Korea University Business School

BUSS217
Business Analytics II
Fall 2024

Instructor Jaehwan Kim

Office 410 Business Main Building
Email [email protected]
Office Hours By appointment
TA TBD
Class hours Tuesday & Thursday 4:30 – 5:45 pm
Classroom 202 HM

COURSE DESCRIPTION Data become the most valuable asset for many modern businesses. The
ability to obtain and utilize data from a variety of sources and making
business decisions based on insights drawn from data become critical. This
course is designed to introduce the concepts and tools used to explore and
analyze data. The focus is on predictive analytics. The topics covered in this
course include: regression, time series, decision trees, random forest, neural
networks, support vector machine, KNN, and naïve bayes.
Prerequisite: BUSS216 Business Analytics I.

COURSE OBJECTIVES This course concentrates on the following objectives:

▪ Develop a comprehensive understanding of business analytics
▪ Develop an understanding of methodological foundations of business
analytics methods and techniques
▪ Gain direct experience with business analytics tools

TEXTBOOK & SOFTWARE There is no required textbook for this course. It is strongly recommended to
bring and use a personal laptop in class. Also, you will need R (https://cran.r-
project.org/) and RStudio (https://posit.co/downloads/) installed on your
laptop.

GRADE DISTRIBUTION Attendance & Participation 10%

Assignments 20%
Project I 20%
Project II 20%
Final Exam 30%
Total 100%
 ATTENDANCE AND The material related to the topics listed in the class schedule will be
PARTICIPATION discussed in classes. You are expected to attend and participate in all
classes. Questions, comments, and solutions to questions are all welcome.

There will be hands on class sessions where you will need to use a laptop.
You are allowed to use a laptop only for these hands on exercises and
maybe for note-taking. Any other use of laptop will negatively affect your
attendance and participation.

ASSIGNMENTS There will be individual exercises at the end of each topic. You are required
to complete the exercises and submit it through the assignment link on
Blackboard. If we do not get your file in on time you will receive a zero (0)
mark and there will be no exception. Please note that we will not accept any
paper copies of your assignments unless otherwise noted in the assignment
write up. Details will be discussed in class.

PROJECTS Details will be discussed in class and the instruction document will be posted
on Blackboard.

GRADE SCALE The student does not have any ‘right’ to a certain grade, but is responsible
for earning grades. The instructor has unfettered discretion to evaluate
student performance and assign all grades.

RECORDING OF Students should not record or tape any classroom activity without the
CLASSROOM ACTIVIES instructor’s written consent. If a student needs to record or tape any
classroom activity, (s)he should discuss this with the instructor prior to
recording or taping any classroom activity.

UNIVERSITY Copyright Law: Materials and lectures in this course are protected by
REGULATIONS Copyright Law. Materials are presented in an educational context for
personal use and study and should not be shared, distributed, or sold in
print - or digitally - outside the course without permission. Electronic video
and/or audio recording is not permitted during class unless the student
obtains permission from the instructor. If permission is granted, any
distribution of the recording is prohibited.

Anti-graft Law: Do not ask the instructor to change the grade unless there is
a flaw in grading. Improper solicitation and graft for any matters are strictly
prohibited by Anti-graft Law.

BUSS217 – Fall 2024 2

CLASS SCHEDULE AND TOPICS (Tentative)

Please note that this schedule is subject to change. All changes will be announced on Blackboard.
Week Date Topic Tutorials & Deliverables
Sep 3 Course Introduction
1
Sep 5 Introduction to Business Analytics
Sep 10 Introduction to RStudio
2
Sep 12
Data Management and Visualization
Sep 17
3 (Sep 17 : National holiday – No class)
Sep 19
Sep 24
4
Sep 26 Linear Regression I Assignment 1 due: Oct. 2
Oct 1
5 Linear Regression II
Oct 3
(Oct 3 : National holiday – No class)
Oct 8 Assignment 2 due: Oct. 11
6
Oct 10
Oct 15 Nonlinear Regression Project I due: Oct. 21
7
Oct 17 Assignment 3 due: Oct. 23
Oct 22
8 Project I Presentation
Oct 24
Oct 29 Time Series
9
Oct 31
Nov 5 Decision Tree
10
Nov 7
Nov 12 Assignment 4 due: Nov. 15
11 Random Forest
Nov 14
Nov 19
12 Neural Networks
Nov 21
Nov 26 Assignment 5 due: Nov. 29
13 Support Vector Machine
Nov 28
Dec 3
14 KNN and Naïve Bayes
Dec 5 Project II due: Dec. 8 (5:00 pm.)
Dec 10
15 Project II Presentation
Dec 12
Dec 17 Final week – No Lecture
16
Dec 19 The exam will be scheduled by the Academic Affairs’ office

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