Infographic Fashion and Markets
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ScribdTranslationsInfographic Fashion and Markets
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ScribdTranslationsINFOGRAPHIC
OD AND DIFFERENT MARKETS
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DANIELA RODRIGUEZ VANEGAS
SIGN
TECHNOLOGY IN COLLECTION DEVELOPMENT FOR THE INDUSTRY OF
2675729 THE M
OD
E
INSTRUCTOR:
PATRICIA VALENCIA BAQUERO
The term "fashion" comes from modus, which, in Latin,
means "choice" and refers to the customs, the way of
proceeding and the way of dressing and hair styling
typical of each stage of humanity.
HISTORY
XVI "Men used to
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XVII Master French fashion
XVIII French jackets stand out
XIX The frock coat and the
pants
XX "The suits are beginning to be incorporated
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women
WHAT IS YOUR CURRENT STATUS?
Today fashion is being affected by massification, fast fashion and a shortage of quality. This is
why it faces great challenges such as:
• Overproduction
• Massive consume
• Brand proliferation
• Use of chemicals
EVOLUTION OF
FASHION
THROUGH 1910
OF THE YEARS
The corset was used and the silhouette was exaggerated.
Loose dresses, low heels,
1920 hats and fringes.
Austerity and dark colors defined
this period of fashion.
1940 Bright colors and excess fabrics returned. The hem reached below the knee.
Pastel colors, long skirts and leather jackets were used.
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of cotton.
1950
1960
prints predominates. 1970
Synthetic fabrics, such as lycra and platform shoes, the use of
19 80 The shoulder pads, sequins and leather stand out.
Converse and t-shirts predominate.
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2000 and ,
like glitter and denim. It was considered one of the worst eras in
fashion.
Fast fashion is what currently predominates, there are no
longer 2 collections a year, but there are 6 2010
mini collections.
MARKETS OF THE
FASHION
HIGH COUTURE
Haute couture garments are very
valuable because of the work they
require and the material that is used.
designs. These are made to measure and
the most expensive fabrics are chosen.
PRET-A-PORTER
They are garments known as ready-to-wear clothing
lines designed by haute couture houses. This is a
lower level of both quality and design compared to
haute couture. But it is the highest line among
mass-produced garments.
DESIGN FASHION
They are original and striking garments. These are
sold at high prices, because their preparation is
very meticulous and they are made in small
quantities. It is differentiated from, which aJiib
co/duh£b iLeLD/uet-cu- yp porter since designer
fashion has its origins in various parts of the world
and its
public is broader.
MIDDLE MARKET
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in the great consumption. He is more interested in
quality and style. These garments are sold because
the price and quality ratio are affordable.
FAST FASHION
It is ready-to-wear clothing that is
accessible, affordable, consumer -
friendly and marketed under a brand
name. The design and rapid delivery of
collections to stores allows retailers to
satisfy increasingly reactive markets.
REFERENCES
1. Lando, L. (2009). Fashion design basic concepts. cbhbooks.
2. Martinez, G. (2014). Fashion marketing and communication. Esic.
3. Science (point to the future). Fashion (video). Youtube.
https://www.youtube.com/watch?v=ZxOPxDSOlZQ
