Module 1 Introduction To Entrepreneurship
Module 1 Introduction To Entrepreneurship
What does “entrepreneurship” make you think of? Innovation? Business savvy?
Perseverance?
Here, we’ll help you learn more about what entrepreneurship is, the
different forms it can take, and the various challenges that many
entrepreneurs face.
What is entrepreneurship?
At its most basic level, entrepreneurship refers to an individual or a small
group of partners who strike out on an original path to create a new
business. An aspiring entrepreneur actively seeks a particular business
venture and it is the entrepreneur who assumes the greatest amount of risk
associated with the project. As such, this person also stands to benefit most
if the project is a success.
Other leading industries included health and fitness, finance, insurance, and
law. No matter what type of venture a small business entrepreneur is
involved in, it’s vital that they prioritize innovation and perseverance.
Characteristics of an entrepreneur
The entrepreneurial mindset combines several different skills that require
careful development for the successful achievement of a business idea. For
example, an entrepreneur must be able to balance an understanding of how
business works — including from a financial and operational perspective —
with a drive for innovation. Entrepreneurship means understanding when
you have an opening in the marketplace that no other provider is meeting
and having the business sense to know how to go after this new
opportunity at the right time.
• Curious
• Flexible and adaptable
• Persistent
• Passionate
• Willing to learn
• A visionary
• Motivated
KINDS OF ENTREPRENEURS
1. Product - the product that you will sell or the service that you will
provide.
2. People - the people or customers that you think will buy your product or
your service.
4. Price - How much can you charge for the product or service? How much
do other businesses charge for a similar product or service?
5. Promote - how will you make sure that others know about your product
or service? How will you make your product or service attractive to
customers? Where will you sell your product or service (market outlets,
selling places?
6. Production - What it will take you to develop the product or deliver the
service? What you will need to develop the product or deliver a service.
QUALITIES OF AN ENTREPRENEUR
1. Opportunity-seeking
2. Persevering
3. Risk Taking
4. Demanding for efficiency and quality
5. Information-seeking
6. Goal Setting
7. Planning
8. Persuasion and networking
9. Building self-confidence
10. Listening to others
11. Demonstrating leadership
DEVELOPING AN ENTREPRENEURIAL
MINDSET
7) The entrepreneur as manager: The entrepreneur is, at the end of the day,
a manager. The contrast between an entrepreneur and an average manager
may be determined by what the entrepreneur manager manages,
how they manage, their efficacy and impact as a manager, rather than by
the specific duties they do.
Creativity
Creativity is described as the proclivity to produce or identify ideas, alternatives, or
possibilities that may be beneficial in resolving issues, connecting with others, or
amusing ourselves and others. Creativity is the capacity to generate new ideas and to
see problems and opportunities in novel and distinct ways. It is a method for
constructing ideas by recombining previously recognized parts that were incorrectly
thought to be unconnected. This definition has many critical components worth
considering:
Creativity is a process (which implies, among other things, that it is more akin to a skill
than an attitude and that it can be improved with practice).
Ideas: ingenuity leads in potentially valuable ideas.
Recombining: the creative process is one of unexpectedly bringing things together.
To be creative, you must be able to perceive things in novel ways or from a unique
vantage point. You must be able to develop fresh options or alternatives, among
other things. Tests of creativity assess not just the quantity of options that individuals
can produce, but also their uniqueness. The capacity to produce alternatives or to
view things differently does not arise as a result of change; it is associated with other,
more fundamental characteristics of thought, such as adaptability, tolerance for
ambiguity or unpredictability, and the enjoyment of previously new experiences.
Thus, creativity is the generation of unique and possibly valuable ideas for goods,
activities, services, or procedures inside an organization.
Innovation