SESSION SESI II: 2023/2024

DESIGN &
VISUAL
DVD20302
COMMUNICAT PORTFOLIO AND
ION COURSE
PITCHING
DEPARTMENT TECHNIQUE

ASSESSMENT PROJECT (40%)

METHOD

TOPIC 2.0 Portfolio Development

CHECKED BY: APPROVED BY:

PREPARED BY:
CLO (Course Coordinator/ (Head of
(Course Lecturer)
Head of Programme) Department/
Head of
Programme)

CLO2: organize a
documentation and
artwork that
reflects
professional
achievements. Date: 02/02/2024 Date: 02/02/2024 Date: 02/02/2024
(P3, PLO2)

NAME :____________________________________
REGISTRATION NO :________________________

CLO2 /100%

TASK Organize and construct a comprehensive portfolio showcasing your

academic and professional journey, integrating a physical book
portfolio, an e-portfolio, and a web portfolio. Include your resume and
a well-crafted application letter to demonstrate proficiency in the
application.

INSTRU 1. Students are required to prepare a full documentation of portfolio

CTION including:
i) Application Letter
ii) Graphic Resume
iii)Book/ E-Portfolio
iv) Web portfolio
 Link of Book Portfolio and E-Portfolio must be included in the
Book Portfolio.

SECTION A: APPLICATION LETTER & GRAPHIC RESUME

Using an actual job listing from a company in your related

studies area of interest, you are required to create a job
application letter and resume. Identify the company, the
position and analyze your own capabilities and assets before
you write a letter of application and a resume.

1) Application Letter
In a single page, write a letter of application for a job.
Please follow proper formatting, as outline below. The
letter is your first and maybe your only chance to make
a good impression. So be sure to provide all the most
important details. Using the information found in the job
and target your letter specifically to that company and
that position.

Structure of application letter:

i) Your name and address (letterhead)
ii) Date
iii) Name, tittle and address of recipient
iv) Salutation
v) Introductory Paragraph
vi) Body of Letter
vii) Conclusion (asking for an interview)
viii) Complimentary close (“Sincerely”, followed by 3
blank lines)
ix) Signature and typed name

2) Graphic Resume
You are required to create Graphic Resume for the
specific job for which you are applying. Your resumes
will contain the following elements is not more than five
section:
i) Name and contact information
ii) Career Objective (optional - Do not include
if it takes up too much space or is not
necessary in your discipline).
iii) Education (with dates and locations).
 iv) Work experience (with dates, location, and
specific descriptions of your
duties, using active verbs and incomplete
sentence construction).
v) Other relevant section, such as
Qualifications, skills, accomplishments &
award, or volunteer work (with dates and
locations).

SECTION B: PORTFOLIO DEVELOPMENT

Student are require to produce a complete proposal based on
following working portfolio content:

1) Book Portfolio
Student have to prepare a Dummy Book and include
specification below:
a) Sketch your idea & create a layout (Software Adobe
IIustration, Adobe
Photoshop, Adobe InDesign, Canva etc.)
b) Arrange the artworks file into layout
c) Description of the artworks.
d) Design by concept that you already choose.

(Prepare a complete report on the layout and design of

your portfolio - A4 Size)
2) Website Portfolio
a) Prepare Site Map
b) Design and create a website using wix.com.
c) Make sure the web design is built according to your own
concept Software Adobe IIustration, Adobe Photoshop,
Adobe InDesign, Canva etc.)
d) Arrange the artwork file into website layout
e) Screenshot site navigation (page by page link)

(Prepare a complete report on the layout and design of

your website - A4 Size)

Submission requirement:
i) Application Letter
ii) Graphic Resume
iii) Book Portfolio/ E- Portfolio
v) Web Portfolio
[P3-100 MARKS]
 SESSION SESI II: 2023/2024
DESIGN &
VISUAL
DVD20302
COMMUNICAT PORTFOLIO AND
ION COURSE
PITCHING
DEPARTMENT TECHNIQUE

ASSESSMENT PROJECT (40%)

METHOD

TOPIC 2.0 Portfolio Development

CHECKED BY: APPROVED BY:

PREPARED BY:
CLO (Course Coordinator/ (Head of
(Course Lecturer)
Head of Programme) Department/
Head of
Programme)

CLO2: organize a
documentation and
artwork that
reflects
professional
achievements. Date: 02/02/2024 Date: 02/02/2024 Date: 02/02/2024
(P3, PLO2)

N RUBRIC ITEM MARKS /100

O

SECTION A: APPLICATION LETTER & GRAPHIC RESUME

1 Cover Letter 20

I 2 Graphic Resume 20

TOTAL MARKS 40

SECTION B: PORTFOLIO DEVELOPMENT

3 Book Portfolio 32

4 Website Portfolio 28

TOTAL MARKS 60

OVERALL MARKS 100

RUBRIC COVER LETTER

CRITERIA EXCELLENT GOOD SATISFACTORY NEEDS MARKS

(4) (3) (2) WORK (1)

INTRODUCTION Purpose is Purpose is Purpose is Purpose is

stated stated some stated vaguely not stated
clearly. clearly

CONTENT Opening Opening Opening Does not

INTRODUCTION paragraph paragraph paragraph states state position
establishes a establishes a position applying applying for
purpose and purpose and for
details states position
position applying for
applying for.

BODY - Explains - Explains how - Mentions -Does not

CONTENT how he/she he/she will be education, mention
will be valuable to experience and education,
valuable to company. training. experience or
company - Mentions training
-Qualification education,
highlight experience and
education, training.
experience
and training.

CLOSING -Request for -Request for -Request for -

interview with interview with interview with no Closure does
specific contact details. contact details. not include
contact -Mentions -No mentions request for
details resume resume interviews.
- Mentions -No
resume mentions of
resume or
contact
details.

CONTENT -No grammar -1-2 grammar -3-4 grammar -5-6 above

ACCURACY errors errors errors grammar
-Use of -Use of -Some reference errors.
reference references - Use less of
indicates indicate sample reference
substantial research. indicates
research substantial
research

TOTAL MARKS /20

RUBRIC GRAPHIC RESUME

CRITERIA EXCELLENT GOOD SATISFACTORY NEEDS MARKS

(4) (3) (2) WORK (1)

PERSONAL -Bolded and Easily Read -Clear to read -Unclear to

INFORMATION Easily Read -Legal Name -Incomplete read
-Legal Name -Complete name -Missing
-Complete address -Incomplete name
address -Complete address -Missing
-Complete phone -Incomplete address
phone number phone number -Missing
number -Email used -Email used is in phone
-Provide is too casual appropriated. number
professional -Missing
email. email

-Exceptionally -Attractive in -Acceptably -Distractingly

attractive in terms of attractive though it messy or
terms of design, layout may be a bit very poorly
DESIGN design, layout and neatness. messy. designed. It
and neatness. -Looks good -Somehow shows is not
-Very and the concept, but attractive.
professional & appropriate. does not look -Just not
marketable. good. acceptable/
marketable.

EFFECTIVENESS -Resume -Resume -Resume shown -Resume

shows a very shown an a less shown less
professional appropriate professional professional
appearance, appearance, appearance, tone appearance
tone and tone and and style. , tone and
style. style. -Several style.
-Some weaknesses --Several
inconsistenci need attention or weaknesse
es remain. revision. s need
attention or
revision.

Students Students Students

TIMELINESS performed refused to refused to Late
and perform perform and Submmis
submitted and submit submit all sion
all all requirements. (
requiremen requireme 48 Hours after
ts on nts. ( 24 dateline)
dateline Hours
given after
dateline)
ATTRACTIVENESS -Layout -Layout -Layout sketches -Layout
sketches is sketches is is acceptably sketches is
exceptionally attractive in attractive though distractingly
attractive in terms of it may be a bit messy or
terms of design, messy. very poorly
design, layout and designed. It
layout and neatness. is not
neatness. attractive.

TOTAL MARKS
/20

RUBRIC BOOK PORTFOLIO

CRITERIA EXCELLENT GOOD SATISFACTORY NEEDS WORK MARKS

(4) (3) (2) (1)

Originality Portfolio Portfolio shows Portfolio Portfolio lacks

demonstrates some originality includes a few any original
original ideas in ideas and original ideas ideas or
and perspectives, but largely relies perspectives,
perspectives, presenting a on common merely
offering unique fresh take on interpretations repeating
insights that the book's without existing
distinguish it themes or significant analyses
from others. characters. innovation. without
contributing
anything new.

Design Website design Website design Website design Website design

is visually is visually is functional but is chaotic or
appealing, appealing and lacks visual outdated,
intuitive, and mostly intuitive, appeal or hindering
consistent with with clear consistency, navigation and
the portfolio's navigation, but and navigation detracting from
theme or may have minor may be the portfolio's
purpose. inconsistencies. somewhat content.
Navigation is confusing.
clear and user-
friendly.

Content Portfolio content Portfolio content Portfolio content Portfolio

is covers the is sufficient but content is
comprehensive, essential lacks depth or sparse or
well-organized, aspects of the fails to irrelevant,
and effectively creator's work effectively providing little
 showcases the and skills, but showcase the insight into the
creator's work, may lack some creator's skills creator's work
skills, and detail or and or skills.
achievements. organization. achievements.

Critical Portfolio Portfolio Portfolio shows Portfolio

Thinking demonstrates exhibits solid some critical demonstrates
exceptional critical thinking thinking skills limited critical
critical thinking skills, with but may lack thinking skills,
skills, offering analysis that is consistency in with analysis
insightful generally analysis or that is
analysis and thoughtful and evaluation of superficial or
thoughtful well-reasoned. the book's lacks depth.
evaluation of themes.
the book.

Integration Portfolio Portfolio Portfolio Portfolio fails to

effectively integrates some includes integrate
integrates elements of the elements of the elements of the
various book, but could book but lacks book
elements of the benefit from seamless effectively,
book, such as better cohesion integration, with resulting in a
quotes, between some disjointed disjointed or
illustrations, and different or unrelated incoherent
supplementary components. sections. presentation.
materials.

Functionality Website Website Website Website is

functions functions mostly functions plagued by
smoothly, with well, but may adequately but functionality
all features, have occasional may have issues, with
links, and glitches or noticeable most features
interactive broken links that issues with unusable or
elements detract from the certain features broken,
working user experience. or interactive severely limiting
correctly and elements. user interaction.
efficiently.

Presentation Portfolio is Portfolio is Portfolio is Portfolio is

Format presented in a presented in a presented in a poorly
format that format that is basic format that presented, with
enhances visually adequately a format that is
understanding appealing and conveys confusing or
and well-organized, information but visually
engagement, enhancing lacks innovation unappealing,
utilizing understanding or visual appeal. detracting from
multimedia, of the book's overall
interactive themes. comprehension.
elements, or
innovative
design.
Overall Portfolio leaves Portfolio leaves Portfolio leaves Portfolio leaves
Impression a strong a positive a neutral a poor
impression, impression, impression, impression,
demonstrating a showcasing a lacking a displaying little
deep genuine interest distinct impact appreciation for
appreciation for in the book and or failing to the book or its
the book and its its themes. evoke a strong significance,
significance. reaction from and failing to
the reader. engage the
reader
effectively.

TOTAL MARKS /32

RUBRIC WEBSITE PORTFOLIO

CRITERIA EXCELLENT GOOD SATISFACTORY NEEDS WORK MARKS

(4) (3) (2) (1)

Content Content is Content is Content is Content is

Based on accurate. All accurate but questionable. inaccurate.
portfolio required some Information is Information
required information is required not presented is not
items presented in a information is in a logical presented
logical order. missing and/or order, making in a logical
No spelling not presented it difficult to order,making
errors. in a logical follow. Need it difficult to
order, but still to proofread follow. Many
generally easy presentations spelling and
to follow. Few many errors. grammar
spelling and errors.
grammar
errors.

Design Website Website design Website design

Website design
design is is visually is chaotic or
is functional but
visually appealing and outdated,
lacks visual
appealing, mostly intuitive, hindering
appeal or
intuitive, and with clear navigation and
consistency,
consistent with navigation, but detracting from
and navigation
the portfolio's may have minor the portfolio's
may be
theme or inconsistencies. content.
 purpose. somewhat
Navigation is confusing.
clear and user-
friendly.

Functionality Website Website Website Website is

functions functions mostly functions plagued by
smoothly, with well, but may adequately but functionality
all features, have occasional may have issues, with
links, and glitches or noticeable most features
interactive broken links that issues with unusable or
elements detract from the certain features broken,
working user experience. or interactive severely limiting
correctly and elements. user interaction.
efficiently.

Accessibility Website Website meets Website lacks Website is

adheres to basic comprehensive completely
accessibility accessibility accessibility inaccessible,
standards, requirements features, violating basic
with features but may have potentially accessibility
such as alt some areas that excluding some standards and
text, keyboard could be users from excluding many
navigation, improved for accessing or users from
and color better using the site. accessing the
contrast, accessibility. site.
ensuring it is
usable by all
users.

Update Website Website content Website content Website

Frequency content is is updated is infrequently content is
regularly periodically, updated, with never updated,
updated with with new long gaps remaining
new projects, additions or between new static and
achievements, updates additions or outdated,
or blog posts, occurring at updates, potentially
demonstrating regular suggesting deterring
ongoing intervals, stagnation or visitors and
commitment indicating some neglect. undermining
and growth. level of the creator's
engagement. credibility.

Performance Website tracks Website has Website tracks Website does

Metrics performance basic limited not track any
metrics such performance performance performance
as traffic, user tracking in metrics, metrics,
engagement, place, providing only missing
and bounce monitoring basic insights opportunities
rates, allowing some metrics into user for optimization
but may lack behavior and and
 for continuous comprehensive site improvement
optimization. analytics or performance. based on user
reporting behavior.
capabilities.

Maintenance Website is Website Website Website is

actively receives maintenance is completely
maintained, periodic infrequent or neglected, with
with regular maintenance, irregular, no
updates, with updates leading to maintenance
backups, and and backups prolonged performed,
troubleshootin performed periods of leading to
g to ensure sporadically, but downtime or constant
smooth may lack a vulnerability to technical
operation and formal technical issues,
minimize maintenance issues. downtime, and
downtime. schedule or potential data
process. loss.

TOTAL MARKS /28