paper Semester I CATEGORY Credit MARKS

code
101AECC - Environmental Science Ability Enhancement - 2 50
1 Compulsory
102 C -1 Fundamentals of Management & Organizational Core Discipline 6 50
Behavior

103 C -2 Statistics for Business Decisions Core Discipline 6 50

104 GE-1 Entrepreneurship Development Elective Course – 6 50

Generic/Interdisciplinary
TOTAL 20 200
Semester II
201 AECC MIL - English Ability Enhancement - 2 50
1 Compulsory
202 C - 3 Managerial Economics Core Discipline 6 50
203 C - 4 Business Accounting Core Discipline 6 50
204 GE-2 Ethics & Corporate Social Responsibility Elective Course – 6 50
Generic/Interdisciplinary
TOTAL 20 200
Semester III
301 C -5 Macroeconomics Core Discipline 6 50
302 C -6 Principles of Marketing Core Discipline 6 50
303 C -7 Management Accounting Core Discipline 6 50
305 GE-3 Production and Operation Management Elective Course – 6 50
Generic/Interdisciplinary
304 SEC -1 Financial Software package Skill Enhancement Course 2 50
TOTAL 26 250
Semester IV
401 C -8 Business Research Core Discipline 6 50
402 C -9 Human Resource Management Core Discipline 6 50
403 C -10 Financial Management Core Discipline 6 50
404 GE-4 Tax Planning Elective Course – 6 50
Generic/Interdisciplinary
405 SEC -2 Summer Internship Skill Enhancement Course 2 50
TOTAL 26 250
Semester V
501 C -11 Quantitative Techniques for Management Core Discipline 6 50
502 C -12 Legal Aspects of Business Core Discipline 6 50
503 DSE -1 Elective – I Discipline Specific Elective 6 50
504 DSE -2 Elective – II Discipline Specific Elective 6 50
TOTAL 24 200
Semester VI
601 C -13 Business Policy & Strategy Core Discipline 6 50
602 C -14 Financial Institutions & Markets Core Discipline 6 50
603 DSE -3 Elective – III Discipline Specific Elective 6 50
604 DSE -4 Elective – IV Discipline Specific Elective 6 50

TOTAL 24 200

GRAND TOTAL 140 1300

 DSE - (Finance) DSE - DSE - (Human
(Marketing) Resource)

1 Investment Consumer HRD : Systems & Elective-I DSE - 1

Banking Behaviour Strategies
& Financial
Services

2 Investment Personal Selling & Training & Elective-II DSE - 2

Analysis Sales Force Development
& Portfolio Management
Management

3 Business Analysis Advertising & Management of Elective-III DSE - 3

& Brand Management Industrial Relations
Valuation

4 Research Project Research Project Research Project Elective-IV DSE - 4

102. Fundamentals of Management & Organisational Behaviour
Course Objective: To acquaint the students with the fundamentals of managing business
and to understand individual and group behavior at work place so as to improve the
effectiveness of an organization. The course will use and focus on Indian experiences,
approaches and cases
Course contents:
Unit I
Basic forms of Business Ownership; Special forms of ownership: Franchising, Licensing,
Leasing; Choosing a form of Business ownership; Corporate Expansion: mergers and
acquisitions, diversification, forward and backward integration, joint ventures, Strategic
alliance.
Evolution of Management Theory. Managerial functions and Roles. Insights from Indian
practices and ethos.
Unit II
Overview of Planning: Types of Plans & The planning process; Decision making:
Process, Types and Techniques. Control: Function, Process and types of Control;
Principles of organizing: Common organisational structures; Delegation &
Decentralization: Factors affecting the extent of decentralization, Process and Principles
of delegation.
Unit III
Importance of organizational Behaviour. Perception and Attribution: Concept, Nature,
Process, Personality: Personality: Learning: Concept and Theories of Learning,
reinforcement, ,. Motivation: Concepts and their application, Need, Content & Process
theories, Contemporary Leadership issues: Charismatic, Transformational Leadership.
Emotional Intelligence
Unit IV
Groups and Teams: Definition, Difference between Groups and teams; Stages of Group
Development, Group Cohesiveness, Types of teams. Analysis of Interpersonal
Relationship: Transactional Analysis, Johari Window
Organisational Power and Politics: Nature of organisational politics. Conflict: Concept,
Sources, Types, Stages of conflict, Management of conflict, Organisational Change:
Concept, Resistance to change, Managing resistance to change, Implementing Change,
Kurt Lewin Theory of Change. Managing Stress: Insights from Indian ethos
Readings:
1. Gilbert: Principles of Management, McGraw Hill.
2. Greenberg Jerald and Baron Robert A.: Behaviour in Organisations:
Understanding and Managing The Human Side of Work, Prentice Hall of India.
3. Kaul Vijay Kumar, Business Organisation & Management - Text and Cases,
Pearson.
4. Kaul, Vijay Kumar, Management- Text & Cases, Vikas Publication.
5. Kavita Singh: Organisational Behaviour, Vikas Publication.
6. Koontz & Heinz Weihrich: Essential of Management, McGraw Hill
103. Statistics for Business Decisions
Objective: To familiarize the students with various Statistical Data Analysis tools that
can be used for effective decision making. Emphasis will be on the application of the
concepts learnt.
Course contents:
Unit I: Measures of Central Value: Characteristics of an ideal measure; Measures of
Central Tendency - mean, median, mode, harmonic mean and geometric mean. Merits,
Limitations and Suitability of averages. Relationship between averages. Measures of
Dispersion: Meaning and Significance. Absolute and Relative measures of dispersion -
Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation,
Moments, Skewness, Kurtosis.
Unit II: Correlation Analysis: Meaning and significance. Correlation and Causation,
Types of correlation. Methods of studying simple correlation - Scatter diagram, Karl
Pearson’s coefficient of correlation, Spearman’s Rank correlation coefficient, Regression
Analysis: Meaning and significance, Regression vs. Correlation. Linear Regression,
Regression lines (X on Y, Y on X) and Standard error of estimate.
Unit III: Analysis of Time Series: Meaning and significance. Utility, Components of time
series, Models (Additive and Multiplicative), Measurement of trend: Method of least
squares, Parabolic trend and logarithmic trend; Index Numbers: Meaning and
significance, problems in construction of index numbers, methods of constructing index
numbers-weighted and unweighted, Test of adequacy of index numbers, chain index
numbers, base shifting, splicing and deflating index number.
Unit IV: Probability: Meaning and need. Theorems of addition and multiplication.
Conditional probability. Bayes’ theorem, Random Variable- discrete and continuous.
Probability Distribution: Meaning, characteristics (Expectation and variance) of
Binomial, Poisson, and Normal distribution. Central limit theorem.
Unit V: Hypothesis testing: Concept; Level of Significance; Process of testing; Test of
hypothesis concerning Mean; Test of hypothesis Normal Z test & t test for single mean.
UsingNon-parametric statistics for hypothesis testing.
Readings:
1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
3. Anderson, Sweeny & Williams: Statistics for Business and Economics,
South Western.
104.ENTREPRENEURSHIP DEVELOPMENT
Objective:This course provides students with a solid introduction to the entrepreneurial
process of creating new businesses , role of Creativity and innovationin Entrepreneurial
start-ups,manage family-owned companies ,context of social innovation and social
entrepreneurship and issues and practices of financing entrepreneurial businesses.
UNIT-1 ENTREPRENEURIAL MANAGEMENT
The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship,
Idea Generation, Identifying opportunities and Evaluation; Building the Team /
Leadership; Strategic planning for business; Steps in strategic planning, Forms of
ownership – Sole proprietorship; partnership; limited liability partnership and corporation
form of ownership; advantages/disadvantages, Franchising; advantages/disadvantages of
franchising; types of franchise arrangements; franchise contracts; franchise evaluation
checklist, Financing entrepreneurial ventures; Managing growth; Valuation of a new
company; Harvesting and Exit Strategies; Corporate Entrepreneurship
UNIT-2 ENTREPRENEURSHIP, CREATIVITY AND INNOVATION
Stimulating Creativity; Organisational actions that enhance/hinder creativity, Managerial
responsibilities, Creative Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.
UNIT-3 SOCIAL ENTREPRENEURSHIP
Introduction to Social Entrepreneurship; Characteristics and Role of Social
Entrepreneurs; Innovation and Entrepreneurship in a Social Context; Start-Up and Early
Stage Venture Issues in creating and Sustaining a Non-profits Organization; Financing
and Risks; Business Strategies and Scaling up.
UNIT-4 FAMILY BUSINESS AND ENTREPRENEURSHIP
The Entrepreneur; Role and personality; Family Business: Concept, structure and kinds of
family firms ; Culture and evolution of family firm; Managing Business, family and
shareholder relationships ; Conflict and conflict resolution in family firms ; Managing
Leadership ,succession and continuity ; women's issues in the family business
;Encouraging change in the family business system.
UNIT-5 FINANCING THE ENTREPRENEURIAL BUSINESS
Arrangement of funds; Traditional sources of financing, Loan syndication, Consortium
finance, role played by commercial banks, appraisal of loan applications by financial
institutions, Venture capital.
Readings
1. Burns, P. (2001). Entrepreneurship and small business. New Jersey:Palgrave.
2. Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles.
USA: Elsevier.
3. Gersick, K. E., Davis, J. A., Hampton, M. M., &Lansberg, I. (1997)
202. Managerial Economics

Objective: The purpose of this course is to apply micro economic concepts and
techniques in evaluating business decisions taken by firms. The emphasis is on explaining
how tools of standard price theory can be employed to formulate a decision problem,
evaluate alternative courses of action and finally choose among alternatives. Simple
geometry and basic concepts of mathematics will be used in the course of teaching.
Course content
Unit I: Demand, Supply and Market equilibrium: individual demand, market demand,
individual supply, market supply, market equilibrium; Elasticities of demand and supply :
Price elasticity of demand, income elasticity of demand, cross price elasticity of demand,
elasticity of supply;
Theory of consumer behavior : cardinal utility theory, ordinal utility theory(indifference
curves, budget line, consumer choice, price effect, substitution effect, income effect for
normal, inferior and giffen goods), revealed preference theory.
Unit II: Producer and optimal production choice : optimizing behavior in short run(
geometry of product curves, law of diminishing margin productivity, three stages of
production), optimizing behavior in long run (isoquants, isocost line, optimal
combination of resources)
Costs and scale : traditional theory of cost ( short run and long run, geometry of cot
curves, envelope curves), modern theory of cost (short run and long run), economies of
scale, economies of scope.
Unit III: Theory of firm and market organization : perfect competition (basic features,
short run equilibrium of firm/industry, long run equilibrium of firm/industry, effect of
changes in demand, cost and imposition of taxes) ; monopoly (basic features, short run
equilibrium, long run equilibrium, effect of changes in demand, cost and imposition of
taxes, comparison with perfect competition, welfare cost of monopoly), price
discrimination, multiplant monopoly ; monopolistic competition (basic features, demand
and cost, short run equilibrium, long run equilibrium, excess capacity) ; oligopoly
(Cournot’s model, kinked demand curve model, dominant price leadership model,
prisoner’s dilemma)
Unit IV: Factor market : demand for a factor by a firm under marginal productivity theory
( perfect competition in the product market, monopoly in the product market), market
demand for a factor, supply of labour, market supply of labour, factor market equilibrium.
Readings:
1. Dominick Salvatore (2009). Principles of Microeconomics (5th ed.) Oxford
University Press
2. Lipsey and Chrystal. (2008). Economics. ( 11th ed.) Oxford University Press
3. Koutosyannis (1979). Modern Micro Economics. Palgrave Macmillan
4. Pindyck, Rubinfeld and Mehta. (2009). Micro Economics. (7th ed. ). Pearson
203. BUSINESS ACCOUNTING
Objective: To familiarize students with the mechanics of preparation of financial
statements, understanding corporate financial statements, their analysis and interpretation.
Course Contents
Unit I
Introduction to Financial Accounting. Accounting as an Information System. Importance,
Scope, and Limitations. Users of Accounting Information. Generally Accepted
Accounting Principles. The Accounting Equation. Nature of Accounts and Rules of Debit
and Credit. Recording Transactions in General Journal. Recording Transactions in threecolumn
Cash Book. An overview of Subsidiary books – Purchase Book, Purchase Returns
Book, Sales Book, and Sales Returns Book. Opening and Closing Entries. Preparation of
Ledger Accounts.
Unit II
Introduction to International Financial Reporting Standards (IFRS). Understanding
Accounting Standards issued by the ICAI related to Disclosure of Accounting Policies,
Depreciation Accounting, and Revenue Recognition. Methods of charging Depreciation –
Straight-line Method, and Written-down-value Method. Preparation of Trial Balance.
Adjustment Entries. Post-adjusted Trial Balance. Bank Reconciliation Statement.
Unit III
Preparation of Financial Statements: Preparing Trading Account, Profit & Loss Account
and Balance Sheet for a Sole Proprietor. Understanding contents of Financial Statements
of a Joint Stock Company as per Companies Act 2013. Understanding the contents of a
Corporate Annual Report. Preparation of Cash Flow Statement as per AS-3 (revised).
Unit IV
Analyzing Financial Statements: Objectives of Financial Statement Analysis; Sources of
Information; Standards of Comparison; Techniques of Financial Statement Analysis -
Horizontal Analysis, Vertical Analysis, and Ratio Analysis. Meaning and Usefulness of
Financial Ratios; Analysis of Financial Ratios from the perspective of different
Stakeholders like Investors, Lenders, and Short-term Creditors; Profitability Ratios,
Solvency Ratios, Liquidity Ratios, and Turnover Ratios; Limitations of Ratio Analysis.
Readings:
1. S.N. Maheshwari, Suneel K. Maheshwari, and Sharad K. Maheshwari: An
Introduction to Accountancy, Vikas Publishing House Pvt. Ltd.
2. R. Narayanaswamy, Financial Accounting: A Managerial Perspective, PHI
Learning Pvt. Ltd.
3. Charles T. Horngren, Gart L. Sundem, John A. Elliott, and Donna R. Philbrick,
Introduction to Financial Accounting, Pearson.
4. J.R. Monga, Financial Accounting: Concepts and Applications, Mayur
Paperbacks.
5. T.P. Ghosh, Financial Accounting for Managers: Taxmann Allied Services Pvt.
Ltd.
204.ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Objective:The objective of this paper is to make the students more clear about the
importance of ethics in business and practices of good corporate governance. It also talks
about the corporate social responsibility.
Course contents:
Unit I
Business ethics: Meaning of ethics, why ethical problems occur in business. Ethical
principles in business: Utilitarianism: weighing social cost and benefits, Rights and
duties, Justice and fairness, ethics of care, Integrating utility, rights, justice and caring, An
alternative to moral principles: virtue ethics, Moral issues in business: Worker’s and
employee’s rights and responsibilities, Profit maximization vs. social responsibility.
Unit II
Corporate governance: concept, Need to improve corporate governance standards,
Features of good governance, Role played by regulators to improve corporate
governance, accounting standards and corporate governance, corporate disclosure, insider
trading.
The Board –Quality, Composition and role of Board, Outside Directors on the board
(independent, nominee), Executive and Non-Executive directors, SEBI clause 49,
directors and financial institutions in enhancing corporate governance, critical issues in
governance of board directors, CEO Duality.
Unit III
Role of auditors in enhancing corporate governance, duties and responsibilities of
auditors, corporate governance and internal auditors, Whistle blowing: Kinds of whistle
blowing, precluding the need for whistle blowing. Discrimination, affirmative action, and
reverse discrimination: Equal employment opportunity, Affirmative action, Preferential
hiring, Corporate social responsibility: Meaning, Evolution of corporate social
responsibility, common indicators for measuring business social performance, reporting
social responsibility measures in annual report.
Readings:
1. Manuel G Velasquez : Business ethics- concepts and cases Pearson.
2. Luthans Hodgetts and Thompson: Social issues in business, Macmillan USA
3. A.C. Fernando: Business Ethics Pearson Education.
4. A.C. Fernando: Corporate Governance Pearson Education.
5. Adrian Davies: Strategic approach to corporate governance Gower Pub Co.
6. N. Gopalswamy: Corporate governance a new paradigm A H Wheeler Publishing
Co Ltd.
7. Marianne M Jennings: Cases in Business Ethics Indian South-Western College
Publishing
8. Kevin Gibson: Ethics and Business, An Introduction, Cambridge Applied Ethics
Cambridge University Press
9. Bhanumurthy K V: Ethics and Social Responsibility of Business, Pearson
Education India.
301. Macroeconomics
Objective: This course deals with the principles of Macroeconomics. The coverage
includes determination of and linkages between major economic variables ; level of
output and prices, inflation, interest rates and exchange rates. The course is designed to
study the impact of monetary and fiscal policy on the aggregate behavior of individuals.
Course Content
Unit I: Measurement of macroeconomic variables: National Income Accounts, Gross
Domestic Product, National Income, Personal and Personal disposable income; Classical
theory of income and employment: Quantity Theory of Money – Cambridge version,
Classical aggregate demand curve, Classical theory of interest rate, effect of fiscal and
monetary policy.
Unit II: Keynesian theory of Income and employment : simple Keynesian model,
components of aggregate demand, equilibrium income, changes in equilibrium, multiplier
( investment, Government expenditure, lump sum tax, foreign trade), effect of fiscal and
monetary policy, crowding out, composition of output and policy mix, policy mix in
action; ISLM model : properties of ISLM curves, factors affecting the position and slope
of ISLM curves, determination of equilibrium income and interest rates, effect of
monetary and fiscal policy, relative effectiveness of monetary and fiscal policy.
Unit III: Money: functions of money, quantity theory of money, determination of money
supply and demand, H theory of money multiplier, indicators and instruments of
monetary control;
Inflation: meaning, demand and supply side factors, consequences of inflation, antiinflationary
policies, natural rate theory, monetary policy-output and inflation, Phillips
curve (short run and long run)
Unit IV: Open Economy: brief introduction to BoP account, market for foreign exchange
and exchange rate, monetary and fiscal policy in open economy, Mundell Fleming model
(perfect capital mobility and imperfect capital mobility under fixed and flexible exchange
rate)
Readings:
1. Froyen, R.P. (2011): Macroeconomics-theories and policies (8th ed.) . Pearson:
2. Dornbusch and Fischer (2010). Macroeconomics (9thed.). Tata McGraw Hill
3. N Gregory Mankiw (2010). Macroeconomics (7thed.). Worth Publishers
4. Olivier Blanchard, Macroeconomics (2009). (5thed.) Pearson
302. PRINCIPLES OF MARKETING
Objective: This course aims tofamiliarize students withthe marketing functionin
organizations. It will equip the students with understanding of the Marketing Mix
elements and sensitize them to certain emerging issues in Marketing. The course will
use and focus on Indian experiences, approaches and cases
Course Content:
Unit I: Introduction: Nature, Scope and Importance of Marketing, Evolution of
Marketing; Core marketing concepts; Company orientation - Production concept,
Product concept, Selling concept, Marketing concept, Holistic marketing concept.
Marketing Environment: Demographic, economic, political, legal, socio cultural,
technological environment (Indian context); Portfolio approach – Boston
Consultative Group (BCG) matrix
Unit II: Segmentation, Targeting and Positioning: Levels of Market Segmentation,
Basis for Segmenting Consumer Markets, Difference between Segmentation,
Targeting and Positioning;
Unit III: Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC
marketing strategies, Product Classification, Product Line Decision, Product Mix
Decision, Branding Decisions, Packaging & Labelling, New Product Development.
Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical
treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential
Pricing).
Unit IV: Promotion Mix: Factors determining promotion mix, Promotional Tools –
basics of Advertisement, Sales Promotion, Public Relations & Publicity and Personal
Selling; Place (Marketing Channels): Channel functions, Channel Levels, Types of
Intermediaries: Types of Retailers, Types of Wholesalers.
Marketing of Services - Unique Characteristics of Services, Marketing strategies
for service firms – 7Ps.
Readings:
1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Ul Haq, E.: Principles of Marketing:
A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. & Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College
Publishing.
303. MANAGEMENT ACCOUNTING
Objective: To acquaint students with role of Management Accounting in planning,
control and decision-making.
Course Content
Unit I
Nature, Scope of Management Accounting: Meaning, definition, nature and scope of
Management Accounting; Comparison of Management Accounting with Cost Accounting
and Financial Accounting. Cost concepts: Meaning, Scope, Objectives, and Importance of
Cost Accounting; Cost, Costing, Cost Control, and Cost Reduction; Elements of Cost,
Components of total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semivariable,
and Step Costs; Product, and Period Costs; Direct, and Indirect Costs; Relevant,
and Irrelevant Costs; Shut-down, and Sunk Costs; Controllable, and Uncontrollable
Costs; Avoidable, and Unavoidable Costs; Imputed / Hypothetical Costs; Out-of-pocket
Costs; Opportunity Costs; Expired, and Unexpired Costs; Conversion Cost. Cost
Ascertainment: Cost Unit and Cost Center. Introduction to Overhead allocation, Overhead
apportionment, and Overhead absorption.
Unit II
Cost-Volume-Profit Analysis: Contribution, Profit-Volume Ratio, Margin of safety, Cost
Break-even Point, Composite Break-even Point, Cash Break-even Point, Key Factor,
Break-even Analysis. Relevant Costs and Decision Making: Pricing, Product Profitability,
Make or Buy, Exploring new markets, Export Order, Sell or Process Further, Shut down
vs. Continue.
Unit III
Budgets and Budgetary Control: Meaning, Types of Budgets, Steps in Budgetary Control,
Fixed and Flexible Budgeting, Cash Budget. Responsibility Accounting: Concept,
Significance, Different responsibility centers, Divisional performance – Financial
measures, Transfer pricing.
Unit IV
Standard Costing and Variance Analysis: Meaning of Standard Cost and Standard
Costing, Advantages, Limitations and Applications; Material, Labor, Overhead and Sales
variances. Introduction to Target Costing, Life Cycle Costing, Quality Costing, and
Activity based Costing.
Readings:
1. C.T. Horngren, Gary L. Sundem, Jeff O. Schatzberg, and Dave Burgstahler:
Introduction to Management Accounting, Pearson
2. M.N. Arora: A Textbook of Cost and Management Accounting, Vikas Publishing
House Pvt. Ltd.
3. M.Y. Khan, and P.K. Jain, Management Accounting: Text Problems and Cases,
McGraw Hill Education (India) Pvt. Ltd.
4. S.N. Maheshwari, and S.N. Mittal, Cost Accounting: Theory and Problems, Shree
Mahavir Book Depot (Publishers)
304. PRODUCTION AND OPERATIONS MANAGEMENT
Objectives: To understand the production and operation function and familiarize students
with the technique for planning and control.
Course contents:
Unit I
Introduction to Production & Operations Management: Definition, need, responsibilities,
key decisions of OM, goods vs. services. Operations as a key functional area in an
organisation.
Operation Strategies-Definition, relevance, strategy formulation process, order qualifying
and order winning attribute
Maintenance Management: Need of maintenance management, equipment life cycle
(Bathtub curve), measures for maintenance performance (MTBF, MTTR and
availability).
Lean production: Definition of lean production, lean Demand Pull logic, waste in
operations, elements that address elimination of waste, 2 card kanban Production Control
system.
Unit II
Forecasting-Definition, types, qualitative (grass roots, market research and delphi
method) and quantitative approach (simple moving average method, weighted moving
average and single exponential smoothing method), forecast error, MAD.
Scheduling: Operation scheduling, goals of short term scheduling, job sequencing (FCFS,
SPT, EDD, LPT, CR) & Johnson’s rule on two machines, Gantt charts.
Unit III
Process Selection: Definition, Characteristics that influence the choice of alternative
processes (volume and variety), type of processes- job shop, batch, mass and continuous,
product-process design Matrix and Services design matrix, technology issues in process
design, flexible manufacturing systems (FMS), computer integrated manufacturing
(CIM).
Layout Decision: Layout planning – Benefits of good layout, importance, different types
of layouts (Process, Product, Group technology and Fixed position layout). Assembly line
balancing by using LOT rule; Location Decisions & Models: Facility Location –
Objective, factors that influence location decision, location evaluation methods- factor
rating method.
Capacity Planning: Definition, measures of capacity (input and output), types of planning
over time horizon. Decision trees analysis
Unit IV
Aggregate Planning: Definition, nature, strategies of aggregate planning, methods of
aggregate planning (level plan, chase plan and mixed plan, keeping in mind demand,
workforce and average inventory), Statistical Quality control: Variations in process
(common & assignable causes), Control charts: Variable measures (mean and range
chart), Attribute measures (proportion of defects and no. of defects) using control tables.
Elementary Queuing Theory : Poisson- Exponential Single Server Model with Infinite
Population.(question based on M/M/1.
Readings:
1. Mahadevan B, Operations Management Theory & Practice, Pearson Education
2. Heizer Jay and Render Barry , Production & Operations Management, Pearson
Education
3. Chase R B, Aquilano N J , Jacobs F R and Agarwal N, Production & Operations
Management Manufacturing and Services, Tata McGraw Hill
4. S.P. Gupta , Statistical methods, Sultan Chand & Sons .
5. Adam,E.E and Ebert, Production & operations Management, Prentice Hall of India,
New Delhi
6. S.N. Chary, Production & operations management – Tata McGraw Hill, New Delhi
7. Buffa E S, &Sarin R K, Modern Production / Operations Management (8th edition)
John Wiley, 1994
8. Gaither and Frazier, Operations Management, Thomson South-Western
9. Operations Research, P. K. Gupta, Man Mohan, KantiSwarup, Sultan Chand
10. Operations Research, V. K. Kapoor. Sultan Chand & Sons

305. FINANCIAL SOFTWARE

Computer Lab classes shall be allotted to learn computerized accounts and extraction of
data from a financial database. These will enhance the learning in the core papers of
Business Accounting and Financial Management, and also help in other Finance related
papers , specially the Research Project.
Financial Accounting Software Package
For students’ learning, free versions of Accounting Software Packages are available on
the internet. For example Tally (free student version), GNUCASH (open source) or any
other equivalent.
A student is expected to learn the following by using any reputed Accounting Software
Package:
Understanding the facilities provided by the Accounting Software Package.
Understanding user interface. Customizing software features to suit the users’
requirements.
Creating a new company for the purpose of starting computerized accounting.Modifying
an existing company. Creating the required accounts and linking them to appropriate
class, viz., Assets, Liabilities, Revenues, Gains, Expenses, and Losses. Passing
accounting entries for different types of business transactions.Correcting incorrect
accounting entries. Generating and understanding various reports, viz., Cash Book,
Ledger Accounts, Trial Balance, Profit & Loss Account, and Balance Sheet.
Extraction of Data and Analysis
Any Financial Database such as Prowess from CMIE, Capitaline, ACE or any other
equivalent
A student is expected to be able to extract the following types of data
For an index, an industry and company data
Selection of company/s, period to be studied
Creation of a peer group
Use of filters for data query
Data extraction from balance sheet, profit & loss statement and cash flow statements
Stock market data- price and volume, BSE/NSE, adjusted prices
Saving and exporting data to a spreadsheet for further analysis
401. BUSINESS RESEARCH
Objective: To provide an exposure to the students pertaining to the nature and extent of
research orientation, which they are expected to possess when they enter the industry as
practitioners. To give them an understanding of the basic techniques and tools of business
marketing research.
Course Content:
Unit I: Nature and Scope of Marketing Research – Role of Marketing Research in
decision making. Applications of Marketing Research – marketing research; The
Research process – Steps in the research process; the research proposal; Problem
Formulation: Management decision problem Vs. Marketing Research problem.
Unit II: Research Design: Exploratory, Descriptive, Causal. Secondary Data Research:
Advantages & Disadvantages of Secondary Data, Criteria for evaluating secondary
sources, secondary sources of data in Indian Context, Syndicated Research (in India)
Unit III: Primary Data Collection: Survey Vs. Observations. Comparison of selfadministered,
telephone, mail, emails techniques. Qualitative Research Tools: Depth
Interviews focus groups and projective techniques; Measurement & Scaling: Primary
scales of Measurement-Nominal, Ordinal, Interval & Ratio. Scaling techniquespaired
comparison, rank order, constant sum, semantic differential, itemized ratings,
Likert Scale; Questionnaire-form & design.
Unit IV: Sampling: Sampling techniques, determination of sample size; Data Analysis:
Z test (mean, diff. of mean, diff. of proportion) t test (mean), paired t test, Chi square test,
Introduction to theoretical concept of ANOVA, Factor Analysis and Discriminant
Analysis.
Readings:
1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education,
3. Churchill: Marketing Research: Methodological Foundations, Cengage Learning.
4. Aaker, Kumar, Day - Marketing Research. Wiley.
5. Naresh Malhotra – Marketing Research, Pearson.
402. HUMAN RESOURCE MANAGEMENT
Objective: The objective of this course is to help the students to develop an
understanding of the concept & techniques of essential functions of human resource
management. The course will use and focus on Indian experiences, approaches and cases
Course Contents
Unit I
Human Resource Management: Concept, Functions, roles, skills & competencies,
HRDdefinition,
goals and challenges. The changing environment of HRM – globalization,
cultural environment, technological advances, workforce diversity, corporate downsizing,
changing skill requirement, HRM support for improvement programs Work life balance,
HR role in strategy formulation & gaining competitive advantage. HRM issues in Indian
Organisations
Unit II
Human Resource Planning: Process, Forecasting demand & supply, Skill inventories
Human Resource Information System (HRIS) succession planning, Job analysis – Uses,
methods, Job description & Job specifications. HR accounting and Human Resource
Development (HRD) audit concept. Recruitment, Selection & Orientation: internal &
external sources, e- recruitment, selection process, orientation process.
Unit III
Training: Concept, Needs, Systematic approach to training, Methods of training.
Management development: Concept & Methods. Performance management system:
concept, uses of performance appraisal, performance management methods, factors that
distort appraisal, appraisal interview .Career planning: career anchors, career life stages.
Compensation: Steps of determining compensation, job evaluation, components of pay
structure, factors influencing compensation levels, wage differentials & incentives, profit
sharing, gain sharing, employees’ stock option plans. Brief introduction of social security,
health, retirement & other benefits.
Unit IV
Industrial Relations: Introduction to Industrial Relations, Trade unions role, types,
functions, problems, industrial dispute- concept, causes & machinery for settlement of
disputes- grievance, concepts, causes & grievance redressal machinery, disciplineconcept,
aspect of discipline & disciplinary procedure, Collective bargaining- concept,
types, process, problems, essentials of effective collective bargaining .
Readings:
1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management,
New York: John Wiley & Sons.
2. Dessler, G: Human Resource Management, Pearson.
3. Monappa & Saiyaddin: Personnel Management,Tata McGraw Hill.
4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
5. R. Wayne Mondy & Rober M. Noe: Human Resource Management, Pearson

PAPER NO: 403 – FINANCIAL MANAGEMENT

Objective: To acquaint students with the techniques of financial management and their
applications for business decision making.
Course Contents:
Unit I
Nature of Financial Management: Finance and related disciplines; Scope of Financial
Management; Profit Maximization, Wealth Maximization - Traditional and Modern
Approach; Functions of finance – Finance Decision, Investment Decision, Dividend
Decision; Objectives of Financial Management; Organisation of finance function;
Concept of Time Value of Money, present value, future value, and annuity; Risk &
Return: Historical return, expected return, absolute return, holding period return,
annualized return, arithmetic & geometric return; Risk - Systematic & unsystematic risk –
their sources and measures.
Unit II
Long -term investment decisions: Capital Budgeting - Principles and Techniques; Nature
and meaning of capital budgeting; Estimation of relevant cash flows and terminal value;
Evaluation techniques - Accounting Rate of Return, Net Present Value, Internal Rate of
Return & MIRR, Net Terminal Value, Profitably Index Method.
Concept and Measurement of Cost of Capital: Explicit and Implicit costs; Measurement
of cost of capital; Cost of debt; Cost of perpetual debt; Cost of Equity Share; Cost of
Preference Share; Cost of Retained Earning; Computation of over-all cost of capital based
on Historical and Market weights.
Unit III
Capital Structures: Approaches to Capital Structure Theories - Net Income approach, Net
Operating Income approach, Modigliani-Miller (MM) approach, Traditional approach,
Capital Structure and Financial Distress, Trade-Off Theory.
Dividend Policy Decision - Dividend and Capital; The irrelevance of dividends: General,
MM hypothesis; Relevance of dividends: Walter's model, Gordon's model;
Leverage Analysis: Operating and Financial Leverage; EBIT -EPS analysis; Combined
leverage.
Unit IV
Working Capital Management: Management of Cash - Preparation of Cash Budgets
(Receipts and Payment Method only); Cash management technique,
Receivables Management – Objectives; Credit Policy, Cash Discount, Debtors
Outstanding and Ageing Analysis; Costs - Collection Cost, Capital Cost, Default Cost,
Delinquency Cost, Inventory Management (Very Briefly) - ABC Analysis; Minimum
Level; Maximum Level; Reorder Level; Safety Stock; EOQ, Determination of Working
Capital.
Readings
1. M.Y. Khan & P.K. Jain: Financial Management Text Problem and Cases, Tata
McGraw Hill Pubilshlng Co. Ltd.
2. R. P. Rustogi: Financial Management: Theory Concepts and Practices, Taxmann
Publication.
3. I.M. Pandey: Financial Management: Theory and Practices, Vikas Publishing
House
4. R.A. Brealey, S.C. Myers, F. Allen& P. Mohanty: Principles of Corporate Finance
404.TAX PLANNING
Objective: The objective of this course is to acquaint the students with the tax structure
for individuals and corporates and also its implications for planning.
Course Contents:
Unit I
Income tax concepts: Previous Year, Assessment Year, Person, Assessee, Income
(including agricultural income), Residential Status and their incidence of tax, Gross Total
Income, Total Income; Income which do not form part of total income, Tax Evasion, Tax
Avoidance.
Unit II
Computation of Income under the head Salary
Unit III
Computation of Income under the Head: House Property and Profits and gains from
Business or Profession. Computation of Income under the Head: Capital gains and
Income from other sources.
Unit IV
Clubbing of Income, Set-off and carry-forward of losses , Deductions from gross total
income as applicable to an individual and Business Units; Computation of total income
and tax liability of an individual and Business Units, Procedure for assessment: E-filing
of return, Introduction to the concept of Goods and Services Tax (GST) and Direct Tax
Code (DTC).
UnitV
Meaning of Tax Planning and Management; Nature, scope and justification of corporate
tax planning; Computation of taxable income and tax liability of companies: Minimum
Alternative Tax, Introduction to tax planning with reference to financial decisions; tax
planning with reference to amalgamation or de-merger of companies (only theory)
Text Books:
1. Singhania, V.K. Student Guide to Income Tax. Taxmann Publications Pvt. Ltd. (Latest
ed.)
2. Ahuja& Gupta. Simplified Approach to Corporate Tax. Flair Publications Pvt. Ltd
(Latest ed.)
References:
1. Ahuja& Gupta. Simplified Approach to Income Tax Flair, Publications Pvt. Ltd.
2. Mahesh Chandra &Shukla, D.C. Income Tax Law & Practice Pragati Publications.
3. Goyal, S.P. Tax Planning and Management. SahityaBhawan Publications.
4. Singhania, V.K .Student Guide to Income Tax. (University ed.). Taxmann Publications
Pvt. Ltd.

405: SUMMER INTERNSHIP:

To be guided by the Internal Faculties

501. QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Objective: To acquaint students with the construction of mathematical models for
managerial decision situations and to use computer software packages to obtain a solution
wherever applicable. The emphasis is on understanding the concepts, formulation and
interpretation.
Course contents:
Unit I: Linear Programming: Formulation of L.P. Problems, Graphical Solutions (Special
cases: Multiple optimal solution, infeasibility, unbounded solution); Simplex Methods
(Special cases: Multiple optimal solution, infeasibility, degeneracy, unbounded solution)
Big-M method and Two-phase method; Duality and Sensitivity (emphasis on formulation
& economic interpretation); Formulation of Integer programming, Zero-one
programming, Goal Programming.
Unit II: Elementary Transportation: Formulation of Transport Problem, Solution by
N.W. Corner Rule, Least Cost method, Vogel’s Approximation Method (VAM),
Modified Distribution Method. (Special cases: Multiple Solutions, Maximization case,
Unbalanced case, prohibited routes)
Elementary Assignment: Hungarian Method, (Special cases: Multiple Solutions,
Maximization case, Unbalanced case, Restrictions on assignment.)
Unit III: Network Analysis: Construction of the Network diagram, Critical Path- float
and slack analysis (Total float, free float, independent float), PERT, Project Time
Crashing
Unit IV: Decision Theory: Pay off Table, Opportunity Loss Table, Expected Monetary
Value, Expected Opportunity Loss, Expected Value of Perfect Information and Sample
Information
Markov Chains: Predicting Future Market Shares, Equilibrium Conditions(Questions
based on Markov analysis) Limiting probabilities, Chapman Kolmogrov equation.
Introduction to Game Theory: Pay off Matrix- Two person Zero-Sum game, Pure strategy,
Saddle point; Dominance Rule, Mixed strategy, Reduction of m x n game and solution of
2x2, 2 x s, and r x 2 cases by Graphical and Algebraic methods; Introduction to
Simulation: Monte Carlo Simulation
Readings:
1. N. D. Vohra: Quantitative Management, Tata McGraw Hill .
2. P. K. Gupta, Man Mohan, KantiSwarup: Operations Research, Sultan Chand.
3. V. K. Kapoor: Operations Research, Sultan Chand & Sons.
4. J. K. Sharma: Operations Research Theory & Applications, Macmillan India
Limited.
502. LEGAL ASPECTS OF BUSINESS
Objective: To gain knowledge of the branches of law which relate to business
transactions, certain corporate bodies and related matters. Also, to understand the
applications of these laws to practical commercial situations.
Course contents:
Unit I:
The Indian Contract Act 1872: Meaning and Essentials of contract; Kinds of contract-
Based on: validity, formation & performance, law relating to offer and acceptance,
consideration, competency to contract, free consent, Void agreements, performance of
contracts, discharge of contracts, breach of contracts and quasi contract, Special
contracts: contract of indemnity and guarantee, bailment and pledge, and agency.
Unit II:
Sale of Goods Act 1930: Sale and agreement to sell, implied conditions and warranties,
sale by non-owners, rights of unpaid seller.
Negotiable Instruments Act 1881:
Meaning of negotiable instruments, type of negotiable instruments, promissory
note, bill of exchange, cheque.
Unit III:
The Companies Act 2013:
Meaning and types, Incorporation, Memorandum & Articles of association,
Prospectus, Issue of shares and bonus shares, rights issue, sweat equity, role of
directors, share qualification, company meetings.
The Limited Liability Partnership Act 2008:
Meaning and nature of limited partnership, formation, partners & their relations, extent
and limitation of liability.
Unit IV:
Consumer Protection Act 1986:
Objectives and machinery for consumer protection, defects and deficiency removal, rights
of consumers.
The Right to Information Act 2005:
Salient features and coverage of the act, definition of terms information, right, record,
public authority; obligations of public authorities, requesting information and functions of
PIO.
Readings:
1. M.C.Kucchal: Business Law/Mercantile Law, Vikas Publishing.House (P) Ltd.
2. M.C.Kucchal,& Vivek Kucchal: Business Legislation for Management, Vikas
Publishing House (P) Ltd.
3. Dr. G. K. Kapoor & Sanjay Dhamija: Company Law and Practice-A comprehensive
textbook on Companies Act 2013, latest edition, Taxmann.
4. Avtar Singh: Principle of Mercantile Law, Eastern Book Company
5. Gulshan Kapoor: Business Law, New Age International Pvt Ltd Publishers.
6. Maheshwari & Maheshwari: Principle of Mercantile Law, National Publishing Trust
7. Rohini Aggarwal: Mercantile & Commercial Law, Taxmann.

601. BUSINESS POLICY AND STRATEGY

Objective:To equip students with the necessary inside into designing strategies for an
organisation and linking the organisations strategies with the changing environment. The
course will focus on Indian cases, approaches and experiences.
Course contents:
Unit I: Nature & importance of business policy & strategy: Introduction to the strategic
management process and related concepts; Characteristics of corporate, business &
functional level strategic management decisions.
Company’s vision and mission: need for a mission statement, criteria for evaluating a
mission statement- Goal, Process & Input formulation of the mission statement-Drucker’s
Performance Area, Bennis’s Core Problem; formulation of mission statement.
Unit II: Environmental Analysis & Diagnosis: Analysis of company’s external
environment Environmental impact on organisations policy and strategy, organisations
dependence on the environment, analysis of remote environment, analysis of specific
environment- Michael E. Porter’s 5 Forces model; Internal analysis: Importance of
organisation’s capabilities, competitive advantage and core competence, Michael E.
Porter’s Value Chain Analysis.
Unit III: Formulation of competitive strategies: Michael E. Porter’s generic competitive
strategies, implementing competitive strategies- offensive & defensive moves.
Formulating Corporate Strategies: Introduction to strategies of growth, stability and
renewal, Types of growth strategies – concentrated growth, product development,
integration, diversification, international expansion (multi domestic approach,
franchising, licensing and joint ventures), Types of renewal strategies – retrenchment and
turnaround. Strategic fundamentals of merger & acquisitions.
Unit IV: Strategic Framework: Strategic analysis & choice, Strategic gap analyses,
portfolio analyses – BCG, GE, product market evolution matrix, experience curve,
directional policy matrix, life cycle portfolio matrix, grand strategy selection matrix;
Behavioural considerations affecting choice of strategy; Culture and Strategic
Leadership: Implementing & operationalizing strategic choice, Impact of structure,
culture & leadership, functional strategies & their link with business level strategies,
Balanced Score Card; Introduction to Strategic control & evaluation, Strategic
surveillance.
Readings:
1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation
and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
Supplementary Readings
1. Gerry Johnson & Kevan Scholes, Exploring corporate strategies, PHI
2. Upendra Kachru: Strategic Management, Excel books
3. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts
and Cases, McGraw-Hill Companies
4. Lawrence R. Jauch & William F. Glueck: Business Policy and Strategic
Management (Mcgraw Hill Series in Management).

602. FINANCIAL INSTITUTIONS AND MARKETS

Objective: The objective of this paper is to introduce students to the different aspects and
components of financial Institutions and financial markets. This will enable them to take
the rational decision in financial environment.
Course Content:
Unit I: Structure of Indian Financial System: An overview of the Indian financial system,
financial sector reforms: context, need and objectives; major reforms in the last decade;
competition; deregulation; capital requirements; issues in financial reforms and
restructuring; future agenda of reforms; Regulation of Banks, NBFCs & FIs: Salient
provisions of banking regulation act and RBI Act; Role of RBI as a central banker;
Products offered by Banks and FIs: Retail banking and corporate banking products.
Universal Banking: need, importance, trends and RBI guidelines, Core banking solution
(CBS); RTGS and internet banking, NBFCs and its types; comparison between Banks and
NBFCs
Unit II: Introduction to Financial Markets in India: Role and Importance of Financial
Markets, Financial Markets: Money Market; Capital Market; Factors affecting Financial
Markets, Linkages Between Economy and Financial Markets, Integration of Indian
Financial Markets with Global Financial Markets, Primary & secondary market, Currency
Market, Debt Market- role and functions of these markets. Primary Market for Corporate
Securities in India: Issue of Corporate Securities: Public Issue through Prospectus, Green
shoe option, Offer for sale, Private Placement, Rights Issue, On-Line IPO, Book Building
of Shares, Disinvestment of PSU, Employees Stock Options, Preferential Issue of Shares,
Venture Capital, Private Equity, Performance of Primary Market in India, Corporate
Listings : Listing and Delisting of Corporate Stocks.
Unit III: Secondary Market in India: Introduction to Stock Markets, Regional and
Modern Stock Exchanges, International Stock Exchanges, Demutualization of exchanges,
Comparison between NSE and BSE, Raising of funds in International Markets: ADRs
and GDRs, FCCB and Euro Issues; Indian Stock Indices and their construction,
maintenance, adjustment for corporate actions (rights, bonus and stock split;) on index
with numerical, free float vs. full float methodology, Classification of Securities to be
included in the Index, Bulls and Bears in Stock Markets, Factors influencing the
movement of stock markets, indicators of maturity of stock markets, Major Instruments
traded in stock markets: Equity Shares, Debentures, Myths attached to Investing in Stock
Markets. Trading of securities on a stock exchange; Selection of broker, capital and
margin requirements of a broker, MTM and VAR Margins, kinds of brokers, opening of
an account to trade in securities, DEMAT System, placing an order for purchase/sale of
shares, margin trading and margin adjustment, contract note and settlement of contracts,
Algorithmic trading, Settlement mechanism at BSE & NSE
Unit IV: Money Markets & Debt Markets in India: Money Market: Meaning, role and
participants in money markets, Segments of money markets, Call Money Markets, Repos
and reverse Repo concepts, Treasury Bill Markets, Market for Commercial Paper,
Commercial Bills and Certificate of Deposit. Role of STCI and DFHI in money market,
Debt Market: Introduction and meaning, Market for Government/Debt Securities in India,
Secondary market for government/debt securities, Over subscription and devolvement of
Government Securities, Government securities issued by State Governments, Municipal
Bonds, Corporate Bonds vs. Government Bonds
Readings:
1. Saunders, Anthony & Cornett, Marcia Millon (2007). Financial Markets and
Institutions (3rd ed.). Tata McGraw Hill
2. Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education
3. Shahani, Rakesh( 2011). Financial Markets in India: A Research Initiative. Anamica
Publications
4. Goel, Sandeep. (2012). Financial services. PHI.
5. Gurusamy,
DSE - I (Finance)
503.INVESTMENT BANKING AND FINANCIAL SERVICES
Objective: The objective of this paper is to know the different aspects of Investment
banking, mergers and acquisition and the detailed SEBI guidelines on issue management.
UNIT- 1
Introduction: An Overview of Indian Financial System, Investment Banking in India,
Recent Developments and Challenges ahead, Institutional structure and Functions of
Investment / Merchant Banking; SEBI guidelines for Merchant Bankers, Registration,
obligations and responsibilities of Lead Managers, Regulations regarding Continuance of
association of lead manager with an issue
UNIT II
Issue Management: Public Issue: classification of companies, eligibility, issue pricing,
promoter’s contribution, minimum public offer, prospectus, allotment, preferential
allotment, private placement, Book Building process, designing and pricing, Green Shoe
Option; Right Issue: promoter’s contribution, minimum subscription, advertisements,
contents of offer document, Bought out Deals, Post issue work & obligations, Investor
protection, Broker, sub broker and underwriters
UNIT III
Leasing and Hire Purchase :Concepts of leasing, types of leasing – financial & operating
lease, direct lease and sales & lease back, advantages and limitations of leasing, Lease
rental determination; Finance lease evaluation problems (only Lessee’s angle), Hire
Purchase interest &Installment, difference between Hire Purchase & Leasing, Choice
criteria between Leasing and Hire Purchase mathematics of HP, Factoring, forfaiting and
its arrangement, Housing Finance : Meaning and rise of housing finance in India, Fixing
the amount of loan, repricing of a loan, floating vs. fixed rate, Practical problems on
housing finance.
UNIT IV
Venture Capital: Concept, history and evolution of VC, the venture investment process,
various steps in venture financing, incubation financing.
Insurance: concept, classification, principles of insurance, IRDA and different regulatory
norms, operation of General Insurance, Health Insurance, Life Insurance.
Credit Ratings: Introduction, types of credit rating, advantages and disadvantages of
credit ratings, Credit rating agencies and their methodology, International credit rating
practices.
Securitization: concept, securitization as a funding mechanism, Traditional and nontraditional
mortgages, Graduated-payment mortgages (GPMs), Pledged-Account
Mortgages (PAMs), Centralized Mortgage obligations (CMOs), Securitization of non
mortgage assets, Securitization in India.
REFERENCES
1. M.Y.Khan: Financial Services, Tata McGraw –Hill.
2. Machiraju: Indian Financial System, Vikas Publishing House.
3. J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.
4. K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
5. Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann
Professional
504.INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Objective: The aim of this course is to provide a conceptual framework for analysis from
an investor’s perspective of maximizing return on investment – a sound theoretical base
with examples and references related to the Indian financial system.
Course Contents:
Unit I
Basics of risk and return: concept of returns, application of standard deviation, coefficient
of variation, beta, alpha. Bonds : present value of a bond, yield to maturity, yield to call,
yield to put, systematic risk, price risk, interest rate risk, default risk. Yield curve and
theories regarding shape of yield curve. Unsystematic risk and non-risk factors that
influence yields.Duration and modified duration, immunization of a bond portfolio.
Fundamental analysis: EIC framework; Economic analysis: Leading lagging & coincident
macro-economic indicators, Expected direction of movement of stock prices with
macroeconomic variables in the Indian context; Industry analysis: stages of life cycle,
Porter’s five forces model, SWOT analysis, financial analysis of an industry; Company
analysis.
Unit II
Share valuation: Dividend discount models- no growth, constant growth, two stage
growth model, multiple stages; Relative valuation models using P/E ratio, book value to
market value. Technical analysis: meaning, assumptions, difference between technical
and fundamental analysis; Price indicators- Dow theory, advances and declines, new
highs and lows- circuit filters. Volume indicators- Dow Theory, small investor volumes.
Other indicators- futures, institutional activity, Trends: resistance, support, consolidation,
momentum- Charts: line chart, bar chart, candle chart, point & figure chart. Patterns: head
& shoulders, triangle, rectangle, flag, cup & saucer, double topped, double bottomed,
Indicators: moving averages. Efficient market hypothesis; Concept of efficiency:
Random walk, Three forms of EMH and implications for investment decisions. (No
numericals in EMH and technical analysis)
Unit III
Portfolio analysis: portfolio risk and return, Markowitz portfolio model: risk and return
for 2 and 3 asset portfolios, concept of efficient frontier & optimum portfolio. Market
Model: concept of beta systematic and unsystematic risk. Investor risk and return
preferences: Indifference curves and the efficient frontier, Traditional portfolio
management for individuals: Objectives, constraints, time horizon, current wealth, tax
considerations, liquidity requirements, and anticipated inflation, Asset allocation: Asset
allocation pyramid, investor life cycle approach, Portfolio management services: Passive
– Index funds, systematic investment plans. Active – market timing, style investing.
Unit IV
Capital asset pricing model (CAPM): Efficient frontier with a combination of risky and
risk free assets. Assumptions of single period classical CAPM model. Characteristic line,
Capital Market Line, Security market Line. Expected return, required return, overvalued
and undervalued assets. Mutual Funds :Introduction, calculation of Net Asset Value
(NAV) of a Fund, classification of mutual fund schemes by structure and objective,
advantages and disadvantages of investing through mutual funds. Performance Evaluation
using Sharpe’s Treynor’s and Jensen’s measures.
References:
1. Fischer, D.E. & Jordan, R.J.: Security Analysis & Portfolio Management, Pearson
Education.
2. Sharpe, W.F., Alexander, G.J. & Bailey, J.: Investments, Prentice Hall of India.
3. Singh,R: Security Analysis & Portfolio Management . Excel Books.
4. Frank K Reilly & Keith C Brown: Investment Analysis and Portfolio Management,
Cenage India Pvt. Ltd.
603.BUSINESS ANALYSIS AND VALUATION
Objective: This Paper will enable the students to analyze the health of a company
through their annual reports and will equip them to understand what an asset is worth and
what determines that value.
Course Contents:
Unit I
Analysis of Corporate Financial Statements: Income statements and Balance sheets
through ratio analysis and analyzing the Chairman’s statement, Directors’ report,
management discussion & analysis, report on corporate governance, auditor’s report to
evaluate the financial soundness of the company.
Unit II
Cash Flows:Firm cash flows, Earnings, Tax effect, Reinvestment needs; Equity cash
flows: Dividend, Forecasted Cash flows, terminal value estimation approaches. Equity
discounted cash Flow Models-Dividend discount models, extensions of DDM; free cash
flow to equity model
Unit III
Introduction to Valuation:Approaches to valuation, Discounted Cash Flow, Relative
Valuation, Role of valuation; Discounted Cash flow Valuation: Estimating discount ratescost
of equity, cost of equity to cost of capital; Valuation of an asset with guaranteed cash
flows, introducing uncertainty into valuation (valuing an asset with default risk & equity
risk), valuing an asset with an infinite life.
Unit IV
Firm Valuation Models:Cost of capital approach, adjusted present value approach, EVA,
Capital structure and firm value. Relative valuation-popularity and potential pitfalls;
reconciling relative and discounted cash flow valuation Equity Multiples; Value
Multiples; Valuation of different kinds of companies.
Value of Synergy; operating and financial synergy, Cash and tax benefits, debt capacity,
Evidence on synergy, common errors in valuing synergy; Valuing Real options
Text Books:
1. Foster, George Financial Statement Analysis, 2nd ed., Pearson Education Pvt Ltd
2. Damodaran, A. (2008). Damodaran on Valuation,
DSE II (Marketing)
503.CONSUMER BEHAVIOR
Objective:The course of Consumer behaviour equips students with the basic knowledge
about the issues and dimensions of consumer behaviour and with the skill and ability to
analyse consumer information and develop consumer behaviour oriented marketing
strategies.
Course contents:
Unit I
Consumer Behaviour: Nature, scope & application: Importance of consumer behaviour in
marketing decisions, characteristics of consumer behaviour, role of consumer research,
consumer behaviour- interdisciplinary approach.
Introduction to ‘Industrial Buying Behaviour’
Market Segmentation: VALS 2 segmentation profile.
Unit II
Consumer Needs & Motivation: Characteristics of motivation, arousal of motives,
theories of needs & motivation: Maslow’s hierarchy of needs, McLelland’s APA theory,
Murray’s list of psychogenic needs, Bayton’s classification of motives, self-concept & its
importance, types of involvement.
Personality & Consumer Behaviour: Importance of personality, theories of personality-
Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory: Theory of selfimages;
Role of self-consciousness.
Consumer Perception: Concept of absolute threshold limit, differential threshold limit &
subliminal perception: Perceptual Process: selection, organisation& interpretation.
Learning & Consumer Involvement: Importance of learning on consumer behaviour,
learning theories: classical conditioning, instrumental conditioning, cognitive learning &
involvement theory.
Consumer Attitudes: Formation of attitudes, functions performed by attitudes, models of
attitudes: Tri-component model, multi-attribute model, attitude towards advertisement
model: attribution theory.
Unit III
Group Dynamics & consumer reference groups: Different types of reference groups,
factors affecting reference group influence, reference group influence on products &
brands, application of reference groups.
Family & Consumer Behaviour: Consumer socialisation process, consumer roles within a
family, purchase influences and role played by children, family life cycle.
Social Class & Consumer behaviour: Determinants of social class, measuring &
characteristics of social class.
Culture & Consumer Behaviour: Characteristics of culture, core values held by society &
their influence on consumer behaviour, introduction to sub-cultural & cross-cultural
influences.
Opinion Leadership Process: Characteristics & needs of opinion leaders & opinion
receivers, interpersonal flow of communication.
Unit IV Diffusion of Innovation: Definition of innovation, product characteristics
influencing diffusion, resistance to innovation, adoption process.
Consumer Decision making process: Process- problem recognition, pre-purchase search
influences, information evaluation, purchase decision (compensatory decision rule,
conjunctive decision, rule, Lexicographic rule, affect referral, disjunctive rule), postpurchase
evaluation; Situational Influences
Models of Consumer Decision making: Nicosia Model, Howard-Sheth Model, Howard-
Sheth Family Decision Making Model, Engel, Kollat& Blackwell Model, Sheth Newman
Gross Model of Consumer Values.
NOTE: Cases & application to marketing will be taught with respect to each topic.
Readings
1. Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall
Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being,
Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage
Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour –
Building Marketing Strategy, Tata McGraw Hill.
5. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.
DSE II (Marketing)
504.PERSONAL SELLING & SALES FORCE MANAGEMENT
Objectives: To familiarize the students with the concepts of sales management and
to equip them with the various tools required to be a success in the various
techniques essential for sales staff management. To help them differentiate the
nuances of personal, organizational and personal selling.
Course Contents
Unit I Introduction to Personal Selling; functions of a sales person, qualities of an
effective Sales Person; Personal Selling situations.
Unit II Theories of Selling: AIDAS, Right Set of circumstances, Buying formula theory.
Unit III The Selling Process: Preapproach – acquiring product knowledge, acquiring
competition and market knowledge, Identifying and qualifying prospects – sources of
prospecting, conditions for qualification, Opening a sale – methods of approaching,
Sales presentation – presentation strategies and methods, Sales demonstration –
planning effective demonstration, use of sales tools, Handling objection – types of
objections, determining hidden objections, strategies for handling objections, Closing
a sale – trial close, closing techniques, Post sales follow up.
Unit IV Introduction to sales force management: Objectives of Sales management,
Role of a sales manager; Managing Sales force – Recruitment, Selection,
Training, Compensation and evaluation of sales force; Sales Territory Coverages:
Sales Territory Concept, Reasons for establishing sales territories, procedures for
selling up sales territories.
Readings:
1. Still, Cundiff & Govani: Sales Management, Prentice Hall of India
2. Charles Futrell: Fundamentals of Selling, McGraw Hill

DSE II (Marketing)
603.ADVERTISING AND BRAND MANAGEMENT
Objective: To equip the students with the nature, purpose & complex constructions in the
planning and execution of a successful advertising program. The course will expose
student to issues in brand management, faced by firms operating in competitive markets.
Course Contents:
Unit I
Advertising need & importance: Definition & growth of modern advertising, advertising
& the marketing mix, types & classification of advertisement, advertising spiral; Social &
economic aspects of advertising; Marketing communication models: AIDA, hierarchy of
effect, innovation adoption model, action first model, quick decision model; Planning
framework of promotional strategy
Unit II
How advertising works: Exposure, salience, familiarity, low involvement, central route &
peripheral route & cognitive learning; Positioning strategies ; Associating feelings with a
brand; Developing brand personality ; Creating copy strategies: Rational & emotiemotional
approaches, selection of an endorser, creative strategy & style- brand image, execution,
USP, common touch & entertainment, message design strategy, format & formulae for
presentation of appeals (slice of life, testimonials, etc.), different types of copy; Art &
layout of an advertisement: Principles of design, layout stages, difference in designing of
television, audio & print advertisement
Unit III
Media planning & scheduling: Introduction to broadcast & non -broadcast media;
Budgeting decision rule: percentage of sales method, objective to task method,
competitive parity, & all you can afford; Key factors influencing media planning; Media
decisions: media class, media vehicle & media option; Scheduling: flighting, pulsing, &
continuous
Unit IV
Management of sales promotion: Importance & need for sales promotion, planning for
consumer schemes & contests, different types of consumer schemes.
Unit V
Introduction to brands and brand management, Concept of a brand, brand evolution,
branding challenges and opportunities, Strategic brand management process.
Unit VI
Identifying and establishing brand positioning and values; Brand building, brand
positioning and values brand repositioning.
Unit VII
Designing and implementing brand strategies; Brand extension. Brand hierarchy Kapfrer.
Brand equity, brand personality, brand image, managing brands overtime.
Integrating advertising and brand management
Note: Applied cases would be taken up in class.
Readings:
1. Aaker, Myers &Batra : Advertising Management , Prentice Hall.
2. Wells, Moriarity & Burnett : Advertising Principles & practices , Prentice Hall.
3. Kleppner’s Advertising Procedure: W.Ronald Lane, kane Whitehill king and J.
Thomas Russell, Pearson Education.
4. George E.Belch& Michael A. Balch : Advertising and Promotion, TMH
5. S.H.H Kazmi and SatishK.Batra : Advertising and sales promotion, Excel books
6. Cowley. D: Understanding Brands, , Kogan Page Ltd
7. Jean Noel Kampferer: Strategic Brand Management, Kapferer Free Press
8. David Aaker: Brand Leadership, Simon & Schuster
9. Wright, Winter, Ziegler: Advertising, Atlantic Publishers & Dist.
10. Sandage, Fryburger,: Advertising Theory & Practice, Ratroll Longman Gr
DSE-III (HUMAN RESOURCE)
DSE-III (HUMAN RESOURCE)
503.HRD: SYSTEMS AND STRATEGIES
ObjectiveThe course gives an overview of the need for HRD and HRD practices which
can develop and improve an Organization’s systems and strategies leading to an optimal
HRD climate.
Course Contents
UNIT - I:Human Resource Development (HRD) : Concept, Origin and Need,
Relationship between human resource management and human resource development;
HRD as a Total System; Activity Areasof HRD : Training, Education and Development;
Roles and competencies of HRD professionals.
UNIT - II:HRD Process: Assessing need for HRD; Designing and developing effective
HRD programs; Implementing HRD programs; Evaluating HRD programs.
UNIT- III: HRD Interventions: Integrated Human Resource Development Systems,
Staffing for HRD; Physical and Financial Resources for HRD. HRD and diversity
management; HRD Climate; HRD Audit.
UNIT – IV: HRD Applications: Coaching and mentoring, Career management and
development; Employee counselling; Competency mapping, High Performance Work
Systems, Balanced Score Card, Appreciative inquiry. Integrating HRD with technology.
UNIT – V: Evaluating the HRD Effort; Data Gathering; Analysis and Feedback;
Industrial relations and HRD. HRD Experience in Indian Organizations, International
HRD experience, Future of HRD.
Readings:
1. Nadler, Leonard: Corporate human Resource Development, Van Nostrand Reinhold /
ASTD, New York.
2. Rao T.V. and Pareek, Udai: Designing and Managing Human Resource Systems,
Oxford and IBH Publication Ltd.
3. Rao T.V.: Reading in human Resource Development, Oxford IBH Publication .Ltd.
4. Viramani B.R. and Seth, Pramila: Evaluating Management Training and Development,
Vision Books.
5. Rao T.V.: Human Resource Development, Sage publication.
6. Kapur, Sashi: Human resource Development and Training in Practice, Beacon Books.
7. Lynton, Rolf P. and Pareek, Udai: Training for Development, Vistaar publication.
8. Werner J. M., DeSimone, R.L.: Human resource development, South Western.
9. Mankin, D.: Human resource development, Oxford University Press India.
10. Haldar, U. K.: Human resource development, Oxford University Press India.
11. Rao, T.V.: Future of HRD, Macmillan Publishers India.
DSE III (Human Resource)
504.TRAINING & MANAGEMENT DEVELOPMENT
Objective: To familiarize the students with the concept and practice of training and
development in the modern organizational setting.
Course Contents
Unit I Organization vision & plans, assessment of training needs, setting training
objectives, designing training programmes, Spiral model of training.
Unit II Tasks of the training function: Building support, overall training capacity,
developing materials, strategic planning, networking, designing training programmes.
Unit III Training methods: On the job training, job instruction training, apprenticeship,
coaching, job rotation, syndicate method, knowledge based methods, lecture,
conferences, programmed learning, simulation methods, case study, vestibule training,
laboratory training, in-basket exercise, experiential methods, sensitivity training, etraining.
Unit IV Management Development Programme Methods:-Understudy, Coaching, Action
Learning, Role Play, Management Games, Seminars, University related programmes,
special projects, behaviouralmodelling, job rotation, case study, multiple management,
sensitivity training. Post training: Training evaluation, Training impact on individuals and
organizations, Evaluating Programmes, Participants, Objectives.
Unit V Organisational Development (OD): Definition Foundations of OD, Managing the
OD Process, Action Research and OD. OD Interventions: Overview of OD Interventions,
Team Interventions Inter-group and Third-Party Peacemaking Interventions.
Comprehensive OD Interventions, Structural Interventions and the Applicability of OD,
Training Experiences. Issues in Consultant –Client Relationships, System Ramifications,
Power, Politics and OD
Readings:
1. Blanchard P.Nick & Thacker James: Effective Training, Systems, Strategies and
Practices, Pearson.
2. French Wendell, Bell Cecil and Vohra Veena: Organisation Development, Behavioral
Science Interventions for Organisation Improvement, Prentice Hall.
3. Lynton Rolf & Pareek Udai: Training & Development, Prentice Hall.
4. Bhatia S.K.: Training & Development, Deep & Deep Publishers.
DSE-III
603.MANAGEMENT OF INDUSTRIAL RELATIONS
Objective: To acquaint students with concepts of Industrial Relations and various
legislations related to Labour Welfare and Industrial Relations.
Course Contents:
Unit I Concept of industrial relations, aspects of industrial relations, conflict and
cooperation, parties in industrial relations, workers employers and government, trade
unions, objectives collective bargaining.
Unit II Workers participation in management, levels of participation, mode of
participation Works Committee, Joint Management councils, Worker Director, Grievance
Procedure, Quality Circles.
Unit III Trade Union Act 1926, Immunity granted to Registered Trade Unions,
Recognition of Trade Unions. The Industrial Employment (Standing Orders) Act 1946,
scope, coverage, certification process, modification, interpretation, and enforcement.
The Industrial Disputes Act 1947, forum for settlement of disputes, instruments of
economic coercion, strikes, lockouts and closure.
Unit IV Salient features, coverage of employees and employers, rules and benefits
relating to The Payment of Wages Act 1936, The Payment of Gratuity Act 1972, The
Minimum Wages Act 1948,and The Payment of Bonus Act 1965.
Unit V The Factories Act 1948, definition, approval, licensing and registration, health and
welfare measures ,employment of women and young persons ,leave with wages and
weekly holidays.
Unit VI The salient features ,coverage of employees and employers, and benefits under
The Provident Fund and Miscellaneous Provisions Act 1952 and Employees Pension
Scheme and Employees State Insurance Act 1948.
References:
1. S C Srivastava: Industrial Relations and Labour Laws, Vikas Publishing House.
2. T N Chhabra: Industrial Relations and Labour Laws, Dhanpat Rai Publishing
House.