Institute of Technology and Science

Master of Business Administration

Batch (2022-24)

LESSON PLAN
Semester-IV

Session 2023-24

Emerging Technologies in Global Business Environment

Course Code: KMBN 401

Course Credit: 3

Teaching Hours: 36

Prepared By

Dr. Shikha Aggarwal

( [email protected] )

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COURSE OBJECTIVES:

1. To give students an exposure to the VUCA environment of International Business

2. To provide in-depth understanding of digital transformation on business processes
3. To understand the impact of Industry 4.0 has on the context of International Business
4. To understand in detail the shifts taking place in the Political, Economic, Social and Technological
environments that are shaping business realities
5. To understand the changing role of International Organizations and changing dynamics in Geo Politics.

COURSE CONTENTS
Unit 1 Industry 4.0 and Digital Transformation (6 Hours)
Meaning and Nature of Industry 4.0 and Latest Trends. Realignment in Political, Economic, Socio-Cultural,
Technological Factors that are driving change in International Business Management, the changing nature of
Globalization, The changing nature of regulatory environment, natural environment, new age ethics. Overview
of Digital Transformation.

Unit 2 Emerging Technologies as Drivers of Global Business (8 Hours)

Artificial Intelligence- Machine Learning, Deep Learning Singularity – Time Lines and Implication.
Augmented Reality, Virtual Reality and Mixed Reality and Applications. Block chain – Concepts and
Industrial Applications, Challenges in adopting Block chain. Additive Manufacturing: Advantages and
Disadvantages, new applications of additive manufacturing, impact of additive manufacturing on supply chain
management, mass customization and the customer experience. Introduction of Neuroscience in Business.
Internet of Things (IoT).

Unit 3 New Age Economies (8 Hours)

Circular Economy- Concept of Circular Economy, difference between Linear and Circular Economy, Role of
Circular Economy in Sustainable Business, and Innovation. Behavioural Economics- Core Concepts of
Behavioural Economics, Nudging and Choice Architecture, Ethical Concerns of Behavioural Economics.
Economic Nationalism -Nature of Economic Nationalism, Contemporary Cases in Economic Nationalism,
Future of Economic Integration. Sharing Economy – New Business Models, Characteristics, Difference
Between Platforms and Traditional Business Models, Different Types of Platforms, implications on future of
work.

Unit 4 Changing Natures of Global Politics (6 Hours)

Identity Politics – Issues & Challenges, The Rise of Authoritarianism and what that means for geo politics,
Reviving Democratic Ideals, The Rise of China, and its impact on global trade.

Unit 5 Social, Cultural and Global Challenges (8 Hours)

Diversity of different generations in the workplace, issue of inter-generational equity. Migration – Political,
Economic and Human Rights Perspective, the Migrant Crisis in the EU. Climate Change – Political
Dimensions of Climate Change, Plight and Issue of Climate Refugees, Sustainable Development Goals. Rising
Inequality: Historical Context of Inequality and Social Unrest, Global Inequality, Social and Economic
Reforms. Privacy in the Digital World – Complexity of Privacy Issues, Basics of GDPR (General Data
Protection Regulation), Importance of Personal Data, Existential Threats – Five Types of Risks associated
with AI, Need for New Age Ethics.

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COURSE OUTCOME: After completion of this course, students will be able to complete the following key
tasks:
CO’S COURSE OUTCOME LEARNING LEVELS AS PER BLOOM’S
TAXONOMY FOR EVALUATION AND
ASSESSMENT

CO1 To get an overview of the changing context of Analyzing (K4)

International Business in the wake of Industry 4.0 Applying(K3)
Understanding (K2)
Remembering (K1)
CO2 Conceptual understanding of the new technologies Analyzing (K4)
that are driving change in business operations and Applying(K3)
strategy Understanding (K2)
Remembering (K1)
CO3 Understand shifts in economic thought and its Understanding (K2)
impact on business decisions. Remembering (K1)

CO4 Understand changing geo politics and analyses its Analyzing (K4)
impact on international Business Applying(K3)
Understanding (K2)
Remembering (K1)
CO5 Critically think about issues and challenges in the Applying(K3)
Global World and find sustainable solutions Understanding (K2)
Remembering (K1)

PRE- REQUISITES:

 Emerging technologies and Global business environment combine the theory international business
management with logical and analytical business decision making in the global business therefore
attendance in all the sessions is a must for a complete learning experience.
 Another important pre-requisite is to be in touch with the business world through regular news
reading this will help the participants to understand the real life, current examples which will be
discussed during the sessions to explain the various concepts.

BOOKS AND REFERENCES:

Textbook:

 Tiwari, S., Kumar P., Upadhyay S., Emerging Business Technologies in Global Business Environment,
SYB GEN Learning 2023 edition

Suggested Readings
 Kapoor, Mansi – Global Business Environment: Shifting Paradigms in the Fourth Industrial Revolution,
SAGE Publishing India
 Narendra Jadhav, New Age technology an Industrial Revolution 4.0(Konark Publisher)
 Pranjal Sharma, India Automated (McMillan)
 Arun Sundararajan, The Sharing Economy: The End of Employment and the Rise of Crowd-Based
Capitalism (MIT Press)
 Mark Van Rijmenam, The Organisation of Tomorrow: How AI, blockchain and analytics turn your
business into a data organisation (Routledge) Nitin Seth, Winning in Digital Age (Penguin)
 Hu, Ming, Sharing Economy (Springer) Hill, International Buisness , Mc Graw-Hill
 Cherunilam, F - International Trade and Export Management, Himalaya
 Daniels - International Business (Pearson)

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SUGGESTED ONLINE CERTIFICATE COURSES

 Blockchain and its Applications NPTEL course, subject to course- admission dates.
This a 12- Weeks course. The course is free to enrol and learn from. But if you want a certificate, you
must register and write the proctored exam conducted by us in person at any of the designated exam
centres.
 Customer Experience (CX) in Industry 4.0: This is a 9.5 hours course on Udemy. Certification
cost is Rs 400 – 500. (https://www.udemy.com/course/cx-in-industry-
4/?couponCode=NVDPRODIN35)
 Manufacturing Operations – Planning, Management and Control: This is a 9-hours course on
Udemy. Certification cost is Rs 400 – 500. (https://www.udemy.com/course/manufacturing-
operations-planning-management-and-control/?couponCode=NVDPRODIN35)
 Cybersecurity Fundamentals - Become a Security Expert: This is a 6-hours course on Udemy.
Certification cost is Rs 400 – 500. https://www.udemy.com/course/cybersecurity-
expert/?couponCode=NVDPRODIN35
 Certified Web Application Security Tester (C-WAST): This is a 6-hours course on Udemy.
Certification cost is Rs 400 – 500. https://www.udemy.com/course/certified-web-application-
tester/?couponCode=NVDPRODIN35

ONLINE VIDEO LECTURES

 Block chain – Concepts and Industrial Applications, Challenges in adopting Block chain by Prof.
Sandeep Shukla, IIT- Kanpur
(https://www.youtube.com/watch?v=GstOwbLyeYE&list=PLrKK422S1aMma8lDA2JJjEUpC2ycuApu
C)

 Economic Nationalism by PRABANDHAN under course “Making of Indian Nation”

(https://www.youtube.com/watch?v=U7thz9cZMDE)

ASSESSMENT CRITERIA:

A. Internal Component Marks (50)

Assignments Marks (20)

1 Written Assignment / Unit Test 2.5*4=10

2 Case Discussions/ Guest lecture attendance/ Group Presentations/ 5

Quizzes

3 Attendance & Class participation 5

4 Internal Exam (Written) Marks (30)

Average of two internal examinations shall be taken against the 30

marks component

First Internal examinations (25% weightage) 30

Pre-university tests (75% weightage) 100

B. End Semester Examination Marks (100)

End term examination will be of 3.00 hrs. (As per the University pattern)

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SESSION PLAN

Topic Cumm. Pedagogy Assessment References

Session
Unit 1
Reading material by course
faculty

Chapter 1- Tiwari, S.,

Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Meaning and Nature of
Lecture & Business Environment,
Industry 4.0 and Latest 1-2
discussion SYB GEN Learning 2023
Trends.
edition

Video: Industry 4.0 and

latest trends
https://www.youtube.com/
watch?v=o_nP6-Cy8X0

Chapter 1- Tiwari, S.,

Realignment in Political,
Kumar P., Upadhyay S.,
Economic, Socio-Cultural,
Quiz/ Emerging Business
Technological Factors that
Lecture & Assignment 1 Technologies in Global
are driving change in 3-4
discussion Business Environment,
International Business
SYB GEN Learning 2023
Management, the changing
edition
nature of Globalization,
Chapter-2, Tiwari, S.,
Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
The changing nature of Business Environment,
regulatory environment, SYB GEN Learning 2023
Case Analysis &
natural environment, new age 5-8 edition
discussion
ethics. Overview of Digital
Transformation HBR Case: BTPN: A
Traditional Bank that
became a Digital
Indonesian Jenius

Unit 2
Chapter-3, Tiwari, S.,
Artificial Intelligence-
Kumar P., Upadhyay S.,
Machine Learning, Deep Lecture &
9-10 Emerging Business
Learning Singularity – discussion
Technologies in Global
Timelines and Implication.
Business Environment,

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 SYB GEN Learning 2023
edition

Chapter-5, Tiwari, S.,

Augmented Reality, Virtual
Kumar P., Upadhyay S.,
Reality and Mixed Reality
Video lecture by Emerging Business
and Applications. Block
Prof. Sandeep Technologies in Global
chain – Concepts and 11-12
Shukla, IIT Kanpur Business Environment,
Industrial Applications,
(NPTEL) Quiz/ SYB GEN Learning 2023
Challenges in adopting Block
Assignment 2 edition
chain.
HBR Case: HP 3D Printing

Additive Manufacturing: Articles to read:

Advantages and 1. Building Growth with
Disadvantages, new Additive Manufacturing
applications of additive
Case analysis &
manufacturing, impact of 13-14 2. The Rise of 3-D Printing:
discussions
additive manufacturing on The Advantages of
supply chain management, Additive Manufacturing
mass customization and the Over Traditional
customer experience. Manufacturing

Chapter-10, Tiwari, S.,

Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Business Environment,
SYB GEN Learning 2023
edition
Introduction of Neuroscience
Lecture &
in Business. Internet of 15-16 Video: Introduction to
discussion
Things (IoT). Neuroscience in Business
https://www.youtube.com/
watch?v=DxMtXHRculU&
list=PLsh2FvSr3n7cY__M
Fw95avE0OpWPfLFBY&i
ndex=9

Unit 3
HBR Case: Apple's iPhone
Revolution: Pioneering the
Circular Economy- Concept
Circular Economy
of Circular Economy,
difference between Linear
17-18- Case analysis & Articles to read:
and Circular Economy, Role
19 discussion 1. How AI Will Accelerate
of Circular Economy in
the Circular Economy
Sustainable Business, and
Innovation.
2. Introducing a Circular
Economy: New Thinking
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 with New Managerial and
Policy Implications
Test/
Assignment 3
Chapter-13, Tiwari, S.,
Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Business Environment,
SYB GEN Learning 2023
edition

Chapter- 14 Tiwari, S.,

Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Business Environment,
SYB GEN Learning 2023
edition
Economics- Core Concepts
of Behavioral Economics, Articles to read:
Nudging and Choice 20-21- 1. Discipline of Building
Guest lecture
Architecture, Ethical 22 Character
Concerns of Behavioral
Economics. Video: Introduction to
behavioral economics
https://www.youtube.com/
watch?v=cIUfEtgh0AQ&li
st=PLsh2FvSr3n7cY__MF
w95avE0OpWPfLFBY&in
dex=12

Reading material by course

faculty
Economic Nationalism -
Chapter-15 Tiwari, S.,
Nature of Economic
Kumar P., Upadhyay S.,
Nationalism, Contemporary Video lecture by
23-24 Emerging Business
Cases in Economic PRABANDHAN
Technologies in Global
Nationalism, Future of
Business Environment,
Economic Integration.
SYB GEN Learning 2023
edition

Articles to read:
Sharing Economy – New
1. Why Winner-Takes-All
Business Models,
Thinking Doesn't Apply to
Characteristics, Difference
Article based the Platform Economy
Between Platforms and
25-26 lecture &
Traditional Business Models,
discussions 2. The Gig Economy:
Different Types of Platforms,
Leasing Skills to Pay the
implications on future of
Bills
work.

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 Chapter-17 Tiwari, S.,
Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Business Environment,
SYB GEN Learning 2023
edition
Unit 4
Chapter-20 Tiwari, S.,
Kumar P., Upadhyay S.,
Emerging Business
Technologies in Global
Business Environment,
Identity Politics – Issues &
SYB GEN Learning 2023
Challenges, The Rise of
27-28 Guest Lecture Guest Lecture edition
Authoritarianism and what
based Test/
that means for geopolitics
Assignment 4 Articles to read:
1. When Business and
Politics Collide

Chapter-21 Tiwari, S.,

Kumar P., Upadhyay S.,
Reviving Democratic Ideals, Emerging Business
Lecture &
The Rise of China, and its 29-30 Technologies in Global
discussion
impact on global trade. Business Environment,
SYB GEN Learning 2023
edition
Unit 5
Diversity of different Chapter-22 Tiwari, S.,
generations in the workplace, Kumar P., Upadhyay S.,
issue of inter-generational Emerging Business
Lecture &
equity. Migration – Political, 31-32 Technologies in Global
discussion
Economic and Human Rights Business Environment,
Perspective, the Migrant SYB GEN Learning 2023
Crisis in the EU. edition
HBR Case: Amazon:
Customers and Climate
Change
Climate Change – Political
Articles to read:
Dimensions of Climate
1. 2023: A Strange,
Change, Plight and Issue of Case based
33-34 Tumultuous Year in
Climate Refugees, discussion
Group Sustainability
Sustainable Development
Presentation/
Goals.
Assignment 5 2. Corporate Political
Spending Is Bad Business

Reading material by course

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 faculty

Rising Inequality: Historical

Context of Inequality and
Social Unrest, Global
HBR Case: Green
Inequality, Social and
Hydrogen in Chile
Economic Reforms. Privacy
in the Digital World –
Articles to Read:
Complexity of Privacy Case/ Article based
35-36 1. Building Resilience in a
Issues, Basics of GDPR discussions
Fragile World
(General Data Protection
Regulation), Importance of
Reading material by course
Personal Data, Existential
faculty
Threats – Five Types of
Risks associated with AI,
Need for New Age Ethics .

Guest Lecture/ Industry Interaction:

 Prof. Faisal Ahmed, Professor, Geopolitics & International Business, FORE School of Management
 Prof. (Dr.) Ram Singh, HOD (Trade operations & Logistics), Indian Institute of Foreign Trade

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