Assignment Brief 5
Assignment Brief 5
Learning Outcomes:
Assignment Brief:
TASK 1: Identify a real-life and current business issue of your choice. Demonstrate critical
understanding of the topic in the form of a presentation ( 5 minutes) and get it approved by tutor in
week 2. No Turnitin submission is required for the presentation, and it will not be assessed.
Formulate a research topic based on it as well as the research aim, question(s) and objectives. Write
the research background/introduction and research rationale, critically discussing relevant
literature, theories and/or business models. Identify and justify which data sources to use (e.g.
primary and secondary) to address your research problem/question(s). [1,500 words]
TASK 2: Identify and conduct a comprehensive critical analysis of five personal and/or professional
skills and formulate a personal development plan (PDP) encompassing these skills. [1,000 words].
Secondary Research- It is expected that the Reference List will contain between 15 to 20 sources.
As a MINIMUM, the Reference List should include 4 refereed academic journals and 5 academic
books.
Submission Instructions:
See Section 11 Guidelines of the Module Guide for the Preparation and Submission of written coursework, which will give you details on how to
submit your work electronically. You are required to submit only electronic copies of your written assessment and presentation.
requirements of the Insightfully interprets Demonstrates distinctive, An appropriate Effective inclusion Style is clear, and relevant
DISTINCTION
brief. appropriate concepts insightful and creative format is used. of figures, tables, resourceful and references cited in
and theoretical solutions to complex plates (FTP). academic. the reference list in
models. problems. the correct style.
Demonstrates Produces exceptional
originality in work that makes a
conceptual contribution to the
understanding. development of
knowledge and
understanding in the
subject area.
70- Directly relevant to Demonstrates an Presents an excellent Coherently Excellent Excellently Sources accurately
84% title/brief. excellent knowledge critique of key research articulated and presentational style written cited in the text.
of theory and practice material resulting in clear, logically & layout, answer with A wide range of
Expertly addresses for this level. original and illuminating structured. appropriate to the standard spelling contemporary and
the assumptions of Expertly interprets conclusions. type of assignment. and grammar. relevant references
Excellent Quality
the title and/or the appropriate concepts Demonstrates insightful An appropriate Effective inclusion Style is clear, cited in the
requirements of the and theoretical and creative thinking format is used. of figures, tables, resourceful and reference list in the
brief. models. solutions to complex plates (FTP). academic. correct style.
Demonstrates problems.
originality in Produces excellent work
conceptual that makes a contribution
understanding. to the development of
knowledge and
understanding in the
subject area.
60- Directly relevant to Demonstrates a sound Presents a cohesive For the most part Very good Well written Sources accurately
69% title/brief. knowledge of theory critique of key research coherently presentational style with cited in the text.
and practice for this material resulting in clear articulated and & layout, standard spelling A range of
Addresses the level. and original conclusions. logically appropriate to the and grammar. contemporary and
assumptions of the Comprehensively Demonstrates creative constructed. type of assignment. Style is clear relevant references
MERIT
title and/or the interprets appropriate solutions to complex Effective inclusion and academic. cited in the
requirements of the concepts and problems. An appropriate of FTP. reference list in the
brief well. theoretical models. Produces superior work format is used. correct style.
Good Quality
Minor irrelevance in appropriate concepts complex problems. lacks selectivity. and mainly the text and
places. and theoretical Produces satisfactory academic. reference
models. work that makes some list/bibliography.
Demonstrates some contribution to the Minor weaknesses
originality in development of evident.
conceptual knowledge and
understanding. understanding in the
subject area.
45- Some implications Some omissions A limited amount of Limited attempt at Some weaknesses in Intermittent Limited number of
49% of issues explored. evident in knowledge critique of key research articulation and the presentational lapses in contemporary and
of theory and practice material with description problems with style & layout. grammar and relevant sources
Some irrelevant at this level. in places. Lacks structure. spelling. cited. Weaknesses
Borderline Fail
conceptual
understanding in
places.
Significant degree Demonstrates A basic argument is Poorly structured. For the type of Deficiencies in Inappropriate
30- of irrelevance to the weaknesses in presented, but too Lack of assignment the spelling and sources and poor
44% title and/or brief. knowledge of theory descriptive or narrative in articulation. presentational style grammar make referencing
and practice for this style. Format deficient. &/or layout is reading difficult technique.
Fail