E EDGE OF
TH
SUSTAINABLE
FASHION
Introduction
WHAT IS
SUSTAINABLE
FASHION?
Sustainable fashion fashion aims to minimize environmental
harm and foster social responsibility throughout the fashion
supply chain by utilizing green materials, adhering to ethical
manufacturing processes, and encouraging thoughtful
consumption.
FASHIO N
FOO TPR INTS Textile wast
e contributes to
impact environmental pollutions
mental
Fashion environ
The fashion industry
contributing to climate change.
The fashion industry is one of
the largest consumers of water
CIAL
SO ACT
IMP
Many fash
ion brand
developin s exploit fa
g countrie ctories in
condition s with poo
s, low wag r
The indus es, and lon
try often a g hours.
without ac ppropriat
knowledg es culture
m s
workers a ent. Most ga
re women rment
discrimina fa cing
tion and lim
ited advan
cement.
iation
cultural appropr
gender inequality
poor working conditions,
low wages, and long hours.
The Fact
FAST FASHION d o i
ne ed
it?
Fast fashion entails low-cost clothing lines that replicate the latest
trends. These collections are rapidly produced by large-scale
retailers to quickly introduce current styles to the market. The goal
of fast fashion is to bring the newest designs to consumers as
swiftly as possible.
Fast fashion causes environmental harm by producing vast
amounts of waste, using excessive water and chemicals, emitting
significant greenhouse gases, and consuming large amounts of
energy.
INNOVATIVE
SOLUTIONS
tainable fashion
for sus Ethical Manufacturing
Slow fashion move
ment
by practicing capsule wardrobe
Sustainable fashion solutions include
using eco-friendly materials, ensuring Practicing circular
Choosing eco-frien Fashion
dly materials ethical manufacturing, promoting
slow fashion, and adopting circular
recycling-downcycling-upcycling
fashion practices.
CAM P AIN To Raise Sust
ainable Fashio
n Awareness
LS
Educate p
A
eople about th
GO
e environment
using sustaina al and social im
ble fashion pacts of
Encourage Su
stainable Practices
Motivate cons
umers and bra
nds to embrac
e sustainable p
ractices
R educe Textile
Waste
Reduce textile
waste involves
clothing that e reducing the a
nds up in landf mount of fabric
ills by p and
and responsib romoting recycling
le production a , upcycling,
nd consumptio
n practices.
Support Ethic
al Manufactu
re
Back brands th
at guarantee s
for their worke afe working co
rs. nditions and fair wages
er through
Educate con
sum Creating some event
Social Media Platforms workshop, bazaar, and fashion show
CAMPAIGN
STRATEGY
Collaboration with Create programs that
reward consumers for engaging in
brands, influencers, and fashion enthusia
st sustainable behaviors.
inab ility N ow :
Susta n
e F a shio
Redefin
Join the
Movement!
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