Design Thinking Notes
Design Thinking Notes
people
e with without than These
of the whoEngaging you what
of allow Observing are empathize
a AsWHY theyef#ortEmpathy
the WHAT
their the particular a work
unanticipated holdvalues and you insights you can they design think to EMPATHIZE
deeply say our might
best capture what
them, they to think what
understand you is is
about the
they even insights infer
is thinker,
group do the
what think. give is centerpiece
ofheld
do-even and hold. physical and important
people to
these insights realizing the of
world, Empathize
understand
a gives into you people, the the
beliefs Sometimes
good directly Why?directionintangible feel.
beliefs human do problems and way
if us it. manitestations Itand to ofa
they that
aboutconversation those Because also them. in what they
are reveals We people, "To
and behavior. meaning helps how order human-centered
e are these to you is do mode
threvealed. new need create they meaningful you
values.different
way you toare things care
and create
thoughts
tremendous
a eyes. toour within
can learnminds But of of interact designtrying
the innovative those their learn and need
world from The
surprise learning the
to experiencesabout for to to
why, design
stories and automatically see experiences with them. context
what them, solve
is. botvalues
h amount things solutions. their about
their to
to what their meaningful
Good they that recognize you are process.
environment
physical of know
actuallypeople e
the arabout "with -they mustrarely your
designs designer not ilter in
what
Theorder need.
a gain your anddesign The
t el obvious the fresh outthose best they
do-are
are way a to By empathy own-they Empathize
emotional your
built and and lsolutions
set insights
ot uncoverwatching do gives challenge. innovations,
the the to
they and lives."
strong of of you
on eyes,"
the think information
say. users
subject
a thíngs is for are needs, mode
people harder insights.
come clues
solid
indicators people,
Thi s who It
and and those is
that by
out about they how your is
wil of
Usthe in k -throughpeople
goingsteps, AsWatch deviate Engage. Others
the do
empathize,
Observe. -empathize
you:ToHOW to
the conversation. a - realizations
someone designer,observations
context
through and
you come
environment andfrom both
talk talk Sometimes View
Listen.
them. short but from come
of
their you to
someone's show to, Prepare she from users in
through relevant
a
to
mind Certainly'intercept and Keep work-around
you always we may noticing and
prompt as thesome call not
the with you form.
impressions Unpacking with inUnpack:
from
Transition: home they why how contexts their
order conversation
encounters
you ask
questions th is even
that deeper perform they they a
synthesis quotes, can fellow
Get or can, "Why?" technique someone disconnectbehavior
start to When workplace complete think in
work, are
designers l
alunderstand is and addition
questions. doing
a to
task
and toonlyyou'd in
process, and maps tothe chance a you you
make Empathize should, has the in
information information uncover'interviewing mention between empathy
of need move - or what task. a longer loosely like created to
context
journeys
connections-post and so
which tothe interact combine to interviews.
many they in work,
capturing start big tofrom Have scheduleddeeper ask,
process bounded. conversation.which what of
leadsabout or out tpicture hat empathy stories do. but but connect
»> them
withobservation someone their
experiences-anything of Define Ask meaning expect it may Some
intoa your the
your process ll an conversations. should lives.
are physically Elicit with
important
and the work object. them be
'Dehne' user. pictures head embodied to very says of As people
graspthings the
sharing - to
to Engagementstories lereally t much
This and Have
vocalize goand the surprising and most and
the drawing EPATNIZE
mode. of parts you engagement.
through feel
onto
is your takeaways in a conversationfrom what as seek
the what heard conversation more powerful
artifacts. what's possible stories
beginning that user, wall a inayou conclusions DEFINE
can the to he
visual and the lik e you does.
captures come
post-itswhere found of
as
itsaw
of all.
insights.
else The when
focusedpeople your(POV): The define WHY patterns.ratherneeds isThegathered. becoming on,are
are takingspace. The WHAT
what
has: Define you Define goal designing Define DEFINE
PO the they of we It
and of is is
discoveries It problem are defines particular
In acall the an yourmode
is
mode the explicit mode emerge a the
this generating word, instant-expert
for, based
a
problem point-of-view.Deine this chance, Define of
synthesis isstatement expression the criticalis the from user, on the
that also RIGHT mode stage what anddesign
Define a
you of anideas. space.
endeavor to process or is onyou mode "Framing
tends composite This is about responsibility,
can your challenge ofthe mode to the process way
It the craft have
leverage
empathy tomay design ofshould subject
making
to yieldseem problem synthesizing is a learned is to
synthesize to
process sensemaking. character. meaningful all
both address, be sense and as
to
work counterintuitive about
a create the
tackle you a gainingaboutdesign
guiding
greater because of bringing
that your are information Insights and
the based the your right
gives striving statement invaluable thinker
designscattered quantity actionablewidespread user the
on it don't clarity
you but your results and to problem
to to
challenge: the crafting address. discover often that empathy define and right
findings
and new
advantage in probleminformation about
higher focuses
just thefocus
understanding your
a More connections jump for the
challenge solution."
that into
quality morepoint-of-view statement context. to
on the the is
is, that
powerful importantly, in you
person
INSIGHT. narrowly insights
your design the
no solutions have After you
one of and lap; this -
and you only
merits
later. ideas ideateYou by
imagination.
In couldrelated
encourages Another
a ofoneThere ideate
HOW to
voice, ideas physically
theme by by
are
while from building
materials,
ideation simply
throughout other new
placating the making For
combining
single votes
carryinggenerated likely bring
butpotential. In
throughTransition: evaluation ideation ideastechnique on
thinking andexample,
order
to
they're multiple something embracingothers'
idea torward to your techniques al about your
multiple delight," ideation, to of come ideas. in
that duringreally As avoid rational of
them is a
conscious
a ideas. building brainstorm
at into ldeate forward. you problem. a
misunderstandingAdding
up "the
team, ideas losing
we is come
leastideas
brainstorming.
prototyping. sidedefering such
to
designate forward
recommend In -that
rational
you) al doing to and
the
forward-a » in as constraints, you
of knowing
bodystorming, points is, unconscious
majority to into Prototype
the judgment
so, leverage mind,and
choice," prototyping
use three
innovation you where Maxiuze
your
In prototyping. a al
radically thisCarry to process that give surrounding
of vote voting
allow the
the way, the "the your your that - decisions
team mindmapping, itself you synergy
different you two on most of
potential wil is, innovation
potentral
three criteria thus
considered imagination can to
or
canpreserveunexpected" separating
get the yourself rational of
three maintaining tDEATE need be reach
different (we to the
agree
approach you
the and to an further group
innovation ideas mightselection, have PROTOTYPE
ideation
be with thoughtswith
upon. examination andsketching
ideas as your just generation
creativity made: inspiring
than to
than that suggest reach
potential technique. you
settling receive that innovationgenerated
potential by this
your "the which of But new
on the tcriteria,
eam most you
the by
most
committing e Touser. a pictures.
a To Totimconversation To prototype
To ToWHY kelygood. gadget
Iisomething Aprototype
voicestage for and you broad get The WHAT
large start
manage test and fail communicate. ideate prototype prototype
problempossibilities. quickly a
bring but you commands cents)should Prototype
such
you- PROTOTYPE
and closer is
the to money conversation. havi ng a and but
create
out user put can as
a and piece. problem-solve. can "oo-do modeto the
solution-building
down direction invested more together, be question
them can or your
cheaply. A Ha the orelicit
visuallow-resolution myPrototype
into Staying picture emotions is
too
prototype Your role-play
experience.anythinga cooking mauseful y Use fnal the
smaller, up
Committing
low-res
early front. interactions isBuild
role-playing commands"
that get slution.
enjoyterative
worth and a
process. is through a projectfeedback
prototypes mode "Build
testable on. an to responses Walking user little cooking
allows a
think. generation In
opportunity
as thousand activity,
a can th atmore the
with from
ldentifying
chunks. you few physical
someone interact aims earl
iny
to users from or retined. users that a of to
resources to ar
competitive e stages
pursue to words, that even think
a have are environment through with-a find For and quick artifacts
variable often person. out: of
many as a storyboard. be example, colleagues. a
possible another, prototype a it "do manner? intended
and project
and
also different rícher scenario a cheap
that wall my
encourages directed
to when is you ldeally of users you In to Inthat to test
ideas each worth later
have with post-it enjoy may makequestion these answer
centered ayou createstages
without idea
conversation a to
you thousand storyboard
created notes, (think
means bias cooking a earlyquestions may
to around both learn."
wil toward a laterminutesstages, be
break your
less with is with that
a
do
receiveunderstanding t prototype
Start HOW to
ID Don'(post-its,
Build answeremotionally
you a
with variable. spend building.
expect? a
meaningful the particular tape,
user yOu ldentifyattached too and Even
users
considerable
resultssimplyprototype.it
Examining aspect
Prototype Answering long
is transition
Transition: can
often feedback inquestion found if
give put are mind. what's toon you
gain
wil any one
you be a the thesecritically
Though between. and these What as one
objectsaren't
prototype a case in
the additional Test
whenbeingprototype.
product the someone
most
two Prototype questions do prototype. are sure
that important
prototyping What are testing tested.tested a
modes you what
in
step
natural ofplanning modes
front responds with Let good
careful you phase. wil hope That you'
after in go way re
ofconjunction to that >> You
and help to said,each before to
creatinga and
and consider are
Test test to doing, can
thinking
honest user trying you a start!)
testing
executing focus prototype. learn
with
prototype.don't you
to consider
to the o
feedback.about test area test before your the be find wil lot
prototype. brings act from
it; a blind be
sometimes
successful and in
how often up you o
prototypinguser? prototype Ayourself enough of
tandem
how to picking very
to the create PrOTOTYDE
What the
he t
test tDon' layers you getting to up simple
entirely
mnost testing aaremore andsorts othershould get
in
assume some prototype
a prototype.
of help of too you
way
informative going than TEST tangential
testing
scenario
intertwined, behavior
you going
materials
that you toyou
wilet can a test
is
a that
butobservation
To and Sometimes
To ToWHY
test better test
approaching to
is aldeally whataskingthese Testingyou your TestThe WHAT
learn refine scensrio
not ina take
alsorefine as
possibie,
if
you things have users
whether
ityou TEST
that your
moreprototypes you with can now
another
is mode
is
this can and
you POV. know your learn tend the
about means frame
location them test or likely heve is
engagement-it
failed when Test
prototype.
you're andwithin not to
about opportunity
Sometimes your and a focus done another
to going more that use people you mode
frame user. solutions. wrong-testing a the the more
back itreal solicit
realistic
Awouldnormal
within
their person like opportunity about
rule interaction framing to "Testingan
is
testing
the often
Testing context
to capture yourunderstand
feedback,
aboutthe
problem the
Testing of and
yields situation
thumb:
reveals is of solution. of
another drawing is the with the to your
the the the
correctly.unexpected informs gain
that chance
always byreal user'sproblem users, problem your
board. havingroutines.Foran Instead, empathy
opportunity situation. user, solution
not the prototype to life. as but andprototypes
next well don't
but
onlyinsights. refine users Forcontinue for opportunity
learnto
createdunlike
did iterations If as the
to your astake
testingphysical a your reduce
you build your
people you
experience,
if on tryto to
prototypes and
not solutions you ask test.to
empathy of a a potential your initial have
get prototype
know role object, "Why?", you
prototypes. "testing" your
the or are
empathycreated,
andyou're task solutions.
ask
solution through and designing
make inpeople
right, when situcreate focus work mode, from
Both
user."
right, them to
but on for.
Ask Create
comparison,experience listen use And Show HOW testto
users (ond
to don'tdon't
Experiences. misuse!) what
to explain tell.
and that
compare. they
groups. comparisons your Put
youwork. design For details,scope
innovation yourfurthermore
regardless multiple process
Iteration Iteration
making
the and everything
say what
user your
will simplicity. process Create about you
own The narrows Bringing
make challenges Generally
butprototypes multiple is is prototype
have
process
you process reacting your it. (yet)
of there
the fundamental a often andgjven
what take the the process and
times, your multipleprototypes
the Let in
process
that can
areprocess reveal to,
process on presented you as or
you them, your the
questions
works
a an be stillmove trying and own prototypes rather user's
designery yourunlimitedtaken is take of latent andtester
use.
you supports also good
variations
from than and
for herearticulated multiple needs. how hands The
own on by test theyinterpret
you. working iterating design. to an they bey
is by them have
mindset and number this explanation
the -
Most one using cycles of or to
adapt here held handle your
the user
suggestion development. aIterate in
importantly, of the brainstorming on within
that as through to
a prototype.
user tastirg
the way and
itdesigndesign a test that
permeates to linear broad both
a that interact within s
your step-for gives your
frameworksofmodes the by listenig
progression, feels
as
style a concept topics cycling Watch an
framework; design users user
you like with
experience.
the and in example
continue is
way various process
to with through evaluating an it; how
your with basis then
but the they
you ultimately multiple by
work. whichorders, nuanced or
work. to yourcreating the
practice
Hone to