70-30_OMBC105_BC Business communication

Assignment: 1

Instructions:

 Number of Questions: 20
 Maximum Marks: 20
 Each question carries 1 Mark.
 All questions are compulsory.
 Attempts: 1

1
When cleaning and arranging surroundings to form a favorable impression without speaking,
what type of communication is being demonstrated?
Verbal communication
Nonverbal communication
Written communication
Interpersonal communication
2
In multimedia communication, why understanding the limitation of each media is important?
To replace certain media with others.
To eliminate the use of text media.
To create complex and costly communication.
To ensure persuasive and effective communication.
3
What does "Know logistics and culture" refer to in the context of communication?
Understanding the competitor's strategies
Studying product features and specifications
Being aware of media platforms
Exploring geographic and cultural aspects of the market
4
In creating templates for business forms, what skills are more important than language skills?
Creative writing abilities.
Logical, analytical, and conceptual skills.
Advanced language proficiency.
Artistic skills.
5
How has the availability of readymade business forms impacted language skills in business?
It has elevated the importance of language skills.
It has reduced the reliance on language skills for common business users.
It has led to a decrease in business transactions.
It has created more opportunities for language experts.
6
What observation about greeting card businesses illustrates the impact of social tendencies
on communication?
Greeting cards have become more expensive over time.
Greeting card shops have seen a decline in customers.
Greeting card businesses cater to various occasions and moods.
Greeting cards have stopped using pictures and visuals.
7
Which element of a letter is used to attract the receiver's attention and prioritize the content?
Introduction.
Post Script
Subject.
Reference.
8
How can E-Mail communication be structured similarly to traditional letter writing?
E-Mail must be restricted to plain text and not include any formatting.
E-Mail can follow the same structure as traditional letters, including address, subject,
and signature.
E-Mail should be limited to graphical content without any textual elements.
E-Mail should only include attachments and not require any textual content.
9
What is the primary benefit of using "Post it" notes or electronic equivalents in correspondence?
They provide additional space for lengthy explanations.
They allow for quick remarks or comments without spoiling the original letter.
They are used to attach physical documents to letters.
They serve as placeholders for future content.
10
What does the term "silent communication" refer to?
Communication without using any tools
Communication using visual aids
Communication using only written words
Communication through body language and behavior
11
What is the main goal of effective communication?
To entertain the audience.
To persuade people to act.
To convey a complex message.
To use multiple media options.
12
What is the key consideration when using multimedia or mass media communication?
The need to avoid any graphical content.
The ability to efficiently produce and distribute communication to a large audience.
The focus on individualized communication.
The preference for handwritten content over printed materials.
13
What is the primary purpose of organizing Press meets (Press conferences)?
To advertise products and services.
To obtain press support and propagate business activities.
To increase sales through media coverage.
To conduct interviews with potential customers.
14
How does having a website benefit event communication?
It allows for real-time communication, interaction, and information dissemination.
It reduces the need for handouts and invitations.
It eliminates the need for personal follow-up with participants.
It focuses solely on event-related media.
15
The primary reason for combining different media in communication is to__________
Make communication more complicated.
Confuse the audience with multiple messages.
Decrease the cost of communication.
Achieve effective communication objectives.
16
In an organizational context, meetings are commonly used for____________
Only top-level management discussions
Making individual decisions.
Distributing official documents.
Group decision-making and information distribution.
17
The ultimate goal of communication efforts in marketing area is to_______
Increase employee satisfaction
Maximize profits
Achieve customer satisfaction
Improve competitor relations
18
The life of business depends upon Customers and most of the marketing activity is
woven around the customer.
True
False
19
The marketing efforts are done through distribution agency and sales force engaged.
True
False

20
Manners of expression play no role in creating confidence when dealing with
others in communication.
 True
False

Assignment: 2

Instructions:

 Assignment 2 is based on the following

text/paragraph of case study/situational
exercise etc. You first need to read this
text and then answer the following MCMR
i.e. Multiple choice multiple response
questions.
 Number of Questions: 5
 Each question carries 2 Mark
 All Five Questions are Mandatory.
 Attempts: 1

The section head of customer relations office at XYZ Company has decided to send inspirational
quotes to his employees repeatedly throughout the day to keep them motivated. He was inspired by
a workshop he had attended earlier on the same theme. To maintain good customer relations, the
employees are expected to promptly respond to customers’ queries and address their complaints
through emails, phones, and social media feeds. This could be very stressful, given that currently
the number of complaints has exponentially increased due to Covid19 situation and the closure
and restrictions imposed by the government. Muna, having a great recording meeting deadlines,
has also been greatly affected by this situation because even she is not able to keep up with increase
in inquiries and complaints made by the customers. The inbox is constantly full, the phone keeps
ringing and social media notifications keep on popping. Muna, along with her colleagues and after
consulting the section head, has decided earlier to follow a more organized and strategic approach
in finishing her work. Each hour, they will respond to the 5 earliest emails, 5 phone calls and 10
social media feeds. The employees were relieved by this decision because they usually receive only
customers’ emails in their inboxes and no filtration is required. However, the manager’s new
approach to motivate the employees has led them to be more stressed than relieved. They started
receiving countless inspirational emails from him throughout the day that they had to filter through
their inbox to find customers emails; this affected their working pace. Added to that, the company
couldn’t pay its internet bills as frequently leading to slow connection with nonstop customers’
complaints for delayed responses. Muna couldn’t bear this anymore and she blow at the weekly
staff meeting threating to resign unless the situation is alleviated.

2 What approach did Muna and her colleagues decide to follow to handle the
increased inquiries and complaints?

Responding only to emails promptly

Ignoring all customer inquiries and complaints
Responding to a specific number of emails
Social media feeds per hour
3 How did the lack of internet bill payment impact XYZ Company's
communication with customers?

It resulted in better internet connectivity for employees.

Caused slow internet connection
Led to a reduction in customer complaints
Delayed responses to customers.

4 What did the section head hope to achieve by sending inspirational quotes
to employees?

Increased employee motivation

Faster response times to customer inquiries
Increased employee productivity.
A reduction in customer complaints

5 What was the primary reason for Muna's frustration and threat to resign?

She was dissatisfied with her colleagues

She was unable to access customers' emails in her inbox
She couldn't keep up with the increased workload
She is not able to handle many customer complaints

6 How did the section head's motivational emails impact the employees'
work pace?

They motivated the employees to work faster and more efficiently.

They overwhelmed the employees
Slowed down their work pace.
They led to a reduction in customer complaints and inquiries.