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Internal Communcation Vs External Communication

Communication

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18 views

Internal Communcation Vs External Communication

Communication

Uploaded by

essiedaprettiest
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Internal and External

Communication
Definition of Communication

The exchange of thoughts,


messages, or the like, as by
speech, signals or writing.

To express oneself in such a way


that one is readily and clearly
understood.
Communication Advantages
 Increase productivity.
 Reduce stress.
 Better understand what others
are saying.
 Better understand how to get
your message across.
 Enhance relationships.
 Save time and money.
Process of communication

• Communication is the process of sending and


receiving information among people…
Feedback

receiver sender

Medium
Encode Decode

SENDER RECEIVER
Communication
Internal External
• Is communication • Is between the
between members organisation and
of the same other organisations
organisation. or individuals.
Internal Communication

 Internal communications (IC) is the


function responsible for effective
communication or trade among
participants within an organization.

It is the transfer of information via


channels such as: memos, intranet,
publication or broadcasts, etc.
How Internal Communication helps?

• Increased productivity
• Higher probability of achieving organizational
goals
• Ability to approach situations, problems or crises
proactively
• More effective and responsive customer service.
• Smarter decision-making on all levels.
• Reduced day-to-day conflict between team
members
Different ways of Internal
communication
• Group meetings
• Personnel meetings
• News bulletin
• Company’s internal server
• Telephone messages
• Company Blog
External Communication
The exchange of information and
message between an
organization and other
organization groups, individual
outside its formal structure.
Simply we can say :
Communication that takes place
out side the organization is called
external communication.
Channels of external Communication

• Face to face meetings


• Print and broadcast media
• Pamphlets
• Press conference
• Annual reports and letters etc…
The goal of external Communication

• The goals of external communication are to


facilitate cooperation with groups such as
suppliers, investors, and stockholders
• To present a favorable image of an organization
• To promote the organization
• Advertise the organization
• Provides information about products and services
to customers
Process of Effective Communication
Medium of Communication

• Is the method used to


send a message, for
example, a letter is a
method of written
communication and a
meeting is a method of
verbal communication
One-way Communication

• Involves a message
which does not call
or require a
response.
Two-way Communication

• Is when the receiver


gives a response to
the message and
there is a discussion
about it
Factors that a sender of a message should
consider
• Speed
• Cost
• Message details
• Leadership style
• The receiver
• Importance of a written record
• Importance of feedback
Verbal Communication Methods
• One-to-one
talks/meetings
• Telephone
conversations
• Video
conferencing/Skype
• Meetings and team
briefings
Verbal Communication
Advantages Disadvantages
• Information can be given • In large meeting, there is no
out quickly, such as in a way of telling if everyone is
large meeting. listening.
• Opportunity for two-way • It can take longer to use
communication and verbal methods when
immediate feedback. feedback occurs.
• Message is often reinforced • Is not effective when the
by seeing speaker. need for an accurate and
permanent record is
needed.
Written Communication
• Business letters
• Memos/memorandum
• Reports
• Notices
• Faxes
• Text messages
• Emails, tweets and
social network site
(chats)
Written Communication
Advantages Disadvantages
• Provides ‘hard’ evidence of • Direct feedback is not
the message which can be always possible.
referenced in the future. • It is not easy to check if the
• Can be copied and sent to message has been received
and acted upon.
many people both in hard
form and electronically. • The language can be
difficult for some receivers
• It can be a very quick and to understand is it is too
cheap means of providing long or uses technical or
information to many other language not
people. understood by all receivers.
Visual Communication

• Films, videos,
PowerPoint
• Charts and diagrams
• Photographs and
cartoons
Visual Communication
advantages Disadvantages
• Information can be • There is no feedback and
presented in a appealing the send of the message
and attractive way, may need other forms of
stimulating people to read communication to check
them. that the message is
• They can make the written understood.
message clearer by adding • Charts and graphs may be
charts, diagrams or pictures difficult for some people to
that help illustrate the main interpret.
points.
Barriers to Effective Communication
Brief about havells
Havells india ltd is one of the largest electrical
company of India . It was founded in 1958 by
Mr.Qimat rai gupta . He had a simple principle
that if your mind can conceive it, and your
heart can believe it, then you can achieve it .
He started his journey with Rs 10,000 and left
behind a 17,000 crore empire.
The type of communication the
company follows
• It is clearly know that internal as well as
external communication is important, but it is
up to the company that which one of these
two they strongly follow.
• Havells India ltd has grown a lot from the time
it started but the main reason behind its
growth is the strong internal communication
the company has.
The working of the company

internal communication
planning

Branch meeting

Product head meeting

Team meeting
External communication
All the plans and the targets then are transffered
to the external enviornment.
Distributors
Retailers
Local shops
Internal communication
Then finally at the end again internal
communication is used
Review meeting
Corrections
Implementation
Brief about Tata
Tata is an Indian multinational
conglomerate holding
company headquartered
in Mumbai, Maharashtra, India. It
was founded by jamsetji tata in
1867. It gained popularity after
purchasing several global
companies after jamsetji tata
Ratan tata took this company to
new heights.
Type of communication that the
company follows
• Tata like any other company uses internal as
well as external communication.
• It is a diverse company and manufactures
various goods ex-salt, cars , steel etc. The most
commonly used method by this company is
internal communication method.
The working of the company

internal communication
planning

Branch meeting

Product head meeting

Team meeting
External communication
All the plans and the targets then are transffered
to the external enviornment.
Distributors
Retailers
Local shops
Internal communication
Then finally at the end again internal
communication is used
Review meeting
Corrections
Implementation
THANK YOU

-UTKARSH BISHT

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