In this report we will

signify the importance of

our business plan. Its
plans and ideas and a
detailed summary of our
business.
Submitted by,
Muhammad Hammad
(2022-BS-ECO-22)
Muhammad Ahad Wasim
( 2026-BS-ECO-22)

‫چاول ایکسپریس ڈاٹ کام‬

A Business plan.
 ‫چاول ایکسپریس ڈاٹ کام‬
1. What is the need to be addressed by the potential business?
The potential business (‫ )چاول ایکسپریس ڈاٹ کام‬aims to address the need for high-quality uncooked
rice among consumers in Pakistan. Given the importance of rice in Pakistani cuisine and culture,
there is a demand for premium varieties like basmati, super basmati, super karnal, KS-282,
brown rice, and super karnal basmati. By offering these quality rice options through an online
platform, the business seeks to provide convenience and accessibility to customers who prefer to
purchase rice from the comfort of their homes. Additionally, by focusing on quality, the business
can cater to the discerning tastes of consumers who value superior rice products for their meals.
2. How is this need not currently being served?
The need for quality uncooked rice in Pakistan may not be adequately met by existing suppliers
for several reasons:
1. Limited Availability of High-Quality Rice:
While there may be numerous rice suppliers in Pakistan, not all of them offer a wide
variety of high-quality rice options such as Basmati, Super Basmati, Super Karnal, etc.
Your business can fill this gap by providing a diverse range of premium rice types to cater
to different consumer preferences.
2. Quality Assurance:
Many consumers may face challenges in finding reliable suppliers who consistently
provide high-quality rice. By focusing on quality assurance and sourcing from trusted
sources, you can establish your business as a go-to destination for premium uncooked
rice, building trust and loyalty among customers.
3. Convenience of Online Ordering:
While traditional brick-and-mortar stores exist for purchasing rice, not everyone may
have easy access to them, especially in rural areas. By offering an online platform for
ordering rice, you provide convenience to customers who prefer to shop from the comfort
of their homes and have the rice delivered directly to their doorstep.
4. Variety and Specialization:
Your business can differentiate itself by offering a specialized selection of rice types,
including less common varieties like KS-282 and brown rice. This focus on variety and
specialization can attract customers who are seeking specific types of rice for their
culinary preferences or dietary requirements.
Overall, by addressing these gaps in the current market, your online rice business can effectively
meet the need for quality uncooked rice in Pakistan and carve out a niche for itself in the
industry.
3. What is the sector in which business will be launched?
Your business will operate in the food and agriculture sector, specifically within the rice industry.
This sector encompasses the cultivation, processing, distribution, and sale of rice products. As an
online retailer specializing in quality uncooked rice varieties such as Basmati, Super Basmati,
Super Karnal, KS-282, brown rice, and Super Karnal Basmati, your business will play a crucial
role in the distribution and sale of rice to consumers in Pakistan.
Within the food and agriculture sector, the rice industry is a significant component, given the
staple status of rice in Pakistani cuisine and its importance as a dietary staple for millions of
people. By focusing on providing high-quality rice products through your online platform, you'll
be contributing to the agricultural value chain while also meeting the culinary needs and
preferences of consumers across the country
4. What is the product or service?
The product offered by your online business is high-quality uncooked rice. You'll provide a
variety of rice types, including Basmati, Super Basmati, Super Karnal, KS-282, brown rice, and
Super Karnal Basmati, sourced from reliable suppliers. Customers can browse through your
online platform to select their preferred rice variety and place orders conveniently. Your service
includes the packaging, handling, and delivery of the selected rice directly to the customers'
doorstep, ensuring freshness and quality. Additionally, you may offer customer support services
to address any inquiries or concerns related to the rice products or the ordering process,
enhancing the overall customer experience.
5. How the proposed product or service will meet the need of the customer?
The proposed product and service will meet the needs of customers in several ways:
1. Quality Assurance:
By sourcing high-quality rice varieties from trusted suppliers, your business ensures that
customers receive premium-grade rice that meets their expectations in terms of taste,
aroma, and texture.
2. Variety:
Offering a diverse range of rice types, including Basmati, Super Basmati, Super Karnal,
KS-282, brown rice, and Super Karnal Basmati, caters to different consumer preferences
and dietary requirements. This variety ensures that customers can find the specific type of
rice they desire for their culinary needs.
3. Convenience:
The online platform provides customers with a convenient way to browse and purchase
rice from the comfort of their homes or workplaces, saving them time and effort
compared to traditional brick-and-mortar shopping. Additionally, doorstep delivery
eliminates the need for customers to physically travel to a store to buy rice.
4. Accessibility:
Your online business expands access to high-quality rice products beyond geographical
limitations. Customers from rural areas or regions with limited access to specialty rice
varieties can now easily order them online and have them delivered to their doorstep.
5. Customer Support:
Offering responsive customer support services ensures that customers can seek assistance
with any inquiries, concerns, or issues they may encounter during the ordering process or
after receiving their rice shipment. This enhances customer satisfaction and loyalty.
Overall, by addressing these aspects, your online rice business effectively meets the
needs of customers by providing them with convenient access to high-quality, diverse
rice varieties along with reliable customer support services.
6. How this business will add value to society?
Our online rice business has the potential to add significant value to society in several
ways:
1. Access to Quality Food:
By providing high-quality uncooked rice varieties, your business ensures that
consumers have access to nutritious and wholesome food options, contributing to
their overall well-being and health.

2. Support for Local Farmers:

By sourcing rice from local farmers and suppliers, your business supports the
agricultural community and promotes sustainable farming practices. This support
helps to strengthen the local economy and encourages the continuation of traditional
farming methods.

3. Employment Opportunities:
As your business grows, it will create employment opportunities in various sectors
such as logistics, customer service, marketing, and administration. Providing jobs
contributes to economic development and improves livelihoods within the
community.

4. Convenience and Efficiency:

The convenience of online ordering and doorstep delivery offered by your business
saves consumers time and effort, enhancing their overall shopping experience. This
efficiency contributes to a more streamlined and convenient lifestyle for customers.

5. Environmental Impact:
Implementing eco-friendly packaging materials and sustainable business practices can
reduce the environmental footprint of your operations. This commitment to
sustainability helps preserve natural resources and reduces waste, contributing to
environmental conservation efforts.

6. Cultural Preservation:
By offering a diverse range of rice varieties, including traditional and specialty types,
your business helps preserve cultural heritage and culinary traditions. This allows
consumers to continue enjoying and celebrating cultural diversity through their food
choices.
Overall, your online rice business adds value to society by promoting access to quality
food, supporting local farmers, creating employment opportunities, enhancing
convenience for consumers, reducing environmental impact, and preserving cultural
heritage.
7. Will the business be profitable?
Determining the profitability of your online rice business involves careful consideration
of various factors. Firstly, understanding the market demand for high-quality uncooked
rice in Pakistan is crucial. Thorough market research helps identify target customer
segments, preferences, and purchasing behaviors, guiding product offerings and
marketing strategies. Assessing the competitive landscape allows for differentiation from
existing competitors in terms of pricing, product quality, variety, and customer service. A
competitive yet profitable pricing strategy, taking into account production costs and
market demand, ensures sufficient profit margins to cover operational expenses and
generate profit. Operational efficiency, including streamlined sourcing, inventory
management, and logistics, minimizes costs and maximizes efficiency. Effective
marketing and branding strategies raise awareness and attract customers through digital
channels. Focusing on customer retention through excellent product quality and service
encourages repeat purchases. Lastly, comprehensive financial planning and monitoring of
key metrics are essential for optimizing profitability. While success is not guaranteed,
thorough planning and execution increase the likelihood of profitability in your online
rice business.
8. How this business will be profitable?
This online rice business has several avenues for profitability. Firstly, by offering high-
quality uncooked rice varieties that meet the demands of consumers seeking premium
options, the business can command competitive prices, ensuring healthy profit margins.
Additionally, operating online allows for lower overhead costs compared to traditional
brick-and-mortar stores, enhancing profitability. Leveraging efficient sourcing and supply
chain management practices can further reduce operational expenses. Moreover, strategic
marketing efforts aimed at reaching target customers through digital channels can drive
sales and revenue growth. By focusing on customer satisfaction and retention, including
prompt delivery and responsive customer service, the business can foster loyalty and
repeat purchases, contributing to sustained profitability over time. Overall, a combination
of quality products, cost-effective operations, targeted marketing, and customer-centric
practices positions this online rice business for profitability in the competitive market
landscape.
9. How have you come to have this idea?
The idea for an online rice business specializing in quality uncooked rice likely stems
from recognizing a market opportunity and addressing a consumer need. Both of us
friends (Muhammad Hammad & Muhammad Ahad) identified a gap in the market for
convenient access to premium rice varieties, especially in Pakistan where rice is a staple
food. This idea was inspired by observations of consumer preferences, market trends, or
the success of similar online businesses in other regions. Additionally, factors such as the
increasing popularity of online shopping, the growing demand for high-quality food
products, and the desire to support local farmers and promote sustainable practices have
contributed to the conception of this business idea.
 10. How this business matches with your interest and personality, and
experience?
As you know this business will be started by a pair of us friends Muhammad Hammad
and Muhammad Hammad.
If you talk about me, Muhammad Hammad, I come from a family that has a business
mindset. We normally prefer business over jobs so I have had the basic knowledge of
marketing and running of a business. And if we talk about the second partner Muhammad
Ahad, he comes from Mandi Bahauddin a and a agricultural family. As Mandi Bahauddin
and Hafizabad are the main districts from where rice is produced. So Ahad has a basic
knowledge of all the qualities and distinctive features of rice and also knows some
trustworthy dealers and mill owners who are related to rice.
Aside this we know that a partnership business is always run by collaborating so we
thought that both of us excel in the two main requirements of business. So if we elaborate
Muhammad Ahad will be in charge of finding dealers who sell the best quality rice and
Muhammad Hammad will be in charge of all the marketing and IT sector of the business.

Executive Summary,
Company Overview:
‫ چاول ایکسپریس ڈاٹ کام‬is a new online venture founded by Hammad and Ahad, aimed at providing
premium quality uncooked rice to customers across Pakistan. With a focus on convenience and
quality, the company will offer instant home delivery in major cities such as Lahore, Karachi,
Islamabad, and Faisalabad, while ensuring a two-day delivery time for other regions
Product Offerings:
‫ چاول ایکسپریس ڈاٹ کام‬specializes in various types of rice including Super Basmati, Basmati, Super
Karnal, KS-282, and Brown Rice. The rice will be cultivated, processed, cleaned, and polished
in-house, guaranteeing freshness and superior quality for customers.
Infrastructure:
The company will establish warehouses in strategic locations including Lahore, Karachi,
Islamabad, Faisalabad, and Mandi Bahauddin. These warehouses will serve as storage hubs for
processed rice, ensuring efficient distribution and timely delivery across the country. Our head
office and processing plant and quality control plant will be in Mandi Bahauddin.
Market Opportunity:
Pakistan has a thriving market for rice, with a growing demand for premium quality products.
‫ چاول ایکسپریس ڈاٹ کام‬aims to capitalize on this opportunity by offering a convenient online platform
for customers to access high-quality rice directly from the source. And this business mainly
targets the elite class and the people who prefer quality rice which is cleaned and packaged and
delivered on their door step. Aside from this we will also target some renowned super markets to
display and sell our products.
Financials:
The initial investment for ‫ چاول ایکسپریس ڈاٹ کام‬stands at 9.0 million PKR, which will be allocated
towards establishing infrastructure, procuring equipment, and initial marketing efforts. The
company anticipates rapid growth and profitability as it taps into the burgeoning online market
for rice in Pakistan.
Conclusion:
‫ چاول ایکسپریس ڈاٹ کام‬is poised to revolutionize the way consumers access and enjoy premium
quality rice in Pakistan. With a focus on quality, convenience, and efficient delivery, the
company is well-positioned to capture a significant share of the market and emerge as a leader in
the industry.

General Business description.

‫ چاول ایکسپریس ڈاٹ کام‬is an online startup designed for the people who want refined, polished, clean
and ready to cook rice at their door step. Our company is founded by us two friends namely
Muhammad Hammad and Muhammad Ahad. We started this business as one of us lives in a rice
district and grows rice and the other has some general business knowledge. And the other reason
is that in Pakistan rice is a staple food.
‫ چاول ایکسپریس ڈاٹ کام‬aims to address the need for high-quality uncooked rice among consumers in
Pakistan. Given the importance of rice in Pakistani cuisine and culture, there is a demand for
premium varieties like basmati, super basmati, super kernel, KS-282, brown rice, and super
karnal basmati. By offering these quality rice options through an online platform, the business
seeks to provide convenience and accessibility to customers who prefer to purchase rice from the
comfort of their homes. Additionally, by focusing on quality, the business can cater to the
discerning tastes of consumers who value superior rice products for their meals.
Our business will operate in the food and agriculture sector, specifically within the rice industry.
This sector encompasses the cultivation, processing, distribution, and sale of rice products. As an
online retailer specializing in quality uncooked rice varieties such as Basmati, Super Basmati,
Super Karnal, KS-282, brown rice, and Super Karnal Basmati, your business will play a crucial
role in the distribution and sale of rice to consumers in Pakistan
The product offered by your online business is high-quality uncooked rice. We’ll provide a
variety of rice types, including Basmati, Super Basmati, Super Karnal, KS-282, brown rice, and
Super Karnal Basmati, sourced from reliable suppliers. Customers can browse through your
online platform to select their preferred rice variety and place orders conveniently. Our service
includes the packaging, handling, and delivery of the selected rice directly to the customers'
doorstep (in some areas) ensuring freshness and quality. Additionally, you may offer customer
support services to address any inquiries or concerns related to the rice products or the ordering
process, enhancing the overall customer experience.
This online rice business has several avenues for profitability. Firstly, by offering high-quality
uncooked rice varieties that meet the demands of consumers seeking premium options, the
business can command competitive prices, ensuring healthy profit margins. Additionally,
operating online allows for lower overhead costs compared to traditional brick-and-mortar stores,
enhancing profitability. Leveraging efficient sourcing and supply chain management practices
can further reduce operational expenses. Moreover, strategic marketing efforts aimed at reaching
target customers through digital channels can drive sales and revenue growth. By focusing on
customer satisfaction and retention, including prompt delivery and responsive customer service,
the business can foster loyalty and repeat purchases, contributing to sustained profitability over
time. Overall, a combination of quality products, cost-effective operations, targeted marketing,
and customer-centric practices positions this online rice business for profitability in the
competitive market landscape.
Main goals;
Access to Quality Food:
By providing high-quality uncooked rice varieties, your business ensures that consumers have
access to nutritious and wholesome food options, contributing to their overall well-being and
health.
Employment Opportunities:
As your business grows, it will create employment opportunities in various sectors such as
logistics, customer service, marketing, and administration. Providing jobs contributes to
economic development and improves livelihoods within the community.

Swot Analysis,
Strengths
High-Quality Product: Offering premium rice differentiates your product from the standard
options available in the market, attracting customers willing to pay for quality.
Niche Market: Focusing on premium rice creates a niche market, reducing direct competition
with mass-market brands.
Brand Reputation: Establishing a reputation for quality can build strong customer loyalty and
word-of-mouth referrals.
Direct Delivery Model: Direct delivery can ensure product freshness and convenience for
customers, enhancing customer satisfaction and repeat business.
Local Sourcing: If the rice is sourced locally, it can reduce costs and appeal to consumers who
prefer supporting local agriculture.
Weaknesses
High Operating Costs: Delivering premium products directly to consumers can involve high
logistics and operational costs.
Limited Market Reach: Focusing on premium products may limit your customer base to higher-
income segments, potentially reducing overall market reach.
Dependency on Quality: Any lapse in product quality can significantly harm your brand
reputation, given the premium positioning.
Supply Chain Vulnerabilities: Dependence on specific suppliers for premium quality rice can
create vulnerabilities if supply is disrupted.
Price Sensitivity: Premium pricing may be a deterrent for price-sensitive customers, especially in
a market with varying economic conditions.
Opportunities
Growing Middle Class: Pakistan’s growing middle class presents an expanding customer base
with increasing disposable income, more willing to spend on premium products.
Health and Wellness Trends: Rising awareness about health and nutrition can drive demand for
high-quality, premium rice perceived as healthier.
E-commerce Growth: Leveraging online sales channels can expand market reach and make it
easier for customers to purchase your products.
Product Diversification: Introducing related premium products, such as organic rice varieties or
specialty rice blends, can attract more customers and increase sales.
Export Potential: There is potential for exporting premium rice to international markets,
especially to countries with significant Pakistani expatriate communities.
Threats
Economic Instability: Economic fluctuations in Pakistan can impact consumers’ purchasing
power and demand for premium products.
Competition: Increased competition from both local and international premium rice brands could
erode market share.
Regulatory Changes: Changes in agricultural policies, import/export regulations, or food safety
standards could affect operations and costs.
Supply Chain Disruptions: Factors like natural disasters, political instability, or logistical issues
could disrupt the supply chain and impact product availability.
Consumer Preferences: Shifts in consumer preferences, influenced by trends or health concerns,
could impact demand for your specific product.
By leveraging strengths and opportunities while addressing weaknesses and threats, your
company can strategically position itself for success in the premium rice market in Pakistan.
Management Plan.
Introduction of the entrepreneurial team;
Muhammad Hammad (Qaim’s Garden, Toba Tek Singh)
Muhammad Ahad Wasim (Dhok Nawan Lok, Mandi Bahauddin)
-Qualification;
Muhammad Hammad
Bachelors in Economics and Entrepreneurship from Government College University. Member of
the Entrepreneurial society.
Member of the Toba Tek Singh Chamber of Commerce.
Muhammad Ahad Wasim.
Bachelors in Agriculture and Environmental Science. Member of a training session on crops. Did
research on the hybrid seed of rice from China.
-Experience;
Muhammad Hammad
 Active Member of Hiking and Mountaineering Club GCU
 Active Member of Chamber of Commerce Toba Tek Singh
 Owner of Qaim’s Solar Emporium
 Managing Director AK Industries Toba Tek Singh (family Business)
 Accounts Supervisor at Berry International Toba Tek Singh (Family Business)
Muhammad Ahad Sahi
 Active Member at the botany and Agriculture Society
 Active Member at the Mandi Rice Organization
 Owner of Sahi Rice Mills Mandi Bahauddin (Family Business)
 Owner of Sahi Dairy Farms. (Family Business)
Muhammad Ahad Wasim: Agriculture, Plant Biology, and Environmental Science Expert
Responsibilities:
1. Crop Production and Management:
2. Environmental Sustainability and Resource Management:
3. Research and Development:

- Why:
- Given their background in agriculture and plant biology, this entrepreneur would excel in
overseeing the crop production process, including selecting suitable crops, designing planting
schedules, and implementing cultivation techniques. Manage all aspects of crop production, from
seed selection to harvest, ensuring optimal growth conditions, nutrient management, and pest
control measures.
Utilize expertise in plant biology to monitor plant health, diagnose issues, and implement
corrective actions to maximize yields and quality. With knowledge in environmental science, this
entrepreneur is well-equipped to implement sustainable farming practices and minimize
environmental impacts. Develop and implement sustainable farming practices, including water
conservation, energy efficiency, and waste reduction strategies, to minimize the environmental
footprint of the vertical farming operation. Conduct environmental assessments to identify
opportunities for improving resource efficiency, reducing greenhouse gas emissions, and
enhancing ecosystem resilience.
Their academic background in plant biology and research experience enables them to drive
innovation and continuously improve cultivation techniques and crop varieties.
Lead research initiatives to evaluate new crops, cultivation methods, and technologies for
vertical farming, conducting trials and experiments to assess feasibility and performance.
Collaborate with academic institutions, research organizations, and industry partners to stay
abreast of scientific advancements and incorporate cutting-edge practices into the vertical
farming operation.
Muhammad Hammad: Business Management and Entrepreneurship Expert
Responsibilities:
1. Business Strategy and Planning:
2. Operations and Logistics Management:
3. Financial Management and Budgeting:
.. Why:
With expertise in business management and entrepreneurship, this entrepreneur can develop a
strategic vision for the vertical farming venture and create actionable plans to achieve business
objectives.
Formulate business strategies, including market positioning, revenue models, and growth
projections, based on market research and industry trends analysis.
Develop comprehensive business plans outlining operational workflows, financial projections,
and risk mitigation strategies to secure funding and support business expansion.
Their experience in operations management ensures efficient day-to-day operations, from facility
management to supply chain logistics, to maximize productivity and minimize costs.
Oversee facility operations, including equipment maintenance, inventory management, and
production scheduling, to ensure smooth workflow and timely delivery of products.
Manage supply chain logistics, sourcing inputs such as seeds, nutrients, and equipment,
negotiating contracts with suppliers, and optimizing distribution channels to streamline
operations and minimize overhead costs.
With a background in business management, this entrepreneur is adept at financial analysis,
budgeting, and resource allocation, essential for ensuring financial sustainability and
profitability. Develop and monitor budgets, cash flow projections, and financial performance
metrics to track revenue, expenses, and profitability targets.
Implement cost-saving measures, identify revenue growth opportunities, and make data-driven
decisions to optimize financial performance and maximize return on investment.

Team Structure
Top Management,
 CEO
 CFO
 COO
 CMO
Middle Management,
 Supervisors
 Managers
Lower Management,
 Customer Care
 Web handler
 Website in charge
 Accountant
Employees
 Workers (production and packaging)
 Workers (working in field)
 Workers (loading and unloading)

Roles and responsibilities

Chief Executive Officer (CEO)
Responsibilities:
Strategic Vision: Develop and implement the company's overall strategic vision and long-term
goals.
Leadership: Provide leadership and direction to the entire organization, ensuring alignment with
the company's mission and objectives.
Decision Making: Make high-level decisions regarding policy and strategy, often with input from
other executive leaders.
Stakeholder Relations: Act as the main point of communication between the board of directors,
shareholders, and other stakeholders.
Organizational Culture: Shape and maintain the company’s culture, values, and ethical standards.
Resource Allocation: Oversee the allocation of resources, including capital and personnel, to
achieve strategic goals.
Public Representation: Represent the company in public forums, industry events, and with the
media.
Chief Financial Officer (CFO)
Responsibilities:
Financial Planning and Analysis: Oversee the company's financial planning, budgeting,
forecasting, and analysis.
Financial Reporting: Ensure accurate and timely financial reporting to stakeholders, including
the board of directors and regulatory bodies.
Risk Management: Identify and manage financial risks, ensuring the company’s financial
stability and compliance with regulations.
Investment Strategy: Develop and manage investment strategies to optimize the company’s
financial resources and growth.
Cost Management: Monitor and control costs to ensure financial efficiency and profitability.
Capital Structure: Manage the company’s capital structure, including debt and equity financing.
Audit and Compliance: Oversee internal audits and ensure compliance with financial regulations
and standards.
Chief Marketing Officer (CMO)
Responsibilities:
Marketing Strategy: Develop and implement comprehensive marketing strategies to promote the
company’s products or services.
Brand Management: Oversee the creation and maintenance of a strong, consistent brand identity
and image.
Market Research: Conduct market research to understand customer needs, market trends, and
competitive landscape.
Customer Engagement: Develop strategies to engage and retain customers through various
channels and initiatives.
Advertising and Promotion: Manage advertising campaigns, promotional activities, and
marketing communications.
Digital Marketing: Oversee digital marketing efforts, including social media, SEO, and online
advertising.
Product Development: Collaborate with product development teams to ensure market alignment
and successful product launches.
Chief Operating Officer (COO)
Responsibilities:
Operational Management: Oversee the day-to-day operations of the company, ensuring
efficiency and effectiveness in all business processes.
Process Improvement: Identify opportunities for process improvements and implement
operational changes to enhance productivity.
Supply Chain Management: Manage the supply chain, logistics, and procurement functions to
ensure smooth and cost-effective operations.
Resource Allocation: Ensure optimal allocation and utilization of resources, including personnel,
equipment, and technology.
Performance Monitoring: Monitor and evaluate the performance of various departments and
implement corrective actions as needed.
Cross-Functional Coordination: Facilitate coordination and communication between different
departments to ensure cohesive and aligned operations.
Strategic Implementation: Assist the CEO in translating strategic plans into actionable
operational activities and initiatives.

Customer Care
1. Customer Satisfaction and Retention
Resolution of Issues: Addressing customer complaints and resolving issues promptly to maintain
satisfaction.
Positive Experience: Ensuring every interaction is pleasant, encouraging customers to return.
2. Brand Loyalty and Advocacy
Building Relationships: Developing strong, personal relationships with customers to foster
loyalty.
Word-of-Mouth Promotion: Satisfied customers are more likely to recommend the company to
others, acting as brand advocates.
3. Feedback Collection and Analysis
Understanding Needs: Gathering feedback to understand customer needs and preferences.
Product Improvement: Using feedback to inform product or service improvements and
innovations.
4. Reputation Management
Handling Complaints Publicly: Managing and responding to complaints on public platforms to
maintain a positive brand image.
Proactive Communication: Keeping customers informed about updates, changes, or issues to
build trust.
5. Sales Support
Upselling and Cross-Selling: Identifying opportunities to recommend additional products or
services that meet customer needs.
Guiding Purchase Decisions: Assisting customers in making informed decisions, enhancing the
likelihood of a sale.
6. Competitive Advantage
Differentiation: Exceptional customer care can differentiate a firm from its competitors,
providing a unique selling proposition.
Customer Insights: Leveraging insights gained from customer interactions to stay ahead of
competitors in understanding market trends.
7. Operational Efficiency
Process Improvement: Identifying recurring issues and working with other departments to
improve processes and reduce customer complaints.
Training and Development: Ensuring customer care representatives are well-trained to handle
various scenarios effectively.
8. Crisis Management
Rapid Response: Quickly addressing crises or negative incidents to minimize impact on the
brand.
Restoring Trust: Implementing measures to regain customer trust after a negative experience.
9. Revenue Growth
Customer Retention: Retaining customers reduces churn rates and ensures steady revenue
streams.
Lifetime Value: Enhancing the overall customer lifetime value through consistent, positive
interactions.
10. Cultural Impact
Internal Alignment: Promoting a customer-centric culture within the organization.
Employee Morale: Empowering customer care teams to provide excellent service, boosting their
job satisfaction and morale.
JOB SPECIFICATIONS

CEO MBA/Business Management Degree

CFO Finance or Accounting Degree
COO Operations Management Degree
CMO Marketing or Sales Management Degree
Production Manager Degree in Agriculture or Horticulture
Quality Control Manager Degree in Food Science or Quality
Management
Logistics Manager Supply Chain Management Degree
Sales Manager Marketing or Sales Management Degree
Production Supervisors Diploma/Degree in relevant Field
Quality Control Inspectors Certification in Quality Control
Warehouse Supervisors Diploma/Degree in Logistics or Operations
Sales Representatives Diploma/Degree in Marketing or Sales

Management Plan
A general overview of our management team and infrastructure is discussed here.
We are planning to establish five warehouses in the following cities, Lahore, Islamabad,
Mandi Bahauddin and Faisalabad which are owned by us. Warehouses in Mandi and
Islamabad are owned by Muhammad Ahad and the warehouse in Lahore and Faisalabad
are owned by Muhammad Hammad. The warehouse in Karachi will be leased on a
contract base of every 5 years.
The rice will be grown on our private agriculture land (40 Acres) to ensure the quality
and standards and also to minimize the rental costs. Aside this all the machinery used in
the seeding and harvest of the rice crop is owned by Muhammad Ahad, this will also
minimize the cost. The new processing machinery will be imported to maximize the
efficiency and avoid maintenance cost.
Initially the rice will be stored in Mandi Bahauddin and processed, cleaned, polished and
packaged there. After the processing and packaging, the rice will be distributed among all
the other warehouses.
 Our management team will consist of
Supervisors (1 in each warehouse)
IT team for online orders (will be present in headoffice, Mandi Bahauddin)
Workers for processing and packaging
Workers for loading and unloading
Accountant.

Marketing Plan
We will be using online platforms like
Facebook
Instagram
TikTok
Facebook Marketplace
OLX
We will be using WhatsApp groups to target customers instead of using traditional marketing
techniques.
Ads on WhatsApp business
Connecting with the buyer through WhatsApp community.
We will be running ads on YouTube for maximum reach.
Running Advertisements on television
For maximum reach and minimum marketing costs.

Production Plan
our production will be carried out as follows;
Seeding
Harvesting
Transfer to plants
Processing
Refining
Polishing
Packaging
Distribution in warehouses

Operating Plan
The operating process will be carried out as follows;
Receiving of Orders
Processing of Orders
Packaging of Orders
Dispatching
Payment collection (COD + Online)

Overall Costs and estimated Profits

As per Muhammad Ahad’s experience the estimated yield form one acre is about 2000 kgs of
rice and as we have 40 acres of usable land so our estimated calulations the total yield from 40
acres will be 80000 kgs of rice.
From this 80000 kgs approximately 25000 kgs will cover up our expense on the growth and
harvesting of the crop.
The estimated price of rice vary from 9000-10000 per 50 kgs. And in market the price is approx
19000-20000 per 50 kgs. The price of our product will be little lower then the open market. The
rice we sell will be refined twice, polished and packaged in food grade plastic. 55000 kgs of rice
will be readily available for sale in the initial stage. If the business grows we will expand our
operations and produce a higher yield using fields on rent and we will also ponder over exporting
rice.
Our packaging price will vary from 30 Rps as per the weight of sack.
Our processing price will vary from 20 Rps per kg of rice. 1000 per 50 kgs
All the other misc. expense will wary from 3000 per 50 kgs.
Our total expense will be 4000 on per 50 kgs sack.
So our selling cost will be approx. 18000 to 18500 per 50 kgs.
Our estimated profit on 50kgs sack is 14000 to 14500.
We are aiming to sell 500kgs of rice from every warehouse per month. Our estimated profit will
be 7lacks to 725000.
We have 1100*14000 =15400000 rps worth of rice is kept from last year
Summary,
Our business name ‫ چاول ایکسپریس ڈاٹ کام‬is a partnership business having warehouses in
major cities like Lahore, Karachi, Mandi Baha Uddin, Islamabad, and Faisalabad. The
head office will be located in Mandi Baha Uddin. The management team consists of 10
members having one supervisor in each warehouse and three people to take online orders,
process them and manage website and marketing advertisements, two partners who own
this rice business. Our online and offline business will help people to buy rice hassle free,
they can place online orders easily on our WhatsApp number. The purpose of this
business is to provide the best quality of rice available in the market at affordable prices
and maximize profit. We provide the best quality of rice which are grown on our own
land, we use fertilizers that are not harmful for health, our rice is delivered directly to the
doorstep at affordable prices and it is ready to cook. That is how our product meet the
needs of market and outperforms other products available in the market. Use of quality
products (fertilizers) and is packed in food grade plastic, our rice is refined and cleaned
before delivering it to the customers. Our goal is to gain customer’s goodwill, in near
future we might expand our business to a larger scale with the help of other investors.