more Lhan 100 mllllon subscrlber

evenue 15,389.00 crore (US$3.12 billion)(2011)

[2]

Operating income 2,879.33 crore (US$583.93 million)(2011)
Net income 844.60 crore (US$171.28 million)(2011)
TotaI assets US$5.334 billion (2010)
EmpIoyees 6,481 (2010)
9 lnlLlaLlve
/ea's subscriber base as at the en/ of August 2011 accor/ing to the [4] is totalling
to 98,441,714 or 16.09% (Approx.) of the total
[9]
mobile connections in n/ia.
/ea lea/s all other telecom operators in n/ia in the MNP (Mobile Number Portability) race , with a net
gain of 10,31,380 subscribers as on 31st August, 2011
/ea also lea/s all other competitors in having the most active subscriber base, scoring highly on the VLR
statistics. Visitor Location Register (VLR) is basically a temporary /atabase of the subscribers who have
roame/ into the particular area, which it serves. Each base station in the network is serve/ by exactly one
VLR; hence a subscriber cannot be present in more than one VLR at a time.
[11]
IDEA Cellular, the leading mobile service operator is emerging as the No. 1 operator of choice for
mobile subscribers in terms of Mobile Number Portability (MNP).
As per the latest data available, IDEA Cellular leads with a huge margin, adding 1,993,684 new
customers through MNP, resulting in a net gain of 859,798 in as on July 7th, 2011.
IDEA retains No. 1 position with further improving net gain lead of 99,888 subscribers over Vodafone
Essar and 189,861 over Airtel.
IDEA Cellular is leading on net gains in Tamilnadu, Karnataka, Mumbai, Madhya Pradesh,
Andhra Pradesh, Maharashtra and Goa. While in Kerala, UP (West), North East, Kolkata,
West Bengal, Himachal Pradesh and Punjab circles it has 2nd position in terms of MNP.
On Port Out to Port In ratio, Idea strengthens and continues to performs better than all other
operators i.e., for every 100 customer porting in, IDEA loses 57 customers, Vodafone Essarloses 67
customers & Bharti Airtel loses 72 customers .
IDEA Cellular was the 1st Mobile Service Provider who started MNP Campaign in November 2010 in
India with its innovative television ads. IDEA ran a campaign called 'No Idea; Get Idea' with its
brand ambassador Abhishek Bachchan urging all prospective mobile subscribers to subscribe to IDEA
rather than wait endlessly for another telecom operators Call Centers to respond to their service
query or to bring down their Monthly Postpaid bill, among other things as we shared on TelecomTalk.

EA CeIIuIar

EA Cellular is a publicly liste/ company, having liste/ on BSE & NSE
in March 2007. t is the 3r/ largest mobile services operator in n/ia with
wireless revenue market share at 13.9 % in Q1 FY2012. /ea has join
the select global operator's club servicing over 100 million subscribers,
as of September 2011. /ea is a pan-n/ia integrate/ GSM operator an/
has its own NL an/ L operations, an/ SP license.

With traffic in excess of a billion minutes a /ay, /ea ranks among the
Top 10 country operators in the worl/. /ea operates across all 22
service areas with 2G services, an/ 3G services are being progressively
rolle/ out to cover over 3,000 towns by FY 2012.

/ea has a network of over 70,000 cell sites covering the entire length
an/ brea/th of the country. /ea has over 3,000 Service Centres
servicing /ea subscribers across the country, inclu/ing 450 special
Experience Zones for 3G promotion. /ea's service /elivery platform is
SO 9001:2008 certifie/, making it the only operator in the country to
have this stan/ar/ certification for all 22 service areas an/ the corporate
office.

/ea's strong growth in the n/ian telephony market comes from its /eep
penetration in non-urban & rural markets. t has the highest share of
rural subscribers as a percentage of total subscribers, amongst other
GSM players. n fact, 2 out of every 3 new /ea subscribers come from
rural/ semi-urban n/ia.

/ea is the winner of 'The Emerging Company of the Year Awar/' at The
Economic Times Corporate Excellence Awar/s 2009. EA Cellular also
receive/ the prestigious Avaya GlobalConnect Awar/ for being the 'Most
Customer Responsive Company' in the Telecom sector in the year 2010.
The company has receive/ several other national an/ international
recognitions for its path-breaking innovations in mobile telephony
pro/ucts & services. t won the GSM Association Awar/ for 'Best Billing
an/ Customer Care Solution' for 2 consecutive years. t was awar/e/
'Mobile Operator of the Year Awar/ n/ia' for 2007 an/ 2008 at the
Annual Asian Mobile News Awar/s.

EA Cellular is an A/itya Birla Group Company, n/ia's first truly
multinational corporation. The group operates in 33 countries, an/ is
anchore/ by more than 132,000 employees belonging to 42 nationalities.

If
GSM OperatorTotal Subscriber Base - April 2011Market ShareBharti
Airtel164,613,70428.35%Vodafone Essar136,979,20623.59%IDEA
Cellular91,954,15515.84%BSNL87,147,52615.01%Aircel55,950,4579.64%Uninor24,243,3064.18%Vi
deocon7,240,3591.25%MTNL5,213,9700.90%Loop
Mobile3,115,5320.54%STel3,001,5320.52%Etisalat DB (Cheer Mobile)1,205,1050.21%All India
(excluding Reliance and Tata)580,665,002100%