11.

(A)Ecommer
cedi
ff
erentf
rom t
radi
ti
onal
commer
ce?

 E-Commerce i
s completel
y an in digi
taland onli
ne mode wher et he
communicat
ionisthr
oughel ect
roni
cf or
m completel
ywhereasTr adi
ti
onal
Commerceiscomplet
elyoff
li
neandthroughinper
sonorfacetoface.

 E-
Commerceisreachabl
ewor l
dwideand hasmor econnect
ivi
tywhereas
Tr
adi
ti
onalCommerceisli
mit
edt oapart
icul
argeogr
aphi
calareaespeci
all
y
smal
l
er.

 E-Commer ceinformati
onofexchanget akesplacei ndif
ferentf
ormseit
her
throughdigitaladsoremai l
setc. whereastheinformati
onofexchangein
Traditi
onalCommer ce happens i
nt he f
orm ofhoar di
ngs orpamphlets
distr
ibuti
onort hroughanyphy si
calmodeofexchange.

 E-Commer
cecanhav
eonetoonemar
ket
ingwher
easTr
adi
ti
onalCommer
ce
canhav
eonl
yone-
waymar
keti
ng.

 E-Commer ceacceptstheret
urnoftheproductsifnotint
erestedornotl
iked
byt he customerwi t
hin 7 – 15 days dependi
ng on the sell
erwhereas
Tradit
ionalcommer cedoesnotpr ov
idesuch retur
n poli
cyunt ilt
her
ei s
damagei ntheproduct
.

 E-Commer cepr ov
idesal otofproduct
sin scopeand awi dev ar
ietyof
product
sirrespecti
veofbrandsandtypesofproductswhereasTradit
ional
commer cehaslimitednumberofpr
oduct
swit
hapar ti
cul
arsell
erasspaceis
l
imited.

12.
(A)Av
ent
agesofebusi
ness?
 Fast
erbuyi
ngpr
ocess.Cust
omer
scanspendl
esst
imeshoppi
ngf
orwhatt
hey
want..
..
 St
oreandpr oductli
sti
ngcreat
ion..
..
 Costreducti
on...
.
 Aff
ordableadvert
isi
ngandmar keti
ng..
..
 Fl
exibi
li
tyforcustomers..
..

1.
Fast
erbuy
ingpr
ocess.

Cust
omerscanspendl
esst
imeshoppi
ngf or
whattheywant .
Theycaneasi
lybr
owsethrough
manyit
emsatati
meandbuywhat
theyl
ike.
Whenonl i
ne,customerscanfi
ndit
emsthatare
avai
l
ablei
nphysi
cal
stor
esf
arawayfr
omt hemornotfoundinthei
rl
ocali
ty.

2.
Stor
eandpr
oductl
i
sti
ngcr
eat
ion..
..
Aproductli
sti
ngiswhatt
hecustomerseeswhentheysearchfor
anitem.Thi
sisoneadvantage
i
necommer cemeantfor
thesel
ler
.Thisonl
inebusi
nesspluspoi
ntisthat
youcanpersonal
ise
yourproductl
ist
ingaf
ter
creati
ngthem.Thebestpar
t?Creati
ngali
stingt
akesveryl
i
ttl
eti
me, al
l
yourequir
eisyourpr
oductnameorcodesli
keEAN,UPC,I
SBNor ASIN.

3.
Costr
educt
ion.

Oneoft hebiggestadv ant

agesofecommer cet
obusinessthatkeepsell
ersinterestedinonl
ine
sel
li
ngi scostreducti
on.Manysel
lershavet
opayl
otstomaintainthei
rphysicalstore.
They
may needt opayextr
aupfront
costsli
kerent
,r
epai
rs,st
oredesign,i
nventoryetc.I
nmany
cases,ev enaft
eri
nvesti
nginser
vices,st
ock,
maintenanceandwor kfor
ce,seller
sdon’ t
receiv
e
desiredpr of
it
sandROI .

4.
Aff
ordabl
eadv
ert
isi
ngandmar
ket
ing..

Sell
ersdon’thavetospendalotofmoney topromotethei
ri
tems.Thewor ldofecommer cehas
severalaff
ordable,qui
ckway stomarketonli
ne.Ecommer cemar ket
placesar ev
isualchannels
–andsel l
erscanreall
yshowof ft
heir
product.
Forexampl e,
Amazonsel lerscanuseAdv ert
isi
ngtoolst
oaddvideos,i
nfographics,goodquali
ty
resoluti
onimages. Onecanaddl i
fet
oplain,
bori
ngtextusi
ngDIYfeaturestocreatecustomised
deals,coupons,A+contentandsponsor edads.

5.Fl
exibi
li
tyf orcustomer s.
Animpor t
antadv antageof ecommer cetobusinessist
hatseller
scanprovidefl
exibi
li
tyto
customer s.
Onehi ghlighti
sthattheproductandser vi
cesareready24x7.Theresulti
sthat
sell
ercanofferhi
sitemany place,anytime.Cust omersarealwayspresentonanecommer ce
marketplace-They areli
kelytor
eturnforrepeatpurchasesonlinebecauseoftheconveniences
theyget.
Theseconv eniencesincludefreeshipping

13(
A).
fur
tur
eofebusi
nessofI
ndi
a?

 The fut ure ofeCommer ce i

nI ndi
ai s enormous,and t he ever
-incr
easing
penetration ofsmar t
phones wi l
lonly add impet us t
ot he growth.As t he
e-commer ceindust
ryseesincreasedtract
ion,i
tisexpectedtoi
ncreaset oreach
amar ketsi zeofUS$188bi l
li
onby2025.. ..Theindust
ryi
squicktoadaptt onew
technologiestoo
 Customer sfindi tconveni
enttodoshoppi ngev enwhent heyareont hemov e.
The future ofeCommer ce inI ndi
ai s enormous,and t he ever
-incr
easing
penetrat
ion ofsmar tphones wil
lonly add impetus tot he growth.As t he
e-
commer cei ndustr
yseesincreasedtract
ion,i
tisexpect
edt oi
ncreaset oreach
amar ketsizeofUS$188bi l
li
onby2025.
Thegrowth ofthee-commer ceindustr
yismai nl
yduet othegrowt
h ofst
alwart
s.
However
,sever
alsmallerpl
ayersaregradual
lycarv
ingoutanichef
ort
hemsel
vestoo.
Thei
ndustr
yisquickt
oadapttonewt echnol
ogiest
oo.

14.
(A)
mer
it
sanddemer
it
sofst
art
opol
ogy
?

i
tisveryrel
iable–ifonecableordevi
cef ai
l
sthenal
ltheot
her
swi
l
lcont
inuet
owor
k
i
tishigh-
performingasnodat acol
li
sionscanoccur
Thedisadvantagesofastarnetworkare:

i
tisexpensiv
et oinstallasthistypeofnet wor
kusesthemostcabl
e(net
workcablei
s
expensi
ve)
extr
ahardwareisr
equi red(hubsorswitches)whi
chaddstocost
i
fahuborswi tchf
ails,allt
hedevicesconnectedtoi
twil
lhav
enonetwor
kconnect
ion

15.
(A)conceptofEpay
ment
?

 Anelect
roni
cpay ment(e-pay
ment),i
nshor t
,canbesi mplydefinedaspay ingfor
goodsorser v
iceson t he i
nter
net.Itincl
udesal lfi
nancialoper at
ionsusi ng
el
ectr
onicdevices,such ascomput ers,smar t
phonesort ablet
s.E-payment s
comewithvari
ousmet hods,l
ikecr
editordebitcar
dpay mentsorbankt ransfer
s.

 Customeracti
on–Thepr ocessbeginswhenacust omervi
sitsthemerchant’
s
sit
eandaddstot hecar
titems( product
sorservices)t
heywanttobuy.They,
then
needt ofi
l
loutt hepaymentf or
m wi t
hcertaininfor
mati
on( e.
g.cardnumber ,
expir
ati
ondate,CVV code,addr ess).Dependingont hepaymentmet hod,the
customerisei
therredi
rectedtoext er
nalser
viceorbank’swebsiteorconti
nues
thepaymentonthewebsiteori nanapp.

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