Market Need

• What customer need are you fulfilling?

We give them delicious meal, Good attitude, Cleanliness and etc. So we are fulfilling what they needs by
giving them the best experience in our business. We must offer them a clear communication we should
be consistent throughout our communication. So we need to listen to their feedbacks and set some
realistic expectation, and lastly we must pay attention to our competitors. So if you pay attention to our
competitors we will upgrade or fulfill the needs of our customers.

Market Fundamentals

Market/Industry Overview

• In what market(s) do you compete?

The market competitors of our business is food chains where they sell a burger. The competitors are
Burger king and Angel burger, also the small business around the corner that sell burger.

Market/Industry Trends

• What are the key market trend(s) and how does that effect you?

We have a common burger that can be bought at street foods that we really know what it tastes like and
we will innovate this burger to make it new for people’s taste and new for their needs

Burgers are often made with fresh, quality ingredients making it a hearty and filling meal. The burger is
also relatively inexpensive, making it a popular choice for budget-conscious diners. With simple bread,
Siomai and vegetables, you can eat a burger that is just enough for your budget.

Relevant Market Size

• How large is your relevant market (the # of customers who can realistically buy from you)
There is a sizable market for Burger Siomai, including some sandwiches, fries and other foods that we
sell. And we anticipated that we would have 100+ or more new customers every day since you might
provide a better product in terms of quality, price, features, or exclusivity.

Unique Qualifications

• What qualifications make your business uniquely qualified to succeed)?

Our burger is unique because you’ve never seen a burger like this before, its ingredients are siomai,
carrots, mayonnaise, the seasonings are pepper, salt, and ajinamoto, he’s nervous because you’ve never
seen these ingredients in a burger, so you canreally buy it because it’s new your eyes and you want to
taste it.

Product — a clear offer, better if it solves a specific problem and is easy to describe.

Market — a market for the product means people need it, want it and get it. It’s best if there’s already
proof that demand for it exists.

Money — the owners must have enough money available to keep funding the business while it’s in
startup mode. (Many businesses fail because they run out of money and underestimate the time it takes
to get their product in front of the right buyers.)

People — execution is everything. Ideas are cheap. It’s the action that follows them that makes a
business work. A business can have all the three above and still fail without people who are tenacious,
curious and ready to carry out under all kinds of circumstances.

Customer Needs

• What are the key needs of your target customers?

Differentiate your business

Another aspect of defining the market needs for your product or audience is by understanding what gaps
the competitors fill and implementing differentiation. This involves the development of unique features,
which may include lower prices, better service, higher quality materials or other aspects of your product
that can distinguish your work from that of your competitors. Many companies base their target
audience search on traits like gender, age, occupation, location, socioeconomic status and education
level. Identifying your customer base is essential to your marketing plan.
Target Customer Profile

• Who are your target customers? Give a detailed demographic profile.

Our target customer or audience is the Specific group of consumers most likely to want your product or
service. The Audience Demographics: Age, Gender, education level, Income levels, marital status,
parenthood status, subcultures based on race or religion, etc.

Direct Competitors

• Who are your direct competitors? What are their strengths and weaknesses? @Keith Clemente

Our direct competitors is Angels burger, Minute burger and other ordinary business. Their strengths is
their brand name, product, and customers that already know them, if the competitor sell a high quality
product or high price we will lower the price of our product and give them a high quality even if its in a
low price.

Indirect Competitors

• Who are your indirect competitors? What are their strengths and weaknesses? @Princess Mae
Cruz

Angels burger is one of the indirect competitors of our business, it sell plain burger, plain egg sandwich.
People know what something new, the weakness of Angels burger is they stay at selling a plain food no
innovation.

Competitive Advantage

• What are your competitive advantages? Are these sustainable (can competitors emulate them)?

In the corporate world, you have to have more resources than your rivals.
A competitive edge is the capacity of a business to provide goods or services quicker, more effectively, or
for less money than its rivals.

The manufacturing unit can outperform its rivals in terms of sales or margin thanks to these factors.
These distinguishing features make you stand out from the opposition. It’s what your market blatantly
appreciates and what you do well.

Products and Services

• What are your products and/or services? @Jhon Part

Prepare the ingredients: Gather all the necessary ingredients for your burger, including the burger patty,
buns, lettuce, tomatoes, onions, cheese, condiments (such as ketchup, mustard, and mayonnaise), and
any additional toppings or sauces you prefer.

Place the burger on a plate or in a burger box, and serve it to your customers. You can serve it with a side
of fries, coleslaw, or any other accompaniments you sprefer.

Branding and Promotions Plan.

• What is your desired brand positioning? How do you plan to promote your company’s products
and/or services?

When a brand is perceived as favorable, valuable, and credible to the consumer. The sum of those three
becomes unique to your business, and as a result, your customers carve out a place for you in their
minds. Effective brand positioning happens when a brand is perceived as favorable, valuable, and
credible to the consumer. The sum of those three becomes unique to your business, and as a result, your
customers carve out a place for you in their minds.

Distribution Plan

• How will you sell your products and/or services to customers? Directly? Through
partners/distributors? Etc.
To distribute our product can include direct channels, such as selling online, through your own website
or app, or through your own physical stores or sales team. Direct distribution involves the manufacturer
taking orders and sending its products directly to the consumer.

Key Operational Processes

• What are the key operational processes that your organization needs to accomplish on a daily
basis to achieve success?

Operational success is the improvement of a company’s processes so that it can achieve its goals and to
achieve success it is often involves optimizing all aspects of a business’ operations, including recruiting,
training, human resources, sourcing, production, marketing and distribution

Business Milestones

• What milestones will you need to accomplish over the next 1-3 years in order to achieve
success?

Revenue is an important metric for small business growth and success. To become profitable and cash-
rich, you must first generate revenue. Typically, your sales numbers will be relatively small early on, so
increasing your sales by a large number is a key goal for later in the first year. Make sure your marketing
strategy and marketing plan cover tactics to help you achieve this significant increase in sales. You may
decide to increase your advertising budget or launch a new product or service monthly budget will help
you manage your finances efficiently and remind you of your spending limits. With a plan in place, you
can set aside funds for your company milestones and business activities throughout the year. Budgeting
may seem hard in the first year because you don’t have any previous financials for guidance. For now,
aim to estimate your income and expenses to the best of your knowledge. You can adjust your budgets
once you have more information.

The Management Team section of the business plan must prove why the key company personnel are
“eminently qualified” to execute on the business model.
Management Team Members

• Who are the key members of your management team? @Princess Mae Cruz

The key members of our business are Maize Carreon she’s doing good in her part being a team
leader Tiffany Keith Clemente and Princess mae cruz for providing a raw materials for the business
Ryza Lamsen, Reboy per, Marvin, and Marga are providing a labor service for customers. They been
key members of the business

Management Team Gaps

• Who do you still need to hire? @Keith Clemente

We don’t need to hire people if we don’t need them, if we do need them, even if they haven’t done it, as
long as they have experience and are dedicated to the job, because if they don’t do it seriously, it will
affect the business.

Board Members

• Do you have a Board? If so, who is it comprised of?

Yes, We have.

C.E.O or Owner – It holds the highest rank of the board and often serves as the president of the
organization. This individual must have strong leadership abilities, as they are responsible for governing
large teams of people.

Vice C.E.O – The vice CEO serves directly under the chair of the board, who they support in performing
their duties and responsibilities. The vice chair needs to be able to successfully perform the duties of the
chair because they take on the role of the acting chair during periods when the chair is absent.

Secretary – The board secretary is responsible for a number of administrative- and communication-
related tasks in addition to regulatory and legal compliance. The primary duties of the board secretary
include recording, documenting and distributing meeting minutes, which is a record of the discussion
and any votes that take place.