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Module 1 Introduction To Entrepreneurship

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Module 1 Introduction To Entrepreneurship

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© © All Rights Reserved
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INTRODUCTION

A person who undertakes the risk of starting a new business venture is


called an entrepreneur. An entrepreneur creates a firm to realize their idea,
known as entrepreneurship, which aggregates capital and labor in order to
produce goods or services for profit.

Entrepreneurship is frequently credited as a major driver of economic


growth, spurring transformation, the creation of new markets, innovation,
and building wealth. Entrepreneurs are often key to developing ideas and
solutions to problems while creating new products.

What does “entrepreneurship” make you think of? Innovation? Business savvy?
Perseverance?

Here, we’ll help you learn more about what entrepreneurship is, the
different forms it can take, and the various challenges that many
entrepreneurs face.

To develop a more comprehensive understanding of what it takes to


become an entrepreneur

What is entrepreneurship?
At its most basic level, entrepreneurship refers to an individual or a small
group of partners who strike out on an original path to create a new
business. An aspiring entrepreneur actively seeks a particular business
venture and it is the entrepreneur who assumes the greatest amount of risk
associated with the project. As such, this person also stands to benefit most
if the project is a success.

Entrepreneurial pursuits often involve innovation. Large enterprises may


seek to emulate this element by cultivating what’s known as
“intrapreneurship.” Employees are encouraged to think like entrepreneurs,
cultivating an original perspective that may result in a new idea for the
company. These workers may be given extra latitude, but the enterprise still
holds authority over the project and absorbs any risk associated with it.
Entrepreneurs benefit every sector, from large corporations to small
businesses.

What industries do small business entrepreneurs work in?


A recent small business owner survey from Guidant Financial found that the
top three industries for small business startups are:

• Food and restaurant operations


• Retail
• Business services

Other leading industries included health and fitness, finance, insurance, and
law. No matter what type of venture a small business entrepreneur is
involved in, it’s vital that they prioritize innovation and perseverance.

Characteristics of an entrepreneur
The entrepreneurial mindset combines several different skills that require
careful development for the successful achievement of a business idea. For
example, an entrepreneur must be able to balance an understanding of how
business works — including from a financial and operational perspective —
with a drive for innovation. Entrepreneurship means understanding when
you have an opening in the marketplace that no other provider is meeting
and having the business sense to know how to go after this new
opportunity at the right time.

A successful entrepreneur will possess many abilities and characteristics,


including the ability to be:

• Curious
• Flexible and adaptable
• Persistent
• Passionate
• Willing to learn
• A visionary
• Motivated

Entrepreneurial drive stems from qualities like these, just as an


entrepreneur's ability to succeed will depend on developing these abilities.

What types of entrepreneurs are there?

From social entrepreneurship to scalable startup entrepreneurship to


intrapreneurs, there is no limit to the kinds of entrepreneurs currently
operating within businesses.
An intrapreneur may be considered a type of entrepreneur, though this
individual will likely have a bit less freedom and much lower financial risk
than an entrepreneur who is truly embarking on a new, independent
journey. While intrapreneurs may need to manage expectations and
budgets provided by their sponsoring organization, they don’t have the
same concerns as independent entrepreneurs when it comes to investor
relations, venture capital, and overall business management.

Entrepreneurs may also be motivated primarily by their desire to make a


positive impact on the world by creating a new business. This type of leader
is known as a social entrepreneur. They see a problem facing their
communities, or the world at large, and they strive to create and implement
new solutions that drive change.

Another important distinction among the different entrepreneurial


categories is the scale of the entrepreneur’s ambition: Are they trying to
launch a small business or to create a growth-oriented startup?

What is the difference between a startup and a small business?

The term startup refers to a company in the first stages of operations.


Startups are founded by one or more entrepreneurs who want to develop a
product or service for which they believe there is demand and expect to
grow the business. The vision for the business is usually different from a
small business owner’s.

For example, a food service worker who’s interested in entrepreneurship


might choose to go into business for themselves, opening up a new
restaurant. Eventually, this venture may succeed and grow to the point
where opening up a second location or franchising the brand could be viable
options. However, this does not necessarily mean that the restaurant is a
startup, especially if the founder’s initial goal wasn’t to significantly expand
the business.

A better example of a startup entrepreneur might be a food service worker


who has an original idea about how to transform restaurant operations on a
larger scale. This person might be interested in creating a new technological
solution, reimagining distribution and logistics, or something else. The key
difference here is that the startup is small in the beginning, but its success
relies on using an innovative idea to respond to a large-scale opportunity.
Right away, many startups, companies that are just beginning operations,
have big ambitions.
From idea to startup
To visualize the journey of a startup entrepreneur, consider Kevin Plank’s
story. As the founder of Under Armour his company, which is now known
for its moisture-wicking clothing, a revolutionary idea at the time, took
Plank into about $40,000 of credit card debt. His idea didn’t catch on until
he made his first sale to Georgia Tech and the appeal of his product took
off.

Plank’s entrepreneurial spirit took an idea based on the dryness of his


compression shorts and turned it into a highly visible and wildly popular
company through persistence, vision, motivation, and a determined sales
strategy.

ENTREPRENEURSHIP’S HISTORICAL ROOTS


The term 'entrepreneur' is frequently used in ordinary discourse as well as in
management and economics as a technical term. It derives from the French
term entreprender, which refers to an employee hired to carry
out a specific business endeavor. Numerous ideas have evolved from the
entrepreneur concept, including entrepreneurial, entrepreneurship, and
entrepreneurial process. The concept of an entrepreneur as someone who
pursues certain initiatives provides a framework for understanding the
nature of entrepreneurship. Undertaking specific projects necessitates the
performance of specified activities with the goal of attaining certain
outcomes, as well as the assignment of a project manager.

Entrepreneurship is thus defined as the act of the entrepreneur.


Entrepreneurial is an adjective that describes how an entrepreneur
approaches his or her work. Entrepreneurship is the process through which
new value is generated as a result of the project: th
entrepreneurial endeavor.

What is the definition of entrepreneurship? Furthermore, what is an


entrepreneur?

These two questions are being asked increasingly frequently as a result of


the growing need for entrepreneurs. It is difficult to provide a precise and
unambiguous definition of the phrase entrepreneurship/ entrepreneur.
This is not because there are no definitions accessible, but rather because
there is so much money. Allow us to go into the historical evolution of
entrepreneurship in order to comprehend the true meaning of the term.

Throughout history, the term "entrepreneur" referred to a person who


managed major commercial enterprises using the resources available to
him.

In the seventeenth century, an entrepreneur was defined as someone


who entered into a contractual relationship with the government to
produce specified items or services. In this instance, the contract price is
predetermined, and any profit or loss arising from the transaction
represents the entrepreneur's work. Richard Cantillon established the first
notion of entrepreneur in the 18th century. He stated that an entrepreneur
is someone who takes calculated risks. When merchants, farmers, and/or
professionals are considered, they all operate at risk. For instance,
merchants may purchase items at a given price and resell them at an
unknown price, indicating that they are operating at risk. The other
significant change of the 18th Century is the separation of entrepreneurial
and capital-raising roles. The latter position serves as the foundation for
today's venture capitalist.

In the late nineteenth and early twentieth centuries, an entrepreneur was


considered economically. Entrepreneurs form and operate businesses for
personal benefit. By the mid-twentieth century, the concept of an
entrepreneur as innovator had been established. "The entrepreneur's
function is to reform or revolutionize the pattern of production by utilizing
an invention or, more broadly, an untested technological possibility for
producing new commodities or repurposing existing ones, or by establishing
a new outlet for products through the reorganization of a new industry."
The term "innovation" and "newness" are important to the preceding
definition. From the historical history, it is feasible to deduce that the term
"entrepreneur" evolved from the management of commercial projects to the
application of innovation (creativity) to business concepts.

ENTREPRENEURSHIP AND ENTREPRENEUR


We'll look at several definitions of entrepreneurship and entrepreneur in
this section. Intuitively, one understands that entrepreneurship is a process
and that an entrepreneur is someone who engages in entrepreneurial
activity, such as starting their own firm. Finally, we shall examine the
characteristics that define entrepreneurship and entrepreneur.

1. Entrepreneurship is the process of recognizing market possibilities,


assembling the resources necessary to explore these chances, and spending
the resources to capitalize on these opportunities for long-term gain. It
entails
producing incremental wealth by repurposing existing resources to create
and manage a business.

2. Entrepreneurship is the process through which individuals become aware


of the possibility of owning a business, then create ideas for and launch a
firm.

3. Entrepreneurship may also be defined as the process of producing


something new and valuable by dedicating the necessary time and effort,
taking on the associated financial, psychological, and social risks, and
reaping the financial benefit and personal satisfaction. In this scenario, an
individual must create something new and better in order to earn the title of
entrepreneur.

4. Entrepreneurship is the skill of discovering feasible business possibilities


and organizing resources to turn them into profitable enterprises via
creativity, innovation, risk-taking, and progressive imagination.

Entrepreneurship is a process and a practice that results in creativity,


invention, and the creation and expansion of businesses. It refers to an
individual's capacity to transform ideas into action by participating and
engaging in socially beneficial wealth creation via the use of innovative
thinking and execution to fulfill consumer demands, all while utilizing one's
own work, time, and ideas. Entrepreneurship transforms individuals from
"job searchers" to "job creators, " which is essential in nations with high
unemployment rates. It needs a great deal of ingenuity, which is what
propels innovation.

Entrepreneurship, in general, consists of five key components. These


include the following:
1) The capacity for recognizing an opportunity.
2) The capability of a perceived opportunity to be commercialized, i.e.
innovation.
3) The capacity to pursue it sustainably.
4) The capacity to pursue it methodically.
5) A willingness to accept danger or failure.

An entrepreneur can be characterized as follows in light of the


aforementioned ideas of entrepreneurship:
1) An entrepreneur is anybody who develops and implements a business
concept and takes the risk of establishing a firm to provide a product or
service that meets consumer demands.
2) An entrepreneur is also described as a professional who recognizes a
business opportunity to generate enhanced or novel goods and services and
devises a strategy for mobilizing the necessary resources.
3) An entrepreneur is someone who possesses the ability to identify and
pursue business opportunities; initiates a business venture; raises capital to
finance it; gathers the necessary physical, financial, and human resources to
operate the venture; establishes goals for himself or herself and others;
takes appropriate action to ensure success; and assumes all or a significant
portion of the risk!

KINDS OF ENTREPRENEURS

Entrepreneurship may manifest itself in three distinct ways. They are as


follows:
1. The sole proprietor: A sole proprietor is someone who founded,
purchased, or franchised his or her own independent firm. The majority of
this lesson is likewise devoted to describing the fundamental characteristics
and activities of the solo entrepreneur.

2. Intrapreneur: An intrapreneur is someone who works in a huge


corporation as an entrepreneur. Intrapreneurship is the process through
which an intrapreneur impacts change.

3. The Entrepreneurial Organization: The entrepreneurial function does


not have to be physically embodied in an individual. Each social milieu has
its own unique approach to entrepreneurialism. Individuals working in
organizations, as well as those working independently to establish their own
business, have the potential to be. An organization can foster a climate in
which all members can contribute to the entrepreneurial function in some
way. Entrepreneurial organizations are those that foster such an internal
atmosphere.

THE 6P’s OF ENTREPRENEURSHIP

1. Product - the product that you will sell or the service that you will
provide.

2. People - the people or customers that you think will buy your product or
your service.

3. Place - the location of you business, production area.

4. Price - How much can you charge for the product or service? How much
do other businesses charge for a similar product or service?

5. Promote - how will you make sure that others know about your product
or service? How will you make your product or service attractive to
customers? Where will you sell your product or service (market outlets,
selling places?

6. Production - What it will take you to develop the product or deliver the
service? What you will need to develop the product or deliver a service.

QUALITIES OF AN ENTREPRENEUR

In order to be successful, an entrepreneur should have the following


qualities:

1. Opportunity-seeking
2. Persevering
3. Risk Taking
4. Demanding for efficiency and quality
5. Information-seeking
6. Goal Setting
7. Planning
8. Persuasion and networking
9. Building self-confidence
10. Listening to others
11. Demonstrating leadership

DEVELOPING AN ENTREPRENEURIAL
MINDSET

Developing an entrepreneurial mindset is essential for nurses who want


to explore entrepreneurial opportunities and make a meaningful impact
in healthcare. An entrepreneurial mindset involves adopting a specific set
of attitudes, skills, and behaviors that foster innovation, resilience, and a
proactive approach to problem-solving. This section outlines
key elements for developing an entrepreneurial mindset.

Embrace Creativity and Innovation: Entrepreneurial nurses embrace


creativity as a way to identify and develop
innovative solutions to healthcare challenges. They think outside the box,
challenge the status quo, and seek new
approaches to improve patient outcomes and healthcare delivery. This
involves cultivating a mindset that encourages curiosity, open-
mindedness, and a willingness to explore unconventional ideas.

Foster a Growth Mindset: A growth mindset is crucial for


entrepreneurial success. It involves viewing challenges as opportunities
for learning and growth, embracing failure as a stepping stone to success,
and maintaining a belief in one's ability to acquire new skills
and knowledge. By cultivating a growth mindset, entrepreneurial nurses
become
resilient in the face of setbacks and are motivated to continuously
improve themselves and their ventures.

Embrace Risk-Taking: Entrepreneurship inherently involves taking


calculated risks. It requires nurses to step outside their comfort zones,
embrace uncertainty, and be willing to take calculated risks to pursue
innovative ideas.

Developing an entrepreneurial mindset means becoming comfortable


with ambiguity, embracing calculated risk-taking, and understanding that
failure is a valuable learning experience that can lead to future success.

Foster a Problem-Solving Orientation: Entrepreneurial nurses are adept


problem solvers. They have the ability to identify healthcare challenges,
analyze complex situations, and develop creative solutions. They
approach problems with a systematic mindset, break them down into
manageable components, and explore different perspectives and
possibilities. By cultivating a problem-solving orientation, entrepreneurial
nurses can identify opportunities for innovation and create value for
patients and the healthcare system.

Develop Strong Communication and Networking Skills: Entrepreneurial


nurses understand the importance of effective communication and
networking. They are skilled at articulating their ideas, building
relationships, and collaborating with others. Strong communication skills
allow entrepreneurial nurses to effectively convey their vision, engage
stakeholders, and garner support for their ventures.

Cultivate Resilience and Adaptability: Entrepreneurship is a journey that


often involves challenges and setbacks.
Developing an entrepreneurial mindset means cultivating resilience and
adaptability in the face of adversity.

Entrepreneurial nurses learn from failures, bounce back from setbacks,


and adapt their strategies based on feedback and changing
circumstances. Resilience and adaptability are essential for navigating the
entrepreneurial landscape and remaining steadfast in pursuing their
goals.

Pursue Continuous Learning: Entrepreneurial nurses have a thirst for


knowledge and a commitment to continuous learning. They actively seek
opportunities for professional development, stay updated on industry
trends and advancements, and engage in lifelong learning. By staying
informed and continuously expanding their knowledge and skills,
entrepreneurial nurses position themselves to innovate, seize
opportunities, and adapt to the evolving healthcare landscape.
ENTREPRENEURIAL CAPABILITIES
A skill is nothing more than information that is exhibited via action. It is the
capacity to act in a particular manner. Entrepreneurs are those who have a
viable company concept and the ability to bring it into reality. To be
successful, an entrepreneur must not only recognize but also thoroughly
comprehend an opportunity. He or she must be able to identify market gaps
and determine which new items or services would fill them. He or she must
understand the characteristics of the product and why they would appeal to
the consumer. Additionally, the entrepreneur must understand how to tell
the consumer about the new goods and how to provide them. All of this
necessitates an extensive understanding of a specific industrial area. Making
a concept a reality requires two distinct sets of skills:
I. General management capabilities; and
II. Personnel management capabilities

Entrepreneurial Responsibilities Entrepreneurs are first and foremost


defined by their actions - by the jobs they
undertake. Numerous responsibilities have been ascribed to the
entrepreneur. Among the more significant are the
following:

1) Organizational Ownership: Ownership is assigned to those who invest in


the firm and hold its shares – the principals – while day-to-day operations
are handled by professional agents or managers. Thus, if an entrepreneur
truly owns the firm, he is simultaneously acting as an investor and a
manager. Many persons
can also be classified as entrepreneurs in this category even if they do not
own the company they manage.

2) Creating New Organizations: The entrepreneur is defined as the one who


takes on the work of uniting the organization's many components (people,
property, productive resource, etc.) and establishing them as a distinct legal
entity. The entrepreneur makes significant adjustments to their
organization's
mission statement.

3) Commercialization of Innovations: The term "innovation" refers to any


new way of doing anything that results in the creation of value. While
innovation can refer to a new product or service, it can also refer to a new
means of providing an existing product or service, new methods of
informing consumers about the product, or new organizational structures
for the business.

4) Market Opportunity Identification: An chance is a gap in a market where


there is an opportunity to do something better and provide value. New
possibilities arise on a constant basis, but they do not always show
themselves. They must be deliberately searched for if they are to be used.
Take note that opportunity always trumps creativity.

5) Application of Expertise: A somewhat more technical term for this is that


they possess a unique capacity for allocating finite resources in
circumstances when knowledge is sparse. Entrepreneurs' skill in this area is
what makes them valuable to investors.

6) Leadership: Entrepreneurs rarely have the ability to bring their idea to


market on their own. They require the assistance of others, both inside their
companies and beyond, such as investors, customers, and suppliers.

7) The entrepreneur as manager: The entrepreneur is, at the end of the day,
a manager. The contrast between an entrepreneur and an average manager
may be determined by what the entrepreneur manager manages,
how they manage, their efficacy and impact as a manager, rather than by
the specific duties they do.

CREATIVITY, INNOVATION, AND


ENTREPRENUERSHIP

Creativity, innovation and entrepreneurship, have been recognized as


important contributors to a nation’s economic growth. These three
terminologies are chronologically interrelated and it is very important to
look into them to get their full picture.

Creativity
Creativity is described as the proclivity to produce or identify ideas, alternatives, or
possibilities that may be beneficial in resolving issues, connecting with others, or
amusing ourselves and others. Creativity is the capacity to generate new ideas and to
see problems and opportunities in novel and distinct ways. It is a method for
constructing ideas by recombining previously recognized parts that were incorrectly
thought to be unconnected. This definition has many critical components worth
considering:
Creativity is a process (which implies, among other things, that it is more akin to a skill
than an attitude and that it can be improved with practice).
Ideas: ingenuity leads in potentially valuable ideas.
Recombining: the creative process is one of unexpectedly bringing things together.
To be creative, you must be able to perceive things in novel ways or from a unique
vantage point. You must be able to develop fresh options or alternatives, among
other things. Tests of creativity assess not just the quantity of options that individuals
can produce, but also their uniqueness. The capacity to produce alternatives or to
view things differently does not arise as a result of change; it is associated with other,
more fundamental characteristics of thought, such as adaptability, tolerance for
ambiguity or unpredictability, and the enjoyment of previously new experiences.
Thus, creativity is the generation of unique and possibly valuable ideas for goods,
activities, services, or procedures inside an organization.

Innovation

Innovation is important to the entrepreneurial process and serves as a method of


capitalizing on opportunity. It is the process of putting a novel concept into action on
an individual, group, or organizational level. Innovation is a deliberate process of
modifying something in order to increase its worth by seizing an opportunity and
pursuing an advantage.
There are four main forms of innovation. The term "invention" refers to the process
of developing a new product,
service, or method. Extension is described as the extension of a product, service, or
process.
Duplication is defined as the duplication of an existing product, service, or
process. Synthesis is defined as the synthesis of existing concepts and components
into a new formulation.
The Process of Innovation
1. Analytical planning: determining the characteristics, design, and resources required
for the product or service.
2. Organization of resources: acquiring the necessary materials, technology, people,
and capital resources.
3. Execution: using resources in order to carry out the plans
4. Commercial application: providing value to consumers, compensating staff, and
resolving stakeholder issues.

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