Casestudy On Corporate Social Responsibility Activities in KPR MillS Limtied
Casestudy On Corporate Social Responsibility Activities in KPR MillS Limtied
ORGANIZATIONAL PROFILE
1.1 INDUSTRY PROFILE
The textile industry is a significant sector in the global economy, known for its wide range of
activities from the production of raw materials to the manufacture of finished products. It
encompasses various segments such as fiber production, spinning, weaving, knitting, dyeing,
and garment manufacturing. The industry is crucial for many countries, both as a source of
employment and as a major export earner.
KEY SEGMENTS:
1. Fiber Production
o Natural Fibers: Includes cotton, wool, silk, and linen.
o Man-made Fibers: Includes synthetic fibers like polyester, nylon, acrylic, and
regenerated fibers like rayon.
2. Spinning
o The process of converting fibers into yarns. This involves carding, combing, and
spinning operations.
3. Weaving and Knitting
o Weaving: Interlacing yarns to produce woven fabrics.
o Knitting: Interlooping yarns to produce knitted fabrics.
4. Finishing
o Processes that enhance the appearance, feel, and performance of fabrics,
including dyeing, printing, and chemical treatments.
5. Garment Manufacturing
o The process of cutting, sewing, and assembling fabrics into finished apparel
products.
Market Size: The global textile market size was valued at over $961.5 billion in 2022
and is expected to reach $1,350.2 billion by 2029, growing at a CAGR of 4.0%.
Key Players: Some of the major players include Inditex, VF Corporation, H&M, Nike,
and Adidas.
Leading Countries: China, India, and Bangladesh are the top producers, while the
United States, European Union, and Japan are among the largest consumers.
TRENDS AND INNOVATIONS:
1. Sustainability
o There is a growing focus on sustainable practices, including the use of organic
fibers, eco-friendly dyes, and recycling of textiles.
o Innovations include biodegradable fabrics, waterless dyeing technologies, and
circular economy initiatives.
2. Technological Advancements
o The adoption of automation and robotics in textile manufacturing to enhance
efficiency and reduce labor costs.
o Use of digital printing technology for faster and more flexible production
processes.
3. E-commerce and Fast Fashion
o The rise of e-commerce platforms has significantly changed consumer shopping
behavior, leading to increased demand for fast fashion.
o Brands are focusing on quick turnaround times from design to shelf to meet
consumer demand.
4. Smart Textiles
o Development of smart textiles that incorporate electronics and technology, such
as wearable technology, responsive fabrics, and materials with embedded
sensors.
CHALLENGES:
1. Environmental Impact
o The textile industry is one of the most polluting industries, contributing to water
pollution, chemical waste, and high carbon emissions.
2. Labor Issues
o The industry is often criticized for poor working conditions, low wages, and
exploitation in developing countries.
3. Supply Chain Disruptions
o Global events such as the COVID-19 pandemic have highlighted the
vulnerabilities in textile supply chains, leading to calls for more resilient and
localized production.
FUTURE OUTLOOK:
The company produces a wide range of textile products, including yarn, knitted fabrics, and
readymade garments. KPR Mills is recognized for its commitment to quality, innovation, and
sustainability, making it a significant player in the global textile market.
KPR Mills exports its products to over 60 countries, with a strong presence in North America,
Europe, Asia, and Australia. The company's global distribution network ensures a consistent
supply of products to its international clients.
Key Markets: The primary export markets for KPR Mills include the United States, the United
Kingdom, Germany, France, Italy, and Japan. These regions demand high-quality textiles and
apparel, aligning with KPR Mills' offerings. As the industry evolves, KPR Mills' ability to adapt
and innovate will be crucial to its long-term success in the global marketplace.
KPR Mills Limited is one of India's largest vertically integrated textile manufacturers,
headquartered in Coimbatore, Tamil Nadu. Established in 1984, the company has grown
significantly and diversified its operations to include spinning, knitting, processing, and garment
production. KPR Mills is renowned for its high-quality textile products and commitment to
sustainability and innovation.
KPR Mills has a robust presence in the Indian textile market, catering to a wide range of
customers, from large garment manufacturers to retail brands. The company's extensive
distribution network ensures that its products are available across various regions in India.
KPR Mills offers a diverse product portfolio, including cotton yarn, knitted fabrics, and
readymade garments. The company is a significant supplier to India's growing apparel and home
textile markets. KPR Mills is a pioneer in sustainable textile manufacturing in India. The
company employs eco-friendly practices such as using organic cotton, water conservation,
renewable energy, and efficient waste management systems.
KPR Mills is a significant employer in the Indian textile sector, providing jobs to thousands of
people, particularly in Tamil Nadu. The company contributes to the economic development of
the region through job creation and skill development programs.
KPR Mills has introduced advanced technologies in textile manufacturing, setting benchmarks
for quality and efficiency in the Indian market. The company's innovations contribute to the
overall modernization of the Indian textile sector.
The company's operations are deeply rooted in the regional economy of Tamil Nadu, known for
its significant contributions to the country's textile and apparel industry.
Coimbatore, often referred to as the "Manchester of South India," is renowned for its robust
textile industry. KPR Mills benefits from being located in this region, which provides access to a
skilled workforce, established supply chains, and a supportive business ecosystem.
Economic Growth: The company's operations contribute significantly to the regional economy
through job creation, industrial growth, and export revenues. KPR Mills' success also attracts
investments and promotes industrial development in the region.
Cultural Impact: The textile industry, with KPR Mills as a key player, is an integral part of
Tamil Nadu's cultural heritage. The region's rich tradition of textile craftsmanship is preserved
and promoted through the company's activities.
1.2 ORIGIN OF COMPANY
KPR Mills Limited was established in 1984 by Mr. K.P. Ramasamy, along with other
promoters. The company was founded in Coimbatore, Tamil Nadu, which is a renowned textile
hub in India. The founders had a vision to create a vertically integrated textile manufacturing
company that could compete globally.
In its early years, KPR Mills started with modest operations, focusing primarily on the spinning
of cotton yarn. The choice of Coimbatore as the base was strategic due to its rich cotton-growing
areas and the availability of skilled labor.
The name of the Company was subsequently changed to K.P.R. Mill Private Limited and the
status of the Company was also changed to a public limited company following a merger and
pursuant to a scheme of arrangement approved by the High Court of Judicature at Madras on
August 19, 2006 with effect from April 1, 2005.
One of the key strategies that set KPR Mills apart from its competitors was its focus on vertical
integration. The company expanded its operations to include knitting, processing, and garment
manufacturing. This integration allowed KPR Mills to control the entire production process,
ensuring high quality and cost efficiency.
Over the years, KPR Mills diversified its product portfolio to include a wide range of textiles
such as knitted fabrics and ready-made garments. This diversification helped the company tap
into various segments of the textile market and cater to a broader customer base.
Knitting Operations: The company expanded into knitting, setting the stage for its
vertical integration strategy. This move allowed KPR Mills to start producing knitted
fabrics.
Garment Production: The company ventured into garment manufacturing, adding value
to its product offerings and completing its vertical integration from yarn to finished
garments.
Going Public: KPR Mills went public, successfully launching an IPO that provided
capital for further expansion and modernization projects. This milestone marked the
company's transition to a publicly traded entity.
Wind Energy Investment: KPR Mills invested in wind energy by setting up windmills,
which enabled the company to generate renewable energy for its operations and reduce
its carbon footprint.
Increased Production: KPR Mills expanded its garment manufacturing capacity with
new, advanced facilities, significantly increasing its production volume and market
reach.
Certification: KPR Mills received international sustainability certifications for its eco-
friendly manufacturing practices, underscoring its commitment to environmental
standards and sustainable production.
2020: COVID-19 Response
Pandemic Adaptation: During the COVID-19 pandemic, KPR Mills quickly adapted by
implementing stringent health and safety measures to protect workers while maintaining
operations to meet global demand.
Eco-Friendly Products: KPR Mills introduced new sustainable product lines, including
eco-friendly fabrics and garments made from recycled materials, aligning with global
trends towards sustainability.
BOARD OF DIRECTORS
EXECUTIVE
MANAGEMENT TEAM
(CEO,CFO,COO)
PRODUCTION AND RESEARCH AND MARKETING AND FINANCE AND INFORMATION SUPPLY CHAIN AND LEGAL AND
HUMAN RESOURCES
OPERATIONS DEVELOPMENT SALES ACCOUNTING TECHNOLOGY LOGISTICS COMPLIANCE
CUSTOMER
QUALITY CONTROL
RELATIONSHIP
MANAGER
MANAGER
The functional areas of a company are important because they help to ensure that the company is
well-managed and that its resources are used effectively. By dividing the company's tasks into
different functional areas, the company can focus on each area and ensure that it is performed
efficiently. It also help to promote collaboration and communication between different
departments. This is because the different departments need to work together in order to achieve
the company's goals
DEP ARTMENTS
The Production and Operations Department at KPR Mills Limited oversees the entire textile
manufacturing process, ensuring efficiency and quality from raw material procurement to
finished garments. This vertically integrated structure includes divisions for spinning, knitting,
processing, and garment manufacturing. Each division is managed by experienced professionals
who ensure optimal performance and adherence to quality standards. The department
emphasizes sustainability through initiatives like renewable energy use and water recycling.
Advanced technology and continuous improvement practices are integral to operations. Quality
control is implemented at every stage to maintain high standards. Regular coordination between
divisions ensures seamless workflow and timely delivery. The department's comprehensive
approach supports KPR Mills' reputation for excellence in textile manufacturing.
Some of the responsibilities of the production and operation department
Optimizing Production
Resource Management
Quality Control
Workflow Coordination
Safety Compliance
Continuous Improvement
Inventory Management.
Timely Delivery
Cost Management
Customer Satisfaction
The Research and Development (R&D) Department at KPR Mills Limited is dedicated to
innovation and continuous improvement in textile manufacturing. This department focuses on
developing new products, enhancing existing processes, and incorporating advanced
technologies to stay competitive in the market. Key initiatives include the creation of sustainable
textiles, such as eco-friendly fabrics and garments made from recycled materials. The R&D
team collaborates closely with other departments to implement innovative solutions and improve
overall efficiency. Sustainability is a core focus, with efforts to minimize environmental impact
through the use of organic materials and resource-efficient processes. The department also
conducts market research to identify emerging trends and customer needs. Quality assurance is
integral, with rigorous testing and development protocols in place. By driving technological
advancements and product innovation, the R&D department plays a crucial role in maintaining
KPR Mills' industry leadership and reputation for high-quality, sustainable textile products.
Innovation Initiatives
Product Enhancement
Quality Assurance
Sustainability Focus
Compliance and Standards
Collaboration and Partnerships
Market Analysis
Intellectual Property Management
Cost-Efficiency Measures
Future Readiness
The Marketing and Sales Department at KPR Mills Limited is responsible for promoting the
company's textile products and driving revenue growth in both domestic and international
markets. This department develops and implements comprehensive marketing strategies to
enhance brand visibility and market reach. It conducts market research to identify customer
needs, preferences, and emerging trends, ensuring that the company’s product offerings remain
relevant and competitive. The sales team works closely with production to meet customer
demands and ensure timely delivery of orders. Key roles include managing relationships with
key clients, expanding the customer base, and exploring new market opportunities. The
department also focuses on digital marketing and e-commerce to tap into the growing online
retail market. Sales representatives provide personalized service to customers, addressing their
queries and ensuring satisfaction. By aligning marketing efforts with sales goals, the department
helps KPR Mills maintain its market position and achieve business growth.
The Human Resources (HR) Department at KPR Mills Limited plays a pivotal role in managing
the company’s workforce, fostering a positive work environment, and driving organizational
success. This department oversees the entire employee lifecycle, from recruitment and
onboarding to training, development, and retention. Recruitment efforts are focused on attracting
skilled professionals who align with the company’s values and goals. The HR team implements
comprehensive training and development programs to enhance employees' skills and career
advancement opportunities, ensuring the workforce remains competitive and capable.
Employee relations are a critical aspect, with HR striving to maintain open communication
channels, resolve conflicts, and ensure employee satisfaction. Compliance with labor laws and
internal policies is meticulously managed to foster a safe, fair, and equitable workplace.
Performance management systems are in place to regularly assess and improve employee
productivity, aligning individual goals with organizational objectives. HR also handles payroll
processing, benefits administration, and various employee welfare programs, ensuring that
employees' financial and personal well-being is supported.
The HR department is instrumental in shaping the company culture, promoting core values such
as teamwork, innovation, and sustainability. They organize employee engagement activities and
recognition programs to boost morale and foster a sense of belonging. Additionally, HR is
responsible for strategic planning in workforce management, anticipating future talent needs,
and developing succession plans. By focusing on these areas, the HR department significantly
contributes to the operational efficiency and long-term growth of KPR Mills Limited.
The Finance and Accounting Department at KPR Mills Limited is crucial for maintaining the
company’s financial stability and ensuring regulatory compliance. It handles financial planning,
budgeting, and forecasting to support strategic decision-making. The department prepares
detailed financial reports, including profit and loss statements and balance sheets, providing
insights into the company's financial health. It manages accounts payable and receivable,
ensuring timely transactions with suppliers and customers, and processes payroll accurately.
Internal audits are conducted to ensure financial accuracy and compliance with policies. The
department oversees tax planning and compliance, optimizing tax liabilities and adhering to
regulations. Financial risk management is another key function, identifying and mitigating
potential financial risks. The team collaborates with other departments to provide financial
insights for various projects. By maintaining robust financial controls and transparent reporting,
the Finance and Accounting Department supports the company’s growth and operational
efficiency.
The revenues of KPR MILL stood at Rs 61,269 m in FY24, which was down -1.9% compared to
Rs 62,482 m reported in FY23.
KPR MILL's revenue has grown from Rs 33,891 m in FY20 to Rs 61,269 m in FY24.
Over the past 5 years, the revenue of KPR MILL has grown at a CAGR of 16.0%.
The Information Technology (IT) Department at KPR Mills Limited is essential for supporting
the company’s technological infrastructure and ensuring efficient operations. It manages the
implementation and maintenance of IT systems, including hardware, software, and networks.
The department ensures data security and protection through robust cybersecurity measures. IT
specialists provide technical support and troubleshooting for all employees, ensuring minimal
downtime and efficient problem resolution.
The department is responsible for implementing and managing enterprise resource planning
(ERP) systems that streamline operations and enhance data management across the company.
Regular system updates and technology upgrades are conducted to keep the company at the
forefront of industry advancements. IT also supports digital initiatives, such as e-commerce
platforms and digital marketing efforts. By leveraging technology, the IT Department helps
improve productivity, enhance communication, and support the strategic goals of KPR Mills
Limited.
IT Infrastructure Management
Network Administration
System Security and Data Protection
Software Development and Maintenance
End-user Support and Helpdesk Services
Implementation of ERP Systems
Cloud Computing Solutions
Business Continuity Planning and Disaster Recovery
IT Procurement and Vendor Management
Digital Transformation Initiatives
The Supply Chain and Logistics Department at KPR Mills Limited plays a critical role in
managing the flow of materials and products across the production cycle. This department
oversees procurement, ensuring timely and cost-effective sourcing of raw materials. Inventory
management is a key function, with the team maintaining optimal stock levels to support
uninterrupted production while minimizing costs.
Logistics operations involve coordinating the transportation and distribution of materials and
finished goods, both domestically and internationally. The department ensures efficient
warehousing practices, safeguarding the quality and availability of inventory. They also handle
supply chain planning and forecasting to align with market demand and production schedules.
Collaboration with suppliers and logistics partners is essential to ensure reliability and
efficiency.
The Legal and Compliance Department at KPR Mills Limited is responsible for ensuring
adherence to laws, regulations, and corporate policies. This department handles legal matters,
including contracts, agreements, and litigation, to protect the company's interests and mitigate
legal risks. It provides legal guidance to various departments on matters such as employment
law, intellectual property rights, and regulatory compliance.
The department conducts regular compliance audits to identify and address any potential areas
of non-compliance. It ensures that the company operates ethically and transparently, maintaining
high standards of corporate governance. The Legal and Compliance team also monitors changes
in laws and regulations, keeping the company informed and updated on relevant developments.
This department plays a crucial role in managing relationships with regulatory authorities and
external legal counsel, ensuring effective communication and resolution of legal issues. By
upholding legal and regulatory standards, the Legal and Compliance Department helps
safeguard the reputation and integrity of KPR Mills Limited.
KPR recently made a foray into domestic retail by trading garments under brand name
FASO
During the year 2022-23, the Company installed 10 MW rooftop Solar Power plant
KPR has installed capacity of 100,000 MTPA of yarn; 40,000 MTPA of fabrics, fabric
processing capacity of 25,000 MTPA and garmenting facility of 157 mn pieces per
annum of readymade garments.-2023
The company is expanding the garment processing capacity with an outlay of ₹250
crores, along with the solar power plant ₹100 crores with the capacity of about 25 MW.
With this our solar and wind capacity will reach about 100 MW
KPR Mill Ltd, says demand for both yarn and garments are good with the company
carrying garment orders worth ₹1,100 crore, according to its Managing Director P
Nataraj.
KPR Mill Ltd is planning to invest Rs 400 crores in modernisation and expansion of its
production facilities
KPR Mill which has footprints spanning across yarns, fabrics, garments and sugar will
invest Rs 100 crores to set up a Vortex spinning mill in the current fiscal.
The annual report of the KP Ramasamy led mill, also informed that it will also
modernise its existing textile machineries and equipments at an outlay of another Rs 100
crores.
The company’s textile processing and printing capabilities will also be expanded at a
cost of Rs 50 crores and it will also expand ethanol capacity expansion at a cost of Rs
150 crores.
KPR Mill has approved Rs 250 crore for carrying out the expansion of its fabric processing
capacity. Specifically, the firm is looking to ramp up from 25,000 tonne to 37,000 tonne each
year.
KPR Mills offers a diverse range of textile products catering to various segments of the industry.
Here's a brief overview of the products offered:
Yarns: KPR Mills produces high-quality yarns including cotton yarns, blended yarns,
and specialty yarns such as compact and slub yarns.
Fabrics: The company manufactures a variety of fabrics including knitted fabrics (single
jersey, double jersey, rib, interlock) and woven fabrics (poplin, twill, denim).
Garments: KPR Mills produces a wide range of garments for men, women, and children,
including t-shirts, shirts, trousers, dresses, activewear, and workwear.
Home Textiles: KPR Mills offers home textile products such as bed linens, towels,
bathrobes, curtains, and upholstery fabrics for residential and commercial markets.
Technical Textiles: The company manufactures technical textiles for specialized
applications like automotive fabrics, medical textiles, geotextiles, and protective
clothing.
Apparel Design Services: KPR Mills provides design and development services,
including product design, sampling, and customization of garments and fabrics.
Supply Chain Solutions: KPR Mills may offer supply chain solutions, including sourcing
of raw materials, production planning, logistics, and distribution services.
Faso is a brand of yarn produced by KPR Mills Limited. It's known for its quality and
versatility, catering to the diverse needs of the textile industry. Faso yarns are available in
various compositions, counts, and finishes, offering options suitable for a wide range of textile
applications.
Overall, Faso yarns from KPR Mills Limited are recognized for their quality, reliability, and
performance, making them a preferred choice for textile manufacturers worldwide.
Apparel Design and Development: KPR Mills provides design and development services
for garments and fabrics. This includes product design, sampling, and customization
according to client specifications.
Supply Chain Management: The company may offer supply chain solutions to its
customers, including sourcing of raw materials, production planning, logistics, and
distribution services to ensure efficient operations.
Quality Assurance: KPR Mills likely provides quality assurance services to maintain
product quality and consistency throughout the manufacturing process. This involves
rigorous testing and inspection procedures.
Customer Support: The company offers customer support services to address inquiries,
provide assistance, and ensure customer satisfaction. This may include after-sales
support and assistance with product-related issues.
Technical Support: KPR Mills may provide technical support services to assist
customers with product specifications, application requirements, and troubleshooting
technical issues.
Consultancy Services: The company may offer consultancy services to advise clients on
industry trends, market insights, and best practices in textile manufacturing and supply
chain management.
Training and Education: KPR Mills may provide training and education services to its
employees and customers, including workshops, seminars, and training programs on
topics such as product knowledge, production techniques, and sustainability practices.
1.8 COMPETITORS BASED ANALYSIS
Threat of new entrants: The threat of new entrants in the chemical industry is low. This is
because the industry is capital-intensive and requires a lot of expertise to enter. Additionally,
there are high regulatory barriers to entry in the industry.
Bargaining power of buyers : The bargaining power of buyers in the chemical industry is
high. This is because there are a few large buyers who purchase a large volume of chemicals.
These buyers have a lot of bargaining power with suppliers because they can switch to other
suppliers if they are not happy with the price or terms of trade.
Threat of substitutes: The threat of substitutes in the chemical industry is high. There are
many different products that can be used as substitutes for chemicals. For example, natural
products can be used as substitutes for synthetic chemicals. This keeps prices low and limits the
profits that DCW can earn.
Competitive rivalry: The competitive rivalry in the chemical industry is high. This is
because there are many large and well-established companies competing in the industry.
Additionally, the industry is constantly changing, which makes it difficult for companies to
maintain their competitive advantage.
1.8.1 MAJOR COMPETITORS
Arvind Limited
Vardhman Textiles
Welspun India
Raymond Ltd
Trident Group
Sutlej Textiles and Industries
Page Industries
1.ARVIND LIMITED
Arvind Limited (formerly Arvind Mills) is an Indian textile manufacturer and the flagship
company of the Lalbhai Group. Its headquarters are in Naroda, Ahmedabad, Gujarat, India, and
it has units at Santej The company manufactures cotton shirting, denim, knits and bottomweight
fabrics. It had also recently ventured into technical textiles with its Advanced Materials Division
in 2011. The company is India's largest denim manufacturer.
Sanjaybhai Lalbhai is the current Chairman and managing director of Arvind and Lalbhai
Group. In the early 1980s, he led the 'Reno-vision' whereby the company brought denim into the
domestic market, thus starting the jeans revolution in India. Today it retails its own brands like
Flying Machine, Newport and Excalibur and licensed international brands like Arrow, Tommy
Hilfiger, and Calvin Klein through its nationwide retail network. Arvind also runs three clothing
and accessories retail chains, the Arvind Store, Unlimited and Megamart, which stocks company
brands.
2.VARDHMAN TEXTILES
Vardhman Group is a textile group based in Ludhiana, Punjab, India, that was established in
1965. The group is engaged in manufacturing and trading in Yarn and Processed Fabric, Sewing
Thread, Acrylic fibre and Alloy steel. Vardhman group was incorporated in 1962 as Vardhman
Spinning & General Mills (VSGML). The company was promoted by VS Oswal and RC Oswal
initially and is now headed by S. P. Oswal Jain.[1] The total number of employees in the
company as of April 2011 is 23,000.
Welspun Living Limited, previously known as Welspun India Limited, is an Indian textile
manufacturing company headquartered in Mumbai. Founded by Balkrishan Goenka in 1985, the
company produces home textile products such as bed linen, terry towels, rugs, and yarn.
Welspun operates several brands, including Christy,Spaces and Welhome, and is led by Dipali
Goenka, who serves as the CEO and managing director.
1.8.1.4 RAYMOND LIMITED
Raymond Ltd is largest integrated manufacturer of fabric in the world based in Mumbai,
Maharashtra.It has over 60% market share in suiting in India. It is also India's biggest woolen
fabric maker.Textile division of the company has a distribution network of more than 4,000
multi-brand outlets and over 637 exclusive retail shops in the domestic market itself. Suitings
are available in India in over 400 towns through 30,000 retailers and an exclusive chain is
present in over 150 cities across India. Its products exports to over 55 countries including US,
Canada, Europe, Japan and the Middle East. It has more than 20,000 design and colours of
suiting fabric which makes it one of largest collection of designs and colours by single
company.It was listed as India's most trusted apparel brand by The Brand Trust Report in 2015.
Trident Group is a diversified textile fabric manufacturer, offering a range of products and
services in Home Textiles, Paper, Chemicals and Yarn. Gupta is Chairman of Trident Group, a
business conglomerate headquartered in Ludhiana, Punjab, and Chairman of the Corporate
Advisory Board of Trident Limited. Vardhman Textiles Limited (formerly Mahavir Spinning
Mills Limited) was incorporated on October 8, 1973. The Company is one of the leading textile
manufacturers of India offering the largest range of textile products across fibre (acrylic), yarn
and fabrics.
1.8.1.6 SUTLEJ TEXTILES AND INDUSTRIES
Founded and promoted by the Late Dr. Krishna Kumar Birla, Sutlej Textiles and Industries is
today the flagship textiles company of the illustrious KK Birla Group.
Our roots date back to pre-Independence India, when Sutlej was set up as a composite textile
mill at Okara as Sutlej Cotton Mills Limited in 1934, in the undivided province of Punjab. Even
in those times, it earned the distinction of being Asia’s largest textile mill. Despite the disruption
in operations during the country’s independence movement during 1940’s & 50’s, the company
was re-established in 1963 as Rajasthan Textile Mills at Bhawanimandi in the Jhalawar district
of Rajasthan, where it began production of cotton yarn and later diversified into synthetic
blended yarn.
Page Industries Limited is an Indian manufacturer and retailer of innerwear, loungewear and
socks, headquartered in Bangalore.It is the exclusive licensee of Jockey International in India,
Sri Lanka, Nepal, Bangladesh, the United Arab Emirates, Oman, Qatar, Maldives and Bhutan.In
2011, it licensed Speedo swimwear from Pentland Group for India and Sri Lanka.
The company was founded in 1994 by Sunder Genomal and his brothers Nari and Ramesh, and
together they hold a 54% stake in it. It has 9 operational manufacturing plants in Bangalore, and
1 each in Hassan, Mysore, Tiptur, Gauribidanur, Mandya and Tiruppur.
1.8.2 COMPETITOR ANALYSIS
PRODUCT RANGE:
KPR Mills: Offers a wide range of products including yarns, fabrics, garments, and home
textiles.
Competitors: Companies like Arvind and Vardhman also have diverse product portfolios,
including both basic and specialty textiles.
MARKET POSITION:
KPR Mills: Strong presence in both domestic and international markets with a reputation for
quality.
Competitors: Arvind Limited has a strong global presence and brand recognition, especially in
denim. Page Industries, the licensee for Jockey, has a strong brand presence in innerwear.
TECHNOLOGICAL ADVANCEMENTS:
SUSTAINABILITY INITIATIVES:
FINANCIAL PERFORMANCE:
KPR Mills: Has shown consistent financial growth with strong profitability.
Competitors: Arvind and Vardhman Textiles have comparable financial strength and have
been in the industry for decades.
MARKET STRATEGY:
KPR Mills: Focuses on expanding its market share through innovation and quality.
Competitors: Raymond Ltd emphasizes brand strength and premium positioning, while
Welspun focuses on global market penetration, especially in home textiles.
OPERATIONAL EFFICIENCY:
KPR Mills: Known for its integrated operations from yarn to garments, ensuring cost
efficiency.
Competitors: Vardhman and Sutlej Textiles have similar integrated operations, which help in
maintaining competitive pricing.
BRAND RECOGNITION:
KPR Mills: Recognized for quality and innovation in the textile industry.
Competitors: Page Industries is highly recognized due to the Jockey brand, and Raymond is a
household name for premium fabrics and apparel.
KPR MILLS is a leading textile manufacturer in india .However, there are still some areas
where the company can improve,These include:
DIGITAL TRANSFORMATION: Invest more in advanced digital technologies like AI, IoT,
and blockchain for better supply chain management, predictive maintenance, and data analytics
to improve decision-making.
MARKET DIVERSIFICATION: Expand into new international markets and diversify the
customer base to reduce dependency on specific regions and mitigate geopolitical risks.
BRAND BUILDING: Strengthen brand presence and marketing efforts to increase brand
recognition and customer loyalty, particularly in competitive global markets.
By focusing on these areas, KPR Mills can strengthen its market position, enhance operational
performance, and achieve sustainable growth.
CHAPTER 2
High school dropout rates among children in the rural areas surrounding KPR Mills' operations,
driven by financial constraints, lack of adequate educational infrastructure, and low awareness
about the value of education, particularly impacting girls.
KPR Mills has identified significant educational challenges in the rural areas surrounding its
manufacturing units. These challenges are primarily characterized by:
High School Dropout Rates: There is a notably high rate of school dropouts,
particularly among girls. Many students leave school before completing their education.
from affording school fees, uniforms, books, and other necessary educational materials.
Inadequate Infrastructure: Local schools often lack essential facilities such as proper
classrooms, libraries, sanitation, and educational resources, which hinders the learning
environment.
Limited Awareness: There is a low level of awareness within the community about the
These factors collectively contribute to the educational challenges faced by the communities,
affecting the overall development and future opportunities for children in these areas.
2.3 KEY AREAS ADDRESSED
Objective: Alleviate the financial burden on families to ensure that children can attend school
without economic constraints.
INFRASTRUCTURE DEVELOPMENT:
Objective: Improve the physical learning environment to make schools more conducive to
education and reduce dropout rates.
Implementation: KPR Mills organized workshops and seminars for parents and community
members to raise awareness about the importance of education, particularly for girls.
Objective: Increase community understanding and support for education, emphasizing its long-
term benefits for both individuals and the community as a whole.
Implementation: Conducted regular health check-ups, medical camps, and provided nutritious
meals or supplements in schools.
Objective: Address health-related barriers to education, ensuring students are healthy and able
to attend school regularly.
EXTRACURRICULAR AND ENRICHMENT PROGRAMS:
Objective: Increase student engagement and interest in school, contributing to lower dropout
rates.
Implementation: Provided training programs for teachers to improve their teaching skills and
methodologies.
Objective: Enhance the quality of education and classroom instruction, leading to better student
outcomes and retention.
To address the identified educational challenges, KPR Mills developed a comprehensive and
multi-faceted CSR strategy focusing on the root causes of high dropout rates. The conceptual
outlay includes the following components:
Actions:
Scholarships and Sponsorships: Provide financial aid to cover school fees, uniforms,
books, and other necessary materials.
Stipends for Families: Offer stipends to families to reduce the economic burden of
sending children to school.
2. INFRASTRUCTURE DEVELOPMENT
Actions:
Construction and Renovation: Build new classrooms, libraries, and sanitation facilities.
Renovate existing infrastructure to improve conditions.
Provision of Resources: Supply schools with desks, chairs, textbooks, and other
essential learning materials.
Actions:
Workshops and Seminars: Organize events for parents and community leaders to
discuss the benefits of education.
Media Campaigns: Use local media to broadcast messages promoting education.
Community Meetings: Engage local influencers to advocate for education.
Actions:
Health Camps: Conduct regular health check-ups and provide medical care for students.
Nutritious Meals: Implement school meal programs to ensure children receive adequate
nutrition.
Hygiene Education: Teach students about personal hygiene and sanitation practices.
Actions:
Sports and Arts: Introduce sports, arts, and cultural activities to make school more
enjoyable.
Educational Trips: Organize trips and excursions to provide experiential learning
opportunities.
After-School Programs: Offer tutoring and mentoring to support students’ academic
needs.
Actions:
IMPLEMENTATION
Set up a monitoring system to track progress and measure the impact of the initiatives.
Conduct regular evaluations and gather feedback to make necessary adjustments.
SUSTAINABILITY
2.Infrastructure Development
3.Community Engagement
Implementing health and nutrition programs (regular health check-ups, nutritious meals)
will improve students' overall health, leading to better attendance and academic
performance.
5.Extracurricular Activities
Introducing extracurricular and enrichment programs (sports, arts, educational trips) will
increase student engagement and interest in school, contributing to lower dropout rates.
6.Teacher Training
Providing training and development opportunities for teachers will enhance the quality
of education, resulting in better student outcomes and increased retention rates.
7.Sustainability of Programs
Collaborating with local NGOs, government bodies, and community leaders will ensure
the sustainability and long-term impact of the initiatives.
Establishing a robust monitoring and evaluation system will allow KPR Mills to track
progress, measure impact, and make necessary adjustments to improve the effectiveness
of the programs.
9. Scalability
Successful implementation of these initiatives in the targeted areas can be scaled to other
regions facing similar educational challenges.
By implementing a comprehensive CSR strategy focused on addressing the root causes of high
dropout rates, KPR Mills anticipates the following outcomes:
Outcome: Health and nutrition programs, including regular health check-ups, nutritious
meals, and hygiene education, will improve students' overall health.
Impact: Better student attendance, improved academic performance, and lower dropout
rates as health-related barriers to education are reduced.
Outcome: Teacher training and development programs will enhance the quality of
instruction and the use of modern teaching methodologies.
Impact: Better student learning outcomes, increased retention rates, and a more effective
educational experience.
7. Sustainable Educational Programs
Outcome: Collaboration with local NGOs, government bodies, and community leaders
will ensure the sustainability and long-term impact of the educational initiatives.
Impact: Continued support for educational programs and sustained improvements in
educational outcomes over time.
CHAPTER 3
ANALYSIS AND
RECOMMENDATIONS
3.1 SWOT Analysis of KPR Mills CSR Activities
STRENGTHS
Comprehensive Approach
KPR Mills’ CSR activities address multiple facets of education, from financial support to
infrastructure development, ensuring a holistic approach to solving the dropout issue.
Community Engagement
Offering scholarships and financial aid directly addresses one of the primary barriers to
education, helping many children continue their schooling.
Health and nutrition initiatives ensure that students are physically able to attend school,
reducing absenteeism due to health issues.
Infrastructure Improvements
WEAKNESSES
Resource Intensive
The comprehensive nature of the initiatives requires significant financial and human
resources, which might strain the company’s budget and manpower.
Dependency Risk
There is a risk that communities may become dependent on KPR Mills’ support,
potentially hindering the development of self-sustaining educational improvements.
Implementation Challenges
Measurement of Impact
Measuring the long-term impact of CSR activities can be complex, and without clear
metrics, it may be difficult to gauge the effectiveness of the initiatives.
OPPORTUNITIES
Scalability
Successful programs can be scaled to other regions facing similar challenges, amplifying
the impact of KPR Mills’ CSR efforts.
Partnerships
Collaborating with NGOs, educational institutions, and government bodies can enhance
the reach and effectiveness of the CSR initiatives.
A robust CSR program can significantly enhance KPR Mills’ reputation, attracting
positive attention from stakeholders and potential investors.
By addressing educational challenges, KPR Mills can contribute to the long-term socio-
economic development of the surrounding communities, potentially creating a more
skilled future workforce.
THREATS
Economic Fluctuations
Economic downturns can impact KPR Mills’ ability to allocate sufficient funds to CSR
activities, potentially disrupting ongoing projects.
Community Resistance
Despite best efforts, there may be resistance from certain community members due to
cultural or traditional beliefs, especially regarding girls’ education.
Policy Changes
Sustainability Issues
Ensuring the long-term sustainability of the initiatives without ongoing external support
can be challenging, risking the continuation of benefits after the initial funding ends.
3.2 CSR ACTIVITIES SPENDINGS IN KPR MILLS OVER THE
YEARS
1400
1307.89
1200
1026.64
1000
832.02
691.42
800
589.67
600
481.75
400
200
1. Financial Constraints
Fact: Many families in rural areas around KPR Mills live below the poverty line. According to
a survey conducted by KPR Mills in 2021, approximately 45% of families reported that
financial difficulties were a primary reason for their children dropping out of school.
Impact: Children, especially girls, are often required to work to supplement the family
income.Lack of funds for school fees, uniforms, books, and transportation leads to higher
dropout rates.
Fact: The schools in the rural areas surrounding KPR Mills often lack basic facilities. In a 2020
infrastructure audit by KPR Mills:
Impact:
35% of parents did not see the long-term benefits of education, especially for girls.
25% believed that educating girls was less important than boys.
20% of children were engaged in household chores or labor instead of attending school.
Impact:
Cultural and societal norms devalue the importance of education, particularly for girls.
Children, particularly girls, are kept out of school to help with household chores or work
in family businesses.
QUANTITATIVE ANALYSIS
DROPOUT RATES
Overall Dropout Rate: The dropout rate in the rural areas around KPR Mills was found
to be 18% in 2021, compared to the national average of 12%.
Gender Disparity: The dropout rate for girls was 22%, significantly higher than the
14% dropout rate for boys.
Enrollment Rates: While initial enrollment rates in primary school are relatively high
(90%), the transition to secondary school drops significantly, with only 60% of students
continuing.
Retention Rates: Retention rates from primary to secondary education stand at 55%,
indicating a significant drop in continued education.
3.4 SOLUTIONS ADDRESSED
Solution: Providing financial assistance for school fees, uniforms, books, and other
educational materials.
Impact: financial burden on families, making it easier for children to attend school.
2.Infrastructure Development
Solution: Organizing workshops and seminars for parents and community members to
highlight the importance of education, especially for girls.
Impact: Increases community awareness about the long-term benefits of education,
leading to more supportive attitudes towards schooling.
Solution: Conducting regular health check-ups and medical camps in schools, and
providing nutritious meals or supplements.
Impact: Addresses health-related barriers to education, ensuring that students are
healthy and able to attend school regularly.
6.Collaboration with NGOs and Local Organizations
Solution: Providing training programs for teachers to improve their teaching skills and
methodologies.
Impact: Enhances the quality of education and classroom instruction, leading to better
student outcomes and retention.
9.Transport Facilities
Solution: Offering transportation services for students who live far from schools.
Impact: Reduces logistical challenges of getting to school, particularly for girls who
might otherwise be unable to attend due to safety concerns.
3.5 BEST SOLUTION INDENTIFIED
Solution: Offering adult education and literacy programs to parents and community
members.
Impact: Promotes a culture of learning within the community, encouraging parents to
value and support their children's education.
Solution: Providing scholarships and financial aid for higher education, including
vocational training and college degrees.
Impact: Encourages students to aspire to higher levels of education and improves their
long-term economic prospects.
Solution: Offering skill development and vocational training programs for older
students.
Impact: Provides alternative career pathways and reduces dropout rates by making
education more relevant to job opportunities.
Solution: Providing access to psychological counseling and support services for students
facing emotional and mental health challenges.
Impact: Supports students' overall well-being, enabling them to focus better on their
studies.
By implementing these additional solutions alongside their current initiatives, KPR Mills
can further reduce dropout rates and create a more supportive and comprehensive
educational environment in the rural communities surrounding their operations.
BIBLIOGRAPHY
1.Office Resources
2.Web Resources
https://kprmilllimited.com/
3.Reports