Data Collection Methods and Tools For Research
Data Collection Methods and Tools For Research
Authors
Abstract
One of the main stages in a research study is data collection that enables the researcher to find
answers to research questions. Data collection is the process of collecting data aiming to gain insights
regarding the research topic. There are different types of data and different data collection methods
accordingly. However, it may be challenging for researchers to select the most appropriate type of
data collection based on the type of data that is used in the research. This article aims to provide a
comprehensive source for data collection methods including defining the data collection process and
discussing the main types of data. The possible methodologies for gathering data are then explained
based on these categories and the advantages and disadvantages of utilizing these methods are
defined. Finally, the main challenges of data collection are listed and in the last section, ethical
considerations in the data collection processes are reviewed.
Key Words
Data Collection, Research Methodology, Data Collection Methods, Academic Research Paper, Data Collection
Techniques.
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
I. INTRODUCTION
Different methods for gathering information regarding specific variables of the study aiming
to employ them in the data analysis phase to achieve the results of the study, gain the answer of
the research questions or test the hypotheses are referred to as data collection.
Data collection as a main stage in research can overshadow the quality of achieving results
by decreasing the possible errors which may occur during a research project. Therefore,
alongside a good design for the study, plenty of quality time should be spent in the collection
of data to gain appropriate results since insufficient and inaccurate data prevents assuring the
accuracy of findings (Kabir, 2016). On the other hand, although a suitable data collection
method helps to plan good research, it cannot necessarily guarantee the overall success of the
research project (Olsen, 2012).
II.
TYPES OF DATA
Before selecting a data collection method, the type of data that is required for the study
should be determined (Kabir, 2016). This section aims to provide a summary of possible data
types to go through the different data collection methods and sources of data based on these
categories. However, we need to understand what data is exactly? The embodied information
in terms of figures or facts used to analyze for different calculations and finally gain a result to
address the study question or hypothesis testing is known as data (Hurrel, 2005). Data can be
categorized using different ways including quantitative and qualitative.
A. Qualitative Data
Both nominal and descriptive non-numerical data which cannot be shown as numbers are
known as qualitative data in words or sentences format. This type of data answers to "how and
why" questions in a research study and mostly covers data regarding feelings, perceptions, and
emotions using unstructured approaches such as interviews for data collection. Researchers use
different methods such as using audiotapes, sketches, notes, and photographs to gather these
data.
Although qualitative data can be suitable to achieve further information to explore and
determine new effects and consequences of programs on the research, and finally enhance the
quality of quantitative results, its implementation is dependent on spending a considerable
amount of cost and time and the results may not be generalizable. It means the findings of case
studies can be used just for the same issues as the general patterns for different studies.
Qualitative methods encompass three main categories including observations, document
www.elvedit.com 11
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
reviews, and in-depth interviews in spite of the fact that there are less common ways to gather
qualitative data. In the next section, all of the methods of data collection are discussed.
B. Quantitative Data
Data that is not published yet and is the first-hand information which is not changed by any
individual is known as primary data. In other words, researchers use different approaches to
gather and collect primary data for a specific purpose. Thus, the validity, reliability,
objectivity, and authenticity of data are more in primary data in comparison with the secondary
data types. These qualities are important in some types of research methods such as statistical
surveys as the use of the information is specific to a problem and cannot be provided from
published references. Thus, although the research can be conducted based on secondary data, it
is not possible to achieve a reliable result without using primary data as well. As secondary
data is manipulated and changed by others. Using primary sources, helps to gain high-quality
data which can improve results, and you also have the opportunity to add further data when
required during the research procedures. Primary data collection; however, can face difficulties
in defining different terms in collecting data for example, the reasons behind data collection,
what to collect, when to collect data, and the type of data collection method. It is also an
www.elvedit.com 12
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
expensive approach, obtains the majority of research budget, and needs to provide funding
resources from different agencies. You need to ensure the standard of collected data by
accurately collecting them, eliminating unnecessary data and also not using fake and cooked-
up ones. To achieve primary data, different sources can be used such as experiments, surveys,
interviews, and questionnaires (Kabir, 2016; Taherdoost, 2021).
Secondary data is the data gathered from published sources meaning that the data is already
gathered by someone else for another reason and can be used for other purposes in a research
as well. In all papers, the literature review section is based on secondary data sources. Thus,
secondary data is an essential part of research that can help to get information from past studies
as basis conduction for implementing a research or as the required background information. It
can also help to design a study and provide a baseline to compare primary results. However, it
should be noted that researchers need to re-examine the validity and reliability of these
backgrounds to gain authentic results.
www.elvedit.com 13
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
There are different sources of secondary data such as records, books, research articles, and
internet articles. Although they are not valid as much as primary data sources, these sources are
still important for scientific studies as primary data collection is sometimes hard or impossible
to obtain. Also, in some cases, the respondents do not allow to reveal data and the study should
be conducted based on secondary data. Generally, secondary data is cheaper and easier to
obtain in comparison to primary data and there is no responsibility for the quality of data as it
is just reported in the study. It also brings some disadvantages as it may not be reliable or
accurate. It also cannot be used for a different situation for example environmental factors can
www.elvedit.com 14
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
affect the data and the time factor is important since sometimes it is required to use up-to-date
data. Besides, copyright issues may happen (Hox & Boeije, 2005; Kabir, 2016).
The questionnaire is one of the common devices for collecting information and a form or
instrument including a set of questions and secure answers that respondents (from a specific
population) fill to give the researcher information needed for the study. The data given from a
questionnaire cannot be achieved from the secondary resources (Pandey & Pandey, 2015).
These forms are suitable to gather both qualitative and quantitative data. Although they are not
the most common methods used in qualitative research, they are useful in case of facing a large
sample in a study.
Sir Francis Galton designed a questionnaire for the first time. A questionnaire is utilized for
different purposes, although it is commonly used to gather statistical data. It can be designed
for measuring separate variables such as behaviors, preferences, and facts (Kabir, 2016).
Although the preparation and administration of a questionnaire are not hard, specific points in
these processes should be required. This form is used, normally, when it is not possible to
discuss each participant personally (Pandey & Pandey, 2015). Thus, it helps to gather data
from different individuals, groups, and companies easily. Questionnaires can be categorized
based on different aspects such as types of questions and administration modes.
A) Types of Questions
First, questions can be designed to measure variables for example in a survey. On the other
hand, questions can be based on aggregating into indexes or scales, for instance in tests.
Second, question types can be categorized into closed-ended and open-ended questions. In
close-ended questions, the respondents face a specific range of answers to choose from, but the
respondent is asked to provide formulated answers using open-ended questions. Qualitative
www.elvedit.com 15
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
questions are open-ended (Taherdoost, 2019). In this type, then, the answers should be coded
into a response scale. Therefore, in comparison to the open-ended questions, close-ended ones
are pre-coded to make the work quickly be implemented (Olsen, 2012).
For close-ended questions, there are four types of options to respond the questions:
● You can have a two-option as the responses possibilities which are known as
dichotomous scales.
● If you add more than two options for the respondents, the scale is known as
nominalpolychromous.
● In ordinal-polytomous scales, you prepare more than two options which are also ordinal.
● Finally, you can use continuous or bounded types which use a continuous scale as a
possible response case.
www.elvedit.com 16
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
● Can convince them you secure their information and keep their side; ● Can reward their
cooperation.
On the other hand, you can gain an accurate data set considering two points:
D) Advantages of Questionnaires
Questionnaires provide several merits in comparison to other survey methods as listed in the
following:
www.elvedit.com 17
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
● Time saver;
● Cost-effective options;
● Highly structured;
● The possibility of gaining high accurate data;
● The possibility of being carried out by other people instead of the researcher regardless
of affecting the reliability and validity term, and the possibility of group
administrations;
● Analyzing the results easily by entering the achieved data to the software quickly in the
majority of cases;
● The opportunity of more objective and scientific analysis;
● The achieved quantitative data can be used to compare and contrast the results of the
study with others to measure the changes;
● The possibility of achieving comprehensive design and tests, and administrating the
research with required details;
● Creating novel theories or/ and testing an existing hypothesis using the achieved
quantitative data (Frechtling, 2002; Kabir, 2016; Taherdoost, 2021);
● Suitable in a wide range of study fields;
● Suitable and reliable in special cases (Pandey & Pandey, 2015).
E) Disadvantages of Questionnaires
However, there are also several demerits that are not negligible. There are several difficulties
researchers may face using questionnaires as the following:
● Hard or inadequate to perceive gathered data in some cases such as emotional, feelings,
and behavioral changes;
● Human errors for example if the respondent is forgetful and cannot consider the whole
concept truly;
● Determining the reliability of answers is not possible;
● The possibility of misunderstanding the questions which can overshadow the answers;
● The effects of differences in human beliefs on their answers in some cases since even a
standard subject can be considered good for one group and bad for others (Kabir, 2016);
● Facing difficulties when participants need clarifications for particular questions in
impersonal administrations and the possibility of failing to answer those questions
(Taherdoost, 2021);
www.elvedit.com 18
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
3.1.2. Interviews
In interviews, as a fundamental way of social interaction, questions are asked and data is
collected using provided answers and it is in contrast to the questionnaire with indirectly
collected data methodology. Thus, the chance of getting confidential data from interviewees is
also possible; however, it requires special skills which are not necessary for questionnaires.
Researchers can employ different methods to conduct an interview (Pandey & Pandey, 2015;
Taherdoost, 2021) and perform them in individual, or group face-to-face interviews, as well as
not personally for example using telephone, computer, etc.
(Kabir, 2016). Both forms bring along merits and demerits which can be listed in Table.1.
TABLE. 1. ADVANTAGES AND DISADVANTAGES OF DIFFERENT INTERVIEW TYPES (KABIR, 2016)
Type Merit Demerit
Face-to-face Interviews -Asking detailed questions. -Expensive.
-Obtaining rich data. -Effects of interviewers’ biases. -
-Literacy requirements are not an Possibility of facing some
issue. challenges for sensitive issues.
-Possibility of clarifying questions. -Training interviewers is
-High response rate. necessary.
-Exploring complex and sensitive
issues.
Telephone Interviews -Cheap and accurate data. -Possibility of not accessing to the
-Quick. participants easily and the first
-Possibility of clarifying questions. time. -Only possible for
-Literacy requirements are not an interviewees who access
issue. telephone.
-Using fewer resources than face- -Not possible to discover
toface. sensitive issues.
There are different ways to record interviews including paper-based, self-reports, and tape-
record interviews, etc. It can be also noted that they are useful to gain both qualitative and
quantitative data using open-ended and close-ended questions. Researchers rely on interviews,
www.elvedit.com 19
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
generally, when they face complex or sensitive concepts and need detailed and high-status
information (Frechtling, 2002).
A) Types of Interviews
In addition to the administration mode of interviews which was discussed before, interview
types can be structured, semi-structured, and unstructured.
▪ Structured interviews:
In these kinds of interviews, interviewees face the same set of standardized questions
which are pre-prepared before the interview session. The possible responses are
limited, and participants may just face a few open-ended questions. In case of
gaining a good understanding of the research topic, it is possible to provide a
questionnaire, or an interview guide based on the structural interview characteristics.
A suitable place to use these kinds is when there is a comprehensive literature
review about the topic of study or to utilize it following a less structural method.
▪ Semi-structured Interviews
Semi-structured interviews are formal and are conducted based on a guide. The
interviewers ask questions considering the guidance; however, when researchers or
interviewers need extra information, they can continue the conversation based on the
questions provided ahead of time. For example, it is an appropriate choice when you
do not have the chance of interviewing with individuals more than once and you
should gather clear, comparable, and reliable qualitative data in the first meeting.
Thus, training of the interviewers and the design of open-end questions are
important points. It can also be used when you aim to develop a subject such as a
culture, setting, or experience which is not completely understood, and as an initial
step for developing another more-structured method like a survey or an interview.
▪ Unstructured interviews
Unstructured interviews are informal methods of interviewing without using a
specific structure. There is no guide in this type, and they just conduct casual
conversations. Interviewers collect data using brief notes and try to memorize the
responses. This process is a part of field observation and can be a good choice when
there is limited literature about the field of study.
In these forms of interviews as they are "on the fly", the chance of tape-recording or
writing detailed notes is slim, thus, the researcher should try to participate in the
setting directly as soon as possible and should approve the notes and achieve the
final data quickly after the observation to avoid losing information. Like semi-
structured methods, informal ones can be also a fundamental step for preparing
www.elvedit.com 20
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
structured interviews. These methods can enhance the trust of the interviewees for
the next levels as well, as both sides speak openly and freely to each other.
Achieving qualitative data using informal interview methods can help the researcher
to understand other individuals' experiences. These types also allow asking questions
to the interviewees as a follow-up response to the interview questions (Kabir, 2016).
● The interviewer plays an important role as they are responsible to motivate participants
to answer questions and judge whether the answers cover the expected quality or not.
They conduct and guide interviewees when needed. Thus, training the interviewers is
essential in these kinds of data collection types.
● The setting should be completely ready for the interviewers. They should address all
their needs to the materials (known as interviewer's kit) including identifications, phone
numbers for later contacts, maps, copies of guides, cover letters for example provided
by the sponsors and main researcher, notebooks, etc.
● Another important point is that interviewers’ biases can affect the findings of the study.
Thus, this bias and judgmental thoughts should be minimized to gain the best result.
This factor can be also addressed by interviewers’ training. These problems can mainly
happen through job interviews.
The process of executing an interview is shown in Figure 3.
Address Entry Introduce yourself and Explain the
FIG Conclude the Interview and Thank Reach Enough Ask the Provided URE. 3.
INT the Participants Responses and Questions by the ERVIEW
Order Given
PRO Record Them CESS
www.elvedit.com 21
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
On the other hand, there are some difficulties that may be faced when conducting an
interview method including:
This method, simply, is a mixture of interviewing and observation. This method is used to
discover human behavior, attitudes, and respondents facing a particular concept. This in-depth
field method gathers a group of individuals, normally between 6-12 people in each group,
commonly with a shared characteristic such as sex, age, and educational status to discuss a
specific study field. The mediators aim to stimulate and discover the behavior of the
participants and the reasons of each behavior using social dynamic of the group (Frechtling,
2002) (Kabir, 2016).
For this purpose, data regarding a particular subject is collected using a semi-structured
interview and utilizing a specific guide in a relaxed and friendly atmosphere which helps the
interviewees to easily trust the facilitators of the program and answer them honestly. As in
interviews which interviewers should be trained to be supportive and good listeners, the
training of the mediators is essential also here to gain especial skills such as analyzing the
www.elvedit.com 22
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
participants’ behavior, facilitating, controlling, and managing the meeting sessions, listening
and observing the events. Furthermore, to record data and provide detailed notes an observer
often helps the mediator (Kabir, 2016).
This method is used in times of aiming to pretest a concept or an idea, generate an idea,
discover a topic further, discover new areas, clarify the findings of other methods, and achieve
a full understanding of a commonly social concept using small groups by stimulating
discussions. It can also assist researchers to develop the interviews and surveys. When a
concept is hard to observe, it can also be a useful method to obtain a concentrated observation
set in a short period of time. When the results of a concept cannot be discussed statistically,
this method helps to gain meaning for the findings of a survey (Frechtling, 2002) (Kabir,
2016).
A) General Rules
After identifying the suitable target group considering shared required characteristics, a short
explanation about the concept should be provided to help the participants get familiar with the
background and the meaning of the concept. Then, the standardized questions should be
discussed based on the protocol and the responses of the group to issues should be written.
Discussions about the concept should be also facilitated to gain more than just normal
question-answer interactions. To obtain a comprehensive investigation, more than one focus
group (minimum three) should be managed. After summarizing the results of the discussions,
the meeting can be finalized, although sometimes more than one session is needed. General
steps of conducting an FGD are shown in figure 4.
Suitable
www.elvedit.com 23
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
● They can help to discover social, health, and cultural concepts for example by
considering humans' behavior facing different situations;
● Literacy of individuals is not an issue;
● They are suitable to explore complex subjects; ● They are useful for the development
of hypotheses.
This method can collect both qualitative and quantitative data. The qualitative data is
gathered as a description of events in the setting. The quantitative data can be obtained by
using the duration or frequency of the particular subjects. During this kind of systematic
observation, formal and structured instruments and protocols nominal, ordinal, ratio, and
interval scales are utilized. Thus, it can be used to record the findings template coding sheets
with specific guides if the observer is not the main researcher. On the other hand, data achieved
through this method can be used in conjunction with the quantitative findings of other
methods.
Generally, observation helps the researcher to find out what is going on (Kabir, 2016) in the
surrounding environment; however, as a data collection method, it is further than just listening
and looking. This method includes an engagement with the setting, a clear expression of the
events, technical improvisations, high attention, and good recording.
www.elvedit.com 25
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
B) Special Notes
After conducting an observation, the researcher should first analyze achieved data. For this
purpose, data is summarized in a process known as data reduction and it is coded based on
particular criteria to specific categories. The reliability of data according to the agreements of
independent observers should be also considered to show how the behaviors are measured
accurately. It should be noted that the participants can act differently when they are in the
research setting. These acts should be controlled using techniques of controlling reactivity such
as indirect observation, the adaptation of participants, and unobtrusive measurements.
Biases of the observers are another important point to consider what happens when an
observer's bias can affect what behaviors to choose and record; however, it can be minimized
by keeping them unaware about the aims (Kabir, 2016).
www.elvedit.com 26
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
In a survey, a set of questions are provided to give a sample that is chosen from a specific
target population. This sample presents the characteristics and behaviors of the population.
Surveys are conducted to explore the populations' attitudes, the differences between different
populations' behavior and discover the possible changes over time by repeating surveys in
regular time intervals. Thus, the sample selection is an important stage in this process which
can highly affect the findings. Sample sizes should be chosen based on the possibility of
selecting every participant with a non-zero chance. Therefore, samples need to be chosen using
a non-volunteer and non-haphazard selection technique (Kabir, 2016).
● Defining target population such as the number of individuals that are living in the
country;
● Selecting a frame for sampling as the actual cases that we select a sample from them;
● Choosing the method of sampling which can be either a random or non-random
technique;
● Measuring the appropriate sample size to avoid biases and sampling errors using the
related formula (Taherdoost, 2016c).
Biases of participants can commonly happen, especially when they need to answer about
sensitive subjects, or when the individuals need to trust the team before giving the right
answer.
www.elvedit.com 27
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
● Multiple choices that provide the opportunity to choose a favorite topic by participants
(Kabir, 2016).
Here, as discussed in the questionnaires, the questions should be written considering several
aspects ranging from their language to their length and their presenting order. For example,
sensitive questions should be added among final questions as well. Cover letter and
introduction should be also provided as discussed in other types.
At the next level, you go through the testing and modifying processes which include
examining pilot tests and pre-tests if possible, analyzing the tests, and modifying them if
needed, and repeating the whole process from the first step after all modifications, then you
should conduct the survey, finalize the documents and questionnaire forms, select your sample,
train the interviewers and conduct the survey. Finally, the gathered data should be analyzed by
entering data, coding it, preparing the result reports and lastly, finalizing them as technical
reports (Kabir, 2016).
www.elvedit.com 28
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
www.elvedit.com 29
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
software
Possibility of different sources of error
Obtaining descriptive information such as sampling errors and
interviewer errors
3.1.6. Case-Studies
Case studies give you the opportunity to investigate issues deeply and descriptively. It covers
different concepts ranging from individual(s) to organizations and sectors when the number of
sites is small. As they develop a real-world context by observing what happens there and also
interviewing the participants, they can help the researcher to study the site precisely and obtain
deep explorations. It is basically an empirical investigation that can study different phenomena
in a real-life context when the boundaries between them are not clear and also needs a
comprehensive investigation. Thus, brief and occasional visits cannot be helpful to achieve this
complex task. For example, detailed data gathered through these types are mainly used by a
psychologist who needs to gather information about their patients' lives to gain the best
treatments for their diseases (Frechtling, 2002; Taherdoost, 2021). Although case studies are
not considered as research methods by themselves, researchers conduct different data
collection and analysis methods to gain the material that they need for their study. For
example, to gather data in qualitative methods, interviews, and diaries can be used.
Furthermore, different official and personally provided notes can be utilized to collect
information. Methods such as grounded theory can be used to analyze the achieved data
(Kabir, 2016). The common process steps in a case-study method are shown in Figure 6.
of cases, and study longstanding theories. Multiple case studies cover different units, and the
number of units can positively affect the results of the study. The results of the considered
units can be identical or opposite. Holistic cases analyze one unit and embedded analyze two or
more sub-units and, in these methods, the number of units is an important factor. Furthermore,
considering these four discussed types, case studies can be broad or narrow-based on Table 3
(Taherdoost, 2021).
In addition to the above categories which are based on the number of cases and units of the
study, case studies can be categorized as the following:
✓ Explanatory: they study the surface and deep levels of data to gain a comprehensive
explanation of the phenomenon in data. They are used to match a pattern for a
phenomenon in complex casual cases.
✓ Exploratory: this type of case study is used to obtain an introduction for further
complete studies. It does not consider in-depth factors and helps to collect data to
achieve a protocol before developing the research question and hypothesis of the study.
Pilot studies are considered as an example of this case study type.
✓ Descriptive: the researcher in this case study type aims to achieve a description of data
as occurring or in other words the occurred phenomena within the data. Thus, the
researcher needs a description basis theory to gain the description of the phenomenon as
a result. This can make challenges as the theory can fail from the first step and it can
bring different problems during the next steps of the study. Journalistic descriptions are
considered descriptive case studies.
✓ Prospective: the outcome of the process is the aim of this type of case study. For
example, if researchers observe a group of patients to discover what happens to them
after a particular period of time, it is a prospective case study type.
www.elvedit.com 31
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
✓ Retrospective: in this type, researchers consider the historical information for their study
case. For example, they gather historical data regarding the patients to collect the risk
factors when studying the outcomes of a specific illness.
✓ Intrinsic: In this form of case study, the subject of the study is the researcher's interest.
✓ Instrumental: the individuals provide observers with more information than just what
happens in the setting.
B) Information Sources
Several methods are used to collect data in a case study. Researchers can use a direct
observation method in which they observe participants in the natural setting and gather
information regarding the reactions and interactions of the individuals. In this method, a single
or a group of observers can participate. Another method is participant observation in which the
researcher participates in the setting like other under-study people and observes the happenings
from a closer perspective.
Interviews are also among the most common methods that can be conducted based on survey-
type questions which are structured or based on more open-ended question sets. Finally,
researchers can use different census and survey records, newspapers, letters, instruments, tools,
etc. (Kabir, 2016).
www.elvedit.com 32
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
● There is no limit for collecting data and it is a challenge for the researcher to realize
when it is time to stop the data collecting process;
● The taken basic assumptions are not always realistic and eventually, the gathered data
should be tested in these situations;
● The personal documents and letters which are used by the researcher can face distortion
problems (Kabir, 2016);
● Case studies need to use expert and trained conducting teams;
● Over-interpreting and over-generalizing issues can also happen in these types
(Taherdoost, 2021).
● Selection, when you can recognize the differences of the groups at the beginning of the
research;
● The placebo effect, when a belief about a study subject can affect the findings, for
example, you think the understudy medicines can help you to be better;
● Experimenter, when you as the researcher have a specific belief about the subject
(Kabir, 2016).
✓ Laboratory/controlled settings: This provides you with high control over study design
and processes. You can gain precise and accurate data although it may cause some
problems. For example, in the term of ecological validity (how much the results of our
study can be generalized to real-life?) in laboratory settings, according to the artificial
degree of the studies. Thus, these methods are better choices when a phenomenon is
www.elvedit.com 33
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
manageable in the laboratory, not about the variables which are seen in everyday
activities in humans’ real lives (Hox & Boeije, 2005).
✓ Field Experiments: you can conduct it where your participants are in their real-life
situations. Although you can still manipulate the variables, the ecological validity of
your research is higher as your control is less than the first category.
✓ Natural Experiments: These types are done in the participants' natural setting; however,
in contrast to two other types, here you have no control over the setting. They can assure
a very high ecological validity as it is less likely that different parameters can affect the
results. However, on the other hand, the effects of biases are possible due to the control
of less extraneous variables which are not independent but can overshadow the result).
In addition, other researchers cannot conduct the same study with the exact parameters
as the study as well (Kabir, 2016).
3.1.8. Diaries these self-administered questionnaires ask participants to fill out the forms in two
different situations. First, event-based ones ask to fill in when something happens. The second
type is known as time-based diaries which should be filled at a particular time frame or
interval. On the other hand, diaries can also be elicitation and feedback studies. Elicitation
types let the participants utilize media to help their memory. Feedback studies use predesigned
questions to get immediate responses.
www.elvedit.com 34
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
www.elvedit.com 35
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
collection step includes deciding what should be observed and making observations to address
the questions using samples that should represent the whole population and be adequate in
number. The summarization process includes measuring suitable statistics and displaying them
in terms of tables, graphs, etc. Then, using statistical analysis methods such as regression the
gathered statistical data can be analyzed and related. Different models can also determine to
what extent the gathered information can be utilized in similar projects (Kabir, 2016).
4.3. Timing
As discussed in other sections, different criteria can impact the required time for the data
collection process. Here, it can be also added that a suitable schedule is necessary for research
projects as the following:
✓ First, an adequate time can help participants to be engaged with the project easier and
better without stress and other issues, and in contrast, their discomfort can bring
different challenges.
✓ On the other hand, long study periods can be also problematic as there are possibilities
in changing the circumstances for some participants if the length of study is so long.
✓ To provide an approximate required time, pilot tests can be also useful.
✓ Conduct the data collection processes efficient; ✓ Manage the interviews; ✓ Control
the sessions.
www.elvedit.com 37
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
And as a result, the time taken may be wasted. To address these challenges, interviewers and
researchers need to take adequate breaks between the processes and utilize a limited set of
interviews during a particular day. If they can debrief with their colleagues after conducting a
suitable number of interviews, it can also be helpful to face their fatigue.
4.5. Sensitive Data
It is a vital point that participants should feel comfortable during interviews. They should not
be distracted or feel embarrassed responding to some sensitive topics for example about their
sexual experiences. In these situations, they can also refuse or hesitate to provide their personal
information such as their addresses. To address these challenges, you can start interviews with
icebreaking conversations, give them the rights of using alias names, and provide an
approximate address instead of their exact locations (Rimando et al., 2015).
V. ETHICAL COMMITMENTS
Ethical considerations should be noted during the data collection processes. It means, for
example, the confidentiality of data must be considered. Thus, where it is needed, the data
should be presented by an unknown respondent. In other words, there are different legal
problems that can stem from research studies. Thus, you need to ensure you consider the
necessary points to avoid them. The legal issues can be health risks happening for the volunteer
and participants, risks against the reputation of the organizations, and injuring the team. These
issues are affected by the laws of the country in which the study is conducted.
Ethical clearance processes are used to assure a project is designed based on the required
ethical rules. In this process, it must be examined what kinds of considerations are applied
based on the provided guidelines. It can be a simple or complex process for example:
• A process can be simple if there is no participant, and the project is not experimental;
• A process can be complex if you need to pay the participants or provide other kinds of
awards (Olsen, 2012).
There are different points that should be considered to conduct the data collection ethically.
First, if you need to get personal identifications of the participants like their telephone number,
postal address, and email address you should provide the reasons clearly and make them
consent about this. Secondly, you need to make it clear whether there is any possibility that
respondents can face a specific difficulty if they participate in the research or not. It means they
must be aware of it; otherwise, it can put them in jeopardy in some ways. Furthermore, an
identification method should be provided for the participants to be sure about who the
researchers are. In addition, it must be noted that, if participating in that specific research
project is voluntary, participants should feel free about answering the questions as it should not
be compulsory.
www.elvedit.com 38
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
For the under 14 groups of participants, the consent of their parents should be achieved before
their participation (Kabir, 2016). Considering the above points, your provided statement for the
committees should cover the subjects such as the following:
● A summary of the processes; helps the committee to discover the positive achievements
of the project;
● If the data is provided for specific organizations for example universities, you need to
provide the commitment of giving them full access, and you will lodge the data in them
by considering the legal aspects for protecting data as well;
● An assessment document listing the risks which participants can face;
● A list of the considered activities can minimize the risks;
● The insurance benefits’ possibilities;
● A list providing the participants' activities during the research;
● A list of activities can ensure the confidentiality of the participants for example for
sensitive information;
● Finally, informed-consent forms ensure the participants are not forced to participate
until the end of the data collection process and they can withdraw when they want.
After providing the documents for the committee, other considerations should be approved.
An interview must be required to discuss the processes, methods, and convince them that your
research is useful and can provide positive results. The other important point you need to
convince them about is why putting participants in trouble or danger is rational and to what
extent it can be beneficial.
Furthermore, there are some objects that can cause data-protection issues, and to avoid them
some general points can be considered. For example, you should not hold information about
the participants in the appointment stage before approving that you have this right. You also
should not type the actual names on the questionnaires without their agreements. You also can
not hold their MP3 files in your archive without getting their consent. These processes are
time-consuming and can take months as discussed; however, there are specific circumstances
that this period can be even more. For example, if you conduct a data collection for an
organization and your co-researcher is from outside of this organization, the process can be
longer, as:
www.elvedit.com 39
International Journal of Academic Research in Management
Volume 10, Issue 1, 2021, ISSN: 2296-1747
To sum, ethics are very complex, and you need to investigate not only the processes but also a
variety of different factors which can overshadow them (Olsen, 2012).
VI. CONCLUSION
This article provides an overview of different data collection methods, the challenges
researchers can face conducting these processes, and finally, the ethical issues that must be
considered in data collection processes. For this, we first discussed the most common methods
including questionnaires, interviews, focus groups, observation, surveys, case studies, and
experimental methods. The merits and demerits, as well as the situations each method can be
utilized, were also reviewed. Then, the less common methods were explained shortly. The
most important points that were considered to investigate the advantages and disadvantages of
these methods are required cost, time, and training factors as well as bias issues, reliability, and
validity of the processes.
The general issues and challenges that may occur during data collection processes were
explained then and some recommendations were also added to address the issues. Finally, the
ethical commitments were studied including the issues that can happen as a result, how the
process can be implemented ethically, and also the list of documents that should be provided
for the committees to obtain the ethical commitments.
VII. REFERENCES
[1] Frechtling, J. (2002). An overview of quantitative and qualitative data collection methods The
2002 userfriendly handbook for project evaluation (pp. 43-62).
[2] Hox, J. J., & Boeije, H. R. (2005). Data collection, primary versus secondary Encyclopedia of
social Measurement (Vol. 1): Elsevier.
[3] Data collection challenges (2005).
[4] Kabir, S. M. S. (2016). Methods Of Data Collection Basic Guidelines for Research: An
Introductory Approach for All Disciplines (first ed., pp. 201-275).
[5] Olsen, W. (2012). Data collection: Key debates and methods in social research (Vol. 1): Sage.
[6] Pandey, P., & Pandey, M. M. (2015). Research Methodology: Tools and Techniques (Vol. 1).
Romania: Bridge Center.
[7] Rimando, M., Brace, A. M., Namageyo-Funa, A., Parr, T. L., Sealy, D.-A., Davis, T. L., . . .
Christiana, R.
W. (2015). Data collection challenges and recommendations for early career researchers. The
Qualitative Report, 20(12), 2025-2036.
[8] Taherdoost, H. (2016a). How to design and create an effective survey/questionnaire; A step by step
guide. International Journal of Academic Research in Management (IJARM), 5 (4), 37-41.
[9] Taherdoost, H. (2016b). Measurement and scaling techniques in research methodology;
survey/questionnaire development. International Journal of Academic Research in Management
(IJARM), 6(1), 1-5.
www.elvedit.com 40
Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique
for Academic and Business Research Projects Hamed Taherdoost
[10] Taherdoost, H. (2016c). Sampling methods in research methodology; how to choose a sampling
technique for research. International Journal of Academic Research in Management (IJARM),
5(2), 18-27.
[11] Taherdoost, H. (2019). What is the best response scale for survey and questionnaire design; review
of different lengths of rating scale/attitude scale/Likert scale. International Journal of Academic
Research in Management (IJARM), 8(1), 1-10.
[12] Taherdoost, H. (2021). Handbook on Research Skills: The Essential Step-By-Step; Guide on
How to Do a Research Project (Kindle ed.): Amazon.
AUTHORS’ BIOGRAPHY
Hamed Taherdoost is an award-winning leader and R&D professional.
Hamed is a founder of Hamta Group and Faculty member at University
Canada West. He was lecturer at IAU and PNU universities, scientific
researcher, R&D and Academic Manager at IAU, Research Club,
MDTH, NAAS, Tablokar, and Hamta Academy. Hamed has authored
over 130 scientific articles in peerreviewed international journals and
conference proceedings (h-index = 29; i10-
index = 53), as well as eight book chapters and seven books in the field of technology and
research methodology. He is the author of the Handbook of Research Skills and his current
papers have been published in Behaviour & Information Technology, Electronics, Computers,
Information and Computer Security, Electronics, Annual Data Science, Cogent Business &
Management, Procedia Manufacturing, and International Journal of Intelligent Engineering
Informatics. He has authored a series of articles in the field of Research Methodology.
He is a Senior Member of the IEEE, IAEEEE, IASED & IEDRC, Working group member of
IFIP TC and Member of CSIAC, ACT-IAC, and many other professional bodies. Currently, he
is involved in several multidisciplinary research projects among which includes studying
innovation in information technology & web development, people’s behavior, and technology
acceptance.
www.elvedit.com 41