Franklin Delano Roosevelt Memorial School

Guzman St,. Sto. Cristo, Angat, Bulacan

S.Y - 2022-2023

BUSINESS PLAN
NOVEMBER, 2023

Andes, Lovely D.
Cruz, Justine Lorenz DG.
Del Rosario, John Paul V.
Estrada, Victor Lloyd T.
Garcia, Marjorie R.
Marcelo, Angeline F.
Palabino, Mariane G.
Santos, John Kyle D.
Siman, Chester V.
Tulipas, Mariell G.

(12 – ABM – NEPTUNE)

Guzman St., Sto. Cristo, Angat, Bulacan

DESCRIPTION OF THE BUSINESS

Dragons Siomai, is specializes in offering homemade siomai made with fresh vegetables.
Our mission is to provide customers with a healthy and enjoyable alternative to traditional
siomai, promoting a balanced lifestyle and catering to the growing demand for nutritious food
options.

With extensive research and product development, we have created a unique recipe that
combines the authentic flavors of siomai with the goodness of vegetables. By using locally
sourced ingredients and maintaining strict quality control measures, we ensure that our siomai
maintains its freshness and taste.

MISSION
Our mission is to provide a delightful and nutritious alternative to traditional siomai by offering
homemade vegetable siomai. The venture is committed to promoting a healthier lifestyle and
encouraging individuals to make mindful food choices that support their well-being. Through our
dedication to using quality ingredients and innovative recipes, we aim to redefine the siomai
market and become the go-to choice for those seeking a flavorful and guilt-free snack option.

VISION
Our vision is to revolutionize the siomai market by becoming the leading provider of homemade
vegetable siomai. We envision a future where our brand is synonymous with healthy and tasty
snacks, inspiring individuals to embrace a plant-based diet. Through continuous innovation and
customer-centricity, we strive to expand our product offerings and reach a wider audience,
spreading the joy of wholesome eating and contributing to a greener, more sustainable world.
LOCATION OF THE BUSINESS

The siomai business Dragons Siomai is situated on Guzman St., Sto.Cristo Bulacan,
Angat, Cristo. The following considerations go into the location selection:

Guzman St. is positioned in a residential region with high population density, which
guarantees that it is close to the target market. Dragons Siomai is conveniently located in the
neighborhood, allowing locals to experience great siomai without having to drive far. The site
was chosen with easy access to nearby suppliers in mind. Being close by lowers transportation
expenses and guarantees a consistent supply of fresh ingredients for the siomai. The seamless
running of the business is also made possible by the nearby availability of trained staff.
Accessible utilities like electricity and water guarantee continuous production. Guzman Street
benefits from a well-developed transportation network. Due of its excellent accessibility to main
thoroughfares and public transportation, clients from nearby regions for convenient access to
Dragons Siomai. Additionally, the position facilitates cost-effective supply delivery by reducing
transit expenses. The state of peace and order on Sto. Guzman St. Dragon Siomai can live in a
safe and secure habitat in Cristo, Angat, Bulacan. Consumers may enjoy their meal without
worrying about their safety, which helps the company's reputation. It has been discovered during
market research that there aren't many direct competitors in the immediate area. Dragons Siomai
now has the chance to establish itself as the area's premier siomai destination by standing out
from the competition. Differentiating itself from its competitors, Dragons Siomai provides a
wide variety of excellent siomai.
FUNDING REQUIREMENT AND SOURCE

The owners must take care of the required funding requirements in order to start and run
their business of selling homemade vegetable siomai in our school. The owners will require
money to pay for the purchase of food processors, steamers, and packaging supplies. Funds will
also be needed for the purchase of ingredients, marketing costs, and any necessary permits. We
have chosen a collaborative funding strategy in which each member of our group contributes a
set amount of money, given that our target market is our school. This enables us to combine our
resources and generate a healthy initial capital. We can guarantee that we obtain sufficient
funding for the successful launch and operation of our handmade vegetable siomai business by
thoroughly investigating these sources.

Equipment - knife, tong, bowl, wok, pan, strainer, chopping board, peeler, gas stove, spoon,
spatula, plate, food processor, cup, steamer

Ingredients – cabbage, carrots, egg, flour, pepper, salt, spring onion, celery, oil, pork giniling,
oyster souce, mollo wrapper, onion, garlic, magic sarap, chili
II. COMPANY OVERVIEW

The owners will market their goods from this location on Guzman St., Sto. Cristo. Angat
Bulacan, the address of our school. They sell primarily at F. D. Roosevelt Memorial School.
Because they have more access in this location,The owners chose FDRMS. Since they are
merely students, they have no other options.

MISSION
Our mission is to provide a delightful and nutritious alternative to traditional siomai by offering
homemade vegetable siomai. The venture is committed to promoting a healthier lifestyle and
encouraging individuals to make mindful food choices that support their well-being. Through our
dedication to using quality ingredients and innovative recipes, we aim to redefine the siomai
market and become the go-to choice for those seeking a flavorful and guilt-free snack option.

VISION
Our vision is to revolutionize the siomai market by becoming the leading provider of homemade
vegetable siomai. We envision a future where our brand is synonymous with healthy and tasty
snacks, inspiring individuals to embrace a plant-based diet. Through continuous innovation and
customer-centricity, we strive to expand our product offerings and reach a wider audience,
spreading the joy of wholesome eating and contributing to a greener, more sustainable world

GOALS AND OBJECTIVES

The purpose of this product is to provide the students with a tasty and reasonably priced
meal during their break. The owners wished to feed them a food that is healthy and beneficial to
their bodies. The goal of this enterprise is to increase Dragons Siomai's level of popularity. Since
several millennials these days don't generally know about Dragons Siomai, they want them to
realize that it exists and that it's beneficial to them.
PAST ACCOMPLISHMENTS

Andes, Lovely D. – With Honors S. Y. 2022-2023

Best Employee Awardee
Del Rosario, John Paul V. – Multi-tasker Awardee
Garcia, Marjorie R. - With Honors S. Y. 2022-2023
Marcelo, Angeline F. - With Honors S. Y. 2022-2023
Palabino, Mariane G. - With Honors S. Y. 2022-2023
Siman, Chester V. - With Honors S. Y. 2022-2023
Tulipas, Mariell G. - With Honors S. Y. 2022-2023
Best Employee Awardee

During the previous year, we have achieved remarkable milestones and garnered
prestigious awards that speak to our dedication and success. Our team's unwavering commitment
to excellence and hard work has been recognized through numerous awards received. These
awards serve as a testament to the outstanding performance of our members and their exceptional
abilities in ensuring the efficient operation and growth of our ventures. These achievements not
only showcase our credentials but also reflect our relentless pursuit of creating a better future for
all students.
III. INDUSTRY ANALYSIS

Market Need

Dragons Siomai is fulfilling the customer need for a healthy and nutritious food option
that combines the enjoyable taste of siomai with the added twist of vegetables. As more people
are becoming conscious about their health and dietary choices, offering this vegetable-infused
variant of siomai can attract customers who value both taste and nutrition. Foods are essentially
our consumers' demands, and in this case, the product will be marketable to our intended
customer base, which is the FDRMS students. We can provide for these students' needs by
offering them our wholesome food at a reasonable cost.

Market Fundamentals

Dragons Siomai will primarily compete in the food market within F.D. Roosevelt
Memorial School, the target market would consist of students. However, it's important to
consider competition from other food vendors within the school premises as well.
One key market trend is the increasing demand for healthier food options. Consumers are
now more health-conscious and seek out alternatives that align with their dietary preferences,
including incorporating more vegetables into their meals. The trend towards healthier eating
habits can work in favor of Dragons Siomai as it offers a siomai option that provides the benefits
of vegetables without compromising on taste.

Unique Qualifications

Dragon Siomai stands out from the competition because the owners mastered the art of
creating an enjoyable fusion between traditional siomai and healthy, vegetable-based ingredients.
The owner’s carefully crafted recipe combines fresh cabbage, carrots, spring onions, and celery,
resulting in a flavorful and nutritious siomai option that appeals to health-conscious individuals.
Additionally, the owners created a signature chili oil that adds an extra kick of spice to our
Dragon Siomai. This condiment perfectly complements the flavors of our siomai, offering a
unique and enjoyable dining experience for their customers.

The owners understand the diverse preferences of their target customers, especially students in
school. That's why they offer both siomai rice and a variety of cooking methods for siomai –
frying and steaming. This allows them to cater to different tastes and dietary needs, ensuring that
everyone can enjoy Dragon Siomai. With their focus on providing a healthier alternative to
traditional siomai without compromising on taste, the owners aim to become the go-to choice for
students seeking a delicious and nutritious snack or meal on campus.

IV. CUSTOMER ANALYSIS

Customer Needs

Foods are basically what their customers want, and since the FDRMS students are their
target market, their offering will be marketable to them. The owners can address these students'
requirements by offering our healthful food at a fair price. Even though the goods of their
competitors may be tastier than Dragons Siomai, Dragons Siomai is definitely more affordable
and nutrient-dense.

Target Customer Profile

Students in grades 7, 8, 9, 10, 11, and 12 at Franklin Delano Roosevelt Memorial School
are their target market. That both male and female, ages 13 and up. Where they receive an
allowance or income of P50 or more. These students are all single. The FDRMS junior and
senior high school students, both male and female, are the proprietors' possible clientele.
V. COMPETITIVE ANALYSIS

Direct Competitors
Shuper shai ala rotunabbage
Strengths - They offer the same product as us, but students might like it because
their product is shanghai.
Weaknesses – their product is slimy because they didn’t cook it properly.

Crazy Milkfish
Strengths - They offer the same product as us, but their product is delicious.
Weaknesses – their product is slimy because their product is made with fish.

Competitive Advantage

Dragons Siomai, is specializes in offering homemade siomai made with fresh vegetables.
Our goal is to provide customers with a healthy and enjoyable alternative to traditional siomai,
promoting a balanced lifestyle and catering to the growing demand for nutritious food options.

VI. MARKETING PLAN

Products and Services

Dragons Siomai focuses in providing fresh vegetable-based homemade siomai. Our

purpose is to offer consumers a tasty and healthful substitute for traditional siomai, encouraging
a balanced way of life and meeting the increasing demand for wholesome food options.

Distribution Plan
 Direct sales of our product will be made to FDRMS students. We face a significant
hurdle because as more people get interested in our goods, demand will rise.
VII. OPERATION PLAN

KEY OPERATIONAL PROCESSES

In the bustling landscape of the food industry, Dragon Siomai stands out with its unique offering
- vegetable-filled siomai and a delectable siomai rice option. To ensure the success of this
innovative venture, the company has outlined key operational processes that will be executed on
a daily basis.

Supply Chain Management. The foundation of Dragon Siomai lies in a well-managed supply
chain. To guarantee the availability of fresh and high-quality vegetables for siomai filling, the
operations team will establish strong partnerships with local farmers and suppliers. Regular
inspections and quality checks will be conducted to maintain the integrity of the ingredients.

Production Process. A seamless and efficient production process is imperative for delivering
consistent and delicious siomai products. The operations team will design a production line that
ensures the proper handling, processing, and packaging of vegetable-filled siomai. Employees
will be trained to adhere to stringent hygiene and quality standards.

Menu Innovation and Development. Innovation is at the core of Dragon Siomai, and the
operations plan includes a continuous process of menu development. The culinary team will
explore new vegetable combinations for siomai fillings and experiment with flavors to keep the
menu exciting and appealing to a diverse customer base.

Customer Service. Exceptional customer service is a key component of the daily operations
plan. The company will implement a customer feedback system to gather insights into customer
preferences and expectations. The operations team will use this information to make real-time
adjustments to meet customer needs and enhance overall satisfaction.
Inventory Management. Maintaining optimal inventory levels is crucial to avoid both shortages
and wastage. The operations team will implement an inventory management system to track raw
materials, finished goods, and packaging supplies. This system will help streamline procurement,
reduce costs, and ensure that the production process runs smoothly.

Distribution and Logistics. Efficient distribution and logistics are essential to delivering fresh
siomai products to customers. The operations team will establish a network of delivery partners
and implement a logistics strategy that minimizes delivery times and ensures the integrity of the
products during transportation.

Quality Control. To uphold the reputation of Dragon Siomai for delivering high-quality,
vegetable-filled siomai, a robust quality control system will be implemented. Regular inspections
and tastings will be conducted at various stages of the production process to identify and address
any issues promptly.

Regulatory Compliance. The operations plan also includes a strong focus on regulatory
compliance. The operations team will stay updated on food safety regulations and ensure that all
processes align with industry standards. This includes regular training for staff on hygiene
practices, food safety, and compliance requirements.

BUSINESS MILESTONES

Over the next 1-3 years, the Dragon Siomai aims to achieve success by implementing a strategic
and efficient operational plan. The focus will be on delivering high-quality vegetable-filled
Siomai and introducing Siomai rice to diversify the menu. The milestones to be accomplished
during this period include:

1. Product Development and Testing (Months 1-6):

- Conduct thorough research on vegetable-based Siomai recipes to ensure a delicious and
marketable product.
 - Test different vegetable fillings and combinations to find the optimal taste and texture.
- Develop a unique and proprietary blend of spices and seasonings for the vegetable-filled
Siomai.
- Experiment with Siomai rice recipes and finalize the menu options.

2. Supplier and Ingredient Sourcing (Months 2-7):

- Identify and establish relationships with reliable suppliers for fresh vegetables, rice, and other
ingredients.
- Negotiate favorable terms and agreements with suppliers to ensure a steady and cost-effective
supply chain.
- Implement quality control measures to maintain consistency in ingredient quality.

3. Kitchen Setup and Staff Training (Months 3-8):

- Acquire necessary kitchen equipment and set up a well-organized and efficient workspace.
- Recruit and train kitchen staff in the preparation of vegetable-filled Siomai and Siomai rice.
- Implement strict hygiene and safety protocols to ensure food quality and customer
satisfaction.

4. Menu Launch and Marketing (Months 6-12):

- Launch the vegetable-filled Siomai and Siomai rice menu items in a carefully selected test
market.
- Develop a comprehensive marketing strategy, including online and offline channels, to create
awareness and generate interest.
- Gather customer feedback and make necessary adjustments to the menu or operational
processes based on the initial response.

5. Brand Building and Customer Loyalty (Years 2-3):

- Focus on building a strong brand identity through consistent branding and marketing efforts.
- Implement customer loyalty programs and promotions to encourage repeat business.
- Actively engage with customers on social media platforms and gather feedback for
continuous improvement.
By achieving these milestones over the next 1-3 years, the Dragon Siomai aims to establish itself
as a reputable and successful venture in the food industry, offering a unique and appealing
alternative to traditional meat-filled Siomai.