Marketing Interview Questions and Answers: Marketing Interview TipsPosted on October 9th, 2009 in Sales and Marketing Q/A

The marketing employee is required to perform the following main activities: 1. Tracking and identifying new market trends, products demand, its competitors and its potential customers. 2. Defining the product design and monitoring the product development. 3. Launching the product after developing its pricing strategies. 4. Utilizing various marketing tools for the product.

These are some of his/her responsibilities marketing can be a very tough position to apply for.. With the exception of your knowledge of the products features and design, your crucial skills should be: the ability to produce new ideas using basic creative insights. Therefore, the job interview questions for marketing positions are aimed for evaluating your interpersonal communication skills, your analytic skills and your marketing approach and background.

This article provides marketing job interview questions and tips regarding the way of answering these questions. The article deals with the following positions: Product Marketing Internet Marketing Marketing Management.

Marketing: Interview Questions for marketing positions marketing interview tips This section is divided to 3 parts as follows:

Product Marketing Interview Questions & Answers 1. What types of products do you market? 2. Are you familiar with our product? 3. What do you know about our firm and our current/past campaigns? 4. Have you ever been a part of a marketing team and do you consider yourself a team player? 5. Have you defined of a new product for the R&D? 6. What steps do you take when launching a new product? 7. What procedure do you take for producing new marketing ideas? 8. How do you research for a target market? 9. Can you supply a successful presentation you made for a product? Can you give reasons as to why it succeeded? 10. What marketing project tools do you use for achieving product goals? 11. Can you give an example of a campaign which hasnt worked as you had planned? Can you point out the reasons for that failure?

Answering: The questions are focused on the professional experience/skills of a candidate. Therefore, present your marketing experience and the marketing methods that you have used. Provide a brief technical description of the products do not forget to supply a portfolio outlining your marketing successful projects and campaigns. Read further in the following article: Sales Interview Questions with Answers.

Internet Marketing Questions with Answers 1. What online marketing tools are you familiar with and how do you implement these tools?

2. What internet services have you worked with in the past? How did you offer your product using these tools? 3. What internet serviceGoogle, Yahoo, etc.. Whom do you believe offers the best marketing tools? Can you explain? 4. Do you understand keywords usage and keywords research? 5. What do you know about keyword stemming, density, and proximity? 6. Are you familiar with link building campaign? 7. Are you familiar with SEO? 8. What SEO or SEM services have you used? 9. What are these terms CPM, PPC and CTR? 10. What types of online advertising tools have you used? 11. How do you implement survey tools to target your market? 12. Can you supply an example of a successful advertising campaign? What was the strategy and tools implemented that made the campaign successful?

How to answer these questions: Online marketing (or internet marketing) interview questions are mostly technical questions for evaluating your knowledge on this competitive marketing field. Your answers to these questions pertain to your direct knowledge of internet marketing techniques and the way youve utilized various tools in online campaigns. You may consider researching all available tools, even those outside your experiences for a better preparation.

Marketing Manager: Interview Questions for Marketing Manager Position 1. Have you been a manager of a marketing team in your previous jobs? 2. Have you ever led a team conducting survey analysis and launching new products? 3. How did you correlate your teams efforts and information? How did this information relate directly to your forecasted objectives?

4. Do you consider yourself a leader? Do you have the drive to lead a marketing team? Can you give examples? 5. What were your marketing goals and objectives? 6. What type of product marketing experiments have you been part of or performed? How did you implement the results? Read further in the following article: Sales Management Interview Questions and Answers.

Marketing Manager Interview Questions Marketing manager interview questions 1. What value will you bring to our company?

2. Give us an example of a marketing brief you developed for a recent marketing project or program? 3. Tell us about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables? 4. Tell me about a marketing project that you brought in on time and under budget? 5. Describe a situation in which an innovative course of action was necessary? 6. What factors do you consider the most important when attempting to influence consumer behavior? 7. What are the biggest challenges a Marketing Manager faces today?

8. Give an example of how you have effectively managed a tight budget to accomplish a marketing activity? 9. Give an example of how you have effectively used online marketing tools? 10. Can you give me an example of a campaign that did not work out as you had planned? 11. Give an example of one of your strength/weaknesses and what you

learn from your experience? 12. From learning a little about our company, what would you immediately recommend to change and why? 13. 14. If you were actually a brand of car what car would you be and why? What has been a particularly demanding goal for you to achieve?

15. Can you think of a situation in which an innovative course of action was needed? What did you do in this situation? 16. In your present position, what standards have you set for doing a good job? How did you determine them? 17. Please think about your most significant accomplishment. Now, could you tell me all about it? 18. 19. 20. 21. Some of the biggest mistakes you made? How you changed and grew as a person? What you would do differently if you could do it again? How you prepared the budget and plan and how you did against it?

22. How you motivated and influenced others, with specific examples to prove your claims? 23. 24. How you dealt with conflict with specific examples? Anything else you felt was important to the success of the project?

25. What recognition you received (everybody gets recognition for a job well done)? 26. What does a person taking this job need to do over the next three to six months in order to be considered successful? 27. What are the two or three things a successful person would need to do to make sure they achieved the major objective? 28. Is there anything else that needs to be changed, fixed, or improved over the next few months? 29. What are the biggest challenges in the job?

Job Description: Marketing Managers take charge of marketing, promotional, and advertising to meet business objectives. They supervise related staff and establish strategies and policies. Their work involves market research, customer and competitor evaluation.

Marketing managers are creative and initiative people, driven to improve the company by actively introducing shrewd changes based on current research.

Marketing Management: Interview Questions and Answers for Marketing Managers Here are commonly asked questions with their corresponding suggested answers:

Question: What importance do you attach to market research in your profession? Answer: Market research considered key aspect in this role and researching is all important for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

Question: How is the marketing managers related to product development? Answer: You can use this reply The marketing manager evaluates the financial aspect of development. He adjusts development with companys financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.

Question: What are your qualifications as a marketing manager?

Answer: List some key qualifications and add a brief example from your professional career. Marketing Managers are multitaskers. They are independent problem solvers and initiative researchers. But they are also great team players, coordinating their activities with other departments, senior management, customers, market leaders and suppliers.

Question: What is the importance of team work in marketing management? Answer: Teamwork is important as the marketing managers does his research and makes his strategic decisions based on external resources as well as cross company personnel.

He brings his team work to perfection resulting in product development, marketing initiatives, promotion, and advertising. He must know how to explain, lead and instruct. S/he must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect. For example: marketing strategies may influence product shape and color and vice versa.

Question: How do you participate in product development? Answer: Talk about coordinating actions and info with the development department at every stage. Give examples of how you marketing management influences product development and vice versa.

Question: Have you ever conducted staff training or done presentations? Answer: It may be extensive training, but you may also mention any instruction of personnel regarding your strategies, research, possible changes, new production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.

Give us an example of a marketing brief you developed for a recent marketing project or program

The marketing brief can be viewed as a planning tool for designing and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the campaign or project and providing focus on what needs to be achieved. Common elements include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market's behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on.

Tell us about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables

Focus on your ability to co-ordinate and delegate activities in an efficient and practical way. Detail how you defined and divided project roles and responsibilities, kept personality clashes and conflict to a minimum and monitored and fed back to the project team. Outline your particular management style and why it was successful.

Give an example of how you have effectively managed a tight budget to accomplish a marketing activity

Focus on your planning and organizing skills to get the best return on the marketing budget. Detail what controls were put in place to track and stay on top of expenditure and how plans were adjusted when necessary. Discuss your ability to react quickly and accurately to meet new demands and constraints.

Give an example of how you have effectively used online marketing tools

In answering this marketing manager interview question, focus on your skills in online marketing including search engine tactics and optimization, click-

through advertising, writing for the Web using keywords, designing for customer usability, and tracking success of the online campaign.

Can you give me an example of a campaign that did not work out as you had planned?

It is important that you are able to recognize why a plan went wrong and to learn from the experience.

Your problem analysis and problem solving skills are under scrutiny. Campaigns often fail due to poor research and groundwork, inappropriate objectives and goals, or ineffective communication. Be open about why the campaign failed, avoid defensive explanations, take accountability and focus on the steps you took to prevent a repeat experience.

Tell me about a marketing project that you brought in on time and under budget.

Key marketing manager competencies that this question explores include accurate research and analytical skills, the ability to develop realistic and workable objectives and the ability to initiate and monitor strategies and activities that support these objectives. Efficient utilization of resources reflects sound judgment, planning and organizational skills.

Describe a situation in which an innovative course of action was necessary?

Your ability to evaluate a situation, problem or opportunity and understand the action that needs to be taken is key to success as a marketing manager. Gaining a clear perspective is necessary before deciding on the focus of your

innovation. Taking into consideration the available resources and how they can be best used is important in determining the best course of action. Your ability to capitilize on the situation should be highlighted.

What factors do you consider the most important when attempting to influence consumer behavior?

In your marketing manager interview answer show how cultural factors, social factors, personal and psychological factors all impact on consumer behavior. Provide an example of a marketing campaign or project you developed and how you utilized these four key factors to develop and optimize your project.

What are the biggest challenges a Marketing Manager faces today?

Coming up with new and effective ways to market a product in such a tight economy is a tough challenge. Customers have more power than ever and marketing initiatives have to meet these new customer demands and give the customer what they want. There is enormous accountability for marketing managers to ensure that the marketing operation is efficient and costeffective and to show how marketing spend translates into growth and profitability for the company. In such a highly competitive market standing out from other organizations is an ongoing challenge. Additionally there is the pressure to keep up with technology and how to use it optimally for marketing activity. Relate your personal experience of the challenges you have encountered and discuss how you handled them.

Work Samples

Interviewers will expect you to provide a good selection of work samples.Consider including brochures, Web site pages, catalogs, marketing reports, seminars, presentations, advertising, articles and press releases.

MARKETING MANAGER

General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities manage and coordinate all marketing, advertising and promotional staff and activities conduct market research to determine market requirements for existing and future products analysis of customer research, current market conditions and competitor information develop and implement marketing plans and projects for new and existing products manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results determine and manage the marketing budget deliver marketing activity within agreed budget develop pricing strategy liaison with media and advertising Education and Experience

business or marketing-related degree or equivalent professional qualification

experience in all aspects of developing and maintaining marketing strategies technical marketing skills proven experience in customer and market research relevant product and industry knowledge experience with relevant software applications Key Competencies

excellent written and verbal communication skills organization and planning problem analysis and problem-solving team-leadership formal presentation skills persuasiveness adaptability innovation judgment decision-making stress tolerance collaboration Marketing Manager Inter

About your study, work experience and skills Why did you choose your degree subject? What do you like about it. What do you find difficult? (Taylor Nelson Sofres) Why I had chosen to study at Kent?

Why did you choose your A' levels? How important do you think it is to be right? (Cable & Wireless) Detail a current affairs story about which you feel particularly strongly. (Cable & Wireless) How confident did you feel in your own ability before starting a job? (Cable & Wireless) How do you convince someone you are right even if they are adamant that they are right? How confident are you in dealing with numbers? How do you feel at the start of the term about the work and pressure that you face?- and at the end? how do you manage your work? (Cable & Wireless) How do you manage your time? (Taylor Nelson Sofres) Do you ever have more than one piece of work on the go at any time? (Cable & Wireless) Have you got customer service experience? How I dealt with problems such as irate customers? How do you cope under pressure? (Orange) What is your greatest strength? (3M & MORI) What are your weaknesses? (MORI) Describe yourself in 5 words. (MORI) How would your friends describe you? (3M) See our Answers to 150 common interview questions page Questions about the organisation. Make sure you do LOTS of research! See our Commercial Awareness page for help with answering these questions Why do you want to work for us? (3M, MORI & Taylor Nelson Sofres) Why do you want to enter marketing? (3M) Why do you want market research? What area are you interested in and why. (MORI) Why do you want to go into market research? (Taylor Nelson Sofres)

Who else have you applied to. (Taylor Nelson Sofres & MORI) What do you know about us? What do you think you would do when you begin to work for us? (MORI) What would you like to get out of working with us? (MORI) Why do you think you are particularly suited to/what appeals to you about marketing? (Cable & Wireless) What do you look for in choosing a company/job to apply to? (Cable & Wireless) Tell us about a recent marketing campaign of our company and how it contributed to our brand identity? (Orange) What relevant skills for market research has your degree subject provided you with. ? (Taylor Nelson Sofres & MORI)

1. If offered to you, how long do you plan to stay in this role? Answer :I approach every new job with a long-term view. I would like to think that I can make a positive contribution to XYZ Corp for the foreseeable future.

2. What kind of salary are you seeking? Answer1 : I would expect a salary which reflects the experience and qualifications that I bring to the role. What range do you have in mind? Answer2 : I've got a strong background in this industry and my skills are a perfect match for this role. I would expect my compensation to be at the upper end of the position's salary band. Can you tell me what that salary band is? Answer3 : Based on the information I have about the position, a salary in the range 28,000-32,000 would reflect the experience and expertise that I would bring to the role.

3. What do you think it takes to be successful in an organization like this?

Answer :I think that determination, a willingness to work hard and a desire to excel in everything you do are key attributes for a successful employee in a company like XYZ Corp. A successful employee would also need to handle pressure well, be a great communicator and an excellent team member. These are attributes that have helped me succeed in my past positions and ones that I would like to apply in XYZ Corp..

4. What do you know about this organization? Answer :I know that XYZ Corp. has been in existence for four years. It was founded by John Rush in his garage and he has built it into the third largest office supplies firm in the state with aspirations to make it number one within two years. It's renowned as an ambitious and highly progressive company and I believe it has a very bright future. I also like the fact that XYZ Corp isn't a company that rests on its laurels.

5. What do you know about the position you've applied for? What duties do you think this job entails? Answer :The Media Marketing Co-ordinator reports to the Marketing Director. Her role is to co-ordinate all media advertising, particularly print, radio, and television. The Co-ordinator works with Media agencies to profile advertising opportunities, then, working within a strict budget, she organizes cross-media advertising campaigns. An important aspect of the role is to disseminate the customer response to the adverts in order to measure its success and thus improve future campaigns.

At my last job in ABC & Co I worked closely with several different media agencies, including some that specialized in new media platforms such as the Internet. I also gained invaluable experience as a member of the team that established ABC & Co as a national brand by launching ABC DooDaa nationwide. I feel that I can bring this expertise to the Media Marketing Coordinator role and help XYZ Corp achieve it's goal of doubling it's customer base every year for the next three years.

6.What do you know about this industry? Answer :The telecommunications industry is currently going through a period of rapid expansion. The major industry players are positioning themselves for

the delivery of the next generation of telecommunication services. New developments in mobile, broadband and satellite communications mean that it's an incredibly exciting time to be in the industry. I've no doubt that the telecommunications industry will be a driving force of the worldwide economy in the 21st century. I know that XYZ Corp intends to be a frontrunner in that expansion. For that reason, this job is highly attractive.

7. Why would you like to work for me? Answer :I've been aware of your reputation for some time. You're regarded as an innovator within the industry and beyond. I appreciate that your team's success is due to a number of factors, not least of which is hard work. I'm an excellent team player, I'm a very good problem solver, and I work hard to get the job done. For these reasons, I'm confident I'd be an asset to your group. I hope that my experience shows I'm suitably qualified to fulfill the position.

I know that your position within this firm speaks for itself. My ideal manager is someone that fosters excellence, innovation, and success, as well as personal and professional growth. It's widely recognized that XYZ Corp's strongest asset is its staff thanks to its strong belief in training and development. For these reasons, this is a highly desirable role.

8. What challenges do you think you'll face in this job? What problems do you think you'll face in this job? Answer :Having worked in a similar role at ABC & Co, I expect that this job will present regular deadlines to meet, strains on resource availability, conflicting priorities, and budgetary concerns to name but a few issues. These are challenges that I've successfully tackled in the past and I'm sure that record would continue here. I relish a challenge and there's nothing that I've seen in this job that intimidates me in any way.

9. What salary do you think you deserve? Answer :Having worked in the advertising industry for seven years, I bring a valuable combination of expertise, experience and dedication to each new job. I expect that a compensation towards the top of the salary range for this position would adequately reflect the value of my skills.

10. What is your salary history? Do you expect that pattern to continue? Answer 1 :(Candidate with good salary increases) In the four years of my employment at ABC & Co I was very happy with my salary growth. My most recent increase was a 15% rise after the successful completion of a year-long project. I feel that the increase reflected my performance and the extra responsibilities I assumed during the course of the project. I hope XYZ Corp is an organization that rewards excellent performances in a similar fashion. Is it?

Answer 2 :(Candidate with disappointing salary increases) My average salary increase during the course of my career has been 6%, although as I moved jobs and assumed extra responsibilities that increase has invariably been higher. Unfortunately I was disappointed with the salary increases at my last job, which averaged 2.5% . This was due to a firm-wide rigid salary structure that I felt did not reward excellent employees over those that made a significantly worse effort. This is one of the reasons that I have decided to look for a job with a more ambitious company where I will be rewarded according to my performance. 11. What concerns you about this job? Answer:I have no concerns about this job. I believe it closely matches my skill set and is a natural progression in my career. I look forward to the challenge but am confident that I can make a success of this role. 12. What concerns you about this company? Answer:I have no concerns about this company. My research has shown that ABC Corp is dedicated to the development and advancement of its staff. I've also learnt that the benefits package is one of the best within the industry.

13. How long would it take before you could contribute to this company? Answer:I'd need to get a better idea of the full responsibilities associated with this job, along with an idea of the complexities of each.

14. When would you expect your next promotion?

Answer:It's difficult to give an exact time without knowing the personnel structure within XYZ Corp and specifically the line of responsibility associated with this position. However, I'm an ambitious person and through hard work, dedication, and with the guidance of a good manager, I aim to gain my next promotion as soon as possible, ideally ahead of 'normal' timeframes.

15. Why are you seeking a new job? Answer:I've worked with ABC & Co for three years. During that time I've achieved all of the goals I set myself and I've enjoyed every minute. Now, however, my aspirations extend beyond those of ABC & Co. I would like to tackle a new challenge in a different environment.

16. Where do you see this company going? Answer:XYZ Corp is the number three firm in the corporate security sector. The company does not hide the fact that it wants to lead the sector within two years. I believe that the firm can achieve this. It's a young company with a dynamic workforce and a tremendous growth rate. XYZ Corp's bright future make it a very attractive place to work.

17. If you were offered this job, what factors will dictate whether you accept it or not? Answer:I'm at various stages of the interview process with a number of firms at the moment. My preferred position will be in a company that offers a challenging environment, a prospect for promotion, and a rewarding working experience. It's important to me that I work for a company with bright prospects and strong desire for success. Obviously XYZ Corp is one of my preferred companies.

18. This is a much bigger company than you've ever worked at. How do you feel about that? Answer:I'm very excited. I've worked at three small or medium sized companies during my career and while there have been different challenges at each, I've always been successful. I'm looking for a new challenge in a large organization where I can apply my talents. This position in XYZ Corp certainly matches what I'm looking for

19. This is a much smaller company than you've ever worked at. How do you feel about that? Answer:It's great. I've learnt a lot working in a large organization and I'm looking forward to applying my knowledge and experience in a smaller arena. I'm under no illusions that the task ahead will be every bit as challenging as my previous role, if not more so, but it's a challenge that I'd relish.

20. What do you know about our products? Answer:I know that XYZ Soft specialize in the development of software solutions for small and medium sized businesses. The firm's best-selling products are leaders in the field - the XYZ Project Management Tool and the XYZ Personnel Management Tool. I feel that XYZ Soft has a solid product and customer base upon which it can build in the future. I understand that the firm's aim is to develop existing and new products with the aim of breaking into the Corporate sector. It's an ambitious aim but one that I believe XYZ Soft are more than capable of achieving. A major attraction of this position is the opportunity it offers to be a part of the challenging and exciting times ahead at XYZ Soft.

Previous || 21. Why did you apply for this job? Why do you want this position? What interests you about this position? Answer :I've worked in the travel industry for five years and I've enjoyed every minute. I'd like to work for XYZ Corp because they are industry leaders and I want to work with the best people and the best products I can. There are exciting times ahead for the firm, particularly in light of the firm's recent announcement that it was expanding it's product range by 25% over the next 24 months. I feel that my drive, creativity and determination will be an asset to the firm and will enable me to succeed in this role. This position would enable me to apply my skills in an exciting and challenging environment. I think this position is a perfect match for my talents and my career goals.

22. What separates this company from our competitors?

Answer :ABC Corp spent much of the eighties and nineties among the top seven engineering companies in the state. It is now the undisputed leader in five states with aspirations to become the leading company in the sector countrywide. That tells me that the company is highly ambitious, with a commitment to excellence in every department that enables it to meet, and indeed surpass, its aspirations. ABC Corp is now the company that its competitors aspire to become. That is what separates this company from its competitors.

23. What attracts you to this company? What interests you about this company? Answer :ABC Corp is a leading national software vendor. It has set itself aggressive targets to achieve in the near to medium term. In particular, the firm aims to become the leading vendor on the Internet within three years. I respect the history of the firm from a small start-up to one of the largest employers in the state. I also respect the principles upon which it has grown. The firm has achieved magnificent results to date and I would like to help it achieve its goals in the future.

24. Do you feel overqualified for this job? Answer :I don't think there's such a thing as being over-qualified for a job. Every position brings with it a new environment, new people and new challenges. I feel that the skills I would bring to a new job can only help me to do a better job, and would in no way hinder the challenges I would face.

25. Do you feel underqualified for this job? Answer :I attended weekend computer courses at my local district college for three years. It has changed me from someone who was scared of using a computer into a very competent computer user. My training has enabled me to gain promotion into a senior administrative role in my current job.

26. What courses/classes have you taken to stay ahead in your field? Answer :I attended weekend computer courses at my local district college for three years. It has changed me from someone who was scared of using a computer into a very competent computer user. My training has enabled me

to gain promotion into a senior administrative role in my current job.

27. What educational goals do you currently have? Answer :I enjoy sailing very much. In the near future I plan to begin studying in order to become a qualified yachtsman. My ultimate goal is to become sufficiently experienced that I could skipper a crew in a competitive race.

28. Have you completed your education? Answer :I believe that I've finished my formal school and college education. Right now I'm focusing on my career and on being as good at my job as I possibly can. I enjoy learning and I think it's essential in both personal and career development. Ideally, I hope that the firm I join will encourage growth and learning through in-house and/or external training. I strongly believe that the most important component of learning occurs 'on the job' where you learn from your peers, manager and others around you. In summary, my answer is 'No', I very much hope that my education is not over.

29. What did you like most about college? Answer :I enjoyed many things about college. It was a new challenge and an opportunity for me to expand my horizons both educationally and personally. Perhaps the most enjoyable aspect was the chance to meet new people from different backgrounds. Of course the social aspect of college was immense fun, but I also relished collaborating with other people with different specializations from me.

30. What did you like least about college? Answer :It may seem a bit premature, but I would very much like to develop my project management and team leadership skills. I would very much like to take responsibility for a project or team in the next twelve months and I think developing those skills now would make the transition easier 31. What skills do you need to develop most? Answer :It may seem a bit premature, but I would very much like to develop my project management and team leadership skills. I would very much like to take responsibility for a project or team in the next twelve months and I think

developing those skills now would make the transition easier.

32. Do you have any financial qualifications? Answer 1:Yes, I took a finance module for two semesters in college. I've been surprised how useful my financial knowledge has been during my career. It has helped me schedule project budgets, analyze financial reports and prepare financial projections. There's no doubt that I'm a better manager for having this knowledge. Answer 2: I haven't had the opportunity to take any formal financial training yet. However I've had an informal training through the various project management roles I've fulfilled. I've gained some very good experience projecting budgets and preparing financial statements and I would feel comfortable undertaking similar duties.

33. Do you have any IT (Information Technology) qualifications? Answer 1: Yes, I took a computer applications module for two semesters in college. It's helped give me a better knowledge of how computers, operating systems and a wide range of software packages work. I've been able to apply this knowledge when tackling problems. Answer 2: I haven't had the opportunity to take any formal IT training yet. However, I've used computers extensively at every job I've had and I'm very much at home using a word processor, spreadsheet, database and project management software. I have a computer at home too which I use to track my family's finances and to access the Internet. I'm very comfortable using computers.

34. Would you object to attending training seminars in your own time? Answer :Not at all. I'm looking for a company with an active training program, and I'm always willing to attain new skills. Other company's I've interviewed with host training within the working day. Is it XYZ Corp company policy to always hold training outside of working hours?

35. Why did you select your college or university? Answer :I was glad to be accepted at my number one choice college. I spent

quite a lot of time researching colleges with biochemistry faculties. It became obvious that this college commanded a tremendous reputation for its pioneering work and is one of the best in its field in the country.

36. What are your strengths? How do they help you? Answer :I'm well motivated, I've got a strong desire to succeed, and I'm always ready and willing to learn new information and skills.

37. What are your weaknesses? How do you overcome them? Answer :I'm always ready to learn new skills and adapt my methods to become better at what I do. If I become aware of a weakness in my knowledge base or in the way I perform my duties, I do my best to fill that gap whether through formal training, informal training, or directly from my colleagues.

38. What makes you think you're qualified for this job? Answer :I studied for a diploma in computers which I enjoyed immensely. In my last job I was able to apply knowledge I'd gained on the course to do my job better. I streamlined many of the department's manual tasks by moving them from paper to a computer-based solution. I've also got an advanced sailing certificate. This has helped me build many team-working skills. When I worked at XYZ Corp I voluntarily attended a series of in-house personal development training programs.

39. Tell me about yourself. Answer :I'm an ambitious, self-motivated account executive and I'm very happy in my life right now. I'm looking to change jobs because I feel I've achieved all of the goals I set out for myself when I embarked in my previous role, six years ago. I've still got a strong appetite for success and I'm looking for a job that will provide fresh challenges and rewards.

40. Do you like to work as part of a team or alone. Why? Answer :I work very well when I'm part of a team, I value the ability to bounce ideas off other people and also provide my input, whenever it's wanted. Of

course I'm more than capable of working alone whenever I'm required to do so too 41. What motivates you? Answer :A little appreciation for a succesfully completed work. If failed in that task, I am motivated to do it better than ever. If completed sucessfully, the sucess motivates me to go in for a tougher project/work which is a new challenge for me. As it is, winning challenges is the spirit in me.

42. How do you handle stress? Answer :I'm not the type of person that becomes stressed very easily. However, if in an extreme circumstance I did start to become stressed, I would look to the cause of it and attempt to identify a solution. I would certainly not be afraid to look to others for their input and assistance. In a working environment I think stress comes around from pressurized situations. In such cases the best solution is often one of situation management until the crisis abates.

43. I'm worried about your lack of _____ experience. Answer :I don't feel you've anything to worry about. While I've only been a designated team leader for one year, I've spent eighteen months as the most experienced member of the team and in many situations I effectively led the team. I very much enjoy team management and am confident in my own abilities.

44. What do you like to do in your spare time? Answer :I enjoy participating in and watching most sports. I discovered golf at college and find it a great way to relax and spend time with friends. I also enjoy playing football and tennis. I was captain of the school swimming team and I try to keep that up as best I can too. I also enjoy listening to music, watching movies, and being around my friends.

45. You've been in the same firm for a number of years. How do you think you'll adjust to a new one? Answer :Sample Answer(s) I'm looking forward to the challenge. Even in this

day and age there is a lot of value in staying in the one company for a prolonged period of time. In my current role I have had an opportunity to work with many people throughout the company and build great working and personal relationships. In addition, I had enough time in each area I worked to make a real and lasting difference.

Also, I'd also like to think the firm's decision to retain my services for so long is indicative of the esteem in which I'm held. However, it's now time for me to move on so I can take the skills I've attained at ABC Corp and apply them in a new environment.

46. How often do you miss deadlines? Answer :As infrequently as possible. In the reality it may be impossible to achieve every single deadline, however in my experience good planning and project management can alleviate late deliveries.

47. Why should we hire you? Answer :I believe that I've got the skills and enthusiasm required to fulfill the role that's available. I think I'd be a valuable asset to the firm and, from my experience, I'm sure I'd make a positive contribution to the company's ambitions.

48. How do you measure 'success'? Answer :I measure my own personal success by how well I've achieved the goals I set myself. I feel I've been successful to date - I attended my college of choice, I graduated with a degree, and I've spent three successful years at XYZ Bros. The key in being successful is to set challenging yet attainable goals, while always remaining focused on what you hope to achieve. My current goal is to succeed at this interview.

49. In what kind of work environment are you most productive? Answer :Tailor your answer to the job. For example, if in doing your job you're required to lock the lab doors and work alone, then indicate that you enjoy being a team player when needed, but also enjoy working independently. If

you're required to attend regular project planning and status meetings, then indicate that you're a strong team player and like being part of a team.

50. How do you handle pressure? Answer : This is sort of a double whammy, because you're likely already stressed from the interview and the interviewer can see if you're handling it well or not. Everybody feels stress, but the degree varies. Saying that you whine to your shrink, kick your dog or slam down a fifth of Jack Daniels are not good answers. Exercising, relaxing with a good book, socializing with friends or turning stress into productive energy are more along the lines of the "correct" answers 51. How do you plan to achieve those goals? Answer :I plan on gaining additional skills by taking related classes and continuing my involvement with a variety of professional associations.

I noticed that XYZ company (the company you are interviewing with) provides in-house training for employees and I would certainly be interested in taking classes that would be relevant.

I will continue my professional development my participating in conferences, attending seminars, and continuing my education.

52. You haven't worked for a long time. Are you sure you can handle this job? Answer :You may have gaps in your employment due to family responsibilities. Perhaps you've been a homemaker or a caregiver. You may have retired and then decided to work again.

Memorize one phrase or short sentence to explain your situation. Then emphasize the experience you've gained.

53. What kind of worker are you? Answer :Again, no one is perfect. Showing that you tackle every assignment

with all of your energy and talents is admirable but mention that you also learn from your mistakes.

54. What causes you to lose your temper? Answer :Everybody has a low boiling point on some particular issue. Pick one of yours; something safe and reasonable. People who are late to meetings, blame shifting, broken appointments and office ''back-stabbing'' are suitable responses. Don't say that you never fly off the handle. You won't be believed.

55. What did you like most about your previous job? What did you like least about your previous job? Answer :An employer can evaluate the type of worker you will be by the items you choose. Cite specifics. You are also providing clues about the environment you seek. What you liked most can include a strong teamwork atmosphere, high-level of creativity, and attainable deadlines. What you liked least should include any situations you are unlikely to encounter in your new position.

56. Your resume suggests that you may be over-qualified or too experienced for this position. What's Your opinion? Answer :Emphasize your interest in establishing a long-term association with the organization, and say that you assume that if you perform well in his job, new opportunities will open up for you. Mention that a strong company needs a strong staff. Observe that experienced executives are always at a premium. Suggest that since you are so wellqualified, the employer will get a fast return on his investment. Say that a growing, energetic company can never have too much talent.

57. How long would you stay with us? Answer :Say that you are interested in a career with the organization, but admit that you would have to continue to feel challenged to remain with any organization. Think in terms of, ''As long as we both feel achievementoriented.''

58. Tell me about a time you had to handle multiple responsibilities. How did you organize the work you needed to do? Answer :While attending college, I also worked at a law firm. I was successful because I practiced good time-management skills and I made a to-do list every day. As I completed each task, I checked it off the list. It is funny how something so simple can keep you so organized. As a result of my to-do lists, I was able to visualize my daily progress.

59. Describe a situation in which you found that your results were not up to your professor's or supervisor's expectations. What happened? What action did you take? Answer :Recently I was asked to put together a proposal for a migration of network systems. Misunderstanding my boss, I thought it was just an informal paper. When I presented it to him days later, he was upset with the quality since it had to be presented to our VP. I explained my misunderstanding, apologized, reworked the paper, and had it back to him with enough time for him to review it before he presented it successfully at the meeting.

60. What would you do with your life if money was not a concern? Answer :I am not depending on money to make me happy. What makes me happy is having a satisfying job that provides challenge and new situations daily. 61. What do you see yourself doing five years from now? Answer :''Making a more significant contribution to whatever organisation I'm working for. To have developed new skills, abilities, maturity - perhaps a little wisdom even. To have become better qualified in whatever way suits the situation and opportunities I have. To be better regarded by my peers, and respected by my superiors as someone who can continue to increase the value and scale of what I do for the organisation.''

''I'd like more responsibility, because that's a result of personal growth and progression, and it's important for my personal satisfaction.''

''I have no set aspirations about money and reward - if I contribute and add value to the organisation then generally increased reward follows - you get

out what you put in.''

''Long term I want to make the most of my abilities - if possible to build a serious career, but in this day and age nothing is certain or guaranteed; things can change. I'll do my best and believe that opportunities will arise which will enable me to keep contributing, increasing my worth, and developing my ability in a way that benefits the organisation and me.''

Employers will respond well if they see that you are mature, independent, self-motivated; that you will make a positive and growing contribution, and that you understand that reward (financial, promotion, responsibility, etc) will always be based on the quality and value of your input.

62. How do you make yourself indispensable to a company? Answer :We are looking for both technical and interpersonal competence, says Doris J. Smith-Brooks, recruiting and advertising manager for Boeing Co. in Seattle, Washington.

Smith-Brooks explains that students who have interned or completed cooperative education assignments generally answer the question best because they know what working for a company entails.

63. Whats your greatest strength? Answer :Dont just talk about your strengthrelate it to the position, Ferguson says. Let them know you are a qualified candidate.

64. Whats your greatest weakness? Answer :Say something along the lines of, I have difficulty with this thing, and these are the strategies I use to get around it, Ferguson says. For example, you could say, Im not the most organized of individuals, so I always answer my e-mails and phone calls right away. Im aware of the problem and I have strategies to deal with it.

65. Where do you see yourself five (ten or fifteen) years from now? Answer :Explain your career-advancement goals that are in line with the job for which you are interviewing. Your interviewer is likely more interested in how he, she or the company will benefit from you achieving your goals than what you'll get from it, but it goes hand in hand to a large degree. It's not a good idea to tell your potential new boss that you'll be going after his or her job, but it's okay to mention that you'd like to earn a senior or management position.

66. Why did you leave your previous jobs (if any)? Answer :The interviewer may want to know if you had any problems on your last job. If you did not have any problems, simply give a reason, such as: relocated away from job; company went out of business; laid off; temporary job; no possibility of advancement; wanted a job better suited to your skills.

If you did have problems, be honest. Show that you can accept responsibility and learn from your mistakes. You should explain any problems you had (or still have) with an employer, but don't describe that employer in negative terms. Demonstrate that it was a learning experience that will not affect your future work.

67. What major challenges have you encountered and how did you deal with them? Answer :When going to an interview, you should always be prepared to speak about difficult situations that you have encountered in the past and how you were able to effectively resolve them. It is good to remember at least three. And remember, the situation should always reflect an attribute that you think the employer/interviewer would admire.

68. Tell me how you handled an ethical dilemma. Answer :Suppose you worked at a bank and a long-time customer wanted a check cashed right away but didnt have the fund balance in his account to cover the check, Martinez says, explaining that if the banks policy prohibited cashing checks in that manner, the teller would have a choice of violating bank policy or alienating a good customer.

Martinez says the best way to handle such a situation would be to go to a supervisor, explain the situation, and ask for advice. He adds that students who cant offer a situation that they handled correctly the first time can explain how they learned from making mistakes.

Explain that the next time, this was how you handled it, he says.

69. Tell me about the culture at your last company/employer. Answer :If the past culture was good them explain how and why in terms that the interviewee is likely to identify with, for example:

''The culture encouraged people to develop, grow, take responsibility. People were coached and mentored towards quality and productive effort. All of this helped me a great deal because I identify with these values, and respond to these opportunities.''

A good answer, in referring to a non-supportive culture would be to express the positive aspects (eg lots of freedom for me to take initiative, responsibility, find new ways to contribute, a free market allowing the good workers to naturally excel and develop reputation and internal working relationships, etc.)

70. Tell me about your life at College or University (or even your time in your previous job). Answer :The question is an opportunity for you to demonstrate the qualities that the interviewer is seeking in for the job, so orientate your answer towards these expectations (without distorting the truth obviously).

In your answer, emphasise the positive behaviour, experience and achievements (ideally backed up with examples and evidence) which will impress the interviewer because of its relevance to the role requirements.

The interviewer is looking for the same capabilities and behaviour in your college (or university or previous job) life that they want in the job.

Your emphasis should be on your achievements, and how you achieved them, that are relevant to the job requirements.

Interviewers with special interest in behaviour and personality may also use a question like this to assess your self-awareness and maturity, in the way you consider your answer and relate it to your own experience and development. 71. What did you achieve in your last job? Answer :Prepare a number of relevant examples and explain one (two or three if they're punchy and going down well). Make sure you feature as the instigator, or the factor that made the difference. Examples must lead to significant organisational benefits; making money, saving money/time, improving quality, anticipating or creatively solving problems, winning/keeping customers, improving efficiency.

72. Give me some examples of how you have adapted your own communicating style to deal with different people and situations. Answer :Prepare this as one of your strengths, as there's not a single job that won't benefit from good adaptive communication skills. Give examples of how you've been detailed and given written confirmation for people who need it. Give examples of how you verbally enthuse and inspire the people who respond to challenge and recognition. Think of other examples of adapting your style to suit the recipients. Give examples when you've had to be task-driven, process driven, people-driven, and how you change your style accordingly. A chance for you to truly shine.

73. What do you find difficult in work/life/relationships (etc)? Answer :Pick a relatively irrelevant skill and say that you don't find it as easy as you'd like, so you're working on it (don't just make this up - think about it and be truthful). Don't own up to a weakness in an area that's important to the role. As with the weaknesses question, you can state certain difficulties because they are actually quite acceptable, even commendable, they'd include: suffering fools gladly, giving up an impossible task, tolerating unkind behaviour like bullying, having to accept I can't help certain big problems in

the world, etc.

74. How do you plan and organise your work? Answer :Planning and writing a plan is very important. I think how best to do things before I do them, if it's unknown territory I'd take advice, learn from previous examples - why re-invent the wheel? I always prioritise, I manage my time, and I understand the difference between urgent and important. For very complex projects I'd produce quite a detailed schedule and plan review stages. I even plan time-slots for activities that aren't in themselves organised, like thinking time, and being creative, solving problems, etc.

75. How many hours a week do you work/prefer to work? Answer :It varies according to the situation. I plan and organise well, so unless there's a crisis or unusual demand I try to finish at a sensible time so as to have some time for my family/social life/outside interests. It's important to keep a good balance. I start earlier than most people - you can get a lot done before the phones start ringing. When the pressure's on though I'm happy to work as long as it takes to get the job done. It's not about the number of hours - it's the quality of the work that you do; how productive you are.

76. Do you make mistakes? Answer :Be honest. Yes of course on occasions, but I obviously try not to, and I always try to correct them and learn from them.

77. (Follow above question with) - Can you share your mistakes with others? Answer :Absolutely I can - I get the guidance I need, and it may help prevent others from making the same mistake.

78. How to do measure your own effectiveness? Answer :By the results that I achieve, and that I achieve them in the most positive way. If there isn't an existing measure of this I'll usually create one.

79. What personal goals do you have and how are you going about achieving them? Answer :Prepare for this - be able to state your personal and career goals keep them reasonable, achievable and balanced. Explain how you see the steps to reaching your aims. An important part of achieving progress is planning how to do it. Be able to demonstrate that you've thought and planned, but also show that you are flexible and adaptable, because it's impossible to predict the future - the important thing is to learn and develop, and take advantage of opportunities as they come along.

80. What makes you mad? Answer :Nothing really makes me mad - it's not a good way to deal with anything. Certain things disappoint or upset me - rudeness, arrogance, spitefulness (pick any obvious nasty traits or behaviours, particularly behaviours that you believe your interviewer will personally dislike too.) 81. What do you think of your last boss/employer? Answer :Don't be critical. If possible be generous with praise and say why, giving positive reasons. If there was a conflict don't lie, but describe fairly and objectively without pointing blame.

82. How would you react if I told you that your interview, so far, was terrible? Answer : He is trying to find out how you react to criticism. Well, I'd be quite surprised and rather sad. I have put a lot of work into preparing for this interview and getting this job is very important to me.

May I ask you, what parts of my presentation did you consider were not up to an acceptable standard? If you could pinpoint these areas to me, maybe I could go over them again and clear up any misunderstandings that might exist. I'm sure that's where the problem lies"

83. What influenced you to choose this career? Answer :My past experiences have shown me that I enjoy facing and overcoming the challenge of making a sale. Without a doubt, once I have practiced my presentation and prepared myself for objections, I feel very

confident approaching people I don't know and convincing them that they need my product. Lastly, I like sales because my potential for success is limited only by how much of myself I dedicate toward my goal. If any profession is founded on self-determinism, it surely must be sales.

84. Which is more important to you, the job itself or your salary? Answer :A salary commensurate with my experience and skills is important, but it's only one piece of the package. Many other elements go into making up a compensation package, but more importantly, it's critical to me to enjoy what I'm doing, fit into the corporate culture, and feel I'm making a genuine contribution.

The candidates interested in marketing jobs need to have marketing skills, interpersonal skills and more. They must be able to convince people. Here are some of the questions asked by the interviewers to analyze the marketing capabilities of a candidate. Q: Describe yourself. Q: Tell me about your educational background? Q: What do you know about the organization? Q: How do you justify the job? Q: Why do you want this job? Q: What do you want to work with this organization? Q: Where do you see yourself five years down the line? Q: What are your strengths? Q: What are your weaknesses? Q: What is marketing? Q: What is marketing according to you? Q: Why marketing?

Q: Sell the product ________ to me. Q: Describe niche market. Q: How would you brand yourself? Q: What are the different stages of a product lifecycle? Give examples of 3 products at different stages. What is will be their next stage? Q: What competitive skills do you have? Q: How will you sell a refrigerator to an Eskimo? Q: What is the difference between marketing and sales? Q: What is online marketing?

Q: How would you rate yourself as a salesperson on a scale from 1 to 10? Q: Develop a marketing plan? Q: Which of our products/services most appeals to you and why? Q: Describe a marketing plan you developed. What was the result of implementing that plan? Q: Explain in brief the situations when you would be using

Integrative growth strategy Intensive growth Diversification growth strategy

Q: Which environmental variables impact a marketing plan? Q: Which was the most difficult sale you made? Q: Which was the largest sale that you have lost?

Q: Do you want to ask anything from us? Q: What are your hobbies? Q: How do you pursue your hobbies? Q: What has been your greatest achievement? Q: What has been your greatest failure? Q: How do you take challenges? Q: How would you tackle a customer complaining about a product you sell? Q: What do you like most about sales? Q: What are your salary expectations for this job? Q: What are the projects you have ever undertaken? Q: What do you do in leisure time? Q: Are you willing to work in shifts? Q: What is the thing you like the most in the world? Why? Q: What is the thing you dislike the most in the world? Why? Q: What does success mean to you? Q: How do you define failure? Q: How do you define arrogance? Are you arrogant? Q: What role are you ready to take in a group? Q: Who has been an inspiration for you? Q: What is more important to you money or success? Q: What kind of person are you? Q: Rate yourself on a scale of 10. Q: Why did you choose _________ as your major/subjects? Q: Are you willing to travel? Q: Why are you leaving the organization you work for? Q: How much time do you need to join the organization?

Q: Are you aggressive? Q: What makes you a good manager? Q: What motivates you the most? Q: What skills and abilities do you have? Q: Is there anything you want to ask? Q: How can marketing lead the way toward customer centricity? Q:What experience do you have to support your answer? Q:If your company markets through both B2B and B2C channels, describe any channel differences in approaching customer-centricity. Q:What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in 2008? Why? Q: How could your firm change its organization, processes, and culture to compete more effectively? Q: How can you effectively integrate traditional, maturing, and new media, channels, and tactics? Q:With whom should you partner to help support this shift to customercentricity? Q:How can you leverage new channels, tactics, and media to drive customer engagement and intimacy? Q:What steps have you taken to link these divers to your team's compensation? Q:What did you do to prepare yourself for this interview? Q:whether adverstising through tv,radio is direct marketing? Q:When was the last time you created a marketing innovation, which energized you, and why did it do so? Q:What steps to you take to promote a business idea to your manager? Q:What is your psychology of selling? Q:Apart from financial considerations, what is challenging about marketing? Q:Why is marketing research important?

Q:What have been your most striking findings? What data have really shocked you? Q:Describe your sales experience. Q:Do you have any supervisory skills? Q:List your key accomplishments. Q:Have you ever been charged with training and coaching other sales professionals? Q:What success did you experience? Q:Describe a typical day for you. Q:What has been your biggest disappointment with a prospect or client? Q:How much of your current client base consists of repeats and referrals? Q:What major clients have you closed over the last 6 months? Q:What sales challenge have you experienced recently? Q:How do you describe your salesmanship style? Q:How would you go about persuading a customer that our product was better than any other? Q:What experience do you have of setting and meeting sales targets, both personally and as a sales team? Q:How would you go about identifying consumer / customer needs and wants? Q:We are looking for a truly inspiring Marketing and PR Executive, someone who can create a culture of open communication, trust and respect. What strategies would you implement to achieve this? Q:Tell us about your experience with focus groups.

What steps would you take to nurture commercial awareness and a sales focus in this customer service team?

Q:What criteria are you using to evaluate the organizations for which you hope to work. Q:What two or three things are important to you in your job? Q:Why should I hire you? Q:What makes you better than the other people I'm seeing today? Q:Have you applied to any other areas apart from marketing? Q:Give me an example of how you convinced someone to do something that they were not too keen on doing. Q:What do you realistically believe to be your earning potential? Q:Tell me about how you persuade people to accept your point-of-view.

American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?

View Answer Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?

View Answer The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of-

View Answer Which of the following is not a financial objective?

View Answer The No.2 Company challenges No.1 Company, the market leader, by

concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?

View Answer The marginal method of sales forecasting involves:

View Answer What is the difference between strategy and tactics?

View Answer The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:

View Answer Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:

View Answer Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?

View Answer The Objective and Task method of budgeting involves?

View Answer Marketing planning occurs at which of the following company levels-

View Answer what is your opinion in stratigic marketing

View Answer ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?

View Answer Introducing new products to existing markets is an example of which of the following-

View Answer WHAT YOU ACHIEVE IN LAST FIVE YEARS?

View Answer The Boston Consulting Group Model indicates which of the following-

View Answer What drives the marketing strategies of an organization?

View Answer Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?

View Answer

When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using? Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?

View Answer The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:

View Answer Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?

View Answer To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?

View Answer There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method?

View Answer Corporate strategy is:

View Answer When conducting the marketing audit and portfolio analysis, which of

the following models are used to gain greater insight into the critical issues that could affect the business?

View Answer When a company acquires a supplier through an acquisition strategy, this is referred to as:

View Answer Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use?

View Answer What is the marketing audit?

View Answer What is the statement of the organizations purpose?

View Answer In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?

View Answer John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?

View Answer

Which of the following is not a category of costs?

View Answer Which of the following statements are not true of market challengers?

View Answer The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?

View Answer West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?

View Answer What part of a marketing plan could this statement have come from?

View Answer If interviewer asks whether I'm married, & if my marriage is just two months away, what should I say. Will the truth hamper the possibilities of getting through the interview, since in Marketing one has to do extensive traveling.

To create marketing interview questions, you should follow steps as follows:

Step 1. Identify functions/responsibility of marketing department

Implementation of marketing activities of the Company. Coordinate with PR and building plans, campaigns to promote volume sales. Make plans, business strategy and implementation plan by month, quarter, year to market development, brand building company. Maintain and care for existing customers, looking to develop new customers. Care, exploitation and expansion of channel customers. Ensure sales target the company set. Manage, assign, inspect and supervise the work of subordinate staff on the job. Establish strategic objectives and long-term plans, medium term and short term for the Company. Building and developing brand new products, strengthen and develop traditional brands. Market research Events, Fairs, Workshops, Promotion, meeting customer... Develop promotional programs and policies for the distribution business Building and managing brands. Assessing the effectiveness of the brand business. Coordinate with Sales Division determined sales targets. Develop and implement programs and evaluate promotional programs. Collect information, research and evaluation related to market business sector. Step 2: Identity job specification of each marketing position

Some sample of job spec can be:

Male graduates specialized in Business Administration or equivalent.

Experience in the same position 05 years at least. Having professional qualifications in business. Ability to coordinate work and evaluate businesses. Communication skills, negotiation, diplomacy and good communication. Ability to work independently or in groups. Proficient in MS Office, PowerPoint Step 3: Create marketing interview questions

You can use some ones as follows:

What is your mar purpose? What is your target market? What are your strengths? What are the benefits and competitive advantage is what? What is your business Features? You will use these tactics, strategies and tools to implement mar activities? You will spend more money on mar activities, the budget for your mar is how much? How many mar strategies do you know? What is marketing 4Ps? What is customer insight?

Adobe:: What was my experience developing large channel partners? What is your social media experience?