FACULTY OF BUSINESS MANAGEMENT

DIPLOMA IN BUSINESS STUDIES

(BA111)

INTRODUCTION TO INTERNATIONAL BUSINESS

(MGT361)

GROUP ASSIGNMENT REPORT : UNITED ARAB EMIRATES

KBA111 5C

PREPARED BY :

NAME NO.MATRIX

MUHAMMAD ZULHARIZAN BIN MOHD ZAMFERI 2022789919

MUHAMMAD IZZUL NAIM BIN AMIR 2022961077

RABIATUL SUMAIRAH BINTI ZAINUDIN 20223171189

PUTERI BATRISYIA BINTI MEGAT KHAIRONNASIIN 2022393829

NUR AFZAN EZZATY BINTI ALIAS 2022383521

NUR BALQIS SYAHIRAH BT BADRUDIN 2022992621

PREPARED FOR :

MADAM AMIRA BINTI ALI

 TABLE OF CONTENT

NO CONTENT PAGES

1.0 INTRODUCTION 1

2.0 MARKETPLACES OF ASIA : UNITED ARAB EMIRATES 2

2.1 THE COUNTRY OF THE RELIGION ASIA AND 2-3

LOCATION OF ASIA IN WORLD MAP

2.2 NATURAL ENVIRONMENTS OF ASIA 4-5

2.3 CULTURE HISTORY OF ASIA 6

2.4 POLITICAL GEOGRAPHY OF ASIA 7

2.5 ECONOMIC GEOGRAPHY IN ASIA 8

2.6 GLOBALIZATION AND LOCAL CHANGE OF ASIA 9-10

2.7 TECHNOLOGICAL INNOVATION OF ASIA 11-12

3.0 ROLE PLAYED BY THE COUNTRY IN THE GLOBAL 13-14

MARKET

4.0 CONCLUSION 15

4.1 REFERENCE 16

4.1 APPENDIX 17-18

1.0 INTRODUCTION

The marketplaces in the United Arab Emirates (UAE) are varied and serve a range of
interests and preferences.Traditional Souks which are Well-known souks that provide genuine
regional items and customary shopping experiences are the Central Souk in Sharjah, and the
Gold and Spice Souks in Dubai. Next is modern malls are Dubai Mall, Mall of the Emirates, and
Abu Dhabi Mall. These are well-known establishments that offer global brands, entertainment
choices, and culinary establishments.

Specialized markets , for example the Fish Market in Abu Dhabi and the Carpet Souk in
Sharjah serve niche markets that include things like traditional carpets and fresh seafood. Art
and Design District Places such as Dubai Design District's d3 feature both local and foreign
fashion, design, and art, encouraging ingenuity and originality. Outdoor Markets: In the UAE,
farmers' markets and flea markets offer chances to discover unusual items and fresh goods.

The UAE boasts of a local population that is tolerant and endearing, who are strongly
committed to their age-old customs and traditions, deeply rooted in their minds. Its people enjoy
a decent living provided by an advanced educational system and the state-of-the-art health
services. The UAE exerts diligent efforts to develop its human resources, enhance the status of
women enabling them to occupy a pioneering position in the society, and provide social care for
all those who need support. According to 2013 statistics, the UAE population has reached 9.4
million people.

1.
2.0 MARKETPLACES OF ASIA

2.1 THE COUNTRY OF THE RELIGION ASIA AND LOCATION OF ASIA IN WORLD MAP.

Countries of the Middle East consist of 17 which are Bahrain, Cyprus, Egypt, Iran, Iraq,
Israel, Jordan,Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, United
Arab Emirates, Yemen. The entire Middle East is approximately 8.4 million square kilometers or
nearly 2.2% of the Earth's total size and 1.65% of its total surface area. The total population of
the Middle East region is approximately 473 million data from 2023 contribute 5.9% of the total
population globally. The religion of the middle east is mostly they are Muslim , around 91.17% of
the population of the middle east. The main economy of the Middle East focused on the natural
resources which is oil and gas because of geological factors and historical exploration efforts.
Geological formation over millions of years of heat and pressure have transformed organic
matter in sedimentary basins into natural gas. UAE also the countries have good in term of
safety and stability from a political point of view and secure environment to live because rate of
crime very low caused the countries rules and regulation or most of them is high income low
rate the of poverty. Even though most countries of the Middle east have many sources of
wealth, certain of them faced turbulent countries. For example, right now Palestine is always the
target by Israel to expand the colony.
2.
 In the early 20 century effort for exploration and production history started with the
discovery and development of major natural gas fields across the region. Improve infrastructure
development most middle eastern nations have made significant investments in port, airport,
urban development, and transportation network projects. These investments raise living
standards, encourage foreign investment, and promote economic progress.

For example in 2022 Qatar will host the world cup. All around people world the attract with Qatar
because their can afford to manage the world cup effect of to be a host world cup many
investors interested to make business with country Qatar. Even though most countries of the
Middle East have many sources of wealth, certain of them faced turbulent countries. For
example right know palestine always the target by israel to expand the colony.

3.
2.2 NATURAL ENVIRONMENTS OF ASIA

Dubai, the largest city in the United Arab Emirates, has several natural settings that stand
in opposition to its ultra-modern metropolis. The area is mostly recognized by its desert
landscape, which is dominated by huge dunes that are a component of the larger Arabian
Desert. Strong winds have turned these dunes into a dynamic mosaic of golden sands that
support hardy plants like the ghaf tree and tough animals like sand gazelles and Arabian oryx.

Dubai has coastal ecosystems next to the desert, such as immaculate beaches and
mangrove forests, which serve as a home for a variety of marine life and migratory birds. due to
the city's advantageous location in the Persian Gulf, there is a variety of marine life, including
dolphins, sea turtles, and colorful fish on the coral reefs.
4.

Dubai's natural environment has been greatly impacted by human intervention; large-
scale developments like The World Islands and the Palm Jumeirah have reshaped the coast.
Built on reclaimed ground, these artificial islands are evidence of Dubai's creativity and its
efforts to combine modern and natural elements.

In addition, to improve the city's sustainability and visual appeal, Dubai's urban
designers included green areas like the large parks and man-made lakes. These efforts create a
unique combination of modern urban settings and traditional desert landscapes by striking a
careful balance between supporting human growth and protecting natural ecosystems.

5.

2.3 CULTURE HISTORY OF ASIA

 The cultural history of the United Arab Emirates (UAE) is extensive and goes back
thousands of years. Its rich Bedouin tradition and strategic location at the intersection of historic
trade routes have molded the country. The following are significant facets of UAE culture history
firstly is early Settlements, there is evidence of human habitation in the area that is now the
United Arab Emirates going back to the Bronze Age. The earliest residents worked in
agriculture, fishing, and pearl diving. Islamic Civilization, when Islam first came to the area in the
seventh century, it had a significant impact on politics and daily life. After joining the Islamic
Caliphate, the UAE gave rise to regional dynasties. Bedouin Culture, traditionally Bedouin tribes
were nomadic and lived in desert areas, supporting themselves through camel trading and
herding. The hospitality, poetry, and storytelling customs of the Bedouin people are still

Next, Pearl Diving , for example In coastal regions like Dubai and Abu Dhabi, pearl
diving was a significant economic activity prior to the discovery of oil. Along with affluence, this
industry promoted cross-cultural interaction with nearby areas.Also British Influence, to
safeguard marine routes, the British negotiated treaties with the emirates in the late 19th and
early 20th centuries. The Trucial States, which subsequently came to create the UAE, began to
arise during this time. Formation of the UAE, On December 2, 1971, seven emirates Abu
Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Fujairah, and Ras Al Khaimah were formally
united under one federation to become the UAE. Modernization and Development, the
infrastructure and economy saw significant changes following the mid-20th century oil
discovery. Then came a rapid modernization with investments in tourism, healthcare, and
education.

The United Arab Emirates welcomes visitors from all over the world while preserving
close ties to its traditions and core values. It does this by fusing its rich cultural legacy with
modernity.

6.

2.4 POLITICAL GEOGRAPHY IN ASIA

 The Middle East and Africa are crucial areas for international trade. There are 54
countries in Africa, including both monarchies and democracies. Its varied cultures and
natural resources have an impact on its economy and international trade connections.
Countries like Nigeria, South Africa, Egypt, and Ethiopia play crucial roles in industries
like agriculture and minerals, contributing to regional stability and economic growth
despite historical problems and ongoing conflicts in some places.

Countries with significant oil deposits and advantageous locations in the Middle
East include Saudi Arabia, Iran, Israel, and Turkey. They have various forms of
governance, such as republics and monarchies, which affect how they interact with
other nations and play a part in international trade. Investment decisions and global
markets are impacted by conflicts like the Israeli-Palestinian conflict and civil wars. The
Middle East remains a major player in international trade despite these obstacles,
thanks to investments in the oil, technology, and financial sectors.

Understanding how politics, natural environments, cultures, history, and

economies interact in Africa and the Middle East helps explain their roles as major
marketplaces and business centers in the world today.

7.

2.5 ECONOMIC GEOGRAPHY IN ASIA

 The main economy of the United Arab Emirates is natural resources which will produce
oil and gas approximately 3.02 million barrels per day in 2023 to 3.06 million barrels per day by
the end of march 2024 sources from U.S. Energy Information Administration (EIA) shows that
increase by 1.31% so made United Arab Emirates in ranking number 8 in the world behind Iran
produce 4.3 million barrels per day meaning that UAE depends on their revenue from oil and
gas but UAE want to make economic diversification focused on develop urbanization which is
Dubai and Aby Dhabi the two largest state have led into the infrastructure, tourism, finance, real
estate and so on. Tourism sector also key of economic of UAE because many people around
the world attract with the culture of that country for example driving with super car is normal in
UAE, use luxury products, have a modern architecture like burj khalifa and also entertainment
attractions. Lastly, trade and logistics are also key economic areas of the UAE because they
have strategic location between europe, asia, africa the ports located in Jebel Ali in Dubai are
among the busiest in the world.

8.

2.6 GLOBALIZATION AND LOCAL CHANGE OF ASIA

The story of Dubai's rise from a little fishing village to a major world power serves as a perfect
example of the effects of both local and global development. The city has changed dramatically
over the last few decades because of aggressive building initiatives, global trade, and smart
economic policies. This transformation was sparked by the discovery of oil in the middle of the
20th century, which provided the funding required to construct outstanding buildings and
diversify the economy. Currently, Dubai is a thriving center for real estate, tourism, and finance
that draws in international businesses and expats from all over the world. The Burj Khalifa and
the Burj Al Arab, two of the city's most recognizable buildings, punctuate its skyline, reflecting its
aspirations for worldwide significance and architectural innovation.

Dubai has also been impacted by cultural globalization, as seen by its multinational
population and cosmopolitan way of life. More than 200 different nations call the city home,
resulting in a dynamic mix of customs, languages, and foods. Dubai has maintained and
celebrated its rich cultural legacy despite this flood of influences from around the world. Modern
malls and traditional souks coexist, and events like Eid and the Dubai Shopping Festival
highlight the fusion of regional traditions with global style. Furthermore, the city's dedication to
its heritage despite fast development is demonstrated by programs like the preservation of
ancient areas like Al Fahidi and the promotion of Emirati literature and art.

However, there are disadvantages to this quick development, such as socioeconomic

inequality and environmental issues. In response, the city has launched programs for
sustainable development, such as renewable energy projects and green construction
regulations, to strike a balance between environmental stewardship and expansion.
Furthermore, initiatives to improve migrant workers' well-being and advance social inclusion
reflect a rising understanding of the value of fair advancement.

9.
Dubai's development is essentially a microcosm of the incompatible effects of
globalization, which present both difficult difficulties and unmatched benefits. The city's adaptive
resilience and innovative leadership are demonstrated by its ability to capitalize on global trends
while maintaining local character.

10.

2.7 TECHNOLOGICAL INNOVATION OF ASIA

 In Dubai, there are technologies that have been innovated by the country such as the
smart city initiatives. The Dubai country has been implementing various smart city technologies
to enhance the efficiency and sustainability in their country. Their technologies include the
transportation systems, smart grids for the electricity management, and smart building solutions.
For example, the transportation systems that are available in Dubai are the Dubai Metro. The
Dubai Metro is driverless. It is a fully automated metro rail network that can span across the city.
The Dubai Metro is one of the longest automated metro systems in the world and it helps in
reducing the traffic congestion and it provides reliable transportation for the residents and also
the visitors. Dubai also has a Dubai’s Roads and Transport Authority (RTA) Smart Bus System
that operates a group of smart buses equipped with modern amenities and technologies. These
buses are designed to offer comfortable and convenient travel options throughout the city.

Other than that, to enhance electricity management, Dubai Electricity Authority (DEWA)
has deployed grid automation and advanced metering infrastructure (AMI). With the help of real-
time data on energy usage provided by smart meters, consumption patterns can be better
managed. Additionally, the system incorporates renewable energy sources, like solar energy, to
guarantee a steady and dependable supply. Programs for demand response encourage users
to modify their usage during busy times. Batteries and other energy storage devices help to
maintain grid stability and supply backup power. Reliability is improved by advanced analytics,
which help detect possible problems before outages.

11.

Next, Dubai has been implementing smart building solutions to enhance energy
efficiency, optimize operations and improve their occupant comfort. For example, Advanced
smart building technologies, such as HVAC, integrated lighting, and building management
systems, are used by Emirates Towers in Dubai to assure efficient operation and maintenance,
optimize energy use, and lower energy consumption. The Jumeirah Emirates Towers Hotel is
one of the luxury hotel that incorporates smart technologies to enhance guest experience and
operational efficiency. The hotel uses smart technologies like digital room controls, energy
management systems, and automated maintenance systems to improve the guest experience,
reduce costs and minimize disruptions. These examples demonstrate Dubai's commitment to
integrating advanced technologies into its buildings to create sustainable, efficient, and
innovative urban environments. Smart building solutions not only improve operational efficiency
and reduce environmental impact but also enhance the overall quality of life for residents and
users of these spaces.

12.

3.0 ROLE PLAYED BY THE COUNTRY IN THE GLOBAL MARKET

 Dubai has been able to attract international businesses and investors, thus implementing
policies that attract companies from across the globe. It plays a strategic location in the MENA
region with focus being on the Europe Asia corridor hence making it a major business drive with
numerous trading partners and investment opportunities. This geographic location offers a direct
connection to the various markets in the Middle Eastern and African region and this has made
Dubai suitable for MNCs and other interested investors who wish to harness the active
consumer base in the area.

If there is one major factor that is considered to be part of the charm of Dubai, it would be
the excellent infrastructure. Much has been invested in establishing high-quality and efficient
airports, seaports, and logistics and Sahara has been noted to be an effective and economic
destination for trade. Furthermore, Dubai hosts some of the world’s largest free zones: Those
are significant economic zones that provide great incentives for businesses like tax exemptions,
efficient procedures, and access to dedicated manpower.

This is to mean that Dubai has embraced policies that are friendly to business allowing
the venture to be even more sustainable. From licensing and shortened visa time for foreign
businesses and investors to highly favorable corporate tax rates, the government has developed
a favorable environment that fosters entrepreneurship and sustainable business.

Innovation is also central to Dubai as a city in its vision for progressing its economic
agenda. Programs including Dubai Future Accelerators and Dubai Startup Hub prove the
emirate’s focus on developing innovative sectors including, but not limited to, fintechs, health
techs, and logistics. These efforts not only secure international professionals for the land but
also brand Dubai as a technological hub globally.

13.
Thus, Dubai’s geopolitical location, first-rate infrastructure facilities, liberal legislation
favorable to businesses, and focus on advancements convey an optimistic impact on Dubai’s
reputation as a strategically advantageous and attractive location for new offices for businesses
targeting expansion across the Middle East and beyond. Dubai, rapidly turning into a modern
commercial hub, continues to be well-equipped to act as an enabler for the growth and
development of various enterprises across different sectors

14.

4.0 CONCLUSION
In conclusion, Dubai can be considered as a living example of the modern world which is in
harmony with traditions of the East, but at the same time actively using trends from around the
world. Excellent connectivity, proper physical facilities, and favorable economic policies have
shaped it as a crucial hub of international business and investment destination. From the
historical bazaars to the vision of a futuristic city filled with advanced technologies, Dubai goes
on progressing, which makes it a multicultural and multicultural melting pot.

The transformation of Dubai from a small fishing village into a sprawling city is a good depiction
of the processes of globalization and their implications. Thus, even though rapid development
helped increase the economic growth level, bringing international admiration, it has also raised
such issues as inequality and sustainability. However, Dubai continues to stand strong by
applying the aspects of sustainability and Diversity policies in order to maintain the level of
development while preserving the environment.

With the increase in global recognition, Dubai has all the reasons to maintain its cultural
heritage and to ensure the further development of the image of the city as a place for innovation
and business. With the focus on encouraging creativity and opening doors for talented people
all over the world, Dubai will further develop its incredible story as the significant player in the
global market, dedicated to the progress that values the history’s lessons at the same time.

15.

4.1 REFERENCE
1.https://www.holidify.com/pages/culture-of-uae-1999.html#:~:text=Culture%20of%20UAE
%20%2D%20A%20Perfect,Persian%2C%20Islamic%20and%20Arabic%20Culture&text=The
%20amalgamation%20of%20Arabian%2C%20Islamic,United%20Arab%20Emirates%20(UAE)

2.https://www.protocol.dubai.ae/UAE-Dubai/About-the-United-Arab-Emirates

16.

4.2 APPENDIX
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