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Brand Identity Kit Portfolio

Brand Identity Kit Portfolio

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mledan.fullsail
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193 views8 pages

Brand Identity Kit Portfolio

Brand Identity Kit Portfolio

Uploaded by

mledan.fullsail
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRAND

Identity kit
Presented by Marie Anne Leyla Ledan
Full Sail University - June 2024
INTRODUCTION
My name is Marie Anne Leyla Ledan, I usually go
by Leyla. I am currently studying Digital Marketing
at Full Sail University. I plan on doing an impact
on the world with everything I am learning in the
marketing world. I am ready to make the dreams
of my client come true.
OVERVIEW
This brand identity kit is created to have an idea of
how I am.
My archetype is the caregiver although I have a little
bit of creator in me also. The caregiver is usually
passionate and evokes emotional, they have a deep
connection with their clients. They are very passionate
and generous.
FONT FAMILIES

Header Font: Pacifico


This font is sofisticated but yet easy to read. It is
creative and gives an artsy effect.

Paragraph Font: Century Gothic Pro


This font is very clean and simple, it goes with the
simple way I see life. It is very direct and easy to read.
FONT FAMILIES
(ADOBE FONTS)

Header Font:

Paragraph Font:
Gray is a neutral

COLOR PALETTE color it is the base


of this color mixed
with purple which is
my go to color.

The idea was to go Purple is me ! This is my


with orange that color, everyone who
knows me knows that
symbolizes
everything about me
courage, has to be purple. I
confidence and love pastel colors I
warmth found them soothing,
this is why I chose this
shade.

Nude represents
Gray symbolizes sophistication, but is also
the definition of diversity
wisdom and is a
with a mix of black and
neutral color, but so is white. It also is a shade
white. white is purity, that goes with my
cleanliness. I mixed archetype the Caregiver.
them to create an I mixed it to create the
illusion of both. perfect nude to include
all these details.
SELECTION RATIONALE
Psychology of Colors
The colors I chose represent mostly me. Each and everyone of them has a
meaning. They also match with the Caregiver personality.
The orange represents warmth, courage and confidence, I used a pastel color to
match my personality as a caregiver. Purple is my favorite color, when people who
know me see purple they see me, it’s the color that makes me happy. Gray
represents wisdom and it is a very neutral color, mixing it with purple goes with
personality and my go to color. White is the color of purity, mixing it with the gray
makes a mix of purity and wisdom but I tried to do it to create an illusion of both.
The nude represents diversity but also elegance and sophistication.

Psychology of Fonts
I chose Pacifico because based on my research if is associated with feminine,
elegance, it is friendly, intriguing and show a side of creativity.
The paragraph font Century Gothic is associated with cleanliness, modernity,
stability and it is a universal front. It is easy to read and elegant.
REFERENCES:
Adobe Colors. Color wheel .
https://color.adobe.com/create/color-wheel

Adobe Express (n.d.). Inspiration in the color gray.


https://www.adobe.com/express/colors/gray

Adobe Fonts. Century Gothic .


https://fonts.adobe.com/fonts/century-gothic#fonts-section

Adobe Fonts. Pacifico.


https://fonts.adobe.com/fonts/pacifico#fonts-section

Adobe Stock. Photos


https://stock.adobe.com/Library/urn:aaid:sc:VA6C2:947429ee-c46e-4b82-843c-
0d9ffc200e63?asset_id=839911809
https://stock.adobe.com/Library/urn:aaid:sc:VA6C2:947429ee-c46e-4b82-843c-
0d9ffc200e63?asset_id=839936425
https://stock.adobe.com/Library/urn:aaid:sc:VA6C2:947429ee-c46e-4b82-843c-
0d9ffc200e63?asset_id=709964674
Content group staff (n.d.). The Psychology of typography. Content Group.
https://contentgroup.com.au/2014/09/psychology-typography/
Designs.AI. (2024). All you need to know about nude.
https://designs.ai/colors/color-meanings/nude
Kaye Putnam. The Caregiver aka Mother, Servant, Martyr.
https://www.kayeputnam.com/brand-archetype-caregiver/
Maybray B. (2023). Color Psychology: How to use it in Marketing and Branding. Hubspot.
https://blog.hubspot.com/the-hustle/psychology-of-color

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