India's Top Ranked Data Science Institute

ADVANCED
CERTIFICATION IN
DATA SCIENCE & AI
In Collaboration with

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TABLE OF CONTENTS
1. About AnalytixLabs

2. Career path in Analytics & Data Science

3. Program Overview

4. Training Methodology

5. Program Benefits

6. Course Duration & Fee Structure

7. Certification

8. Placement Support

9. Learners Profile

10. Projects & Assignments

11. Course Syllabus

12. Success Stories

13. Contact details

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About AnalytixLabs
AnalytixLabs is a premier capability building and training
solutions firm. It is led by McKinsey, IIM, ISB, and IIT alumni with
deep industry experience and a flair for coaching. We endeavor
in helping our students acquire and master skills in basic and
advanced analytics. Our focus is to enable each student to
emerge as an 'Industry-ready' professional and have a
successful career through our dedicated placement support.
AnalytixLabs has been featured as one of the top institutes
numerous times by prestigious publications like Analytics India
Magazine and Higher Education Review.

APPROACH

• Outcome-focussed pedagogy
• Practical and application based
• Real Life-like assignments and projects
• Extensive industry network for placements

CONTENT

• Industry-vetted curriculum
• Hands-on projects for every module
• Industry renowned certification
• Business case studies with real-world challenges

FACULTY

• Deep industry experience with a flair for coaching

• 50+ years of cumulative experience with prestigious
firms like McKinsey, KPMG, Deloitte, and Facebook
• Strong community networks with peers

BOTTOM LINE

• Job oriented learning

• Continuous career support
• Experiential learning with high ROI

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CAREER PATH IN ANALYTICS & DATA SCIENCE

Data Science industry is growing by leaps

and bounds. Reports show that India
alone will capture 32% of the big data
market and generate close to USD 20
TOP SKILLS
Billion by 2026. The Covid-19 pandemic
caused a seismic shift in shopping and • Statistical analysis
transactions, leading to a huge spike in • Data visualization
customer data generation. As a result, • Data wrangling
• Predictive modeling
tech companies, big and small, opened
• Data blending &
up doors for skilled data scientists who
manipulation
can help them filter, manage, and make
• Machine Learning
business decisions based on this data. • MIS reporting analytics
• Deep learning and NLP
ROLES WITHIN THE DATA ANALYTICS TEAM • Analytical thinking
DATA SCIENTIST • Problem-solving approach
• Communication
Collecting, analyzing, and • Adaptability
interpreting large data sets • Business acumen
• Critical thinking
DATA ANALYST
• Product understanding
Review data, analyze, and find • Team player
meaningful insights for business CAREER PATH OF A DATA SCIENTIST

DATA ARCHITECT • Entry level: 6L

Review and analyze data • Mid-senior: 20L
infrastructure for an organization • Senior: 25L
INFRASTRUCTURE ENGINEER COMPANIES RECRUITING BUSINESS
Design, build, and deploy entire data ANALYTICS PROFESSIONALS

infrastructure for an organization • TCS • AMAZON

• INFOSYS • DELOITTE
BUSINESS INTELLIGENCE ANALYST
• AIRTEL • SNAPDEAL
Work with data to make finance and
• ICICI • FLIPKART
market intelligence reports
• HDFC • MAKEMYTRIP
• FRACTAL ANALYTICS• TIMES OF INDIA
• MU SIGMA • REDIFF.COM
• EBAY • ABSOLUTEDATA

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About The Course:
Advanced
Certification In
Data Science & AI

Our Advanced Certification in Data Science & AI program is

designed for absolute beginners with no prior programming
background. The course curriculum is in collaboration with
Electronics & ICT Academy, IIT-Guwahati. With our comprehensive
Data Science, Analytics and AI courses, you learn to analyze data
and enable organizations in making data-driven decisions.

Total Duration Assignments Pay After Placement,

8 Months & Capstone Placement Readiness
Student Workload Projects Program
750 hrs included (2 months)

Training Hours:
Self paced e-learning (45 Hours) + Live sessions (180 Hours) + self
study (420 Hours) + Assessments, Capstone Projects (105 Hours)

Components:
Learning Management System access for courseware like class
recordings - study material, Industry- relevant project work

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 Training Methodology
INSTRUCTION

INTERACTIVE CLASSROOM & ONLINE LEARNING WITH 1 YEAR ACCESS

Students can choose & blend various learning formats,
encompassing classroom bootcamp and interactive live online. All
students then get access to learning management system for 12
months, keeping in mind the constant upgradation of the courses
according to industry standards.
Benefits
➔ Classroom & Bootcamp sessions available at Gurgaon, Noida, and Bangalore.
➔ Blended online streaming facilitates the dynamics that occur in a classroom.

REINFORCEMENT

PRACTICAL HANDS-ON LEARNING

Our training includes variety of job oriented hands-on projects with real
business and data challenges. Crafted by experts to keep you ahead of the
curve in industry best practices, Our case study based modules ensures
that participants learn practical applications along with the theory.

Benefits
➔ Latest curriculum, meticulously designed project work
➔ Extensive post sessions support is provided for real-world skills,
➔ Cost-effective courses with high ROI, making it worth every penny you invest.

CERTIFICATIONS

DUAL CERTIFICATION IN COLLABORATION WITH E&ICT Academy,

IIT Guwahati (supported by MeitY)

➔ E & ICT Academy, IIT Guwahati supported by Ministry of

Electronics and Information Technology in collaboration
with AnalytixLabs as industry partner, is conducting
training programs in Data Science, Analytics and AI.

➔ Upon successful completion of the course and stipulated

requirements, you will receive a Joint certificate from
AnalytixLabs and E&ICT Academy, IIT Guwahati.
AnalytixLabs is known for its deep industry expertise,
client list, and commitment to upholding the highest
certification standards.

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 Program Benefits

Pay After Effective

Placement Model Pedagogy
We believe in shared success. That's High degree of commitment &
why we offer a unique personal attention is given through
pay-after-placement model. You small batch size and individual
only pay 50% of the course fee counselling. Hands-on sessions and
upfront, and the remaining 50% can practice assignments on real life
be paid through EMIs only after you business datasets are included to
secure a job at a minimum CTC. ensure assimilated learning.

Placement Flexible
Readiness Program
Format
A 2-month, industry-focused module
designed to enhance technical and Students can choose & blend various
soft skills. It includes coaching, key learning formats, encompassing
topic recaps for interviews, practice classroom bootcamps, interactive live
tests, case studies, and simulated online and e-learning sessions. All
recruitment drives. The program also students then get access to state-of-art
features mock interviews with an learning system for 12 months, keeping in
industry panel, providing one-to-one mind the constant upgradation of the
feedback and guidance. courses according to industry standards.

Flexibility to Industry Relevant

Opt-Out Curriculum
After certification and before starting the
Placement Readiness Program (PRP), Our courses are crafted by experts to
students have the option to opt out of keep you ahead of the curve in industry
the Pay After Placement program. This best practices. Case study based
option is ideal for those who are looking modules ensure that participants learn
for upskilling or a coveted practical applications along with the
industry-recognized certificate, feel theoretical concepts. Further to this,
confident in their acquired skills, and new courses are continuously
wish to pursue job applications launched and old ones keep evolving
independently. These students will still as per the latest and upcoming
be eligible for basic placement industry trends.
guidance, and the balance 50% of the
program fee will be waived.
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 Time & Investment

Training Hours:
Self paced e-learning (45 Hours) + Live sessions (180 Hours) + self
study (420 Hours) + Assessments, Capstone Projects (105 Hours)

Training Mode:

- Interactive Classroom sessions (Gurgaon, Bangalore and Noida)

- Fully interactive Live Online sessions with real-time doubt support

- Blended e-Learning with Live Doubt Support on weekends

- Access to the recordings for future reference and self study

Components:
Learning Management System access for courseware like class
recordings - study material, Industry- relevant project work

Program Fees:
Weekday Program: INR 1,39,900/- + taxes (50% Pay after placement)
4 sessions a week (with Mentorship Sessions) + Self-study

Weekend Program: INR 1,29,900/- + taxes (50% Pay after placement)

2 sessions; Saturday & Sunday 3 hours each + Self-study

Blended eLearning: INR 1,09,900/- + taxes (50% Pay after placement)

Self-paced eLearning + Live doubt sessions over the weekend

Easy monthly payments of INR 6,387* with No Cost EMI

Check your eligibility!

(Terms and conditions may apply.)

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 CERTIFICATION

Dual Certification in Collaboration with E&ICT Academy,

Indian Institute of Technology, Guwahati

➔ E & ICT Academy, IIT Guwahati supported by Ministry of Electronics and

Information Technology, Govt. of India, in collaboration with AnalytixLabs
as industry partner.

➔ Owing to our well established domain expertise, AnalytixLabs certification

is highly regarded in the industry. Being India’s top ranked Data Science
institute it is imperative that we uphold the sanctity of our certification
process.

➔ Certification will only be awarded upon meeting the stipulated

requirements as per the course timelines, including case studies, MCQs
and Vivas etc. Every candidate gets two attempts to pass each
assessment.

➔ Our objective is to ensure that trainees get vital hands-on experience so

that they are industry-ready to face real world challenges.

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 Placements Assistance

● Advanced Certification in Data Science & AI program includes comprehensive

Placement Assistance, where a dedicated team of experienced professionals
tailors support to your educational background and work experience, if any.

● Job opportunities come from diverse sources, such as directly from organizations,
recruiters, and our extensive AnalytixLabs Alumni network. We commit to offering
sustained assistance for as long as you require it.

● While many of our students receive multiple interview calls and enhanced career
prospects, the key factor lies in the earnest and sufficient efforts of the candidates
themselves, along with the institute's support.

● Success hinges on candidates' dedication to completing the certification and

meeting all stipulated requirements in a timely manner, including the Placement
Readiness Program (PRP).

SALARY INSIGHTS

Type of Opportunity Salary Range (in INR)

Paid Internships 20,000–35,000

Full Time Jobs 4,00,000–24,00,000

Experience Levels Salary Range (in INR) % of Hike

1-3 Years 4,00,000 –12,00,000 30% -80%

3-5 Years 6,00,000–12,00,000 25% -50%

5+Years 90,0,000–24,00,000 20%-35%

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Meet The Class

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 Projects

EXPERIENTIAL LEARNING
The assignments and case studies are curated using real-life data and problems
to ensure that you are equipped with the skills needed for hiring and also deal with
the on-job challenges. They cover popular industries and domains to have
maximum coverage based on job openings available in the industry.

KEY INDUSTRIES COVERED :

Retail / E-commerce Telecom

BSFI (Banking & Insurance) Hospitality

Healthcare Manufacturing

KEY SKILLS EMPHASIZED:

Data Handling, Manipulation, Preparation

Data Analytics & Visualization
Exploratory Data Analysis (Designing KPI's)
Descriptive Analytics
Diagnostics Analytics
Predictive Modeling
Statistical Analysis
Machine Learning (Supervised, Unsupervised)
Text Mining & Natural Language Processing
Model Deployment

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1. Building Blocks - Refresher

TOPICS
1. Introduction to Analytics & Data Science
2. Introduction to Business Problem Solving
3. Basics of MS Excel
4. Basics of RDBMS Concepts
5. Basics of Programming Elements (Overview of programming
languages, Basics of programming elements, Understanding
Key terms)
6. Introduction to Mathematical foundations (Introduction to
Linear Algebra, Introduction to Calculus, Theory of
optimization)
7. Introduction to Basic Statistics (Measures of central
tendency/variance/frequency/positions, Probability &
distributions, Bayes Theorem etc.)

PEDAGOGY
Delivery: 20 hrs of Self-paced eLearning | 20 hrs of Self Study | 5 Hrs
of assessment

Assignments & Projects:

Exercise on Basic Excel functionalities
Problems Related to Basic Statistics
Problems related to Mathematical foundations

Assessment :
1- Conceptual Assessments (1 Hour)

PROJECTS
No Project

PASSING MARKS
60 %

STUDENT WORKLOAD (in Hours)

45

MONTHS
0.5
 2. Data Analytics & Visualization using
Excel, PowerBI, RDBMS - SQL

TOPICS
MS Excel RDBMS-SQL PowerBI
Introduction to Excel for data
Basic RDBMS Concepts Introduction to PowerBI
analysis
Data Preparation and
Data Formats in Excel Introduction to MS SQL Server
Modelling
Data Analysis Expressions
Sorting & Filtering Overview of SQL Commands
(DAX)
Excel Functions - Commonly Data based objects creation (DDL Reports Development
Used Functions Commands) (Visuals in Power BI)
Data manipulation (DML
Data Handling Data-Driven Story Reports
Commands) & DQL (Data Query)
Accessing data from Multiple Tables
Data Validation Creation of Dashboards
using SELECT
Advanced SQL (Advanced Joins,
Data summaries and reports Advanced / Other Power BI
Subqueries, Window Functions,
using Pivot tables Concepts
Views, CTEs, Stored Procedures etc.)
Basic & Customized Charts in
Power BI Analytics
Excel
Creating Dynamic Dashboards Publishing workbooks and
in Excel Workspace
Overview of Power BI Service

PEDAGOGY
Delivery: 50 hrs of Live sessions | 90 hrs of Self Study | 20 hrs of assessments

Assignments & Projects:

MS Excel: Sports Analytics
MS Excel: Consumer Reviews Analysis

PowerBI: Retail Analytics

PowerBI: Digital Analytics

RDBMS-SQL: Retail Data Analysis

RDBMS-SQL: Manufacturing Analytics

Assessment :
3- Conceptual Assessments (3 Hours)
1- End Course Summative Assessment-Integrated Case Study (Capstone Project)

PROJECTS
Business problem-related data handling, creation of dynamic dashboards, and
performing ad-hoc analysis using Excel, SQL and PowerBI
3. Applied Data Science using Python

TOPICS
1. Introduction to Data Science
2. Essentials of Python Programming
3. Data Types & Operators
4. Data Structures
5. In-Built Functions & Methods
6. Conditional & Control Flow Statements
7. User Defined Functions, Classes
8. Exception Handling
9. Python Packages for Data Analytics
10. Operations with NumPy (Numerical Python)
11. Overview of Pandas
12. Cleansing Data with Python
13. Data Analysis using Python
14. Data Visualization using Python

PEDAGOGY
Delivery: 45 hrs of Live sessions | 90 hrs of Self Study | 20 hrs of assessments

Assignments & Projects:

Basic Python case study (Core Python)
Data Manipulation- Visualization exercises
Exploratory Data Analysis – Retail Analytics
Exploratory Data Analysis – Credit Card Analytics
Exploratory Data Analysis – Insurance Claims Analytics
Data Visualization - Case Study
EDA - Capstone Project -Marketing & Sales for E-Commerce

Assessment :
1- Conceptual Assessments (2 Hours)
1- End Course Summative Assessment-Integrated Case Study (Capstone
Project)

PROJECTS
Exploratory Data Analysis - Marketing Insights for Leading E-Commerce
Company

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 155 Hours

MONTHS- 2 Months
 4. Applied Statistics + Predictive Modeling
using Linear & Logistic Regression

TOPICS
● Statistics Fundamentals
● Descriptive and Inferential statistics
● Probability Distributions
● Sampling & Statistical Inference
● Concept of standard error and central limit theorem
● Concept of Confidence Intervals
● Hypothesis Testing
● Statistical Methods - Z/t-tests (One sample, independent, paired),
ANOVA, Correlation and Chi-square
● Introduction to Predictive Modeling
● Steps for building a predictive Model
● Solving Regression Problems using OLS Regression (Linear Regression)
● Solving Classification problems using Logistic Regression

PEDAGOGY
Delivery: 25 hrs of Live sessions | 40 hrs of Self Study | 10 hrs of assessments

Assignments & Projects:

● Basic Statistics –Statistical Methods Case study -
● Statistical Methods-Campaign Analytics
● Statistical Methods-Customer Experience
● Regression - Predicting Rate of Interest for a given loan
● Predicting Price of Car Model- Demonstrate case study

Assessment :
● 1- Conceptual Assessments (2 Hours)
● 1- End Course Summative Assessment-Integrated Case Study
(Capstone Project)

PROJECTS
● Building a Predictive Model (Probability of Default Model) for Leading
Bank using Regression

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 85 Hours

MONTHS- 1 Month
5. Machine Learning using Python

TOPICS
1. Getting Started with Machine Learning
2. Data Preparation for Machine Models
3. Supervised Learning
4. Supervised Learning - Regression and Its Applications
5. Supervised Learning - Classification and Its Applications
6. ML Algorithms (KNN, NB, SVM, ANN, Decision Trees & Ensemble Learning
(Bagging, Random Forest, AdaBoost, Gradient Boost, XGboost etc..)
7. Unsupervised Learning (Clustering, Recommendation Systems)
8. Time Series Forecasting

PEDAGOGY
Delivery: 50 hrs of Live sessions | 100 hrs of Self Study | 20 hrs of assessments

Assignments & Projects:

1. Regression Projects
Predicting the Rate of interest for a given loan
Banking Case Study – Predicting consumption of credit cards for next 3 months

2. Classification Projects
Credit Risk Case Study – Building PD Model - Demonstrate case study
Cyber Security Case Study – Predicting type of cyber attack by users

3. Segmentation Projects
Telecom Case Study – Segmenting customers for marketing campaigns
Retail Case Study (RFM) – Segmenting retail customers based on RFM

4. Data Science Project (End to End)

Marketing Insights for E-Commerce Company - Capstone Project

5. Forecasting Projects
Tractor Sales Forecasting Case Study
Electricity Consumption Forecasting for the Next year

Assessment :
1- Conceptual Assessments (2 Hours)
1- End Course Summative Assessment-Integrated Case Study (Capstone Project)

PROJECTS
Marketing Insights for E-Commerce Company

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 155 Hours

MONTHS- 2 Months
6. Text Mining (NLP) using Python

TOPICS
1. Intro to Text Mining & NLP landscapes and use cases
2. Reading Text data into python
3. Text Handling using Regex
4. Web scraping
5. Introduction to Python packages of Spacy, NLTK, Textblob
6. Text Representation / Vectorization
7. Word2Vec, Custom W2V in python using Gensim Library
8. EDA and Text Classification
9. Sentiment Analysis on Twitter data
10. Recommendation System Project
11. Topic Mining - LDA

PEDAGOGY
Delivery: 15 hrs of Live sessions | 30 hrs of Self Study | 10 hrs of
assessments

Assignments & Projects:

Sentiment Analysis for leading hotel chains by analyzing customer
reviews
SMS Spam Filtering
Social Media Analytics Case Study
Woman Clothing E-Commerce Platform- Customer Review
Analysis

Assessment :
1- Conceptual Assessments (2 Hours)
1- End Course Summative Assessment-Integrated Case Study
(Capstone Project)

PROJECTS
Woman Clothing E-Commerce Platform- Customer Review Analysis

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 55 Hours

MONTHS- 0.5 Month

 MLOps (Model Implementation +
7. Deployment + Cloud Computing)
- Optional
TOPICS
1. Foundations of MLOps( GIT, GitHub, JIRA, Cloud Computing)
2. Introduction to Flask & Application Development
3. Introduction to MLOps
4. Machine Learning Life Cycle
5. ML Engineering Pipeline
6. How to implement MLOps?
7. Understand end-to-end MLOps solution
8. Deployment of ML Model in the cloud
9. Ways of deployment of models
10. Creating simple app
11. Develop a prototype, deploy, monitor, and continuously
improve a production-sized ML application.

PEDAGOGY
Delivery: 10 hrs of Self-paced eLearning | 30 hrs of Self Study | 10 hrs
of assessments

Assignments & Projects:

1. Building Flask Applications and deploying ML models on various
clouds (Heroku, GCP, Azure)

Assessment :
1- End Course Summative Assessment-Integrated Case Study
(Capstone Project)

Assessment :
1- End Course Summative Assessment-Integrated Case Study
(Capstone Project)

PROJECTS
Deployment of ML model and create Flask application

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 50 Hours

MONTHS- 0.5 Month

8. Generative AI for Everyone + Prompt
Engineering - Optional

TOPICS
1. Introduction to Generative AI
2. Getting Started with Large Language Models (LLMs)
3. Introduction to Prompt Engineering
4. Introduction to ChatGPT interface
5. Introduction to Prompting Techniques
6. ChatGPT Use Cases
7. Introduction to Google Bard (Gemini)
8. Introduction to Image Generation Using AI
9. Introduction to Midjouney
10. Introduction to DALL-E

PEDAGOGY
Delivery: 15 hrs of Self-paced eLearning | 20 hrs of Self Study |
10 hrs of assessments

Assignments & Projects:

1. Integration of MS Office & Google Sheets with AI tools
2. Creation of Presentation using AI Tools
3. Generating Html code & create simple website
4. Generating e-commerce photos and promotional banners for
products

Assessment :
1- End Course Summative Assessment-Integrated Case Study
(Capstone Project)

PROJECTS
Creating an E-Book on a specific topic with the help of AI tools

PASSING MARKS- 60 %

STUDENT WORKLOAD (in Hours)- 45 Hours

MONTHS- 0.5 Months

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 WHAT OUR STUDENTS HAVE TO SAY?

How Shailee Started Her Career in Data How a B.Sc. Grad. Bagged a Whooping
Science after 4 Yrs of Career Break? Hike of 248%!

A Successful Data Scientist after As a former project manager, Akshi

B.Com - 100% Hike! joined EXL as a ML professional

Ankita's Story of Career Transition in From Academics to Analytics -

Analytics - 42% Salary Hike! Nikunj’s Shares His Success Story!

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BDA complex Sector 6, HSR Layout,
Bangalore, Karnataka 560102

GURUGRAM
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Sector 44, Gurugram, Haryana 122003,

NOIDA
1st Floor, A78, A Block, Sector 2, Metro Gate 3,
Noida, UP 201301

+91 95552 19007

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