FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR IN OFFICE SYSTEM MANAGEMENT (HONS)

INDIVIDUAL ASSIGNMENT
TABLEAU: BISCUIT BLISS SHIPMENT TO EACH COUNTRY

PREPARED FOR:

DR ROSLIM MOHAMAD

PREPARED BY:

WAN AALIA SYAZWANA BINTI YAHYA @ WAN HASSAN (2023375401)

GROUP:

BA2323A

SUBMISSION DATE:

21st MAY 2024

Firstly, thankful and grateful to Allah the Most Almighty for His permission, we, as Office System
Management students, were able to complete this project successfully. I am grateful to Him for
giving us the facilities and chance in various aspects, such as healthy ideas, to complete this
project, even though it seems like a mere project, but it needed more time and ideas to search
for information about Tableau: Biscuit Shipment for each country. Secondly, thank you to our
beloved and respected lecturer in this subject (UCS 551), Dr. Roslim Mohamad, for this
opportunity. Besides, Dr. Roslim guides us on this topic and shows a method on how to
complete this project attentively. He suggests reliable sources for references for us to keep on
track. All the materials and teaching by her ease us to do the task accordingly. Besides, thank
you to our family, which gives us full support and strength to move on and step forward in this
course. From them, we get a sense of responsibility for ourselves to keep struggling to complete
this project. Thank you to them for giving us help in various aspects, such as ideas, finances,
and strength, to make us more dedicated to completing this project successfully. Lastly, thank
you to all the classmates (BA2323A) for contributing to helping us with the assignment.
 TABLE OF CONTENT

NO. CONTENTS PAGES

1.0 INTRODUCTION 1

2.0 CASE STUDY BACKGROUND 1

3.0 ANALYSIS AND VISUALIZATIONS 2-7

4.0 CONCLUSION 8
1.0 INTRODUCTION

Tableau is a powerful data visualization tool used for converting raw data into an
understandable format. It enables users to create a wide variety of interactive and shareable
dashboards that depict trends, variations, and density of data in the form of graphs and charts.
Its user-friendly interface allows for drag-and-drop functionality, making it accessible to both
technical and non-technical users. Tableau supports numerous data sources, including
spreadsheets, databases, and cloud services, making it a versatile solution for data analysis
and business intelligence.

2.0 CASE STUDY BACKGROUND

Biscuit Bliss, a leading biscuit manufacturer, faces challenges in optimizing its supply chain and
distribution network due to fluctuating shipment volumes, especially during holidays. This case
study aims to analyze shipment data using Tableau to uncover patterns and insights for better
strategic decisions. Objectives include identifying seasonal trends, understanding customer
demographics, evaluating product performance, and exploring market expansion opportunities.
The dataset includes shipment records from the past two years, detailing dates, product types,
quantities, customer locations, and sales volumes. The analysis will inform recommendations
for improved production planning, targeted marketing, and inventory management to enhance
Biscuit Bliss’s operational efficiency and market reach.

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3.0 ANALYSIS AND VISUALIZATIONS

Figure 2.1 The sample data

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 Figure 2.2 Sales by Country

In contrast, New Zealand and Canada have the lowest sales figures, ranging from 98,000 to
100,000 units. These lower numbers indicate that these countries have a lower demand for
biscuits than Australia. The close sales figures between New Zealand and Canada indicate that
these regions have similar market conditions and consumer preferences, which could be
attributed to cultural or economic factors.

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 Figure 2.3 Sales by Persons

Madelene's high sales volume demonstrates her ability to connect with customers, understand
their needs, and effectively market the company's products. Her success could be attributed to
a variety of factors, including extensive market knowledge, effective sales techniques, and a
potentially well-established client network. This level of performance indicates that Madelene
Upcott is a valuable asset to the sales team and a key contributor to meeting the company's
sales targets.

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 Figure 2.4 The Shipment for each Month

In contrast, the months with the lowest shipment volumes show a significant difference when
compared to the peaks in January and July. The lowest monthly shipments total approximately
16,000 boxes, indicating a 4,000-box difference between the highest and lowest shipment
months. This variation demonstrates the effect of seasonal demand and possibly promotional
cycles on shipment volumes.

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 Figure 2.5 The Shipment based on each Country

One possible explanation for Australia's high biscuit demand is the country's demographic
composition, which includes a sizable population of teenagers and children who enjoy eating
biscuits. The popularity of biscuits as a convenient and enjoyable snack among these
demographics contributes to the strong demand seen in the Australian market. Furthermore,
cultural and lifestyle preferences may influence consumption patterns, with biscuits being a
popular snack in Australian households for a variety of occasions such as school lunches,
afternoon tea, and social gatherings.

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 Figure 2.6 The Dashboard

The dashboard comprises four sheets, each offering unique insights into biscuit shipment data
across different countries. The first sheet provides an overview of total shipment trends over
time, highlighting seasonal patterns and demand fluctuations. The second sheet offers country-
specific shipment breakdowns, enabling users to analyze regional performance and identify
growth opportunities. The third sheet provides demographic insights for each country, aiding in
the development of targeted marketing strategies. Lastly, the fourth sheet includes references
for each country, offering additional context and background information. This consolidated
dashboard serves as a centralized hub for accessing comprehensive shipment data and
facilitating informed decision-making.

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4.0 CONCLUSION

The analysis of biscuit shipment data using Tableau provides valuable insights into shipment
patterns, customer demographics, and product performance. The data reveals that shipments
peak during holiday seasons, indicating high demand during these periods. This seasonal trend
suggests the need for increased production and logistics planning to meet the surge in orders.
Customer demographics show that the primary recipients of biscuit shipments are retailers in
urban areas, which highlights the importance of focusing marketing and distribution efforts in
these regions. Additionally, the analysis indicates that certain biscuit varieties, such as
chocolate and butter cookies, are more popular, suggesting that stocking more of these
products can enhance sales performance. The regional distribution analysis points out that
shipments are predominantly concentrated in metropolitan areas, with lower volumes in rural
regions. This insight can guide strategic decisions to expand market reach by exploring
untapped rural markets with targeted campaigns and promotions. In conclusion, the Tableau
analysis of biscuit shipment data offers actionable insights that can optimize production,
inventory management, and marketing strategies. By aligning operations with the identified
trends and preferences, companies can improve efficiency, meet customer demand more
effectively, and drive higher sales.