B.

Com (BPS)- 2018-19& Onwards –Colleges – revised Page 1 of 6

BHARATHIAR UNIVERSITY: COIMBATORE-641 046

B.Com.– (Business Process Services)
(For the students admitted from the academic year 2018-19 and onwards)

SCHEME OF EXAMINATION – CBCS PATTERN

Examinations

Ins. Hrs /

Credits
Week
Part

Study

Marks

Total
Course Title

Dur.

CIA
Hr
Components

SEMESTER –I
I Language – I 6 3 25 75 100 4
II English – I 6 3 25 75 100 4
III Core I – Principles of Accountancy 4 3 25 75 100 4
III Core II – Introduction to Information Technology 4 3 25 75 100 4
III Allied Paper I: Mathematics for Business 4 3 25 75 100 4
III Core V – Computer Applications: MS Office – Practical - I 4 3 - - - -
IV Environmental Studies# 2 3 - 50 50 2
SEMESTER –II
I Language – II 6 3 25 75 100 4
II English – II 6 3 25 75 100 4
III Core III – AdvancedAccounting 4 3 25 75 100 4
III Core IV – Business System 4 3 25 75 100 4
III Allied Paper II: Statistics for Business 4 3 25 75 100 4
III Core V – Computer Applications: MS Office – Practical - I 4 3 40 60 100 4
IV Value Education – Human Rights # 2 3 - 50 50 2
SEMESTER – III
III Core VI – Finance and Accounting for BPS 6 3 25 75 100 4
III Core VII – Fundamentals of Insurance 5 3 25 75 100 4
III Core VIII – Accounting for Corporates 5 3 25 75 100 4
III Core XIV – Computer ApplicationsPractical- 4 3 - - - -
II:Computational Finance using spread sheet

III Allied III – Managerial Economics 4 3 25 75 100 4

IV Skill Based Subject 1: Cyber Law 4 3 20 55 75 3
Tamil @ / Advanced Tamil #(or)Non-major Elective–I :
IV 2 3 50 50 2
Yoga for Human Excellence # / Women‘s Rights #
SEMESTER –IV
III Core X – Cost Accounting 6 3 25 75 100 4
III Core XII – Corporate Governance Practices 4 3 25 75 100 4
B.Com (BPS)- 2018-19& Onwards –Colleges – revised Page 2 of 6

III Core XIII - Business Law 5 3 20 55 75 3

Core XIV – ComputerApplicationsPractical-
III 5 3 40 60 100 4
II:Computational Finance using spreadsheet-
III Allied IV -Marketing & Market Research 5 3 25 75 100 4
IV Skill Based Subject 2: Principles of Management 3 3 20 55 75 3
Tamil @ /Advanced Tamil # (or) Non-major elective - II :
IV 2 3 50 50 2
General Awareness #
SEMESTER V
III Core XI – Banking for Business Process 5 3 25 75 100 4
III Core XVI – Corporate Finance 5 3 25 75 100 4
III Core XVII –Management Accounting 5 3 20 55 75 3
III Core XIX – E-Business 6 3 25 75 100 4
III Elective I - 6 3 25 75 100 4
Skill Based Subject 3 - Capital Market for Business Process
IV 3 3 20 55 75 3
Services
SEMESTER – VI
III Core XX – Income Tax Law & Practice 6 3 25 75 100 4
III Core XX1 - Business Intelligence 5 3 25 75 100 4
III Core XXII – Brand Management 4 3 25 75 100 4

III Elective II - 6 3 25 75 100 4

III Elective III - 6 3 25 75 100 4
IV Skill Based Subject 4 – Fundamentals of Customer Service 3 3 20 55 75 3
V Extension Activities @ - - - - 50 2
TOTAL 3500 140
$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers
respectively.
@ No University Examinations. Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA). Only UniversityExaminations.

List of Elective Papers (Colleges can choose any one of the paper aselectives)
Elective – I A Investment Management
B Entrepreneurial Development
C Managing Business Process I
Elective – II A Securities Management
B Managing Business Process II
C Advertising and Sales Promotion
Elective – III A Supply Chain Management
B Financial Markets and Institutions
C Project Work
B.Com (BPS)- 2018-19& Onwards –Colleges – revised Page 3 of 6

Semester IV
Allied-IV
MARKETING AND MARKET RESEARCH
Unit I: Market: - Meaning, Definition, Classification of Markets. Marketing: - Meaning, Definition,
Features, Importance, Functions- Modern Marketing Concepts – Marketing Mix: Definition – Concepts –
and elements of marketing mix –benefits and limitations of marketing -Market segmentation: meaning –
Basis of segments – effective segmentation criteria–marketing segmentation strategy- Methods of
segmenting market – Practice of market segment.Marketing research –meaning – Definition –scope –
objectives of Marketing research -Marketing research and market research – elements, functions and
classification of marketing research -Steps in marketing research –importance and limitations of marketing
research.

Unit II: Product: - Meaning, Definitions – Elements of Product Policy –Classification of products &CPG
(Consumer Packaged Goods)- Product Life Cycle and New Product Planning & Development.Branding
and packaging: Brand, brand name, brand mark, Brand image and product image –Types of brand -
Advantage of branding –limitation of branding –Characteristic of good brand name, Price: - Meaning,
Definition, Importance, Factors affecting pricing decisions, Kinds of Pricing.

Unit III: Promotion Mix: - Sales Promotion, Meaning, Definition, Objectives, Advantages and Kinds of
Sales Promotion. Advertising: - Meaning, Definition, Functions, Objectives, Advantages, Kinds of
Advertising Media. Channels of Distribution:- Meaning, Definition, Importance &Types of Channels of
Distribution, Factors Determining Choice of Channel of Distribution.

Unit IV: Consumer behavior –meaning –definition –need for the study- Kinds of consumer market –Buyer
Behavior – Buying Motives- Buyers Decision making process –Factors influencing buyer behavior.
Consumer Research – Meaning – Need – Consumer Research Cycle- Consumer Research for New &
Existing Products.

Unit V: Retail research- Introduction to Retail-characteristics of retailing - Retail Functions-Types of

retailers-retail CPG industry. Process in Retailing-Retail Image. Media Research – Definition & Need -
Advertising Research. Product Appeal Research – Copy Testing – Pre & Post Testing- Media Data–
Importance of Media Data validation - Media Research Report.

Text Books:
A.TATA Consultancy Services - Materials
B. Philip Kotler, Marketing Management, 13 Edition, Pearson Education.
th

Reference Books:
Sharma, D.D; Marketing Research; Sultan Chand &Sons.Tull, Donald S, and Hawkins, Del I; Marketing
Research: Measurement & Method; Prentice-Hall; 6 Edition.
th
B.Com (BPS)- 2018-19& Onwards –Colleges – revised Page 4 of 6

Semester IV
Skill Based Subject 2
PRINCIPLES OF MANAGEMENT
Subject Description : To enable the students to know the theories/concepts about management
Goals : To make the students to understand the elements of effective Management
Objectives: On successful completion of this course, the students will get an opportunity to examine and
apply appropriate theories/concepts about managing in business effectively.

Unit I : Definition of Management – Management and Administration – Nature and Scope of

Management - Functions of Management - Contribution of F.W. Taylor – Heniry Fayol – Mary Parker
Follet – Mc Gregor and Peter F. Drucker.

Unit II : Planning – Meaning – Nature and Importance of Planning – Planning promises – Methods and
Types of plans – Decision Making.

Unit III : Organization – Meaning, Nature and Importance – Process of Organization – Principles of
Sound Organization – Organization Structure – Span of Control – Organization Chart – Departmentation –
Delegation and Decentralization – Authority relationship Line, Functional and Staff.

Unit IV : Motivation – Need – Determinants of behaviour – Maslow’s Theory of Motivation –

Motivation Theories in Management – X, Y and Z theories – Leadership styles – MBO – Management by
Exception.

Unit V : Communication in Management – Co-Ordination – Need and Techniques – Control – Nature and
process of Control – Techniques of Control.

Books for Reference:

1. Principles of Management - Koontz and O’Donald
2. Business Management - Dinkar - Pagare
3. The Principles of Management - Rustom S. Davan
4. Business Organization and Management - Y. K. Bhushan
5. Business Management - Chatterjee

Semester V
Elective I
MANAGING BUSINESS PROCESS – I

Unit-I:Introduction to Process Management - Process Definition - Recognition of Business Processes

Core Processes Vs Support Processes - Components of Process Management - Understanding Internal
customer Vs End User.

Unit-II: BPO Overview - Outsourcing Environment - Need for Outsourcing - Business Processes
outsourced to India BPO Life Cycle - Sales/Solutioning - Transition - Steady State - Value Creation.

Unit-III:Metrics Management - Service Level Agreements. Business Metrics Vs Operations Metrics -

Target Setting handling procedures

Unit-IV: Process Mapping Techniques - Process Levels - Process Mapping – Symbols, SIPOC - Kano
Model SIPOC Fundamentals - Customer Expectations in Business Process Outsourcing.
B.Com (BPS)- 2018-19& Onwards –Colleges – revised Page 5 of 6

Unit-V:Risk - Risk Types - Operational Risk - Information Security Risk Financial Risk - Strategic Risk -
Risk Mitigation Plans

Text Book: TATA Consultancy Services - Materials

Semester VI
Core XXI
BUSINESS INTELLIGENCE
Course Objective : To have a thorough knowledge of business intelligence such as transactional data
sources, data warehousing, data analysis and its business applications.

Unit I :Business Intelligence: Introduction- Definition- Evolution of Business Intelligence- Need for
Business Intelligence Business Intelligence Roles and Responsibilities – Role of DSS, EIS, MIS & Digital
Dashboards- Business Intelligence value chain Tools of Business Intelligence

Unit II : Introduction to Business Analytics Business Intelligence Component Framework- Who is

Business Intelligence for - Business Intelligence users Business Intelligence Applications - Practices in
Business Intelligence- The complete Business Intelligence Professional Data Warehouse- Definition –
Need for Data Warehouse- Goals of Data Warehouse Data Sources- Extract, Transform, Load – Stages of
ETL

Unit III : Data Integration- Approaches to Data Integration- Need for Data Integration- Advantages and
Disadvantages of Data Integration Data Integration Technologies- Data Quality- Definition- Maintaining
Data Quality Data Profiling- When to conduct data profiling- How to conduct data profiling- Data
Profiling Software.

Unit IV : Multidimensional Data Modeling- Basis of Data Modeling- Types of Data Model- Techniques
of Data Modeling Dimensional Models- Dimensional Tables- Types of Dimension Table- Dimensional
Modeling Life Cycle Measurement System Terminology- Role of Metrics and Metrics Supply Chain –
KPI usage in Companies

UNIT V : Report Standardization and Presentation- Types of Report Layout – Format of Report Delivery-
Characteristics of enterprise reporting in OLAP world Balanced Scorecard- Perspectives of Balanced
Scorecard- Balanced Scorecard as a Management System Business Intelligence and Cloud Computing-
Business Intelligence for ERP Systems – Benefits of Business Intelligence in ERP.
Books for Reference:
1. Prasad. R. N, Seema Acharya; Fundamentals of Business Analytics, Wiley India Pvt. Ltd, New
Delhi, (2014)
B.Com (BPS)- 2018-19& Onwards –Colleges – revised Page 6 of 6

Semester VI
Elective II
MANAGING BUSINESS PROCESS-II

Unit I : Introduction to Quality Management - Quality Definition- Quality Control Vs Quality Assurance -
International Quality Standards

Unit II : Transaction monitoring Process - Sampling inspection- Transaction monitoring cycle –

Inspection – Feedback – RCA- Assurance

Unit III : Defects Management - Defect vs Defective - Opportunity - Definition, DPU/DPMO

calculations- FPY & COQ - Value Stream Mapping - Standard Operating Procedures

Unit IV : Systematic Problem solving basics (P D C A) - Problem Solving Tolls – Brainstorming - Basic
7QC Tools -)-Why Analysis - FMEA(Process Failure Mode Effects Analysis

Unit V : Need for Process Improvement - Kaizen - Introduction to Lean Methodology – Introduction to
Six Sigma methodology

Text Book: TATA Consultancy Services - Materials