Rubrik is Next-Gen Data Protection

Zero Install. Instant RTO. Scale Forever.

“Rubrik is next-gen backup. It is so easy to use that a 12-year-old could use it.” Bring your own cloud. With Rubrik, users can orchestrate data to maximize cost savings and
efficiencies. Start using Amazon S3 or Microsoft Azure with just a click in the policy engine. Or
CTO, ExponentHR use object stores like Basho Riak, Cleversafe, Cloudian, Hitachi Content Platform, IIJ GIO, Scality.
RUBRIK IN A NUTSHELL Save on storage/bandwidth costs by sending deduplicated data. Instantly locate your data with
Imagine CommVault & Data Domain in One Solution global file search, regardless of location. Secure your data sent to the cloud with military-standard
Rubrik eliminates the complexity of legacy enterprise backup and DR. It collapses backup software, encryption in-flight and at-rest.
catalog management, replication, and deduplicated storage into a single appliance that scales linearly
(think convergence). It’s built on a distributed architecture, which means deduplication and other LEGACY SOLUTION SHORTFALLS
data services scale in-line with the cluster to maximize efficiency and savings. With Rubrik, users can Architectural complexity. Multi-tiered architecture includes backup software, catalog database,
deliver near-zero recovery times without rehydration to primary systems. media or proxy server, backup storage. Often requires multi-vendor procurement. Installation
can take 3-6 months and professional services engagement.
RUBRIK DIFFERENTIATORS
Software convergence with linear scale-out. Rubrik is a single system that encompasses Limited scalability. Legacy solutions are not built on distributed architecture and have
all aspects of backup and recovery, from storage to orchestration. Collapsing a multi-tiered scalability/capacity limits. Deduplication does not scale in-line with the cluster size and is
architecture into one fabric means there’s less hops for data to travel during backup ingest and limited by appliance size, number of backup jobs handled by proxy/media server.
recovery. Also, there’s no limits to cluster size – linearly scale capacity and performance by adding Management complexity. Legacy solutions are difficult to use and manage from installation to daily
more Briks to the cluster. management. Rubrik customers reap massive management savings. It’s common to see system
Eliminate effects of VM stun. Rubrik was designed to dramatically diminish the effects of admins or a dedicated backup admin spending 3-4 hours using legacy solutions to spending just
application stunning within VMware environments. Customers often cite the ability to provide 3-4 minutes a day using Rubrik. Recoveries are easier and faster to do – just search for the VM/app
app-consistent snapshots and decrease RPO times for large, transactional databases like SQL. with Google-like search, select and mount the VM directly on the Rubrik system to recover within
Flash-optimized parallel ingest that linearly scales with cluster size and Rubrik’s streamlined seconds. Compare this to manually browsing individual snapshots for the right app/file.
architecture help make this happen. Expensive. Legacy solutions require backup software to be configured to backup storage + tape
Global search. Rubrik makes any application or file quickly accessible, wherever it’s stored (Brik, for long-term archival. By using Rubrik, customers reduce spend on unnecessary hardware and
NFS, object store, public cloud). We index all files managed by Rubrik for easy accessibility. software. Customers have reduced TCO by 50% or more after using Rubrik (vs. backup software,
hardware for backup software, backup storage, tape library/media, offsite handling, maintenance).
SLA policy driven automation. Rubrik provides a policy engine that automates backup,
replication, and archival across private and public clouds. There’s no need to schedule STARTING THE CONVERSATION
individual backup jobs – just input the desired frequency and retention, apply to your VMs, Backup pain is widespread. Do you love your backup solution? Have you heard of Rubrik? Rubrik
physical applications (SQL, Linux), and go. is pioneering a next-gen approach to backup and recovery.

API-first. Rubrik is an API-first platform, offering a programmatic interface that allows custom Tape = management nightmare. Are you still using tape? Would you be interested in a solution
workflows for third party services like VMware vRealize Orchestor and configuration management that can offer long term archival with granular file recovery without requiring tape as part of
tools (Ansible, Chef, Puppet, Salt). architecture but matching the cost effectiveness of tape?

Hidden costs. How long have you had your backup system? If your backup software is over 3
years old, then the maintenance costs must be skyrocketing. Are you getting good value from your
backup system relative to what you pay?

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POPULAR BACKUP SOFTWARE & STORAGE SOLUTIONS
Solution Overview Weaknesses Rubrik Differentiators
Avamar Backup software that looks • Management complexity in recovery. “Hundreds of Instant on- and off-site recovery times (RTO/RPOs) with backup and
great on paper but lacks in clicks to recover + an hour to queue jobs for recovery… replication. Recover in seconds to minutes by mounting VMs/apps directly on
execution. Source-based dedupe When it works, it’s fine. When it doesn’t, it’s a nightmare Rubrik’s flash-optimized appliance (recover in the time it takes the OS to boot).
works great for low-bandwidth to troubleshoot.”
Sample Case Studies: ExponentHR
environments (ROBO) but not in • Architectural complexity. Complex integration with Data
data center (databases). Domain/Networker.
• Limited scalability.
Data Domain Backup storage market leader. • Limited scalability. Requires forklift upgrade as data sizes Architecture simplicity. There’s no need to configure backup software with
Great deduplication rates that is increase (scales up to 2PB) or the customer must over backup storage. Rubrik linearly scales capacity and performance with no limits on
designed to eliminate tape, not buy to ensure that they don’t run out of space. cluster size.
designed for fast recoveries and • Architectural complexity. Backup S/W not included, but
Brighten “dark data”. Actually use your backup data for test/dev.
to utilize backup data for other often paired with EMC DPS Suite/Avamar.
use cases such as test/dev. Sample Case Studies: Red Hawk Casino
Commvault Backup software that offers • Management complexity. Requires professional services Management simplicity. Customers often say Rubrik is so easy to use that a kid or
breadth of data protection to install and a “PhD in CommVault” to manage (difficult even a monkey can use.
support. Protects just about policy management).
Architectural simplicity. Converged architecture eliminates the need for separate
anything in the enterprise using • Architectural complexity.
backup software/storage.
just about any storage medium. • Expensive. Expensive HW requirements to perform at scale.
Has developed agents for all Sample Case Studies: Red Hawk Casino, Power Integrations, Langs, World Vision
major platforms, databases,
virtual environments.
Veeam Simple, cheap backup software • Limited scalability. Built on SQL server. Poor dedupe Rubrik linearly scales capacity and performance with no limits on cluster size.
for small VMware environments. ability (dedupe within backup job handled by proxy). Offers global deduplication, which scales in-line with cluster.
Simple, easy-to-use backup • Expensive. Hidden hardware costs (snapshot
Architectural simplicity. Converged architecture eliminates the need for
software for 100-200 VMs. Proxy consolidation during forward incremental requires
separate backup storage.
server backups 1-250 VMs. storage footprint to be 2x).
Sample Case Studies: Castilleja, Protected Trust
TSM Go-to backup software for • Expensive. Complex licensing. Management simplicity. Customers often say Rubrik is so easy to use that a kid
enterprise application support. • Architectural complexity. or even a monkey can use. Support for physical applications/databases will be
Management nightmare. • Management complexity. The largest enterprises use rolled out in 2016.
TSM but managing the system at scale is a difficult task
requiring lots of expertise.
Veritas / Old-school backup software • Limited scalability. Backup catalog, media database Rubrik linearly scales capacity and performance with no limits on cluster size. Offers
NetBackup now packaged with hardware. not designed to scale. Each appliance is separate global deduplication, which scales in-line with cluster.
Outdated backup software deduplication island.
Architectural simplicity. Converged architecture collapses fragmented SW/HW
(protects just about anything in • Architectural complexity. Three-tiered: Master server
into one fabric.
enterprise) conceived prior to (catalog server, metadata); Media server (manages data
virtualization. Now bundled with from clients to storage media, home to deduplication Sample Case Studies: Tampa Bay Ray
hardware to facilitate usability. engine, sends metadata to master); Clients

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