 Quote of the Day

Price is what you pay. Value is what you get.

- Warren Buffett
Thank You