UNIVERSITAS INDONESIA

FACULTY OF ECONOMICS AND BUSINESS

DEPARTMENT OF MANAGEMENT
MASTER OF MANAGEMENT PROGRAM

SYLLABUS
RESEARCH AND STATISTICAL METHODS IN BUSINESS
ECMM811097
EVEN SEMESTER 2021/2022

Lecturers
No. Name E-mail
1 Herman sulistyo
2 Permata Wulandari [email protected]
3 M. Irfan Syaebani [email protected]
4 Maeyta Selli [email protected]
5 Maria Ulpah [email protected]

Subject Code ECMM801111

Subject Title Applied Research and Statistical Methods in Business
(Riset dan Statistika Terapan dalam Bisnis)
Credit Value 3 Credits
Year/Semester I/First
Day/Hour
Subject Type Compulsory
Pre-requisite/ -
Co-requisite/
Exclusion
Role and This course exposes participants to research methods and applied
Purposes statistics. It covers various research methods and statistical analyses. The
course discusses stages in conducting research, ranging from
identification of research problems, formulation of research design,
conducting data gathering, processing data, analyzing data, and
formulation of research conclusions. The preparation of a good research
design will direct the researcher to answer research questions and achieve
research objectives that are the reasons to do. Moreover, some of the
research methods and purposes of each method will be discussed so that
researchers can adjust the methods to research objectives and sound
scientific principles. This course aims to make students able to
understand and carry out research with a variety of methods that are
proper to standards of scientific papers, either in the form of a thesis,
 independent study, or another research.

Subject Learning Participants of this unit are expected to obtain these competencies:
Outcomes 1. Critically discuss the strength and weaknesses of various research
designs
2. Develop a research proposal using appropriate research designs to
answer research questions related to a research problem
3. Critically discuss the strengths and weaknesses of a statistical
approach and the practical implications of statistical analysis.
4. Apply appropriate statistical analysis to business and management
data to support business decision-making.
5. Interpret and professionally communicate statistical analysis
findings to non-specialists within a business.
6. Make critical judgments on business cases and provide suggestions
and advice to the business based on their statistical analysis &
findings.

AACSB Learning Goal (LG) and Learning Objective (LO)

1. LG: Critical Thinking - Students are able to demonstrate that they
are critical thinkers - ASM
a. LO: Students are able to argue and draw conclusion on an issue
based on supportive evidence in business cases (LO1)
1) Trait: Deliver Key Ideas/Points (T1)
2) Trait: Comparison, Evaluation, and Analysis (T2)
3) Trait: Demonstrate ability to justify an argument with
supporting evidence/relevant references (T3)
4) Trait: Conclusion and generalization (T4)
2. LG: Research - Students are able to demonstrate knowledge in
management research methods
a. LO: Students are able to apply research methods in management
(LO2)
1) Able to apply relevant research design to business research
problem (T1) - ASM
2) Able to analyze data for solving business research problem
(T2) - TLA
Subject Synopsis/ Reading Additional
Week# Topics
Indicative Syllabus Materials Reading
Introduction to Research CS Ch. 1-3 SB 1-3
Methods, Research Process,
1 Research Proposal, and
Research Ethics
 Overview of research
 process
 All about research ethics:
what it is, why it is
needed and how it should
be delivered
 Thinking like a
researcher:
- The language of
research
- The Scientific method
The research process and CS Ch. 4-6 SB 4-6
Introduction to Research
Designs
 The research process
 Clarifying the research
2 questions through
secondary data and
exploration
 Overview of research
design

Qualitative Research Designs CS Ch. 7 SB 7

1: MHS Ch. 3-
 Qualitative research 4
overview
 Qualitative research NBD20
process
KSS14
 Qualitative research
3 methodologies
 Combining qualitative
methodologies
 Merging qualitative and
quantitative
methodologies

Qualitative Research Designs CS Ch. 8 SB 8, 16

2: Observation studies
4  Evaluation of observation MHS Ch. 5-
method 9
 What to observe? LJB17
  The observer-participant
relationship
 Conducting an
observation study
 Unobtrusive measures
 Selecting the best
qualitative design for a
research problem
Quantitative Research CS Ch. 9- SB 9, 10, 13
Designs: Experiments & 10, 14
Survey MAL 19
Experiments: MFGG20
 What is experimentation FL16
and its
advantages/disadvantages
 Steps in conducting an
experiment
 How to establish validity
in experimentation
 Experimental research
designs
 Selecting the most
appropriate experimental
design for a research
5 problem
Survey/communication
approach:
 Choosing a
communication method
 Errors in communication
approach
 Types of
surveys/communication
approach: self-
administered, telephone,
personal interview
 Selecting optimal survey
method
Sampling:
 Steps in sampling design
 Overview of sampling
 techniques (probability
and non-probability
sampling)

Measurement, Measurement CS Ch. 11- SB 11-12

Scales & Questionnaires, and 13 HL07
Instruments
 What is measurement
and types of
measurement scales
 Sources of error in
measurement
 Characteristics of good
6
measurements
 Issues in selecting a
measurement scale
 Several types of scales in
research
 Three phases/steps in
designing questionnaire
and instruments

Mixed method CC Ch. 10 VBB

(Guest lecture) DWA18
 Components of mixed
methods procedures
 Types of mixed methods
designs
 A procedure for
embedding core designs
into complex designs
7  Factors important in
choosing a mixed
methods design
Proposal research review
 Background
 Research
questions/objectives
 Proposed research
methods
 Proposed data analysis
  Timeline
MIDTERM EXAM + Qualitative research report assignment (group)

Statistical Inference: LSS Ch. 8-9 LMW Ch. 9-

 Confidence Interval 10
Estimation WW19
8  Testing Hypothesis:
Mean, Two Difference
Mean, Proportion, and
Two Difference
Proportions

Experimental design: t-test LSS Ch. 10- LMW Ch.

ANOVA GLM 11 11-12
9
Analysis of Variance: One HABB Ch
and Two-Way Variance 14
Correlational design: LSS Ch. 13 LMW Ch. 13
Regression KP06
10 Single, Multiple Linear Test RTT20
of Slope, Test F, R Square,
Adjusted R Square.
Multiple Linear Regression HABB LSS Ch. 14-
with Dummy Variable, Ch 4 15
outlier test, and forecasting. LMW Ch. 14
11
Multicollinearity Analysis, YMB18
Heteroscedasticity Analysis,
and Serial Autocorrelation
Multivariate: Cluster & HABB LSS Ch. 11
12 Exploratory Factor Analysis Ch 3 & 8 RBS18
CAR
SEM: CB & PLS HABB HMMS
(Guest lecture) Ch 11-13 SG06
13 JWD
HEN
JI14
Chi-Square & Non- LSS Ch. 12 LMW Ch. 15
Parametric Statistics: Sign MS Excel & 16
Test, Runs Test, Mann Add-ins
14 Whitney U Test, Kruskal
Wallis Test, Rank
Correlation Test, and
Kolmogorov Smirnov Test
 FINAL TERM EXAM: Final Exam + Quantitative research proposal
(group)

Teaching/Learning Reading the references before attending each session is compulsory for
Methodology every participant. Each session is delivered with Participant-Centered
Learning method. Before the mid-term, basics of research and various
research designs are discussed, and after the mid-term, statistical
analyses are discussed.

Recommended software/applications:
Qualitative: NVivo, Leximancer, ATLAS.ti, QDA Miner
Quantitative: Microsoft Excel (and add-ins), IBM SPSS (and)
Amos, STATA, LISREL, AMOS, and SmartPLS
Assessment Percentage of
Method in Description LO1* LO2*
Evaluation (%)
Alignment with
Before Mid
Intended Learning
Outcomes Midterm exam 20 100%
PCL + Assignment/Quiz 10
Qualitative research report 100%
assignment 20
(a group ± 2-3 persons)
After Mid
Final exam 20 100%
PCL + Assignment/Quiz 10
Quantitative research 100%
proposal 20
(a group ± 2-3 persons)
Total 100

Details of learning The specific learning methods used on this subject are:
methods 1. Class discussion/participation-centered learning (PCL)
2. Lecture
Student Study
Effort Expected Class Contacts:
Quiz and PCL 6 Hours
Lecture 35 Hours
Other student study effort:
Preparation for project/assignment/tests 40 Hours
Reading List and  Cooper, Donald R., and Pamela S. Schindler. (2014). Business
References Research Methods. 12th Edition. New York, N.Y.: McGraw-
Hill/Irwin. (CS)
 Creswell, J. W., & Creswell, J. D. (2017). Research design:
Qualitative, quantitative, and mixed methods approaches. Sage
publications. (CC).
 Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E.
(2014). Multivariate data analysis. 7th Edition. Pearson.
(HABB).
 Levine, David M., David F. Stephan, and Kathryn A. Szabat.
(2017). Statistics for Managers Using Microsoft Excel. 8th
Edition. Pearson. (LSS)

Additional readings:
 Sekaran, Uma, and Roger Bougie. Research Methods for
Business: A Skill-Building Approach. 7th Edition. Chichester,
West Sussex, United Kingdom: John Wiley & Sons, 2016 (SB)
 Saunders, Mark, Philip Lewis, and Adrian Thornhill. Research
Methods for Business Students. 7th Edition. Harlow [etc.]:
Pearson Education Limited, 2016 (SLT)
 Huberman, A. Michael, Mathew Miles, and Johnny Saldana.
Qualitative data analysis: A methods sourcebook. The united
states of America: SAGE publications, 2014 (MHS).
 Lind, D. A., Marchal, W. G., & Wathen, S. A. (2018).
Statistical techniques in business & economics (Seventeenth
Edition). McGraw-Hill Education. (LMW)
 Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An
applied approach. Pearson education.
 Utts, J. M. (2015). Seeing through statistics (Fourth edition).
Cengage Learning.

Articles:
 Carpenter, S. (2018). Ten steps in scale development and
reporting: A guide for researchers. Communication Methods
and Measures, 12(1), 25–44. (CAR)
 Dewasiri, N.J., Weerakoon, Y.K.B., and Azeez, A.A. (2018).
“Mixed Methods in Finance Research: The Rationale and
Research Designs.” International Journal of Qualitative Method,
17, 1-13. (DWA18)
 Floyd, E. and List, J.A. (2016). “Using Field Experiments in
Accounting and Finance.” Journal of Accounting Research,
54(2), 437-475. (FL16)
 Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M.
 (2017). PLS-SEM or CB-SEM: updated guidelines on which
method to use. International Journal of Multivariate Data
Analysis, 1(2), 107-123. (HMMS).
 Henseler, J. (2017). Bridging design and behavioral research
with variance-based structural equation modeling. Journal of
advertising, 46(1), 178-192. (HEN)
 Ho, C. I., & Lee, Y. L. (2007). The development of an e-travel
service quality scale. Tourism management, 28(6), 1434-1449.
(HL07)
 James, T. L., Wallace, L., & Deane, J. K. (2019). Using
Organismic Integration Theory to Explore the Associations
Between Users’ Exercise Motivations and Fitness Technology
Feature Set Use. MIS Quarterly, 43(1), 287-312. (JWD)
 Jenatabadi, H.S. & Ismail, N.A. (2014). “Application of
structural equation modelling for estimating airline
performance.” Journal of Air Transport Management, 40, 25-33.
(JI14)
 Kaczynski, D., Salmona, M., and Smith, T. (2013) “Qualitative
research in finance.” Australian Journal of Management, 39(1),
127-135. (KSS13)
 Kumar, Sameer, and Palo Petersen. (2006) "Impact of
e‐commerce in lowering operational costs and raising customer
satisfaction." Journal of Manufacturing Technology
Management. (KP06)
 Li, L. P., Juric, B., & Brodie, R. J. (2017). Dynamic multi-actor
engagement in networks: the case of United Breaks Guitars.
Journal of Service Theory and Practice. (LJB17)
 Mortimer, G., Fazal-e-Hasan, S. M., Grimmer, M., & Grimmer,
L. (2020). Explaining the impact of consumer religiosity,
perceived risk and moral potency on purchase intentions.
Journal of Retailing and Consumer Services, 55, 102115.
(MFGG20)
 Mussol, S., Aurier, P., & de Lanauze, G. S. (2019). Developing
in-store brand strategies and relational expression through sales
promotions. Journal of Retailing and Consumer Services, 47,
241-250. (MAL19)
 Neale, N. R., Butterfield, K. D., Goodstein, J., & Tripp, T. M.
(2020). Managers’ restorative versus punitive responses to
employee wrongdoing: A qualitative investigation. Journal of
Business Ethics. (NBD20)
 Ramires, A., Brandao, F., & Sousa, A. C. (2018). Motivation-
based cluster analysis of international tourists visiting a World
Heritage City: The case of Porto, Portugal. Journal of
 Destination Marketing & Management, 8, 49-60. (RBS18)
 Rath, S., Tripathy, A., & Tripathy, A. R. (2020). Prediction of
new active cases of coronavirus disease (COVID-19) pandemic
using multiple linear regression model. Diabetes & Metabolic
Syndrome: Clinical Research & Reviews (RTT20)
 Shah, R., & Goldstein, S. M. (2006). Use of structural equation
modeling in operations management research: Looking back
and forward. Journal of Operations management, 24(2), 148-
169. (SG06)
 Venkatesh, V., Brown, S. A., & Bala, H. (2013). Bridging the
qualitative-quantitative divide: Guidelines for conducting mixed
methods research in information systems. MIS Quarterly, 21-
54. (VBB)
 Wall, J. D., & Warkentin, M. (2019). Perceived argument
quality's effect on threat and coping appraisals in fear appeals:
An experiment and exploration of realism check heuristics.
Information & Management. (WW19)
 Yildirim, R., Masih, M., and Bacha, O.I. (2018). “Determinants
of capital structure: evidence from Shari'ah compliant and non-
compliant firms.” Pacific-Basin Finance Journal, 51, 198-219.
(YMB18)
Plagiarism Plagiarism is defined as inserting words/sentences/ideas belonging
to other author(s) in part or whole without referring to the sources.
Students must indicate the source of any words/sentences from
other author(s) in his/her writing.
Plagiarism also refers to the copying in part or whole other
students’ assignments or copying from books, journals, web,
magazines, newspapers, etc.
Plagiarism also includes the act of auto-plagiarism defined as the
use of one’s own words/sentences/ideas taken from other
assignments/papers that have been submitted for grading in
different or the same courses without any reference to its/their
source(s).
In accordance with the disciplinary rules and code of ethics for
students as indicated on the Guidebook of FEBUI, students are
prohibited from conducting plagiarism and will be
sanctioned/punished accordingly.
The sanctions/punishment are as follows:
 For the first-time offense, the minimum sanction is a zero
(0) grade for the assignment or maximum an F
 The second-time offense, the grade for the course will be an
F.
  The third-time offense, the student will be expelled from the
Department of Management, FEBUI.
Statement of It is mandatory that a Statement of Authorship must be included and
Authorship posted on the front page of the assigned paper.
Statement of Authorship
I/We.........................the undersigned declare to the best of my/our
ability that the paper/assignment herewith is authentic writing
carried out by myself/ourselves. No other authors or work of other
authors have been used without any reference to its sources.
This paper/assignment has never been presented or used as
paper/assignment for other courses except if I/we clearly stated
otherwise.
I/We fully understand that this assignment can be reproduced
and/or communicated for the purpose of detecting plagiarism.

Name :
Student’s ID Number :
Signature :
Course :
Paper/Assignment Title :
Date :
Lecturer :
(signed by all and every single student if it is a group assignment)