Ecommerce and Marketing Founder backing Ecommerce

and Marketing Founders at the earliest stages

Proprietary and Confidential

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Executive Summary

Early-stage venture still presents an attractive opportunity for investment as valuations remain
Background reasonable and outcomes grow larger as markets continue to expand. There is a dearth of high-
conviction investors willing to invest in unproven founders before Product-Market Fit, but that is
where the alpha is. irrvrntVC helps founders get to that next stage and monetize the upside.

Andrew Gluck is the Founder and Solo GP of irrvrntVC. He has over a decade of experience at the highest
levels of performance digital marketing, including co-founding WITHIN, the largest digital marketing agency
Team in the US. There he spent $2BB+ on Facebook Ads, Google Ads, and Snapchat and ran performance
marketing for brands like Nike, Shake Shack, Etsy, and Zola.

irrvrntVC is building a strong brand and reputation in this space that drives differentiated deal flow
Strategy and invests in three core sectors where the fund has an unfair advantage: DTC (25%), AdTech (25%),
and NextGen Commerce (50%).

$10MM+ 20% 4+ Quarters

Invested over two years with a 10- Carried Interest Minimum LP Commitment
Fund year fund life cycle
Overview $25,000 2% 0.15%
Minimum Quarterly Investment Management Fee Of contributed capital - Admin Fee
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Meet the GP

My marketing background is a
force multiplier to drive Angel Investing Track Record
outsized returns April 2019 - July 2021

Co-Founder of largest independent digital marketing agency in the US

25 Direct Investments
8x TVPI
100+ $2B+ 175% IRR
Employees Ad spend
~50% Diverse Founders
Select performance marketing clients
~50% First Outside Capital Round

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Portfolio Highlights

This gives me the insights, network, and access to

invest in deals before they’re hot
$4MM $5MM
Valuation, 04.19 Valuation, 06.20 Valuation, 04.19
Pre-Seed Pre-Seed Pre-Seed
Introduced founder to pre-seed Committed pre-product & pre-
First Investor & Advisor
co-lead revenue
All-in-one restaurant
ordering site including web, $325MM The Evergreen Partnership
Non-Toxic Cookware Made
$16MM
Platform for Modern Valuation, 07.21 Valuation, 01.20
app, catering, and kiosk Valuation, 12.21
Brands Modern
Series B Seed Seed

$10MM $7.5MM $6mm

Valuation, 07.20 Valuation, 10.20 Valuation, 07.19
Seed Seed Pre-Seed
Party Round Early investor Cold outbound via Twitter

Tools & resources needed to Automates the creative Virtual networking platform
successfully purchase retail
$80MM testing process for brands &
$36MM to share conversations
$30mm
products Valuation, 07.21 agencies Valuation, 08.21 Valuation, 07.21
Series A Series A Seed

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Strategy

Investing in strong Founder-Market Fit, combining our

Products and Services

networks and advantages for outsized returns

Founders with long-standing relationships in the industry

Network get to market more quickly

Domain Expertise Founders with earned and learned industry secrets build the
product with a prepared mind

Distribution Founders with long-standing relationships in the industry enable them to get to

Hacks market better, faster, and cheaper

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Ecosystem

A flywheel already in motion

creating a deal flow advantage
Proprietary Deal Flow Public Brand Presence
Sought-after marketing expert Twitter
Source Judging pitch competitions
Investor slack group Well
Panels, AMA’s, and Podcasts
Thesis-driven outbound

Strong & growing network of founders,

co-investors & LP’s

Add Value Diligence

0K Well
$1
Services & Fundraising Insider Access
Top-tier marketing advice Shopify, Adwords, FB Ads Access
Story-telling & fundraising narrative Cohort retention analysis
$300k+ In-kind value Value-Add Diligence

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Follow On Investors

Top Tier VCs follow on to

our investments

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Founders

Why founders choose irrvrntVC

I move the needle Concentrated portfolio where I can actually make
an impact via my help and advice

Direct support with marketing and GTM, LTV / CaC

I get my hands dirty analysis, pricing, and more

Help founders reach $1mm run rate

I make it rain Raise their seed round

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Value Add

Service providers grant us $300k in credits to

work with our companies

0K
$5
K
00
$1
K
$10

5K
K $1
$ 10

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 Stats

Case Study $4MM

Valuation at Investment

Investment Overview $325MM

Lunchbox was my first significant investment. I was also the first Current Valuation
check in leading their pre-seed round. Nabeel’s grit and drive,
40x
v
leadership style, and domain expertise led him to build the right
products with the right team.
Markup

“ We were 3 months away from being out of

business when Gluck invested. He was the main
Direct Support
LTV / CaC Analysis and Pricing

reason our Series A succeeded. Getting Gluck Deck Design, Fundraising, Narrative, & Outreach
involved was still the single best decision Customer Acquisition and Positioning
Nabeel Alamgir
we made. He is a force multiplier. Founder of Lunchbox SaaS Metrics

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 Stats

Case Study
Valuation at Investment

Investment Overview
Conner was the first direct investment I made without meeting a founder Current Valuation
face-to-face. Their methodology vof targeting top brands to start, leveraging
‘free’ ad impressions, and expanding the surface area over time convinced
me to invest.
Markup

“ Outside of investor intros, Andrew has been helpful in

introducing us to new brands, giving market insight as Direct Support
the eComm dynamic shifts, and providing awesome
Product Roadmap
feedback on our roadmap direction. Highly recommend
having him in your corner. Growth planning
Conner Sherline
Founder of Coop Marketing and outreach to new brands

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 Stats

Case Study $5MM

Valuation at Investment

Investment Overview
Given Jordan’s unbelievable track record in the space (clear
$16MM
founder-market fit), attention to detail, and the chip on his Current Valuation
shoulder, I was confident that hevhad a chance to own this market.
He has proven me right, especially given the current run-rate and
growth rate.
3x
Markup

Direct Support
“ Andrew has been such an incredible resource for
myself and the Caraway team and we truly wouldn't Digital marketing and customer acquisition
be where we are today without him. His expertise in Quarterly meetings with growth team
growth and passion for early-stage startups makes
Interviewing new marketing team members
him invaluable to any team. Jordan Nathan
Founder of Caraway

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Fund Strategy

We back visionary founders

that have an edge chasing
huge markets
First Fund Investments

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Overview
$10MM+ 8 Quarters
Fund Size Fund Life

$25k $100k
Quarterly GP Commit Minimum LP Commitment

Investment Overview 4 Quarters

Minimum LP Commitment
Fund: angel.co/v/back/irrvrntvc

Fees
• 2% Annual Management Fee
escrowed up front and paid out quarterly over the first four years of the fund
• 20% Carry
• 0.15% AngelList Fund Admin Fee

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Thank You
Andrew Gluck Click to Invest
General Partner
201.575.3555
www.irrvrnt.com