CHAPTER - I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION
1.2

Cosmetics are substances used to enhance the appearance or order of the

human body. Cosmetics include skin care creams, lotions, powders, perfumes,
lipsticks, finger nail and toe nail polish, eye and facial make up, colored contact
lenses, hair colors, hair spray and gels, baby products and many other types of
products. A subset of cosmetics is called “make-up” which refers primarily to
colored products intended to alter the user’s appearance. Many manufactures
distinguish between decorative cosmetics and care cosmetics.

The manufacture of cosmetics is currently dominated by a small number

of multinational corporations that originated in the early 20th century, but the
distribution and sale of cosmetics is spread among a wide range of businesses.
The U.S food and drug administration (FDA) which regulates cosmetics in the
United States defined cosmetic as intended to be applied to the human body for
cleansing, beautifying, promoting attractiveness or altering the appearance
without the body structure of functions.

By the French revolution of 1789 fashion changes developing 1775 took

effect. The new female hair fashion was to wear a wig of arranged curling coils
on top of the head letting the natural hair fall loosely down the nape of the neck.

As the 18th century came to a close, all things roman was in fashion with
cropped simple hair styles. This was soon replaced by a vogue for all styles Greek
and the simplicity of freshly washed hair copied from Greek vases was thought
attractive.

Women in the 19th century liked to be thought of as angle ladies. They

compared themselves to delicate flowers and emphasized their delicacy and

1
feminists. They aimed always to look pale and interesting. Paleness could be
induced by drinking vinegar and avoiding fresh air.

Actresses however were allowed to use make up and famous beauties such
as sarah Bernhardt and Lillie Langtry famous beauties of the 1880 could be
powdered. Most cosmetics products available were still either chemically dubious
or found in the kitchen amid food colorings, berries and beetroot.

In the 1920 make up began to be used again after many years of not being
used. In addition the inter war years showed a great advanced in the development
of cosmetics.

Lipstick grew redder throughout the 1930. Changing colour every year.
Lipstick was applied quite thickly one daily paper commented that kissing had
gone out of fashion due to the high cost of lipstick.

The first archaeological evidence of cosmetics usage was found in Egypt

around 3500BC during the ancient Egypt times with some of royalty owing make
up such as Nefertiti, mask of Tutankhamen…. The ancient Greeks and roman’s
also used cosmetics.

In the Middle Ages although its use was frowned upon the church leaders,
many women still wore cosmetics. A popular fad for women during the middle
ages was to have a pale skinned complexion. This was achieved through either
applying pastes of lead, chalk, or flour or by bloodletting.

In 1924, the Kleenex brand of facial tissue was first introduced. Kleenex
tissue was invented as a means to remove cold cream. Early advertisements
linked Kleenex to holly wood make up departments and sometimes included
endorsements from movie stars.

2
1.2 STATEMENT OF THE PROBLEM

Now a day cosmetics are used in various industries such as cine field,
Fashion field etc. So people are joint together with cosmetics industry. Everyone
feel make perfect in front of others. Now a day market has various cosmetics
brand of facial cream. It is very difficult to customer to choose best brand.
According to various marketing research, various factors such as taste, quality,
color, price, etc determine the customer preference towards choose particular
product. In this study we attempt to find what are the factors determine to choose
various brand of facial cream in Tisaiyanvilai area.

1.3 OBJECTIVES:

The following are the objectives of the study

● To study the socio-economic factors of respondents

● To know about the level of customer preference about facial cream at
Thisaiyanvilai
● To find the reason for buying facial cream.
● To collects the opinion of the customers regarding the price, quality of
the product.
● To offer suitable suggestions

1.4 SCOPE OF THE STUDY

The present study is about to analyses the customer preference towards

facial creams in Tisaiyanvilai. This study helps to identify which brand of facial
cream preferred by customers in Tisaiyanvilai on the basis of various factors.

3
1.5 SAMPLE DESIGN

A sample design is definite plan for obtaining sample from a given

population as the researcher on customers in Tisaiyanvilai area. As the population
size is large, so 50 customers are selected as respondents i.e. samples among the
population using convenience sampling.

1.6 SOURCES OF DATA

Primary data and secondary data were used for the study. The primary data
have been collected from the public who have used facial cream in Tisaiyanvilai.
For this purpose, questionnaire to collect the necessary information from facial
cream users in Tisaiyanvilai. So respondents were selected on random basis.
Secondary data were collected from text books, Journals, Internet, and Magazines
etc.

1.7 TOOLS AND TECHNIQUES USED

Simple percentage is used to get quick and clear understanding of the data.

1.8 CHAPTER FRAME

● The first chapter provides the introductions, statement of the problem,

objectives, and sample design, sources of data, tools and techniques used.
● Second chapter deals conceptual framework of brand
● The third chapter analysis the data collected from the respondents
regarding the customer brand preference of facial creams in Tisaiyanvilai.
● The fourth chapter summarizes the findings and valuable suggestions.

4
 CHAPTER II

CONCEPTUAL FRAMEWORK OF BRANDS

2.1 MEANING OF BRAND

A name, term, sign, symbol or design or a combination of them which is

intended to identify the goods or services of one seller or group of sellers and to
differentiate them from those of competitors.

2.2 DEFINITION OF BRAND

American marketing association defines a brand as, "the use of name, term,
symbol or design, or some combination of these, to identity the product of a
certain seller from those of competitors."

2.3 CONCEPT OF BRAND

A brand is a promise. It says 'you know the name, you can trust the promise'.
As is with all promise, it is trusted only as far as those promises are met. Trust is
a critical first step and brands aim to accelerate that step leveraging the implied
promise of the brand. Most of the brands have a logo which acts as a short-cut to
remind us of the brand promise. The logo uses color, shape letters & images that
are designed both to catch our eyes and to guide our thoughts in the right
direction. The brand may also be associated with tunes, calamities, catch phrases
and soon. Parts of the brand image works as a psychological trigger or stimulus
that causes an association to all other thoughts. Powerful brands can drive success
in competitive and financial markets, and indeed became the organization's most
valuable assets. Marketers engaged in branding seek to develop or align the
expectations behind the brands experience, creating the impression that a brand
associated with a product or service has certain qualities or characteristics that
make it special or unique.

5
2.4 FEATURES OF A GOOD BRAND

Brand should suggest something about the product-purpose,

quality, use, action etc, for instance, tiger locks, Godrej

type writer

It should be simple, short and easy to pronounce

and remember, for example, Hyundai,maruti,tata etc.

It should be easy to advertise and identity.

It should be of a permanent nature.

It should be attractive.

It should be capable of being registered and protected legally.

It should be distinctive.

It must have a pleasing sound to the ear, when

pronounced

It should be economical to reproduce.

It must be original.

It should not be pronounced in several ways.

It should not be offensive.

It should create a good image.

It should not be out of date.

6
2.5 FUNCTIONS OF BRANDS

Brand facilitates distinctiveness from the rival products in the market.

Branded products possess individual identification

Branded goods create a satisfactory or standard quality in the minds of the

consumers.

Branding reduces the price comparison, because two similar items with two
different brands may be compared.

Brand differentiates the product, and facilitates advertisement to be more

effective and successful

Brand help or facilitate consumers shopping.

Repeated sales are facilitated with minimum effort through brands.

A good brand signifies prestige, ensures legal right, forms the basis for successful
demand, creational activity, sales- stability, and widening the market area etc.

7
 CHAPTER – III

ANALYSIS AND INTERPRETATION

3.1 Gender wise classification of the respondents

3.2 Occupation wise classification of the respondents

3.3 Educational level of the respondents

3.4 Age wise classification of the respondents

3.5 Income level of the respondents

3.6 Marital status of the respondents

3.7 Location belong to the respondents

3.8 Brand used by the respondents

3.9 Reason for buying

3.10 Influencer to buy this brand

3.11 Availability of creams

3.12 Opinions about price

3.13 Size of the cream preferred by the respondents

3.14 Duration of using of this brand

3.15 Opinion About Quality

3.16 Mode of purchase

3.17 Using of brand in a day

3.18 Suggestion to buy others

8
3.19 Level of satisfaction

3.20 Complaint about brand used

3.21 Recommend to change brand used by respondents

3.22 Reason for change

3.23 Overall performance of the cream used by respondents

9
 CHAPTER-3

ANALYSIS AND INTERPRETATION

3.1 GENDER WISE CLASSIFICATION OF THE RESPONDENTS

Table 3.1 showing gender wise classification of the respondents.

Table 3.1

Gender Wise Classification of The Respondents

NO.OF PERCENTAGE
S.NO GENDER
RESPONDENTS (%)
1 Male 20 40
2 Female 30 60
Total 50 100

Interpretation

From the above table it is inferred that 40% of the respondents are Male,
60% of the respondents are Female.

Inference

Majority (60%) of the respondents are Female.

10
3.2 OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS

Table 3.2 show occupation wise classification of the respondents.

Table: 3.2

Occupation Wise Classification of The Respondents

NO OF PERCENTAGE
SNO PARTICULAR
RESPONDENTS %
1 Students 32 64%
2 Professional 6 12%
3 Businessman 4 8%
4 Others 8 16%
Total 50 100%

Interpretation

From the above table it is inferred that 64% of the respondents are students, 8%
of the respondents are businesspeople, 16% of the respondents are others, and 12% of
the respondents are professional workers.

Inference

Majority (64%) of the respondents are students.

11
3.3 EDUCATIONAL LEVEL OF THE RESPONDENTS

Table 3.3 shows Educational level of the respondents

Table: 3.3

3.3 Educational Level of The Respondents

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Literate 41 82%
2 Illiterate 9 18%
Total 50 100%

Interpretation

From the above table it is inferred that 82% of the respondents are literate, 18%
of the respondents are illiterate.

Inference

Majority (82%) of the respondents are literate.

12
3.4 AGE WISE CLASSIFICATION OF THE RESPONDENTS

Table 3.4 shows age wise classification of the respondents

Table:3. 4

Age wise classification of the respondents.

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 10-20 27 54%
2 20-30 11 22%
3 30-40 12 24%
4 Above 40 0 0%
Total 50 100%

Interpretation

From the above table it is inferred that 22% of the respondents are found between
the age group of 20-30,54% of the respondents are found between the age group of 10-
20,24% of the respondents are found between the age group of 30-40,0% of the
respondents are found between the age group of above 40 years.

Inference

Majority (54%) of the respondents are found between the age group of 10-20
years.

13
3.5 INCOME LEVEL OF THE RESPONDENTS

Table 3.5 shows income level of the respondents.

Table:3. 5

Income level of the respondents.

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 Below Rs.5000 21 42%
2 Rs 5000-10000 10 20%
3 Rs 10001-15000 7 14%
4 Above 15000 12 24%
Total 50 100%

Interpretation

From the above table it is inferred that 20% of the respondent’s income level lies
between Rs 5000-10000, 42% of the respondent’s income level lies below Rs 5000,
24% of the respondents income level lies above Rs 15000, 14% of the respondents
income level lies between Rs 10001-15000.

Inference

Majority (42%) of the respondents income level lies Below Rs.5000.

14
3.6 MARTIAL STATUS OF THE RESPONDENTS.

Table 3.6 shows the martial status of the respondents.

Table: 3.6

Martial status of the respondents.

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 Married 13 26%
2 Un married 37 74%
Total 50 100%

Interpretation

From the above table inferred that 26% of the respondents are married, 74% of
the respondents are Unmarried.

Inference

Majority (74%) of the respondents are Unmarried.

15
3.7 LOCATION BELONG TO THE RESPONDENTS.

Table 3.7 show location belong to the respondents

Table: 3.7

Location belong to the respondents.

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Rural 34 68%
2 Urban 16 32%
Total 50 100%

Interpretation

From the above table it is inferred that 32% of the respondents are urban persons,
68%of the respondents are rural person.

Inference

Majority (68%) of the respondents are Rural person.

16
3.8 BRAND USED BY THE RESPONDENTS

Table 3.8 show brand used by the respondents

Table: 3.8

Brand used by the respondents.

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 Glow & Lovely 15 30%
2 Fairever 10 20%
3 Fair and handsome 11 22%
4 Garnier 12 24%
5 Others 2 4%
Total 50 100%

Interpretation

From the above table it is inferred that 30% of the respondents use glow and
lovely, 22% of the respondents use fair and handsome, 24% of the respondents use
garnier, 20% of the respondents use fairever, 4% of the respondents use others.

Inference

Majority (30%) of the respondents are use Glow and Lovely .

17
3.9 REASON FOR BUYING

Table 3.9 shows reason for buying

Table: 3.9

Reason For Buying

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Price 1 2%
2 Quantity 2 4%
3 Quality 27 54%
4 Goodwill 13 26%
5 Others 7 14%
Total 50 100%

Interpretation

From the above table it is inferred that 54% of the respondents prefer for
quality,26% of the respondents prefer for goodwill, 2% of the respondents prefer for
price,4% of the respondents are prefer for quantity, 14% of the respondents are prefer
for other reason.

Inference

Majority (54%) of the respondents are preferred for quality of the cream.

18
3.10 INFLUENCER TO BUY THIS BRAND

Table 3.10 shows influencer to buy this brand.

Table : 3.10

Influencer to Buy this brand

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 Friends 24 48%
2 Relatives 10 20%
3 Self 11 22%
4 Others 5 10%
Total 50 100%

Interpretation

From the above table it is inferred that 22% of the respondents are influenced by
self, 20% of the respondents are influenced by relatives, 48% of the respondents are
influenced by friends, 10% of the respondents are influenced by others.

Inference

Majority (48%) of the respondents buy this brand by inluence of Friends.

19
3.11 AVAILABILITY OF CREAM

Table 3.11 shows availability of creams.

Table: 11

Availability of Creams

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Sufficient 42 84%
2 Un sufficient 8 16%
Total 50 100%

Interpretation

From the above table it is inferred that 84% of the respondents feel the
availability is sufficient, 16% of the respondents feel the availability is un sufficient.

Inference

Majority (84%) of the respondents feel availability is sufficient.

20
3.12 Opinions about price

Table 3.12 shows feel about the price of cream by respondents.

Table: 3.12

Opinions about price

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Very high 2 4%
2 High 11 22%
3 Average 30 60%
4 Low 5 10%
5 Very Low 2 4%
Total 50 100%

Interpretation

From the above table it is inferred that 22% of the respondents felt the price is
high, 60% of the respondents felt the price is average, 8% of the respondents felt the
price is very high, and 10% of the respondents felt the price is low, 4% of the
respondents felt that the price is very low.

Inference

Majority (60%) of the respondents felt that the price is Average.

21
3.13 SIZE OF THE CREAM PREFERRED BY THE RESPONDENTS.

Table 3.13 show size of the cream preferred by the respondents.

Table : 13

Size of the cream preferred by the respondents.

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 15G 6 12%
2 25G 22 44%
3 50G 20 40%
4 80G 2 4%
TOTAL 50 100%

Interpretation

From the above table it is inferred that 6% of the respondents prefer 15g cream,
22% of the respondents prefer 25g cream, 20% of the respondents prefer 50g cream,
and 2% of the respondents prefer 80g cream.

Inference

Majority (44%) of the respondents prefer 25g cream.

22
3.14 Duration usage of this brand

Table 3.14 shows duration of using of using of this brand.

Table:14

Duration of using of this brand.

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTS %
1 Less than 1 years 26 52%
2 1-3 years 21 42%
3 3-5 years 1 2%
4 Above 5 years 2 4%
Total 50 100%

Interpretation

From the above table it is inferred the 42% of the respondents are using the cream
up to 1-3 years , 52% of the respondents are using the cream less than 1 year, and 2%
of the respondents are using the cream up to 3-5 years, 4% of the respondents are using
the cream up to Above 5 years.

Inference

Most (52%) of the respondents are using the cream for Less 1 year.

23
3.15 OPINION ABOUT QUALITY

Table 3.15 shows quality about brand used by the Respondents

Table:3.15

Opinion About Quality

NO OF PERCENTAGE
S.NO PARTICULARS
RESPONDENTS %
1 Highly satisfied 9 18%
2 Satisfied 31 62%
3 Neutral 10 20%
4 Dissatisfied 0 0%
5 Highly dissatisfied 0 0%
Total 50 100%

Interpretation

From the above table it is inferred that 62% of the respondents are satisfied about
the quality of cream, 18% of the respondents are highly satisfied about the quality of
cream, 20% of the respondents are neutral about the quality of cream. 0% of the
respondents are dissatisfied about the quality of cream.

Inference

Majority (62%) of the respondents are satisfied about the quality of cream.

24
3.16 MODE OF PURCHASE:

Table 3.16 shows mode of purchase

Table:3.16

Mode of purchase

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENTs %
1 Retail shop 11 22%
2 Fashion shop 6 12%
3 Departmental shop 27 54%
4 Others 6 12%
Total 50 100%

Interpretation

From the above table is inferred the 12% of the respondents are purchasing in
fashion shop, 54% of the respondents are purchasing in departmental store, 22% of the
respondents are purchasing in retail shop, and 12% of the respondents are purchasing
other places.

Inference

Majority (54%) of the respondents are purchasing in Departmental shop.

25
3.17 USAGE OF BRAND IN A DAY

Table 3.17 shows using of brand in a day

Table:3.17

Using of brand in a day

NO OF PERCENTAGE
S.NO PARTICULAR
RESPONDENT %
1 1-2 40 80%
2 3-4 6 12%
3 5-6 2 4%
4 Above 6 2 4%
Total 50 100%

Interpretation

From the above table is inferred the 80% of the respondents use 1-2 time used
daily, 12% of the respondents use 3-4 times used daily, 4% of the respondents use 5-6
time used daily, 4% of the respondents use above 6 times used daily.

Inference

Majority (80%) of the respondents use 1-2 times used in daily this cream.

26
3.18 SUGGESTION TO BUY OTHERS.

Table 3.18 shows whether the respondents recommend to others to buy.

Table:3.18

Suggestion to buy others.

NO OF PERCENTAGE
S. NO PARTICULARS
RESPONDENTS %
1 Yes 25 50%
2 No 9 18%
3 No command 16 32%
Total 50 100%

Interpretation

50% of the respondents suggest others to buy this cream, 18% of the respondents
do not suggest to others to buy this cream, 32% of the respondents are do not
recommend.

Inference

Majority (50%) of the respondents suggest others to buy this cream.

27
3.19 LEVEL OF SATISFACTION

Table 3.19 Shows level of satisfaction

Table:3.19

Level of satisfaction

NO OF PERCENTAGE
S. NO PARTICULAR
RESPONDENTS %
1 Highly satisfied 11 22%
2 Satisfied 30 60%
3 Neutral 9 18%
4 Dissatisfied 0 0%
5 Highly dissatisfied 0 0%
Total 50 100%

Interpretation

From the above table it is inferred 60% of the respondents are satisfied with the
level of satisfaction, 22 % of the respondents are highly satisfied with the level of
satisfaction, 18% of the respondents are neutral with the level of satisfaction.

Inference

Majority (60%) of the respondents are satisfied with the level of satisfaction.

28
3.20 COMPLAINT ABOUT BRAND USED.

Table:3.20 shows complaint about brand used.

Table:3.20

Complaint about brand used

NO OF PERCENTAGE
S. NO PARTICULARS
RESPONDENTs %
1 Pimples 16 32%
2 Allergic 5 10%
3 Rashes 10 20%
4 Dryness 9 18%
5 Others 10 20%
Total 50 100%

Interpretation

From the above table is inferred the 20% of the respondents complaint about
other problems, 18% of the respondents complaint about dryness, 32% of the
respondents complaint about pimples, 10% of the respondents complaint about allergic,
20% of the respondents complaint about rashes.

Inference

Majority (32%) of the respondents complaint about Pimples problems.

29
3.21.RECOMMEND TO CHANGE BRAND USED BY RESPONDENTS

Table 3.21 shows recommend changing brand used by respondents.

Table:3.21

Recommend to change brand used by respondents

NO OF PERCENTAGE
S NO PARTICULAR
RESPONDENTS %
1 Yes 23 46%
2 No 27 54%
Total 50 100%

Interpretation

From the above table is inferred the 46% of the respondents recommend the
changes in the brand, 54% of the respondents do not recommend any changes in the
brand.

Inference

Majority (54%) of the respondents do not recommend in changes in the brand.

30
3.22 REASON FOR CHANGE

Table 3.22 shows the reason for change.

Table:3.22

Reason for change.

NO OF PERCENTAGE
S. NO PARTICULAR
RESPONDENTS %
1 Side effect 0 0%
2 High price 8 34.78%
3 No improvement 15 65.22%
4 Others 0 0%
Total 23 100%

Interpretation

From the above table is inferred the 34.78% of the respondents change the brand
due to high price, 65.22 % of the respondents change the brand due to no improvement.
.

Inference

Majority (65.22%) of the respondents are change the brand due to no

improvement.

31
3.23. OVERALL PERFORMANCE OF THE CREAM USED BY RESPONDENTS

Table 3.23. Shows overall performance of the cream used by respondents.

Table:23

Overall performance of the cream used by respondents

NO OF PERCENTAGE
S. NO PARTICULAR
RESPONDENTs %
1 Highly satisfied 12 24%
2 Satisfied 27 54%
3 Neutral 10 20%
4 Highly dissatisfied 1 2%
5 Dissatisfied 0 0%
Total 50 100%

Interpretation

From the above table is inferred the 54% of the respondents are satisfied with
the overall performance, 24% of the respondents are highly satisfied with overall
performance, 20% of the respondents are neutral the overall performance, 2% of the
respondents are highly dissatisfied with overall performance.

Inference

Majority (54%) of the respondents are satisfied the overall performance.

32
 CHAPTER - IV

SUMMARY, FINDINGS, AND SUGGESTIONS

4.1 Introduction

4.2 Findings

4.3 Suggestions

4.4 Conclusion

33
 CHAPTER - IV

FINDINDS, SUGESTIONS, CONCLUSIONS

4.1 INTRODUCTION

Indian women have become extremely beauty conscious and do not think
twice before investing in a good cosmetic product. One of the most essential
beauty products in India today is skin cream. More than a beauty product skin
creams can be termed as basic necessities considering the harms caused to the
skin due to the pollution levels and ultra violet rays. India is home to some of the
finest cosmetic and herbal cosmetic companies that have made a mark in the
global forefront. The major players in the skin cream segment in India include,
Lakme, L’Oreal, Garnier, Revlon, Maybelline, Godrej group, Dabur.

4.2 FINDINGS

The following are the findings of the study

● 60% of the respondents are Female.

● 64% of the respondents are students
● 82% of the respondents are literate.
● 54% of the respondents are found between the age group between 10-20
years.
● 42% of the respondents income level lies Below Rs - 5000.
● 74% of the respondents are unmarried.
● Majority (68%) of the respondents are rural person.
● Majority (30%) of the respondents use Glow and lovely.
● Majority (54%) of the respondents prefer to use for quality.
● Majority (48%) of the respondents came to know about this brand by
friends.

34
 ● Majority (84%) of the respondents feel availability is satisfied.
● Majority (60%) of the respondents are feeling that the price is average.
● Majority (44%) of the respondents prefer 25g cream.
● Most (52%) of the respondents are using the cream for less than 1 year.
● Majority (62%) of the respondents are satisfied to feel about the quality
of cream.
● Majority (54%) of the respondents are purchasing in Departmental shop
● 80% of the respondents are 1-2 time using in daily this cream.
● 50% of the respondents suggest yes to buy this cream’
● 60% of the respondents are satisfied with the level of satisfaction.
● 32% of the respondents are complaint about pimples.
● 54% of the respondents are recommending in changes in the brand
● 65.22% of the respondents are changing the brand due to high no
improvement.
● 54% of the respondents are satisfied the overall performance.

1.3 SUGGESTIONS:

On the basis of above findings, the following suggestions are made.

 Most of the respondents pointed out, used brand lead to pimples in face, so
company should arrange technical medical experts teams to solve this
problem.

● Even though overall performance of brand used by respondents is high,

some problems pointed out by respondents, cosmetics industries should
solve this problems leads to increase sale.
● Company should provide more designed packing.
● Most of the respondents pointed out, they are known about used brand by
only friends. So company should take action provide effective
promotional mix.

35
CONCLUSION:

From the field survey researcher has come to know about the consumer
preference of facial cream.

Quality of the facial cream is better than other and also the respondents are
ready to buy. This questionnaire method is the best method for collecting
information regarding the facial cream.

Through this survey, researchers have got practical knowledge and this
survey helps to make the career bright.

Glow & lovely is the most preferred brand by the customer. So the
company must concentrate on their regular customer. They shall give some offer
to their product for product promotion.

36
 APENDIX - I

BIBILIGRAPHY

BOOKS

Journal Principal of Marketing

Modern Marketing - R.S.N.Pillai

BAGAVATHI

WEBSITES

● www.goodle.com
● www.wikipedia.com

37
 APENDIX - II

QUESTIONNAIRE

A STUDY OF CUSTOMER PREFERANCE IN FACIAL CREAMS IN

THISAIYANVILAI

1. Name :
2. Sex : Male Female
3. Occupation

Students Professional Business people Others

4. Education

Literate Illiterate

5. Age :

10-20 20-30 30-40 Above 40

6. Income level of the respondents

Below Rs.5,000 Rs.5,000 - 10,000

Rs.1,000-15,000 Above Rs.15,000

7. Marital Status

Married Unmarried

8. Location belong to

Rural Urban

9. Which brand of cream do you prefer?

Glow &lovely Fairever Fair&handsome

Garnier others

10. Why do you prefer this cream?

Price Quantity Quality

Good will Others

38
11. Who suggested you to buy this cream?

Friends Relatives Self Others

12. What is the availability of cream in your area?

Sufficient insufficient

13. What do you feel about the prices of this cream?

Very high High Average low very low

14. Which size do you prefer?

15g 25g 50g 80g

15. How long have you been using this cream?

Less than 1 year 1-3 years

3-5years above 5 years

16. What do you feel about the quality of this cream?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

17. Where will you purchase from?

Retail shop Fashion shop

departmental shop others

18. How many times are you using in a Daily?

1-2 3-4 5-6 above 6

19. Will you suggest others to buy this cream?

Yes No No Command

20. What is your level of satisfaction?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

39
21. What are the complaint do you faced in this cream?

Pimples Allergic Rashes

Dryness Others

22. Do you recommend any change in your brand?

Yes No

23. If yes, why do you change the brand?

Side effect High price

Ni improvement Other specify

24. What do you feel about the overall performance of the cream?

Highly satisfied Satisfied Neutral

Highly dissatisfied Dissatisfied

40