Introduction To Text Analysis: Presented By: Vaibhav Londhe (TE-A-37)

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Introduction To Text Analysis: Presented By: Vaibhav Londhe (TE-A-37)

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Pablo Esobar

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Download as PDF, TXT or read online on Scribd

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Introduction to Text

Analysis
Text analysis is the process of extracting valuable insights from large amounts
of unstructured data. It involves applying a series of techniques to identify
patterns and trends in textual data that can be used to make informed
decisions.

Presented by: Vaibhav Londhe (TE-A-37)

Text Mining Process: A
Series of Activities
Text pre-processing: Cleaning the raw textual data to remove any
irrelevant information such as HTML tags, punctuation, or stop words.
Text Transformation: Converting the pre-processed textual data into a
standardized format that can be used for further analysis. This may include
techniques such as stemming, lemmatization, or part-of-speech tagging.
Feature extraction: Transforming the standardized textual data into a
numerical format that can be used for data mining.
Data Mining: Applying a statistical or machine learning algorithm to the
numerical data to identify patterns or relationships.
Evaluation: Assessing the performance of the model by comparing the
predicted results with the actual results.

The process of text mining involves performing these activities in a specific

order to extract insights from textual data.
The Five Fundamental Steps of Text Mining

1 Data Acquisition & Collection

Data is gathered from a variety of sources to build a comprehensive dataset that reflects the specific
analysis objective.

2 Pre-processing & Cleaning

Text is preprocessed by removing unwanted characters, punctuation marks, white spaces, and stop words to
prepare it for analysis.

3 Tokenization & Parsing

Text is segmented into individual units of meaningful information called tokens, which can then be analyzed
for patterns and trends.

4 Feature Extraction & Selection

Relevant features are extracted from the text based on their importance for the analysis and selected for
further processing.

5 Model Building & Verification

A model is created based on the selected features and tested to validate its accuracy for the intended
analysis.
Text Pre-processing Techniques
Tokenization
The process of splitting text into individual words or tokens, which can then be analyzed for meaning.

Example

Consider the following sentence: "The quick brown fox jumps over the lazy dog." Tokenization would involve splitting
this sentence into individual words: "The", "quick", "brown", "fox", "jumps", "over", "the", "lazy", "dog". These individual
words can then be analyzed further using techniques such as part-of-speech tagging or sentiment analysis.
Text Pre-processing Techniques
Stemming
The process of reducing words to their root form to capture their basic meaning and eliminate redundancy.

Example

Consider the words "jumping", "jumps", and "jumped". Stemming would involve reducing all three words to their root
form, "jump". This can help to eliminate redundancy in the data and make it easier to analyze.
Text Pre-processing Techniques
Stop Words
Common words that are often removed from text data because they do not carry much meaning.

Example

Examples of stop words include "the", "and", "a", "an", "in", "on", and "of". By removing these words from the data, we can
focus on the more meaningful words that are left.
Text Pre-processing Techniques
Lemmatization
The process of reducing words to their base or dictionary form to capture their meaning.

Example

Consider the words "ran", "running", and "runs". Lemmatization would involve reducing each of these words to the base
form "run". This can help to capture the true meaning of the words and make it easier to analyze the data.
Text Mining Applications

Sentiment Analysis Topic Modeling Image Recognition

Allows businesses to evaluate Groups related words and phrases Text can be analyzed to improve image
customer feedback and determine the together to identify key themes and recognition algorithms, enabling
overall sentiment towards their brand topics within a set of text data. automated analysis and sorting of
or product. visual data.
Conclusion
Text analysis offers a powerful way to gain valuable insights from unstructured data. By understanding the steps involved,
pre-processing techniques, and applications, businesses can leverage the power of text analysis to achieve their objectives
and gain a competitive edge.