Synopsis 5
Synopsis 5
SUBMITTED BY :
Shobhit Saxena
Enrollment No. : 101899411
RESEARCH SUPERVISOR
Dr Arif Nadeem
Associate Professor
Department of Mathematics
Bareilly College Bareilly
SUBMITTED TO
The project has been designed to understand, counsel and stabilize the different
Manufacturing unit at Salem had been extended by installing a new manufacturing line,
which is designed to produce three type of products (HBC, Lacto and Eclairs). All products have
different characteristics, parameters, process flow and machinery. This is the first and only
manufacturing line installed to manufacture three different kinds of product from same forming
line.
The project deals with understanding the confectionary process/ machinery, the
chemistry behind the process, the reasons for consuming a raw material, the validation of each
process step, understanding of the contract manufacturer and the manpower involved.
The project deals with identifying process errors, operational issues and machinery
problems. To counsel and solve the issues related to the manufacturing line involving
This project involves protocol of equipments and machinery installed, i.e. delivery
against actual capacity, stabilizing all processes involved in different variants and ensuring
finished product quality norms are fulfilled. This justifies the rationale of the study.
.
OBJECTIVES OF THE STUDY
process step.
• To analyse the underlined problems and to suggest ways and means to overcome the
problems.
RESEARCH METHODOLOGY
The data collected would be the current running performance of the plant measured in
o Daily Rework generation – Cooker, Batch former, Euromac Die, Naked Sorting,
• Quality Data
Sampling Method
• Random Sampling
• Sequential Sampling
The project mainly focuses on manufacturing of confectionery at ITC Salem, this project
would help to reduce the distribution cost in Southern part of India to 10% of present distribution
cost.
• Lower inventory
• Less Manpower
Research is an ongoing process but each study is conclusive and paves way to
further research. The present study will make base for critical evaluation of the
decision to continue to the extra line in the light of costs, profit generated and
in Kolkata, West Bengal, India. Its diversified business includes four segments: Fast Moving
Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's
annual turnover stood at $7 billion and market capitalization of over $34 billion. The company
has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares
ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was
rechristened to India Tobacco Company in 1970 and then to I.T.C. Limited in 1974.
ITC has a diversified presence in FMCG (Fast Moving Consumer Goods), Hotels,
Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology. While
Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent
businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and
Stationery.
ITC made its entry into the branded & packaged Foods business in August 2001 with
the launch of the Kitchens of India brand. A more broad-based entry has been made since June
2002 with brand launches in the Confectionery, Staples and Snack Foods segments.
The Foods business carries forward this proud tradition to deliver quality food products
to the consumer. All products of ITC's Foods business available in the market today have been
crafted based on consumer insights developed through extensive market research. Apart from
the current portfolio of products, several new and innovative products are under development in
The Foods business is today represented in 4 categories in the market. These are:
• Confectionery
• Snack Foods
ITC currently has two brands in the confectionery segment - 'Candyman' and 'mint-o'.
the 'Candyman Fruitee Fun' range of assorted fruit flavours ('Wild Banana', 'Pineapple Punch',
'Orange Josh' and 'Mango Delite'), the 'Candyman' portfolio now includes deposited candy
products like 'Candyman Butterscotch Licks' and 'Candyman Éclairs' (Choco flavoured as well
as Vanilla Cream centre inside a Butterscotch outer shell). The coffee toffee segment also saw
The brand was further strengthened with the launch of 'Candyman Natkhat
Mango' and 'Candyman Maha Mango'. In line with the strategy to provide innovative flavours
and formats to consumers, Candyman Mango Licks was launched in June 2007, Candyman
Lacto Creme Centre in June 2008 and Candyman Toffichoo Strawberry in early
2009. Candyman Lacto Creme Center is the only Lacto with a yummy cream filled center,
and Candyman Toffichoo is a luscious fruit flavored soft and chewy toffee.
The 'Candyman' range of confectionery is targeted at ‘fun-filled, naughty kids’ who seek a
'mint-o' was acquired by ITC from Candico in March 2002. ITC re-launched the
compressed mint offering, across all major markets in India, with new and improved product
and packaging. It is available in mint flavour with added blue specks to enhance consumer
experience. mint-o Cool Blue - a single mint in a pillow-pack was launched In November
2007. 'mint-o' is available in 3 sizes – rolls of 20 and 6 and singles, capturing the international
Fresh is available in a refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the
footprint of the 'mint-o'brand in line with the strategy of adding excitement and contributing to
the growth of the confectionery category. 'mint-o Fresh' is especially targeted at the adult
ITC Limited – Foods Division has a major market for confectionery in southern part of
India. Presently HBC and Eclairs are manufactured mainly at Ahmedabad (Gujarat), Hyderabad
(Andhra Pradesh) and Nagpur (Maharastra). Setup of a new plant at Salem would reduce the
distribution cost (Freight Cost) of the product, and also better connectivity would ensure
is expected in next year, and so an increase in capacity is required to cater the demand. Hence
the production of Lacto at Salem would help in fulfilling the demand supply chain, and provide
an cutting edge to produce different variants as per need. It has initiated me to work on this
project.
TITLE OF THE PROJECT
“Process stabilization and operational
excellence in ITC new confectionary plant at
Salem, Tamil Nadu”
Reference from:
• “Candy Making for Dummies” by David Jones, Publication : Branes & Noble,
2005
• “The Goal” by Dr. E.M. Goldratt., Publisher North River Press, 1992
DEPARTMENT: MATHEMATICS
COUNSELLOR: IGNOU
REGIONAL CENTRE: 27
SIGNATURE
( DR ARIF NADEEM)