Name: ______________________________ Date: ______________________________

Grade & Section: _____________________ Teacher: ___________________________

Directions: Encircle the letter of the correct answer.

1. Something that shapes a business model and it's a kind of declaration that we as a company will deliver
to the customer what will solve their problems.
a. Value Proposition b. Product’s Uniqueness
c. Selling Proposition d. Product’s Model

2. An American marketing specialist whom history recognizes as a pioneer of television advertising.

a. Rosser Reeves b. Rosser Leaves
c. Alexadra Reeves d. Jessie Reeves

3. Something every good sales team uses regularly in their conversations, and marketing departments use
in their marketing efforts.
a. Unique Selling Proposition b. Unique Value Proposition
c. Unique Marketing Proposition d. Unique Manufacturing Proposition

4. Mainly represent factors that influence the results of any concern process.
a. 4M’s of Operation b. Entrepreneur
c. Factors of Management d. Processor

5. It is a detailed procedure for accomplishing something and is a systematic way of doing a

particular job.
a. Method b. Machines c. Manpower d. Materials

6. These are employees that processes and give insights on how to reduce cost, increase
productivity to achieve a better business result.
a. Manpower b. Machines c. Method d. Materials

7. It is also important. Without the proper equipment, you will not be able to perform the
needed tasks efficiently.
a. Machines b. Manpower c. Method d. Materials

8. In 4M’s of operation, companies are involved in turning raw materials into physical
products, which are then sold to consumers.

a. Materials b. Machine c. Method d. Manpower

9. The process of acquiring the materials and services to be used in production.

 a. Procurement b. Reimbursement c. Purchasing d. Withdrawal

10. Through this, companies use the Internet to interact with suppliers.
a. e-purchasing b. e-buying c. e-tap d. e-deposit
Directions: Write the answer after each sentence or definition. Choose the correct answer from
the word inside the box.

Business model Franchising Product description Staple goods Impulse good

Good design Product quality Optimal quality Product warrantees Implied warranty

11. The business logic of making money. This is important as the developed business concept is
still an idea that may or may not work. ________________________________
12. It is common in the restaurant industry, but you will also find it in all sorts of service
industries from cleaning businesses to staffing agencies.
_________________________________
13. It is usually created by the project manager and approved by the project board.
_____________________________
14. A type of convenience product such as rice, sugar, and other commodities.
______________
15. A type of convenience products such as candies, and snack good.
_____________________
16. It can improve the marketability of the product through its design may significantly
differentiate the products from the others in the market. ____________________________
17. This set of features and attributes of a product or service that determine its ability to
satisfy human needs. _____________________________
18. Refers to a situation that the product or service provides the customers with an experience
that meets their expectation. _____________________________
19. It is the state where the buyer is assured that the product meets the specifications stated in
the product labels. ______________________________
20. It is interpreted by law to be intended to warrant the quality of the product. ____________
Directions: Write True if the statement is right, and leave it blank if the statement is false.
_____21. Every company wants its products not to be seen by customers as something of value, something
worth investing time and money in.
______22. Value Proposition is not something that shapes a business model. It's a kind of declaration that we as
a company will deliver to the customer what will solve their problems.

______23. The Unique Value Proposition does not provide an important guidepost for the business because it
allows owners to stick to the designated paths for the business to follow to solve customers' problems.

______24. The term Unique Selling Proposition (USP) was coined by Rosser Reeves, an Australian marketing
specialist whom history recognizes as a pioneer of television advertising.
______25. Creating a good Unique Selling Proposition does not allow each successful business to stand out and
gain a competitive advantage because customers look at the company from a completely different angle.

______26. When creating a strong unique selling proposition, it is not important to choose a benefit that is
perceived by the target audience as something of real value.

______27. Every company needs the wrong product or service values that are important to customers.

______28. The 4M’s of Operations mainly represent factors that d o e s n o t influence the results of
any concern process.

______29. The 4M’s of operation is n o t an important part of the business plan because
it simply states the details in operating the business.
______30. Method was not used in business when developing or innovating a new products or
services, expanding your business enterprise, searching for skilled workers to include in the
workforce, and for improving the efficiency of its process.
Directions: Enumerate what’s being ask below.
A. List the 4M’s of operation:
31.
32.
33.
34.
B. List the three necessary benefits (Contribution) of staff/employee:
35.
36.
37.
C. Daily Activities of Materials Management:
38.
39.
40.
D. What are the structure of product description?
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
E. Product satisfying features:
53.
54.
55.
56.
F. Steps in Prototyping:
57.
58.
59.
60.