BUSINESS PLAN

FOR

ESTABLISHMENT OF AN

ICT CENTER

Prepared By:
Benard Gift Onyinyechi
NWADICHE LUGARD EMMANUEL

Matric Number:
U/2022/21948
U/2022/22231

Course Lecturer:
Mr. Emeka
CONTENT
• Executive
• Company Overview
• Company Ownership
• Startup Summary
• Services
• Service Description
• Future Services
• Market Analysis
• Market Segmentation
• Strategy Pyramid
• Competitive Edge
• Marketing Strategy
• Pricing Strategy
• Promotion Strategy
• Sales Strategy
• SWOT Analysis
• Management Summary
• Summary Of Business
EXECUTIVE SUMMARY
This Business Center will provide a unique forum for communication and entertainment through the
medium of the internet. The public want to access to the methods of communication and volumes of
information now available on the internet and access at a Cost they can afford and in such a way that
they aren’t socially & economically. The goal of this Business Center is to provide the community
with a social, educational, atmosphere for worldwide communication. The amount to run this
Business Center is N2, 500,000 which includes the cost of the equipment, services, furniture, cabling,
decoration, fixed cost and variable cost. All this amount we trying to get loan from CBN Bank with
Business Premises Loan Scheme. This Business Center will organize and runs by 4 shareholders
since they finish the study and take specialist in this subject. Two of the shareholders already had a
degree in networking and others shareholders have an experience in technician. We were expecting
to maintain about three years to establish our market and settle the bank loan. Successful operation
in the first three years will provide Business Center with a customer base that will allow it to be self-
sufficient after three years later.
Objective:
The objectives for the first three years of operation include:
• The creation of a unique, upscale, innovation environment that will be different in Business
Center from other Business Center.
• Educating and communication on what a Business Center is all about.
• Formation of an environment that will bring people with diverse interest and background together
in a common forum.
• Affordable access to the resource of the internet and other online services.
• To establishing in the market.
• To create the IT lifestyle at the area.
Mission
As the popularity of the internet continues to grow at an exponential, easy and affordable access is
quickly becoming a necessity of a life. This Business Center provide communities with the ability to
access the internet, enjoying play games and share internet experience in a comfortable environment.
The people of all ages and backgrounds will come to enjoy the unique, upscale, educational and
innovative the cyber café provides.
Key to success
The key to the success are:
• The establishment of this Business Center is as a community hub for socialization and
entertainment.
• The creation of an environment that won’t intimidate the novice user. This cyber Café will
position itself as an educational resource for individual wishing to learn about the benefits the
internet has to offer.
COMPANY OVERVIEW
The Business Center is registered as name Benny Vale Business Center and located at Rumola Bus
Stop. Benny Vale Business Center will provide full access to email, internet application, the lasted
games product, other application like MS Office and Adobe Reader. This ICT center will also provide
customers with a unique and innovative environment for enjoying their time. Business Center will
appeal to individuals of all ages and background. We want to make this business as an integration
centre for the users who expert in computers and users who just in the beginning to use the computer.
By the way, Benny Vale Business Center also will be the starting for the lifestyle in this area.
COMPANY OWNERSHIP
Benny Vale Business Center is owned by 4 shareholders. As the founder of Benny Vale Business
Center, we are owners and the holding share of this Business Center is divided into four of us.
STARTUP SUMMARY
This Business Center startup costs will cover computer equipment, site renovation and
modification, capital to cover losses in the first year and the communication equipment necessary to
get its customers online(promotion and others). The communication equipment necessary to provide
the Business Center customer with a high speed connection to internet and the service it has to offer
make up a large portion of the startup costs. These costs will include the computer terminals and all
costs associated with their set-up costs will also be designated for purchases of 2 laser-jet printers
and scanner. In addition, costs will be allocated for the purchase of computers spare parts such as
mouse, microphone, keyboard, monitor, printer ink and other maintenances. A single estimated figure
will be allocated for this purpose. The renovations or modification cost estimate will include the
costs associated with preparing the site for opening the business. The expecting cost to run the
Business Center was shown below:
Company location & Facilities: As site has been chosen at Rumuola Bus stop, Pot Harcourt, there
are many various reason of this sites. The various reasons including:
• Proximity to the business community
• Proximity to the residential area, schools and colleges/private university
• Proximity near to bus station
• Parking availability
• Low Rent
SERVICES
Benny Vale Business Center will provide full access to emails, internet application, the fastest games
registered product, other application like Microsoft Office, printing, scanning, Fax services, repairing
(Desktop and Laptop) and selling Computer hardware & Software. This business center also provide
customers with a unique and innovative environment for enjoying their time in our business center.
SERVICE DESCRIPTION
Benny Vale Business Center will provide its customers with full access to the internet and common
computer software and hardware. There is some of the internet and computing services available to
the customers are listed below:
• Access to internet explorer
• Access to popular software application like Adobe Photoshop and Microsoft Office
• Access to laser and color printing Technology
Benny Vale Business Center will invest in high speed computers to provide its customers with a fast
and effective connection to the internet. The computers will be reliable and fun to work with. Benny
Vale Business Center will continue to upgrade and modify the system to stay current with
communication technology. One of the main attraction associated with internet café’s is the state of
the art equipment with latest technology that is available to use.
FUTURE SERVICES
As Benny Vale Business Center grows in this site, and on further plans to expand, more
communication systems will be added. The possibility of additional units has been accounted for in
the current floor plan (expansion). As the demand for the internet connectivity increases, along with
the increase in competition. Benny Vale Business Center will continue to add new services to keep
its customer base coming for more in the two sites.
MARKET ANALYSIS
Benny Vale Business Center is faced with the exciting opportunity of being the first-mover in Rumola
Business Center market. The consistent popularity of coffee, combined with the growing interest in
the internet has been proven to be a winning concept in other markets and will produce the same
results in Rumola Port Harcourt.
MARKET SEGMENTATION
The target customer can be dividing into three group. First group is familiar with the internet and
desire a progressive and inviting atmosphere where they can get out of their offices or bedroom.
Normally this group is expert in using computer and their jobs needed to the computer using. Second
group is not familiar with the internet yet and just waiting for the right opportunity to enter the online
community. The third group is for children who aged about 8 to 14 years old. This group is the main
target because it can bring about 50% years of whole profit in a month to the Business Center. Usually
they are more attractive to online games and spend a lot of time in here. In addition to these three
broad categories, Benny Vale Business Center target market can be divided into more specific market
segments. The majority of these individuals are student and business people.
STRATEGY AND IMPLEMENTATION
Benny Vale Business Center has three main strategies. The first strategy focuses on attracting novice
Internet users. By providing a novice friendly environment, Benny Vale Business Center hopes to
educate and train a loyal customer base. The second, and most important, strategy focuses on pulling
in power Internet users. Power Internet users are extremely familiar with the Internet and its
offerings. This group of customers serves an important function at Benny Vale Business Center.
Power users have knowledge and web-browsing experience that novice Internet users find attractive
and exciting. The third strategy focuses on building a social environment for Benny Vale Business
Center customers. A social environment, that provides entertainment, will serve to attract customers
that wouldn’t normally think about using the Internet. Once on location at Benny Vale Business
Center, these customers that came for the more standard entertainment offerings, will realize the
potential entertainment value the Internet can provide.
STRATEGY PYRAMID
Attract Novice Internet Users
Benny Vale Business Center first strategy focuses on attracting novice Internet users. Benny Vale
Business Center plans on attracting these customers by:
• Providing a novice friendly environment. Benny Vale Business Center will be staffed by
knowledgeable employees focused on serving the customer’s needs.
• A customer service desk will always be staffed. If a customer has any type of question or
concern, a Benny Vale Business Center employee will always be available to assist.
• Benny Vale Business Center will offer introductory classes on the Internet and email. These
classes will be designed to help novice users familiarize themselves with these key tools and the
Rhythm International Cyber Café computer systems.
Attract Power Internet Users
Benny Vale Business Center’s second strategy will be focused on attracting power Internet users.
Power Internet users provide an important function at Benny Vale Business Center. Benny Vale
Business Center plans on attracting this type of customer by:
• Providing the latest in computing technology.
• Providing scanning and printing services.
• Providing access to powerful software applications.
Social Hub
The third strategy focuses on building a social environment for Benny Vale Business Center
customers. A social environment, that provides entertainment, will serve to attract customers that
wouldn’t normally think about using the Internet. Once on location at Benny Vale Business Center,
these customers that came for the more standard entertainment offerings, will realize the potential
entertainment value the Internet can provide.
COMPETITIVE EDGE
Benny Vale Business Center will follow a differentiation strategy to achieve a competitive advantage
in the café market. By providing Internet service, Benny Vale Business Center separates itself from
all other cafes in the locale. In addition, Benny Vale Business Center provides comfortable
environment with coffee and bakery items, distinguishing itself from other Internet providers in
the environment
MARKETING STRATEGY
Benny Vale Business Center will position itself as an upscale coffee house and Internet service
provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due
to the number of cafes in Port Harcourt, it is important that Benny Vale Business Center sets fair
prices for its coffee. Benny Vale Business Center will use advertising as its main source of promotion.
Ads placed in the Daily Nigerian Newspaper, and the Guardian will help build customer awareness.
Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, Benny Vale
Business Center will give away three free hours of Internet use to beginners who sign up for an
introduction to the Internet workshop provided by Benny Vale Business Center.
PRICING STRATEGY
Determining a fair market, hourly price, for online use is more difficult because there is no direct
competition from another business center in the area. Therefore, Benny Vale Business Center
considered three sources to determine the hourly charge rate as some charge a monthly fee, while
others charge an hourly fee. In addition, some providers use a strategy with a combination of both
pricing schemes. Thus, it can quickly become a high monthly cost for the individual. Second, Benny
Vale Business Center looked at how business centers in other markets such as Favour Links
Computers etc went about pricing Internet access and other document related activities. Third, Benny
Vale Business Center used the market survey to evaluate these three factors resulted in Benny Vale
Business Center’s hourly price of N250.
PROMOTION STRATEGY
Benny Vale Business Center will implement a pull strategy in order to build consumer awareness
and demand. Initially, Benny Vale Business Center has budgeted N200, 000 for promotional efforts
which will include advertising with coupons for a free hour of Internet time in local publications and
in-house promotions such as offering customers free Internet time if they pay for an introduction to
the Internet workshop taught by Benny Vale Business Center’s computer technician. Benny Vale
Business Center realizes that in the future, when competition enters the market, additional revenues
must be allocated for promotion in order to maintain market share.
SALES STRATEGY
As a retail establishment, Benny Vale Business Center employs people to handle sales transactions.
Computer literacy is a requirement for Benny Vale Business Center employees. If an employee does
not possess basic computer skills when they are hired, they are trained by our full-time technician.
Our full-time technician is also available for customers in need of assistance. Benny Vale Business
Center commitment to friendly, helpful service is one of the key factors that distinguishes Benny
Vale Business Center from other Internet cafes.
SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal strengths and
weaknesses Benny Vale Business Center must address. It also allows us to examine the opportunities
presented to Benny Vale Business Center as well as potential threats. Benny Vale Business Center
has a valuable inventory of strengths that will help it succeed. These strengths include: a
knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the
market need. Strengths are valuable, but it is also important to realize the weaknesses Benny Vale
Business Center must address. These weaknesses include: a dependence on quickly changing
technology, and the cost factor associated with keeping state-of-the art computer hardware. Benny
Vale Business Center’s strengths will help it capitalize on emerging opportunities. These
opportunities include, but are not limited to, a growing population of daily Internet users, and the
growing social bonds fostered by the new Internet communities. Threats that Benny Vale Business
Center should be aware of include, the rapidly falling cost of Internet access, rise in fuel, inflation
and emerging local competitors.
Strengths: Benny Vale Business Center has a valuable inventory of strengths that will help it
succeed. These strengths include:
• Knowledgeable and friendly staff: We’ve gone to great lengths at Benny Vale Business Center
to find people with a passion for teaching and sharing their Internet experiences. Our staff is both
knowledgeable and eager to please.
• State-of-the art equipment: State- of- the art equipment part of the Benny Vale Business Center
experience includes access to state-of-the-art computer equipment. Our customers enjoy beautiful
flat-screen displays, fast machines, and high-quality printers.
• Upscale ambiance: When you walk into Benny Vale Business Center, you'll feel the
technology.
• Clear vision of the market needs: Benny Vale Business Center knows what it takes to build an
upscale business center. We know the customers, we know the technology, and we know how to
build the service that will bring the two together.
Weaknesses: Strengths are valuable, but it is also important to realize the weaknesses Benny Vale
Business Center must address.
These weaknesses include:
• A dependence on quickly changing technology: Benny Vale Business Center is a place for
people to experience the technology of the Internet. The technology that is the Internet changes
rapidly. Product lifecycles are measured in weeks, not months. Benny Vale Business Center needs
to keep up with the technology because a lot of the Benny Vale Business Center experience is
technology.
• Cost factor Associated with keeping state-of-the-art hardware: Keeping up with the
technology of the Internet is an expensive undertaking. Benny Vale Business Center needs to
balance technology needs with the other needs of the business. One aspect of the business can't
be sacrificed for the other.
Opportunities: Benny Vale Business Center’s strengths will help it capitalize on emerging
opportunities.
These opportunities include:
• Growing population of daily Internet users: The importance of the Internet almost equals
that of the telephone. As the population of daily Internet users increases, so will the need for
the services Benny Vale Business Center offers.
• Social bonds fostered by the new Internet communities: The Internet is bringing people
from across the world together unlike any other communication medium. Benny Vale Business
Center will capitalize on this social trend by providing a place for smaller and local Internet
communities to meet in person. Benny Vale Business Center will grow some of these
communities on its own by establishing chat areas and community programs were customers
can share and gain ideas from each other thereby fostering connections and publicity of the
ICT center. These programs will be designed to build customer loyalty.
• Threats: Threats that Benny Vale Business Center should be aware of include, the rapidly
falling cost of Internet access, and emerging local competitors, inflation, high rise of petrol.
• Rapidly falling cost of Internet access: The cost of access to the Internet for home users is
dropping rapidly. Internet access may become so cheap and affordable that nobody will be
willing to pay for access to it. Benny Vale Business Center is aware of this threat and will
closely monitor pricing.
• Emerging local competitors: Currently, Benny Vale Business Center is enjoying a first-mover
advantage in the local cyber-cafe market. However, additional competitors are on the horizon,
and we need to be prepared for their entry into the market. Many of our programs will be
designed to build customer loyalty, and it is our hope that our quality service and up-scale
ambiance won't be easily duplicated
MANAGEMENT SUMMARY
Benny Vale Business Center is owned and operated by 4 of us. The company, being small in
nature, requires a simple organizational structure. Implementation of this organizational form
calls for the owner, to make all of the major management decisions in addition to monitoring all
other business activities.
Organization Structure:
These is the organization chart for the site.
• Personal Plan: The staff will consists of few fulltime staff in which some of them will
take care of training and the rest will be responsible for attending to the design or typing needs
of the customers. We act as a technician as well.
• Financial Plan: After having a discussion and survey about the loans, we prefer to get
loan from CBN Bank.
The interest rate will be counted as follows:
• 1st year –3.5% interest
• 2nd year –BLR –1.0% interest
 • 3rd Year –BLR + 0% interest
• Thereafter –BLR + 0.6% interest
For the first three years, we concentrate to pay the bank loan and establish on our market. After three
years, when bank loan already done, the cyber café will upgrade in term of computer specification,
adding more computers in the site and finally renovate the premises to make our café look more
attractive.
SUMMARY OF BUSINESS
Even the cyber café business look easy to manage and bring a lot of profit, it seems difficult because
they have to be more sensitive to the computer & IT world. It needs a long term planning and must
always be sensitive to what customer look out for. It needs a person who acquires highly innovative
and up to date knowledge on its services. The person who runs a cyber café needs to have a lot of
courage & very high sense of initiative. Beside knowledge on IT technology, the owner must be good
in financial administration and business strategies.