ST.

XAVIER’S COLLEGE
(AUTONOMOUS)
KOLKATA

3rd SEMESTER EXAMINATION

DECEMBER 2022
B.COM.
Tuesday, December 13, 2022
BCHSE2135T 09:00 AM to 12:00 Noon
3 hours
E-Commerce
Full Marks: 80

READ THESE INSTRUCTIONS FIRST:

 Of the questions attempted, the answers to only the first required number of questions (as stipulated
in the question paper) will be evaluated. So please do not attempt extra questions.
 Use fountain pen or ball-point pen of blue or black ink.
 Answer in your own words as far as practicable.
 Do not write anything on the question paper other than your Roll No.

At the end of the examination, fasten all your work securely together.
The marks are given in brackets [ ] at the end of each question or part question.

The question paper consists of 3 pages.

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 Of the questions attempted, the answers to only the first required number of
questions (as stipulated in the question paper) will be evaluated.
So, PLEASE DO NOT ATTEMPT EXTRA QUESTIONS.

Group A

1. Answer Any Five Questions. [4×5=20]

(a) Why Community Building is important for your Digital Marketing Strategy?
(b) “D2C model creates a better customer experience than B2C.” Justify the statement.
(c) What are the core security services provided by Digital Signatures in E-Commerce?
(d) What is Supply Chain Management? Why is it important in e-business environment?
(e) “E-Governance is a tool for tackling the corruption in India”– Taking into consideration any
real-life example, justify the statement.
(f) Compare between Social Media Marketing and Content Marketing.
(g) “E-CRM brings change into E-Commerce Landscape.” – Explain.
(h) How can a VPN secure your E-Commerce company?

Group-B
Answer Any Five Questions. [6×5=30]
2. Write short notes on the following: [3+3=6]
(a) Digital Certificate
(b) Video Marketing
3. (a) Discuss about three key components of any E-Business model. [3]
(b) Explain about various categories of B2B model. [3]
4. (a) What are the major phases of ERP implementation? Discuss. [4]
(b) Discuss any two major functional modules of SAP ERP. [2]
5. Do you think Cryptocurrency is the future of E-Commerce? Discuss it with relevant
explanation in the context of its features. [6]
6. (a) What are the major trends of E-SCM to reshape E-Commerce industry? [4]
(b) “SEM is the superset, SEO is the subset.”- Justify the statement. [2]
7. (a) “Subscription model creates a predictable future revenue stream.” –Explain the statement
with suitable example. [4]
(b) State two merits of using technological components in your E-Commerce platform. [2]
8. How online payment can be secured using SET? [6]

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 Group-C
Answer Any Three Questions. [10×3=30]
9. Mrs. Rajni Patel is unaware about various types of cyber threats. However, she is now spending
her most of the time in digital platforms. Her interest for online shopping has suddenly increased.
(a) As a cyber-legal consultant, kindly explain her about major cyber threats in E-Commerce
environment. [5]
(b) Briefly explain her about various offences and penalties, which are very common in
digital platform under IT Act 2000. [5]

10. Mr. Rajiv Ahuja wants to start an E-Retail company. He has not much idea about online business.
(a) As a Digital Marketing expert, explain him major types of digital marketing; So that he can
consider the right ones for his company. [6]
(b) Give him the idea of commonly used digital marketing metrics, which he can use for his
company to measure success. [4]
11. (a) Describe different types and components of E-CRM. [4+4=8]
(b) Briefly discuss major application areas of E-CRM. [2]

12. (a) Compare and contrast the traditional business with electronic commerce for a book shop.
[4]
(b) Through one relevant real-life example in each case, discuss the features of G2G and C2B e-
commerce model. [4]
(c) What do you mean by referral fee revenue model? Give relevant Example. [2]
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