BUSINESS

PLAN
NOT YOUR TYPICAL CARWASH

2U CARWASH

Store Location
 Faculty of Computer and Mathematical Sciences

ENT300

Fundamentals of Entrepreneurship

Assignment:

Business Plan Assignment

Prepared For:

Madam Khiriah Ibrahim

Prepared By:

Name Student ID Group

Haziq Hadif Bin Junaidi 2020626204 CS1125C

Nurul Najwa Binti Hassanuddin 2020826534 CS1125C

Muhammad Akmalul Hakim Bin Azhari 2020610452 CS1125C

Muhammad Uwais Bin Mohamad Lutfi 2020617246 CS1125C

Muhammad Danial Irfan Bin Mahmmoud El-Saffaah 2020451626 CS1125C

TABLE OF CONTENT
1.0. EXECUTIVE SUMMARY 3

1.1. INTRODUCTION TO THE BUSINESS 4

1.2. PURPOSE OF BUSINESS 5

1.3. BUSINESS BACKGROUND 6

1.4. PARTNERS BACKGROUND 7

1.5. FACTOR OF BUSINESS LOCATION 12

2.0. INTRODUCTION TO THE ORGANISATION 14

2.0.1. MISSION 14
2.0.2. VISION 14
2.0.3. OBJECTIVES 14
2.0.4. LOGO AND DESCRIPTION 15

2.1. ORGANISATIONAL STRUCTURE 16

2.2. ADMINISTRATIVE MANPOWER PLANNING 16

2.3. SCHEDULE OF TASK AND RESPONSIBILITIES 17

2.4. SCHEDULE OF REMUNERATION 19

2.5. COMPENSATION AND BENEFITS 20

2.6. LIST OF OFFICE FURNITURE AND FITTINGS 21

2.7. LIST OF OFFICE EQUIPMENT 21

2.8. LIST OF OFFICE SUPPLIES 22

2.9. UTILITIES 22

2.10. ADMINISTRATIVE BUDGET 23

3.0. INTRODUCTION TO MARKETING 26

3.1. INTRODUCTION TO SERVICE 26

3.2. TARGET MARKET 27

3.3. MARKET SIZE 28

3.4. COMPETITORS 28

3.5. MARKET SHARE 29

1
3.6. SALES FORECAST 31

3.7. MARKETING STRATEGY 32

3.7.1 SERVICE STRATEGY 33
3.7.2. PRICE STRATEGY 33
3.7.3. DISTRIBUTION STRATEGY 33
3.7.4. PROMOTION STRATEGY 34

3.8. MARKETING PERSONNEL 35

3.9. SCHEDULE OF REMUNERATION 35

3.10. LIST OF OFFICE FURNITURE AND FITTINGS 36

3.11. LIST OF OFFICE EQUIPMENT 36

3.12. MARKETING BUDGET 37

4.0. OPERATION PLAN 39

4.1. OBJECTIVES 39

4.2. OPERATIONAL PROCESS 39

4.2.1. ACTIVITY CHART FOR 2U CARWASH SERVICE 40
4.2.2. ACTIVITY CHART FOR 2U CARWASH CUSTOMER 41

4.3. OPERATIONS LAYOUT 42

4.4.1. CALCULATION FOR OUTPUT PER DAY 43
4.4.2. POSITION AND NUMBER OF PERSONNEL 43
4.4.3. SCHEDULE OF REMUNERATION 44
4.4.4. LIST OF OFFICE FURNITURE AND FITTINGS 45
4.4.5. LIST OF OFFICE EQUIPMENT 45

4.5. WASHING MATERIAL, CLEANING EQUIPMENTS AND MACHINE PLANNING 46

4.5.1. LIST OF SUPPLIERS 47

4.6. BUSINESS AND OPERATION HOURS 49

4.7. LICENCE, PERMITS AND REGULATIONS 50

4.9. OPERATION BUDGET 51

4.10. IMPLEMENTATION BUDGET 52

2
1.0. EXECUTIVE SUMMARY

2U CARWASH's business is focused on providing convenient and high-quality car washing

services to busy professionals, families, and car dealerships or even rental companies in the
Kuala Lumpur area. We offer a range of services, including body washes, waxing, coating,
disinfecting, and polishing, all performed by trained and experienced workers using
state-of-the-art equipment. Our target market is people who value their time and want a
hassle-free way to keep their cars clean. We offer flexible scheduling and can come to a
location of the customer's choosing, whether it's their home, workplace, or elsewhere. One of
the unique features of our business is that we use eco-friendly cleaning products and processes
to protect the environment and preserve the finish of our customers' vehicles. We also offer a
100% satisfaction guarantee and have a reputation for excellent customer service. Overall, our
mobile car wash business is a convenient and reliable choice for busy people who want to keep
their cars looking their best. We forecast our sales for the first full-year to be RM470,000.00
(2024) and would increase 5% for the second year, and 10% by the end of our third year.

3
1.1. INTRODUCTION TO THE BUSINESS

2U CARWASH is a partnership business that was commenced by a team of experienced car

wash professionals who are dedicated to providing top-quality services to our customers. Based
in Kuala Lumpur, the business consists of washing cars from house to house, which allows the
customer to only contact us to get their car washed using our booking application. Our main
target consists of, but is not limited to, working people or families and car dealerships or rental
companies. We bring the car wash to you, so you don't have to worry about finding time to visit
a traditional car wash or dealing with the hassle of washing your car yourself.

Our company plans to gain a strong market in Kuala Lumpur and offer the best car body
and interior cleaning to our customers while providing an affordable and suitable price according
to our competitors and gaining their trust for our service.

This business is a company that will offer a car wash that will be available at your
doorstep at the time you wish. We will be providing an on-time service according to our
customer's time of booking and a worker that is well trained and professional in providing
service by washing cars. We use only the best products and techniques to ensure that your car
is left looking clean, shiny, and well-maintained.

This is an opportunity for us to succeed in this business and become the sole leading
providers of car wash services.

4
1.2. PURPOSE OF BUSINESS

The main purpose of this business plan is to provide a convenient and efficient service to
customers who are looking to have their cars washed but may not have the time or ability to visit
a traditional car wash. By offering a mobile car wash, the business can bring the service directly
to the customer, making it more convenient and accessible.

Additionally, a mobile car wash can be a useful service for businesses or individuals who
need to have multiple vehicles washed, such as car dealerships or rental car companies. By
offering this service, the business can help these customers save time and resources while still
providing high-quality car washing services.

On top of that, providing a mobile car wash will benefit not just consumer’s time and
energy, but also decrease the carbon footprint and reduce air pollution as it does not require the
car user to drive from their home to a carwash.

Last but not least, the market for car wash services in Malaysia is old and outdated.
There isn't a single website where customers can quickly reserve a time to wash their cars and
save their time and energy. With the creation of this business, we hope to push the car wash
sector to a new level and quickly establish ourselves as a global brand.

5
1.3. BUSINESS BACKGROUND

Name Of The Business 2U CARWASH Sdn Bhd

Business Address KIP Industrial Park Kepong, 15,

Persiaran Kip 1, Taman Perindustrian Kip,
52200 Kuala Lumpur, Selangor

Website Address https://www.2ucarwash.com.my/

E-Mail Address [email protected]

Telephone Number +603-6930 8885 (Channel 1)

+603-6930 8870 (Channel 2)

Fax Number +603-6553 7890

Form Of Business Partnership

Main Activity Car Wash Service

Date Of Commencement 12/12/2022

Date Of Registration 10/10/2022

Registration Number In Progress

Name Of Bank Maybank Berhad

Bank Account Number 5150 3333 8780

6
1.4. PARTNERS BACKGROUND

General Manager

Name Haziq Hadif Bin Junaidi

Identity Card No 021102-13-1237

Permanent Address A-09-23 Suria Residence Jalan Bazar U8/100, Bukit Jelutong
40150 Shah Alam, Selangor

Email Address [email protected]

Telephone Number 0136174997

Date Of Birth 02/11/2002

Age 20

Academic Qualification Diploma in Actuarial Science (Universiti Teknologi MARA)

Skills - Project management and planning

- Communication and negotiation
- Leadership
- Networking

Capital Contribution RM100,000.00

7
 Administration

Name Muhammad Danial Irfan bin Mahmmoud El-Saffaah

Identity Card Number 021025-10-1237

Permanent Address No.14B, Jalan Teratai, Kampung Kenanga, 48000 Rawang,

Selangor.

Email Address [email protected]

Telephone Number 0182160215

Date Of Birth 25/10/02

Age 20

Academic Qualification Diploma in Actuarial Science (Universiti Teknologi MARA)

Skills - Project management and organisation planning

- Microsoft office experience

Capital Contribution RM75,000.00

8
 Marketing

Name Muhammad Uwais Bin Mohamad Lutfi

Identity Card Number 021130-02-1239

Permanent Address No.14C, Jalan Selek, Kampung Bapa Lama, 48100 Sungai Petani,
Kedah.

Email Address [email protected]

Telephone Number 012-3404080

Date Of Birth 30/11/02

Age 20

Academic Qualification Diploma in Actuarial Science (Universiti Teknologi MARA)

Skills - Marketing, sales, and customer service

- Data analysis

Capital Contribution RM75,000.00

9
 Operational

Name Nurul Najwa Binti Hassanuddin

Identity Card Number 020204-10-1234

Permanent Address No.180 Jalan 8/5 Bandar Tasik Puteri 48020 Rawang, Selangor

Email Address [email protected]

Telephone Number 018-2891002

Date Of Birth 04/02/2002

Age 20

Academic Qualification Diploma in Actuarial Science (Universiti Teknologi MARA)

Skills - Production management

- Operational and market analysis

Capital Contribution RM75,000.00

10
 Financial

Name Muhammad Akmalul Hakim Bin Azhari

Identity Card Number 020731-10-1233

Permanent Address B5-1-25 Pangsapuri Subang Suria Jalan Bintang U5/33 Seksyen U5
40150 Shah Alam, Selangor.

Email Address [email protected]

Telephone Number 011-36751266

Date Of Birth 31/07/02

Age 20

Academic Qualification Diploma in Actuarial Science (Universiti Teknologi MARA)

Skills - Financial management

- Financial accounting
- Bookkeeping

Capital Contribution RM75,000.00

11
1.5. FACTOR OF BUSINESS LOCATION

Diagram 1.0. Diagram 1.1.

Kuala Lumpur Location by Google Statistics by World Population Review

There are several factors why we chose to locate our business in Kuala Lumpur. Some of the
most important factors include:

I. Proximity to potential customers: The location of a business has a high density of the
local population, which will be convenient for our target customers. According to the
World Population Review, Kuala Lumpur is Malaysia's most populous city and the
country's fastest-growing metropolitan area.
II. Competitor locations: Our team has conducted research on competitors within Kuala
Lumpur and has found that there is little to no direct competition. As this can affect the
potential customer base and the overall success of the business, it is important for us to
ensure that our competitor is not within our business location.

12
ORGANIZATION

13
2.0. INTRODUCTION TO THE ORGANISATION

2.0.1. MISSION

● Providing convenient and high-quality car washing services to our customers in Kuala
Lumpur.

2.0.2. VISION

● Becoming the leading provider of mobile car washing services, known for our
exceptional customer service and environmentally-friendly practices.

2.0.3. OBJECTIVES

● To increase the number of customer locations served by the company by expanding into
new territories or areas within the current service area.
● To improve customer satisfaction by providing timely and efficient service, using
high-quality cleaning products and equipment, and offering a range of services to meet
the needs of different customers.
● To maximise profitability by carefully managing costs and pricing services competitively,
while still providing high-quality service to customers.
● To grow the company by expanding the range of services offered, such as by adding
detailing services or partnering with other businesses to offer additional services to
customers.
● To reduce the carbon footprint as much as possible to make the world a better place.

14
2.0.4. LOGO AND DESCRIPTION

Symbols Description

Car in Garage The car in the garage represents that the owner of the car does not have
to drive out of their house to get a car wash.

2U CARWASH The name of the company.

15
2.1. ORGANISATIONAL STRUCTURE

2.2. ADMINISTRATIVE MANPOWER PLANNING

Position Number of Personnel

General Manager 1

Administration Manager 1

Marketing Manager 1

Production Manager 1

Financial Manager 1

Total 5

16
2.3. SCHEDULE OF TASK AND RESPONSIBILITIES

Position Task and Responsibilities

General Manager ● Developing and implementing strategic plans and goals for
the company.
● Overseeing the day-to-day operations of the business and
ensuring that it runs smoothly and efficiently.
● Hiring, training, and managing staff and teams, including
setting performance goals and evaluating performance.
● Building and maintaining relationships with customers,
partners, and suppliers.

Administration Manager ● Developing and implementing administrative policies and

procedures.
● Maintaining records and documents, such as personnel
files and contracts.
● Overseeing the maintenance of office equipment and
facilities.
● Providing support to other managers and staff, such as
scheduling meetings and arranging travel.

Marketing Manager ● Conducting market research to identify trends,

opportunities, and customer preferences.
● Identifying target markets and developing marketing
strategies to reach those markets.
● Creating and managing marketing materials, such as
brochures, advertisements, and social media content.
● Monitoring and analysing the effectiveness of marketing
campaigns and making adjustments as needed.

17
Operation Manager ● Supervising and coordinating the work of operational staff,
such as production workers, technicians, and logistics
personnel.
● Managing budgets and financial performance, including
forecasting and reporting.
● Ensuring that the company complies with all relevant laws
and regulations.
● Maintaining records and documents, such as production
logs and inventory records.
● Overseeing the maintenance of equipment and facilities.
● Establishing quality control requirements.

Financial Manager ● Managing budgets and financial performance, including

forecasting and reporting.
● Conducting financial analysis and modelling to support
decision-making.
● Ensuring that the company complies with all relevant laws
and regulations, such as tax laws and accounting
standards.
● Maintaining financial records and documents, such as
ledgers and financial statements.
● Overseeing the preparation of financial reports for internal
and external use.
● Providing support to other managers and staff, such as
training and development on financial topics.

18
2.4. SCHEDULE OF REMUNERATION

Position No. Monthly EPF SOCSO Total (RM)

Salary Contribution Contribution
(RM) (RM) 11% (RM) 3%

General Manager 1 1750 192.5 52.5 1995

Administration 1 1650 181.5 49.5 1881

Manager

Marketing Manager 1 1650 181.5 49.5 1881

Operation Manager 1 1650 181.5 49.5 1881

Financial Manager 1 1650 181.5 49.5 1881

Total 5 9519

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2.5. COMPENSATION AND BENEFITS

I. Salary (Regular payment that an employee receives for their work, paid monthly at the
end of the month)
II. Bonuses (Additional payments an employee may receive based on their performance):
A. Individual performance
- Positive comment by customer on service and professionalism
- Rewarded with a month's or months' worth of salary..
B. Company performance.
- Achieve an outstanding number of sales, e.g., double or triple compared
to the prior year.
III. Retirement Plan (Benefit that allows an employee to save for their retirement):
- Employee Provident Fund (11%)
IV. Social Insurance (Compensation for employee who are injured or died during service):
- SOCSO (3%)
V. Paid Time Off (Time off from work that an employee is entitled to):
- Sick Leave *Only for serious injuries (14 Days)
- Maternity Leave (90 Days)
- Annual Leave (8 Days)

20
2.6. LIST OF OFFICE FURNITURE AND FITTINGS

Item Quantity Price (RM) Total Cost (RM)

Desk 5 Units 189 945

Chairs and sittings 5 Units 77 385

File cabinets and storage units 2 Units 465 930

Shelving and bookcases 4 Units 79 316

White Boards 1 Unit 450 450

Lighting 6 Units 25 150

Fan 3 Units 215 645

Total 3821

2.7. LIST OF OFFICE EQUIPMENT

Item Quantity Price (RM) Total Cost (RM)

Laptop 3 Units 1800 5400

Printer and Fax machine 1 Unit 809 809

Telephone 1 Unit 65 65

Projector 1 Unit 1800 1800

Water Filter 1 Unit 2490 2490

Total 10645

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2.8. LIST OF OFFICE SUPPLIES

Item Price (RM) Total Cost (RM)

Office stationery 100 100

Total 100

2.9. UTILITIES

Item Price (RM) Total Cost (RM)

Water 500 500

Electricity 200 200

Total 700

22
2.10. ADMINISTRATIVE BUDGET

Particulars Fixed Assets Monthly Other Total

Expenses Expenses Expenses
(RM)
(RM) (RM) (RM)

Fixed Assets

Office Furniture and 3821 3821

fittings

Office Equipment 10645 10645

Premises Renovation 5000 5000

Total 19466

Working Capital

Remuneration 9519 9519

Utilities 700 700

Premises Rental 3000 3000

Office supplies 100 100

Total 13319

Other Expenditure

Medical allowances 1000 1000

23
Pre-Operations

Deposit 3000 3000

Business Registration & 80 80

Licences

Insurance & Road Tax for 6000 6000

Motor Vehicle

Other Pre-Operations 1000 1000

Expenditure

Total 10080

Grand Total 43865

24
MARKETING

25
3.0. INTRODUCTION TO MARKETING

As a mobile car wash company, 2U CARWASH is focused on developing a strong identity,

networking, building partnerships, and providing excellent customer service. We offer a wide
range of services, from basic car washing to car waxing and polishing.

Every business out there is made to reach certain goals. Some people might argue that our 2U
CARWASH doesn’t need ambitious goals or objectives when it comes to the marketing side of
things, but we beg to differ. Here is our list of marketing objectives:

● Become the most frequently used carwash in the vicinity of 1 year.

● Gain enough profit to surpass the capital amount we used to start the business in 6
months.
● Generate enough profit to sustain the business and pay everyone involved in the
business in under 8 months.
● Increase the profit by at least 10% in a year
● Gain twice as much profit as the other competitors in 12 months.

3.1. INTRODUCTION TO SERVICE

Types of Services Selling Price (RM)

Basic car body washing 25

+
Vacuum

Add-Ons

Check-up 10

Disinfect 10

Water Coating 25

Waxing 100

Polishing 250

26
Details of Services:

Service Details

Basic wash
This includes a wash of the exterior of the car, including the body, wheels,
and windows, as well as car interior vacuuming.

Car checkup
We check the car's oil level, tyre pressure, fluids, and battery condition.
Our staff will recommend the action that should be taken by our clients in
order to resolve any problem detected.

Disinfect
We use a disinfectant spray to clean all of the surfaces in the car,
especially the high-touch areas such as the steering wheel, door handles,
and shift knob. We then wipe down all of the surfaces and remove any
excess disinfectant.

Water Coating
After cleaning and wiping the car, our staff will spray a water coating to
protect it from any watermarks caused by rain or water splashes.

Waxing
This service involves applying a coat of wax to the exterior of the car to
protect the paint and improve the appearance of the car.

Polishing
This process involves using a high-quality polishing product to restore the
shine and lustre to your car's paint.

The special thing about 2U CARWASH is that it is a mobile service that comes to the customer's
location. Prices for car wash services are fixed for any type of car to ease our customers'
decision-making.

27
3.2. TARGET MARKET

For our the geographical segment, we have identified the 3 best strategic zones that will be our
target market that include:

Zone

City Centre

Wangsa Maju-Maluri

Damansara-Penchala

3.3. MARKET SIZE

The total potential purchase from the target market, including purchases of the competitor's
product within the same market, is referred to as the "market size." This is a critical step for any
company looking to launch a new service. Our target is in the city of Kuala Lumpur, close to our
business. According to the most recent population data, there are expected to be around 1.9
million people living in Kuala Lumpur. We estimate that this is the minimum number of cars used
by car dealerships, the rental company, and the housing area in Kuala Lumpur.

Zone Expected Number of Car

City Centre 10000

Wangsa Maju-Maluri 9000

Damansara-Penchala 13000

Market Size: 32000

Expected Number of Customer per Month: 32000 X 2.5% = 800
Expected Number of Customer per Day: 800 / 30 = 26.67

28
3.4. COMPETITORS

When we first began our company, we were well aware of the rivalry that existed in our industry.
When many organisations within a market provide equivalent products or services, this is known
as "competition." Customers in the area would then have to select which business they'd
choose to patronise, likely going with the one they feel provides the finest products or services.

Understanding who we're up against in the market is crucial for success. This is true because
we may model our own successful company model after theirs by incorporating their strategies
and tactics. The analysis of our rivals' strengths and weaknesses will help us strengthen our
own business areas and prepare for the inevitable emergence of their weak spots. Their service
price is a prime instance of this. If similar services were being offered by rivals at a higher price,
we would cut our prices while keeping the same level of quality in order to attract more clients.

Based on our observation, there are a few businesses in our area that are considered our
competitors as they are also offering carwash services. These competitors consist of Traditional
Carwash, Wash Botz, and Call2Wash. Using SWOT analysis, we have detected our
competitor’s strengths and weaknesses and learned from them in order to give 2U CARWASH a
slight edge in the competition.

Competitors Strengths Weaknesses

Traditional Carwash ● Market leader ● Time consuming

● Well established ● Hard to find on social media

Wash Botz ● Variety of services ● Expensive

● Good customer reviews ● Extra Charge for other
● Bigger target market services
● Bad marketing

Call2Wash ● Good customer reviews ● Expensive and inefficiency

● Bigger target market ● Lack of variety
● Bad marketing

29
3.5. MARKET SHARE

A company's "market share" may be defined as the percentage of overall industry sales that can
be attributed to that particular company. By looking at the percentage of the market that we hold,
you can get an idea of how significant an influence we have had on the car-washing sector and
how much money we have generated.

We anticipate having a pretty modest share of the market to begin with since 2U Carwash was
only recently formed. However, we are hopeful that this will change for the better, and we want
to make this happen by steadily improving our business practises in order to enhance the faith
that our consumers have in us, which will, in turn, increase the number of sales that we make.

Competitors Market Share Loss of Market Share Market

(%) Market Share (%) Share/Yearly
(%) (%)

Traditional Carwash 80 2 78 78

Wash Botz 10 0.25 9.75 9.75

Call2Wash 10 0.25 9.75 9.75

2U CARWASH 0 0 2.5 2.5

30
3.6. SALES FORECAST

Since we expected 800 cars per month and average sales to be RM50 per service while taking
account of fluctuation during holiday session such as Raya Aidilfitri and End-Year holiday, we
forecast:

Sales Projection

Year Month Sales Collection (RM)

1 20000

2 30000

3 40000

4 60000

5 40000

6 40000

7 40000

8 40000

9 40000

10 40000

11 40000

12 40000

2023 Total Year 1 470000

2024 Total Year 2 (Increase by 5%) 493500

2025 Total Year 3 (Increase by 10%) 542850

31
3.7. MARKETING STRATEGY

A well-thought-out marketing plan is required in order to successfully promote and sell one's
products or services to a certain demographic. To be successful in this endeavour, you must first
choose your target audience, then do extensive market research and devise a plan that allows
you to communicate with and make sales to that particular demographic. There are a variety of
marketing strategies that may be used, including but not limited to advertising, public relations,
social media marketing, content marketing, and search engine optimization. An effective
marketing strategy focuses on increasing brand awareness as well as interest in and sales of
the product.

2U CARWASH prioritises listening to and meeting the needs of its customers.In our industry, we
must accommodate the many perspectives and needs of our customers. We need to go above
and beyond to meet the requirements of many different demographics. We released powerful
marketing methods, such as social media and traditional materials like banners and leaflets, to
pursue and compete with our rivals. In addition, we established this thorough strategy to inspire
trust in the reliability of our products and services among our vendors and clients.

The marketing mix, or the 4Ps, consists of these four components.

Following is a breakdown of these four factors:

1) Product

2) Cost

3) Location (Distribution)

4) Promotion

32
3.7.1 SERVICE STRATEGY

We offer Mix and Match methods for our service strategy, which distinguishes us from other car
wash businesses. Blending disparate parts into a whole is what we call "mixing and matching,"
and it's a technique that can be used to make anything from a new wardrobe to a new home
look. Our service is based on customer preference. Let's say our customer would like to do a
basic cleaning with waxing. It will cost RM35. Unlike our competitor, we did not tailor our service
to the package method. If our customer doesn’t feel like polishing, water coating, or disinfecting,
They can choose to do a basic car wash, checkup, and waxing. This way, our lovely customer
doesn’t feel like he's being forced.

3.7.2. PRICE STRATEGY

2U CARWASH decided the best price for all our customers around Kuala Lumpur. Compared to
our others competitors that charged a lots of money for their carwash service.Below are the
price for the same service from different company:

Company Cost For Basic Wash And Vacuum Per Car

Wash Botz RM80

Call2Wash RM35

2U CARWASH RM25

3.7.3. DISTRIBUTION STRATEGY

Our business concludes that to perform our services, we go to the customer's place of business.
After receiving the request via our application. In other words, we will do business directly with
the customer..

33
3.7.4. PROMOTION STRATEGY

I. Advertisement Partner
in order to spread our company. We resolve to collaborate with BateriKu.com. To deliver
a fantastic customer experience via integrated and linked roadside assistance solutions
to automobile owners throughout Malaysia, Bateriku.com plans to disrupt and digitalize
the battery, breakdown, and "Bengkel" businesses by using technology and the sharing
economy. When our customers would like our professional crew to check up on their
cars, If the car has problems related to the battery, We would like to suggest they go to
the BateriKu company. BateriKU.com has agreed to offer us a 10% discount for our
clients.

II. Social Media

A. SOCIAL MEDIA ACCOUNT
Social media allows for easy and effective brand building. Social media has a
benefit over traditional media because it can get your brand in front of people
much more quickly and easily.

B. SOCIAL MEDIA ADVERTISEMENT

YouTube and Google are both the most huge and second-largest search engines
in the world, and have over 2 billion monthly active users. YouTube and Google
Ads will allow us to target specific demographics, such as age, gender, location,
and interests. Both of these ads can be more cost-effective than traditional forms
of advertising, such as TV or print ads.

34
3.8. MARKETING PERSONNEL

Position Number of Personnel

Marketing Research Analyst 1

Total 1

3.9. SCHEDULE OF REMUNERATION

Position No. Monthly EPF SOCSO Total (RM)

Salary Contribution Contribution
(RM) (RM) 11% (RM) 3%

Marketing Research 1 1500 165 45 1710

Analyst

Total 1710

35
3.10. LIST OF OFFICE FURNITURE AND FITTINGS

Item Quantity Price (RM) Total Cost (RM)

Desk 1 Unit 189 189

Chair and sittings 1 Unit 77 77

White boards 1 Unit 49 49

Total 315

3.11. LIST OF OFFICE EQUIPMENT

Item Quantity Price (RM) Total Cost (RM)

Laptop 1 Units 1800 1800

Printer and Fax 1 Unit 809 809

machine

Total 2609

36
3.12. MARKETING BUDGET

Particulars Fixed Monthly Other Total

Assets Expenses Expenses
(RM)
Expenses (RM) (RM)
(RM)

Fixed Assets

Signboard 1000 1000

Office Furniture and fittings 315 315

Office Equipment 2609 2609

Total 3924

Working Capital

Remuneration 1710 1710

Social Media Advertisement 100 100

Total 1810

Pre-Operations

Other Pre-Operations Expenditure

Grand Total 5734

37
OPERATIONAL

38
4.0. OPERATION PLAN

An operation plan is a detailed plan that summarises the entire range of daily operations for
running the business. This plan will provide explicit details on the tasks that must be completed,
including who will carry them out, how they will be done, where they will be done, and when
they must be completed. For our business, we will draft our operation plan to provide guidelines
for all the staff in our company. By having the operation plan, all our staff can work efficiently
and punctually, as they will follow the plan as prepared.

4.1. OBJECTIVES

Our objectives in the operation plan are as follows:

● To outline the tasks that need to be completed
● To discover the right party to handle the task
● To determine specifically on what machine and equipment needed for running the
operation
● To maximise profit and minimise cost using optimal number of resources

4.2. OPERATIONAL PROCESS

We will outline the activity chart that will be done on a daily basis of operation during the
operational process. For our company, we decided to use a booking system to make it easier for
our target customers to approach us for services. They are able to do the booking by browsing
our website or using our application, which is available at the Google Play Store (for Android
users), the App Store (for iOS users), or the Huawei App Gallery (for Huawei users)

39
4.2.1. ACTIVITY CHART FOR 2U CARWASH SERVICE

Our priority in 2U CARWASH is we want to provide the best platform for our customers to
contact us in order to receive service. As we are living in the technology era, we have decided
to build our own booking system to ease our customers to make a booking for any car service
that he/she wants (At least a day before). Based on the activity chart below, it indicates our daily
operation process.

The process that occurs in our operating system:

40
4.2.2. ACTIVITY CHART FOR 2U CARWASH CUSTOMER

This activity chart below indicates more details on how our booking system works to help our
customers to do their booking.

The process that occurs in our booking system:

41
4.3. OPERATIONS LAYOUT

As 2U Carwash is a start-up business, we plan to do minimal renovation to our working place.

This diagram below indicates our layout in the building.

42
4.4. PRODUCTION PLANNING
Production planning is a planning process on how the service is going to run right before the
service truly operates in real time. In production planning, we have highlighted the details on
every part below.

4.4.1. CALCULATION FOR OUTPUT PER DAY

Average Sales / Month RM40,000

Price / Car Wash RM50

No. of Output / Month RM40,000 / RM50 = 800 Cars / Month

Working Days 30 Days

No of Output / Day 800 Cars / 30 Days = 26-27 Cars a Day

4.4.2. POSITION AND NUMBER OF PERSONNEL

The table below indicates the personnel that work under the operation department.

Position Number of Personnel

Application Developer 1

Customer Service 1

Workers (Washer) 6

Total 8

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4.4.3. SCHEDULE OF REMUNERATION

The details below shows the schedule of remuneration:

Position No. Monthly EPF SOCSO Total (RM)

Salary Contribution Contribution
(RM) (RM) 11% (RM) 3%

Application Developer 1 1650 181.5 49.5 1881

Customer Service 1 1500 175 45 1720

Workers (Washer) 6 1500 175 45 10320

Total 13921

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4.4.4. LIST OF OFFICE FURNITURE AND FITTINGS

As we decide to do minimal renovation, we have listed the significant office furniture and fittings
that we are using in building.

Item Quantity Price (RM) Total Cost (RM)

Desk 1 Unit 200 200

Counter Top 1 Unit 259 259

Chair and sittings 2 Units 77 154

Total 613

4.4.5. LIST OF OFFICE EQUIPMENT

The table below indicates the office equipment that we use

Item Quantity Price (RM) Total Cost (RM)

Laptop 1 Unit 1800 1800

Computer 1 Unit 2000 2000

Telephone 1 Unit 65 65

Total 3865

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4.5. WASHING MATERIAL, CLEANING EQUIPMENTS AND MACHINE PLANNING

Item Quantity Price per unit (RM) Total Cost (RM)

Monthly Payment

Car Shampoo* 20 Bottles 5 100

Car Sponge* 10 Units 0.50 5

Car Polish* 3 Bottles 25 75

Car Waxing* 3 Bottles 20 60

Water Coating* 3 Bottles 15 45

Total 285

1 Time Payment

Microfiber Cloth 10 Cloths 1 10

Bucket 10 Units 2 20

100L Water tank 6 Units 20 120

High Pressure 3 Sets 350 1050

Washer +
Vacuum Cleaner

Polish and 3 Units 35 105

Waxing Machine

Van 3 Vehicles 6000 18000

Downpayment

Total 19305

Grand Total 19590

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4.5.1. LIST OF SUPPLIERS

We also have found the best suppliers that we are going to work with.

Item Function Supplier Address

Car Shampoo To remove dirt from Sui U Machinery & 6, Jalan Bcu 3,
the car's body Tools (M) Sdn Bhd Kawasan
(Batu Caves) Perindustrian Batu
Caves Utara, 68100
Batu Caves,
Selangor, Malaysia

Car Sponge To apply car wash Sui U Machinery & 6, Jalan Bcu 3,
soap to the car’s Tools (M) Sdn Bhd Kawasan
body while the (Batu Caves) Perindustrian Batu
sponge remove dirt Caves Utara, 68100
away and absorb it Batu Caves,
Selangor, Malaysia

Rags Cloth To wash or dry the Sui U Machinery & 6, Jalan Bcu 3,
car's body Tools (M) Sdn Bhd Kawasan
(Batu Caves) Perindustrian Batu
Caves Utara, 68100
Batu Caves,
Selangor, Malaysia

Bucket To fill up and hold the Mr Diy Lot 1907, Jalan Kpb
water 11, Kawasan
Perindustrian
Balakong, 43300 Seri
Kembangan,
Selangor D.E,
Malaysia.

Water tank To keep the water WNJ Empire Sdn NO.3,LOT 12 JALAN
that need for car Bhd 20A, Jalan Badam 1,

47
 washing Kampung Cheras
Baru, 56100 Cheras

High Pressure High Pressure Sui U Machinery & 6, Jalan Bcu 3,

Washer + Vacuum Washer - to supply a Tools (M) Sdn Bhd Kawasan
Cleaner high volume of (Batu Caves) Perindustrian Batu
pressurised water Caves Utara, 68100
Batu Caves,
Vacuum Cleaner- to Selangor, Malaysia
remove dry dust and
remove wet spills

Car Polish To helps to mask Kim Guan Paint Sdn 44, Jalan Berkat 2,
imperfections on the Bhd Taman Malim Jaya,
surface so that 75250 Melaka,
scratches and small Malaysia.
dents are less
noticeable, look more
shiny

Car Waxing To protect the car's Kim Guan Paint Sdn 44, Jalan Berkat 2,
paint from damaging Bhd Taman Malim Jaya,
sun rays, dirt, and 75250 Melaka,
chemicals in the rain Malaysia.

Polish and Waxing To polish and wax the Kim Guan Paint Sdn 44, Jalan Berkat 2,
Machine car Bhd Taman Malim Jaya,
75250 Melaka,
Malaysia.

Van Act as vehicle for Papavan Suite 5, Lot 3195, 1,

operation purpose Jalan Kinrara, Bandar
Kinrara, 58200 Kuala
Lumpur, Selangor

48
4.6. BUSINESS AND OPERATION HOURS

These tables indicate our business and operation hours.

I. Business Hour

Day Slot 1 Slot 2

Monday-Thursday , 8:30 a.m. to 1:30 p.m. 2:30 p.m. to 5 p.m.

Saturday-Sunday, Public
Holidays

Friday 8:30 a.m. to 12:30 p.m. 2.30 p.m. to 5 p.m.

Break Hour : 1:30 p.m. to 2:30 p.m. (12:30 p.m. to 2:30 p.m. on Friday)

II. Operation Hour

Day Slot 1 Slot 2

Monday-Sunday 9:00 a.m. to 12:30 p.m. 2.30 p.m. to 5 p.m.

Break Hour : 1:30 p.m. to 2:30 p.m. (12:30 p.m. to 2:30 p.m. on Friday)

49
4.7. LICENCE, PERMITS AND REGULATIONS

To start this business, we are required to register under the Companies Commission of Malaysia
(SSM).

4.8. OPERATIONS OVERHEAD

These are the overheads that involved in our operation

No. Overheads Cost (RM)

1. Utilities 200

2. Repair and maintenance 150

3. Fuel and Toll 800

50
4.9. OPERATION BUDGET

We have outlined our projection on the operation budget as below.

Particulars Fixed Monthly Other Total

Assets Expenses Expenses
(RM)
Expenses (RM) (RM)
(RM)

Fixed Assets

Office Fittings 613 613

Office Equipment 3865 3865

Fix Equipment 19305 19305

Vehicle 150000 150000

Total 173783

Working Capital

Remuneration 13921 13921

Working Equipment 285 285

Van Loan Payment 2250 2250

Fuel & Toll 800 800

Total 17256

Grand Total 191039

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4.10. IMPLEMENTATION BUDGET

We have set the projection for all the important things that need to be done as following below.

It can clearly be seen the time period that takes to implement the important events by applying
Gantt Chart.

52
FINANCIAL

53
 BUSINESS PLAN WRITTEN REPORT RUBRICS (50%)
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained

Preliminary 0-1 mark 2 marks 3 marks 4 marks 5 marks

Material: 5 Poor presentation on the Moderate presentation on Satisfactory presentation on Good presentation on the Excellent presentation on
preliminary materials. the preliminary materials the preliminary materials. preliminary materials. the preliminary materials.

0-1 mark 2 marks 3 marks 4 marks 5 marks

Executive Summary 5 No executive summary Poorly understand on the Moderate understand on the Satisfactory understanding Good understanding on the
executive summary executive summary on the executive summary executive summary
0-1 mark 2 marks 3 marks 4 marks 5 marks
Business
5 Poor presentation on Moderate presentation on Satisfactory presentation on Good presentation on Excellent presentation on
Background
business background business background business background business background business background
0-1 mark 2 marks 3 marks 4 marks 5 marks
Partners Poor presentation on Moderate presentation on Satisfactory presentation on Good presentation on Excellent presentation on
5
Background partners/shareholders partners/shareholders partners/shareholders partners/ shareholders partners/shareholders
background background background background background
0-3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Administrative Plan
15 Many key elements are not Few key elements are Fairly highlight key Good in highlighting key Excellent in highlighting
highlighted highlighted elements elements key elements
0-3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Marketing Plan 15 Many key elements are not Few key elements are Fairly highlight key Good in highlighting key Excellent in highlighting
highlighted highlighted elements elements key elements
0-3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Operation Plan 15 Many key elements are not Few key elements are Fairly highlight key Good in highlighting key Excellent in highlighting
highlighted highlighted elements elements key elements
0-3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Financial Plan 15 Many key elements are not Few key elements are Fairly highlight key Good in highlighting key Excellent in highlighting
highlighted highlighted elements elements key elements
0-1 mark 2 marks 3 marks 4 marks 5 marks
Conclusion 5 Poor conclusion of the Moderate conclusion of Satisfactory conclusion of Good conclusion of the Excellent conclusion of the
business plan the business plan the business plan business plan business plan
0-1 mark 2 marks 3 marks 4 marks 5 marks
Appendices 5 Provide poor evidences Provide sufficient Provide satisfactory Provide good evidences Provide excellent evidences
evidences evidences
0-1 mark 2 marks 3 marks 4 marks 5 marks
Writing Style, Writing lacks sentence Sentences were somewhat Sentences were correctly Sentences were correctly Sentences were well written
5 variety and few varied with minimal constructed constructed and well- and expressed
Spelling &
Grammar grammatical errors grammatical errors articulated
0-1 mark 2 marks 3 marks 4 marks 5 marks
The paper is not acceptable. The paper is acceptable The paper is good and The paper is good and The paper is excellent and
Overall Report 5
The work is not up to the and demonstrate some demonstrated average demonstrated above average demonstrated superior
quality level. understanding of the topic understanding of the topic understanding of the topic quality.

Total 100