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IndiGo App Case Study

IndiGo App growth case study

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Adeeb Rehman
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62 views1 page

IndiGo App Case Study

IndiGo App growth case study

Uploaded by

Adeeb Rehman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CASE STUDY External | Travel

The Challenge
Indigo Airlines reduces IndiGo airlines wanted to improve sales and profitability from their app. To do
this effectively they wanted to understand how they can acquire users
“We've greatly benefited from employing Google UAC campaigns. The
comprehensive approach, combined with data-informed strategies and

customer acquisition
precise audiences, have notably boosted our user acquisition,
(Installs) and drive bookings by reaching out to masses with the right set of
conversions, and in-app engagements.
messaging and offers, an audience which is highly inclined towards online

cost by 40% and boosts


travel aggregators for their booking requirements. We're very pleased with the outcomes we've attained through Google
UAC campaigns, as it has contributed to reducing our Customer
Acquisition Cost (CAC) over the past few months.”
revenue by 35% The Approach
A full-funnel approach was devised by the Google and L&F team which
focused on a long-term user acquisition strategy along with driving bookings Gaurav Prasad Nautiyal – Manager, Digital Marketing, IndiGo
to increase both user base and revenue contribution through the app.

36% 35% 40%


• By utilizing first-party data in Google UAC campaigns, the team achieved
improved conversion rates and a higher return on ad spend (ROAS)
Indigo Airlines, India • An install campaign was implemented with the objective of encouraging
https://www.goindigo.in/ Increase in Increase in Decrease in
in-app actions, specifically purchases. This campaign aimed to reach the
overall MoM overall MoM overall MoM
largest audience and resulted in a high number of installations and
bookings Revenue CAC
bookings.
• Re-engagement campaigns were established to target existing app users
and encourage their continued usage and interactions with the app.
FEATURE IMAGE Primary Marketing Objective(s)
• A thematic campaign structure was set up, consisting of different
OR VIDEO components: The messaging focused on promoting the IndiGo app and
• Grow Online Sales

PLACEHOLDER its unique selling points (USPs) and highlighted specific discounts or
Featured Product Area(s)
promotions.

• UAC Campaigns
The Results • In app action campaigns
Indigo increased bookings by 36% and revenue by 35% month on month. • Re-engagement Campaigns

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